ORCID Profile
0000-0003-1478-788X
Current Organisation
University of Western Australia
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In Research Link Australia (RLA), "Research Topics" refer to ANZSRC FOR and SEO codes. These topics are either sourced from ANZSRC FOR and SEO codes listed in researchers' related grants or generated by a large language model (LLM) based on their publications.
Marketing And Market Research | Marketing | Business and Management | Marketing Measurement | Marketing Communications | Small Business Management | Historical Studies | Analysis of Algorithms and Complexity | Multicultural, Intercultural And Cross-Cultural Studies | Tourist Behaviour | Australian History (excl. Aboriginal and Torres Strait Islander History) | Accounting, Auditing and Accountability not elsewhere classified | Organisation and Management Theory | Computer-Human Interaction | International Business | Marketing Research Methodology | Simulation and Modelling | Innovation and Technology Management | Economic Development And Growth | Environmental Education and Extension | Electronic Commerce | Services Not Elsewhere Classified | Corporate Governance and Stakeholder Engagement | Commerce, Management, Tourism and Services not elsewhere classified | Innovation And Technology Management | Business And Management Not Elsewhere Classified | Professional Services (Legal, Management Consulting, Etc.) | Human Resources Management | Commercial Services | Psychology | Film, Television and Digital Media | Farm Management, Rural Management and Agribusiness | Multimedia | Investment and Risk Management | Social and Community Psychology
Management | Marketing | Productivity | Public services management | Renewable Energy not elsewhere classified | Broadcasting | Economic Framework not elsewhere classified | Community services not elsewhere classified | Environmentally Sustainable Energy Activities not elsewhere classified | Aboriginal and Torres Strait Islander development and welfare | Expanding Knowledge in History and Archaeology | Understanding other countries | Education and training not elsewhere classified | Management | Technological and Organisational Innovation | Expanding Knowledge in Commerce, Management, Tourism and Services | Expanding Knowledge in Psychology and Cognitive Sciences | Administration and Business Support Services | Expanding Knowledge in Technology | Residential Energy Conservation and Efficiency | Management and Productivity not elsewhere classified | Socio-cultural issues | Environment not elsewhere classified |
Publisher: Informa UK Limited
Date: 02-09-2021
Publisher: Wiley
Date: 06-2009
DOI: 10.1002/HRDQ.20019
Publisher: Elsevier BV
Date: 08-2004
Publisher: Emerald
Date: 22-08-2019
DOI: 10.1108/IJEM-11-2018-0359
Abstract: In recent times, many universities have been pressured to become heavily involved in university branding. The purpose of this paper is to investigate students’ perceptions of different international universities (brands) in terms of important university attributes, including the country in which the university’s main c us is located and educational programs are designed (COD) and the method by which the educational services are distributed internationally (DM). Using a conjoint simulation procedure, this paper predicts the impact that university attributes have on Malaysian and Chinese students’ preferences for international universities. The results suggest that, although COD and DM are important factors, the extent to which these factors dominate student preference differs significantly across students according to nationality. The simulation suggests how international universities can improve their branding strategies, and highlights the need to understand students’ preferences when developing marketing strategies. Past research has compared the importance of university attributes across countries from the perspective of students, but failed to assess this issue in the light of existing university brands (at an institutional or country level). Such knowledge can provide an indication of student preferences and competitive performance, which are of great interest to education marketers. The present study predicts the impact of various university attributes on Malaysian and Chinese students’ preferences for specific international universities (brands) in four different countries, and changes in preference that occur when the style of delivery or course suitability is altered.
Publisher: Informa UK Limited
Date: 04-2010
Publisher: Emerald
Date: 28-03-2008
DOI: 10.1108/09513540810861865
Abstract: The global market for international students have become highly competitive and many institutions, particularly higher education institutions, rely heavily on fee income from overseas students. This study aims to examine the countries from which Australian education institutions draw such students and used this information to better understand such patterns. Data were obtained from a s le of 225 schools, colleges and universities that were actively engaged in the recruitment of international students and correspondence analysis and cluster analysis were used to examine the recruitment choices made by these institutions. It was clear there were three groups within the data that had different recruitment strategies. Group 1 (local players) institutions were primarily established to cater to the needs of international students studying in Australia and had a narrowly focussed recruitment strategy. Group 2 (global players) were institutions (mainly universities) operating both within Australia and offshore who recruited widely. Group 3 (minor players) institutions were mainly high schools that engaged in international student recruitment only on an ad hoc basis. The study was undertaken within a single country. However, the findings, which highlighted the international student recruitment patterns of the responding education institutions, suggested they paralleled the types of activity found among other types of exporting firms. The paper suggests managers in educational institutions seeking to engage in overseas markets must make a strategic choice as to the level of their commitment to internationalisation and that this will impact on the choices they make about the way they recruit international students. There are few studies of education institutions in the international marketing area and even fewer have examined the issue of geographic recruitment choices. This study provides useful statistical evidence of the types of strategies that are likely to be found in this sector.
Publisher: Elsevier BV
Date: 09-1977
Publisher: Emerald
Date: 14-01-2019
Abstract: This study aims to enhance the understanding of how co-created content (CCC) can facilitate relevant and meaningful customer experiences in social media brand communities (SMBCs). It investigates the characteristics of CCC and explores the effects they have on member engagement from an identity theories perspective. A netnography of a university’s Facebook and Instagram accounts was undertaken to analyse exemplary content co-creation practice and resulting user reactions in an organic setting. The analysis of CCC confirmed a strong presence of identity narratives and cues that can be categorised into university, sub-group and student role identity themes. Members’ identity-consistent reactions highlight that CCC can influence member perceptions of the distinctiveness, prestige and similarity of the identities they enact. University identity theme CCC allows members to project other member’s identity narrative, while sub-group and student-role identity theme CCC can help increase identity synergy. The paper adds to the social media marketing literature that SMBC members are important integrators of symbolic resources that influence other members’ identity constructions and further their perceived relationships with the organisation and other members. Social media enables marketers to leverage members’ erse identities to enhance customer experiences. The study’s single context focus may be a limitation. The paper provides a useful framework for designing social media content that facilitates meaningful engagement. The use of identity theories to enhance the understanding of CCC and its role in SMBCs is original. The paper generates new lines of future enquiries to advance theorisation of social media marketing.
Publisher: Elsevier BV
Date: 12-2007
Publisher: Wageningen Academic Publishers
Date: 06-2004
Abstract: It is agreed that good communication systems between organisations increase customer satisfaction and relationship behaviour. However, less is known about the details of how information is used to manage relationships. Theories that have been found have either been tested on non-perishable goods or on small case studies. In earlier stages of the research, a dynamic model of inter-organisational information management systems (IOIMS) and relationships was developed based on a netchain case study. This paper presents an evaluation of this model based on a survey of Australian food processors and a green life industry case study. Both studies found that the environment (power, dependency and market uncertainty) had a significant influence on (attitudinal) commitment to develop long-term customer/supplier relationships. In addition, the nature of the IOIMS was associated with perceived current outcomes (satisfaction with performance, perceived responsiveness and strength of relationship trust). However, commitment to develop long-term customer supplier relationships was not significantly associated with the IOIMS. Conclusions were more doubtful about the association between the business environment and the IOIMS and perceived current outcomes. Suggestions for future research are made.
Publisher: Wiley
Date: 11-08-2014
DOI: 10.1002/MAR.20729
Publisher: SAGE Publications
Date: 02-2015
DOI: 10.1016/J.AUSMJ.2014.11.001
Abstract: Customer relationship management is a continually evolving domain that has been particularly affected by social media, which have revolutionised the way businesses and consumers interact. This paper on social CRM builds on a previous model of CRM prior to the growth of social media ( Jayachandran et al., 2005 ). We present a new model for social CRM, including a new construct of customer engagement initiatives and adaptations of other constructs to cater for the impact of social media. An online survey was used to collect data from a population of marketing practitioners and partial least squares analysis was used to test the model. Findings show the importance of an underlying customer relationship orientation how it impacts on social media technology use and customer engagement initiatives, and also directly on customer relationship performance. A relationship is also shown between engagement and relational information processes, which is viewed as a performance outcome of social CRM. Thus, from a managerial perspective, one recommendation we make is that organisations should utilise the rich customer information that is created with every customer engagement through social media to drive future marketing decisions.
Publisher: Elsevier BV
Date: 10-2013
Publisher: Wiley
Date: 2007
DOI: 10.1002/HRDQ.1198
Publisher: Wageningen Academic Publishers
Date: 12-2002
Abstract: When deciding to conduct research on chains and networks, a decision needs to be made about the unit of analysis that will be used for data collection. The present paper examines the validity of collecting data from one party in a chain or dyad. The research examines the differences in perception between dyadic pairs of buyers and sellers about the nature of their relationship and the inter-organisational information system. There were significant differences in perceptions about the nature of the inter-organisational information system in terms of some the types of information exchanged, the frequency of exchange of different types of information, whether information was exchanged as often as necessary, the direction information flowed and the richness of the communication media used to exchange information. Customers and suppliers did not have significant differences in perception of the informality of the information systems. There were differences in perceptions about the relationship in terms of responsiveness and changes in commitment over time. In addition, there were differences in perception about their importance and loyalty to each other, and the predictability of demand and volume of supply. The implication for data collection in chain and network research is that greater accuracy will be gained by collection of data from all parties in dyadic, chain or network relationships. In addition, it would seem that data should be collected from multiple informants with at least one from each department that has dealings with the other party. Where a high level of accuracy is needed, diary records or electronic tracking may be needed to keep track of activities.
Publisher: Emerald
Date: 02-1992
DOI: 10.1108/09578239210014441
Abstract: Reports the study of the preferences for decision‐making responsibilities indicated by deputy principals of Catholic schools in Western Australia. The research methodology used a “specific situation” item questionnaire with the preferred style for making the decision concerning the specific siutuation being measured on a continuum with five alternatives of decision making. The results suggested that there were seven factors underlying the data collected, each with a different desired decision‐making style. These preferred styles appeared to be influenced by the personal skills and experiences which allowed the person to feel he/she could have some constructive input into the decision. Hence, management should consider installing a system of leadership which recognizes that differences do exist concerning the preferred leadership styles depending on the worker′s perceived impact of the decisions on the in idual′s work life.
Publisher: Emerald
Date: 19-12-2019
DOI: 10.1108/JPBM-10-2018-2090
Abstract: Despite an increasing interest in online brand advocacy (OBA) and the importance of online brand conversations, OBA’s conceptualization, dimensionality and measurement are unclear, which has created confusion. This paper aims to answer calls from researchers and practitioners for a better understanding and measurement of OBA. The development and validation of a parsimonious and practical OBA scale is outlined in this paper. A multi-methods, multi-stage approach was followed to develop a parsimonious OBA scale. From an initial pool of 96 items obtained from qualitative research and from items used in prior general brand advocacy scales, a test-retest reliability study is followed. Academic judges were consulted to verify dimensionality, followed by two separate online surveys to further purify the scale and assess criterion-related validity. Programs including SPSS, AMOS and WarpPLS were used. This research extends the knowledge of OBA by developing and testing a parsimonious and practical 16-item, four-dimensional OBA scale. Unlike previous attempts to measure OBA, this study suggested OBA as a multidimensional construct with four dimensions (i.e. brand defense, brand information sharing, brand positivity and virtual positive expression). Further, this study showed that OBA is conceptually different from consumer–brand engagement and electronic word-of-mouth. Future research is encouraged to validate the OBA scale in various contexts and locations. Researchers can use the new OBA scale to examine potential brand-related antecedents and consequences of OBA. This study provides brand and marketing practitioners with a better understanding of brand advocacy occurring online. The OBA scale offers clear markers or trademarks that will be useful in assessing any brand’s health online and to track and better manage online brand communications and performance. This research provides the first empirical investigation of Wilk et al. ’s (2018) exploratory insights into OBA. The resulting parsimonious scale has furthered OBA as a new area for academic enquiry and presented practitioners with a practical way of measuring OBA.
Publisher: Emerald
Date: 24-02-2021
DOI: 10.1108/APJML-05-2020-0303
Abstract: The purpose of this study is to increase the understanding of the online brand advocacy (OBA) and brand loyalty relationship through a social identity theory lens. An online survey was used to obtain the needed data and the relationships of interest were examined using a partial least squares structural equation modelling approach. Brand loyalty and consumer-brand identification were found to be predictors of OBA, while OBA impacted on purchase intent. In addition, a strong reciprocal relationship was found between OBA and brand loyalty, which has not been reported in prior studies. This study highlighted OBA's complexity. It suggested OBA is not only an outcome of a consumer-brand relationship but also that OBA plays a key role in the development of such relationships. A consumer's identification with a brand fosters brand loyalty and purchase intent through the giving of OBA. The more consumers vocalise their brand relationships through OBA, the more they strengthen their relationship with brands. The inclusion of OBA management in brand and marketing strategies should enable organisations to foster opportunities for online consumer-brand interactions that strengthen consumer-brand relationships. First, unlike previous studies that have used makeshift scales to measure OBA, the authors used a recently developed OBA scale. Second, the important reciprocal relationship between OBA and brand loyalty, which has significant implications, has not been reported in prior research.
Publisher: Elsevier BV
Date: 2011
Publisher: Emerald
Date: 10-06-2019
Abstract: The purpose of this paper is to present findings from a large-scale survey of members of co-operative and mutual enterprises (CMEs) that examines the factors influencing members’ intentions to remain loyal to the enterprise and to provide word of mouth (WOM). A model was suggested and tested to examine the interrelationships between constructs measuring emotional, functional and financial value, affective and continuance commitment, intention to remain loyal to a CME and WOM communication. A large s le was drawn from a range of co-operative and mutual enterprises, and the suggested model was estimated using a partial least squares approach. Significant relationships were found between all constructs. However, emotional value and affective commitment were found to have particularly strong relationships. Emotional value had a strong influence on both affective and continuance commitment, while affective commitment had a strong influence on loyalty and WOM. This paper provides empirical support for suggestions about the factors that influence member loyalty within CMEs and the relative importance of non-financial motivations. It also provides a strong foundation upon which directors and executive managers of CMEs can build more effective member marketing and communications strategies.
Publisher: Emerald
Date: 02-1991
DOI: 10.1108/02652329110140194
Abstract: The financial planning industry has demonstrated significant growth in Australia through the 1980s. A benefit segmentation study of the financial planning market in Perth, Western Australia, is examined. A telephone survey was conducted on a random s le of 400 respondents drawn from the metropolitan telephone book. Four underlying benefit dimensions which are sought when making investment decisions are identified. Respondents are then segmented based on their pattern of responses over these dimensions. Three segments are identified – disinterested investors, demanding investors and security seekers. While the Perth marketplace could be segmented using investment benefits, attempts to profile these segments in terms of demographic characteristics and investment activity are inconclusive.
Publisher: Emerald
Date: 11-07-2008
DOI: 10.1108/01437730810887058
Abstract: Conjoint analysis is a useful research technique, but has not been used in the leadership area. This study aims to examine its relevance in exploring the trade‐offs followers make about leaders and the value of the leadership attributes examined. Eight leader attributes were obtained from three focus groups. Past research and a s le of followers indicated their preferences for a number of leader profiles developed from the attributes, as well as assessing their present leaders on the same attributes. This enabled an estimation of the trade‐offs followers made in assessing leaders and the computation of a value “score” for their leader. The study finds that participants traded off leader attributes sensibly, providing useful information about the attributes' value. Inspiration, trust and communication were the most valued leader attributes. However, most leaders were not viewed positively. Respondents were participants in development programmes, which may have impacted on the responses, but the results suggested the approach had merit. Research with more general s les of followers and a wider range of leadership topics is needed. Future development programmes should focus on the “valuable” attributes and organisations also need to consider such attributes when selecting and evaluating leaders. This paper uses a conjoint approach that has not been used in the leadership area. The results provide additional insights into the way followers view leaders and enabled a leader “score” to be computed, giving insights into the state of leadership within the group from which responses were obtained.
Publisher: Springer Nature Singapore
Date: 2022
Publisher: Informa UK Limited
Date: 09-11-2021
Publisher: Emerald
Date: 20-11-2007
DOI: 10.1108/03090560710821260
Abstract: Organizations continually seek new ways to achieve competitive advantage and word of mouth (WOM) represents such an opportunity because it has a powerful influence on consumers' attitudes and behaviors. However, prior research offers little insight into what WOM really means. The present study aims to investigate the complexities of the WOM concept and simultaneously examine the triggers that motivate people to offer WOM and the conditions that enhance the chance of WOM occurring. A series of six focus groups were undertaken with consumers, these were supplemented by more than 100 critical incident questionnaires. Two key WOM themes, termed “richness of message” and “strength of implied or explicit advocacy”, were identified, as well as various triggers and conditions that affect WOM occurrence. The study was based on two kinds of qualitative research, but quantitative research is required to fully test the derived WOM model. Further, the study focused on WOM from a giver's point of view. Research into WOM from a receiver's viewpoint is also needed. The present study suggested that WOM activity is more complex than previous research has argued. Managers should consider various WOM facets and, in particular, recognize WOM will be most favorable when it is positive, richly described and conveyed in a strong manner. The paper developed a WOM model that incorporates these additional themes and provides a basis for future quantitative research into WOM.
Publisher: Elsevier BV
Date: 06-2018
Publisher: Elsevier BV
Date: 08-1983
Publisher: Emerald
Date: 07-03-2016
DOI: 10.1108/JAOC-01-2013-0006
Abstract: – A key issue faced by co-operative enterprises is how to raise external equity capital without compromising member control. The purpose of this study is to examine the potential of a special type of financial instrument called a Cooperative Capital Unit (CCU) introduced into the Australian legislation to facilitate external investment while maintaining member control. – A Delphi panel and six focus groups were used to provide an understanding of the challenges associated with cooperative governance and financing and to aid the development of a conceptual framework for the implementation of CCUs. – The findings from these Delphi panel and six focus groups were used to develop a proposed framework that the authors believe will be useful in structuring equity-like instruments depending on the purposes they might serve. In particular, the authors propose a new form of cooperative ownership and equity structure that could: better align member and investor interests provide a mechanism to strengthen one role over the other depending on the needs of the cooperative and provide investors with a better sense of security while retaining member control. – To the best of the authors’ knowledge, the cooperative ownership and equity structure proposed in this study are novel and not currently found in theory or practice. The insights provided by this study should, therefore, be of interest to a wide range of stakeholders, including cooperatives professional advisors to these businesses government regulators investors and researchers.
Publisher: American Psychological Association (APA)
Date: 11-2009
DOI: 10.1037/A0016617
Abstract: Values are assumed to be relatively stable during adulthood. Yet, little research has examined value stability and change, and there are no studies on the structure of value change. On the basis of S. H. Schwartz's (1992) value theory, the authors propose that the structure of intrain idual value change mirrors the circumplexlike structure of values so that conflicting values change in opposite directions and compatible values change in the same direction. Four longitudinal studies, varying in life contexts, time gaps, populations, countries, languages, and value measures, supported the proposed structure of intrain idual value change. An increase in the importance of any one value is accompanied by slight increases in the importance of compatible values and by decreases in the importance of conflicting values. Thus, intrain idual changes in values are not chaotic, but occur in a way that maintains Schwartz's value structure. Furthermore, the greater the extent of life-changing events, the greater the value change found, whereas age was only a marginal negative predictor of value change when life events were taken into account. Implications for the structure of personality change are discussed.
Publisher: SAGE Publications
Date: 06-1986
DOI: 10.1177/031289628601100107
Abstract: Wage systems have an significant impact on the community and, over the years, a variety of wage policies have been used in Australia. The basic attitudes of political parties, the union movement and employer organisations are well known but public opinion has not been extensively probed. A s le of adults in Perth, Western Australia was asked a series of questions about five wage policies. Joint mapping procedures were used to explore the cognitive dimensions by which people evaluated such policies and the preferences they had towards them. The results obtained are outlined and discussed.
Publisher: Informa UK Limited
Date: 02-09-2021
Publisher: Wiley
Date: 07-1980
Publisher: SAGE Publications
Date: 11-2020
DOI: 10.1016/J.AUSMJ.2020.03.002
Abstract: This paper investigates the impact of social media influencer endorsements on purchase intention, more specifically, the impact advertising disclosure and source credibility have in this process. The proposed framework argues that advertising disclosure has a significant impact on source credibility subdimensions of attractiveness, trustworthiness and expertise subdimensions that positively influence consumer purchase intention. Empirical findings based on 306 German Instagram users between 18 and 34 years of age reveal that source attractiveness, source trustworthiness and source expertise significantly increase consumer purchase intention whilst advertising disclosure indirectly influences consumer purchase intention by influencing source attractiveness. Furthermore, the results reveal that the number of followers positively influences source attractiveness, source trustworthiness as well as purchase intention. All in all, this paper makes a unique contribution to product endorsement literature, with evidence highlighting how social media influencers and advertising disclosure may be used on Instagram to effectively increase consumer purchase intention.
Publisher: Emerald
Date: 21-01-2021
DOI: 10.1108/JBIM-02-2020-0094
Abstract: The purpose of this study is to develop an understanding of how change in environmental practices occurs in business networks. The study examines what types of network change processes occur in bringing about environmental change. Further, the basic change process theory types (life-cycle, teleology, dialectics and evolution) involved in the change processes are analyzed. A multiple, embedded, network case study was undertaken in the Australian agrifood sector, focusing on the pork and dairy industries. Change was found to occur through the interaction of multiple network processes operating simultaneously and sequentially over time. Thirteen network process categories were identified, grouped further into legislative, business case and altruistic overarching motivations. Legislative change processes emphasize the need for continued government intervention through enforced legislation. Teleology and dialectics were common at the beginning of many change processes, followed by life-cycle theory types. The study brings together change process conceptualizations from prior unconnected literatures into a comprehensive change process categorization framework. Examining changes in the activity dimension adds to network dynamics literature previously focusing on changes in the actor and resource dimensions. Contributions are made to processual research methods by theoretically and empirically clarifying connections between events, activities and processes. Analyzing the underlying change process theory types at the network level adds to both management and business network literature. Finally, the study answers calls to study sustainability issues at a network level.
Publisher: World Scientific Pub Co Pte Lt
Date: 29-01-2018
DOI: 10.1142/S1363919618500184
Abstract: The study investigates the relationship between organisational factors and the anticipated returns to the commercialisation of an innovation within small to medium enterprises (SMEs). Using a large multi-country s le, the analysis involved a structural equation model of seven organisational factors associated with the management of innovation, and their relationship with the anticipated volume of sales, profitability and lifecycle of the innovation. Significant relationships were found between the possession of an innovation strategy and formal commercialisation management, and optimism over sales volumes and lifecycle. The study provides new insights into the resource-based view and theory of entrepreneurial rents, strengthening SME owner-managers’ assessment on future investments in innovation and how to utilise their best capabilities. Policy makers also gain more insights into the commercialisation process within SMEs to foster the innovation orientation in both high and low tech sectors.
Publisher: Elsevier BV
Date: 03-2011
Publisher: SAGE Publications
Date: 07-2004
DOI: 10.1016/S1441-3582(04)70097-X
Abstract: Increasingly, business schools are under pressure to produce quality outputs, including high quality international refereed journal publications. Understanding senior Australian and New Zealand marketing academics’ views of journal quality is valuable to in idual scholars and to the marketing discipline. This paper presents the findings of a study of such perceptions provided by senior academics in Australia and New Zealand. A survey containing a comprehensive list of 73 journals was sent to all professorial members of ANZMAC and Heads of Marketing Schools in Australia and New Zealand, with an overall response rate of 45%. Respondents rated the journals on a 5-point quality scale and means of ratings were used to establish overall rank. The results suggested that, while senior faculty in Australia and New Zealand have their own distinct perceptions of journal quality, these views are not inconsistent with international views. The implications of the results and directions for future research are discussed.
Publisher: Emerald
Date: 21-06-2011
DOI: 10.1108/09564231111136845
Abstract: The purpose of this paper is to investigate marketing practices in professional service firms (PSFs). PSFs' marketing practices are not well understood, despite their increasing importance to economies worldwide and recognition of their unique characteristics and the marketing challenges they face. The study also examined whether PSF performance outcomes is better modeled through a competency approach suggested by the resource‐based view, or through the extent of use (practices) approach. Empirical data were collected from professional service providers through an online survey of senior professional service providers across a range of services, including law, engineering, accounting and finance and management consultancy. Results show interaction marketing was the most common PSF practice and the combination of extent of use and competency, rather than extent of use alone, is a better predictor of firm performance. The results also demonstrate the relevance of the plurality of practices. The study shows that transaction marketing and database marketing are particularly necessary for financial and market performance, while both interaction marketing and database marketing particularly underpin customer performance. All practices need to be conducted extensively and well for optimum outcomes. The study is cross‐sectional in nature and does not enable a judgment about causal inferences rather, relationships between constructs are presented. Professional service providers should focus on competency of practice, as well as extent of practice. However, not all professional service providers do this. Importantly, having a customer service focus is not sufficient to achieve positive market and financial outcomes. The results presented in the paper have important implications for researchers when modeling and measuring marketing practices and for professional service managers when undertaking marketing activities.
Publisher: Informa UK Limited
Date: 2012
Publisher: Emerald
Date: 09-03-2020
DOI: 10.1108/JSTP-12-2018-0285
Abstract: Despite recognition of the importance of emotions and emotion regulation in service encounters, emotion regulation has been generally studied from an employee perspective. This study investigated customer emotion regulation behaviours (CEREBs) in face-to-face service encounters arguing for a more nuanced approach through an emotion regulation matrix representing the playing up and downplaying of positive or negative emotions. Motivational factors and service-related situational conditions that influence the likelihood of emotion regulation were also examined. Four focus groups and the critical incident technique method were used to obtain data from people who had interacted with service employees within the previous six months. There was support for emotion regulation in the four facets of the emotion regulation matrix. Five CEREB dimensions, including verbal behaviours and facial expressions, were evident. Motivational factors and situational conditions that impacted on customer emotion regulation in service encounters were also identified. The findings were based on two qualitative methods. A quantitative approach should be used to further validate the suggested framework. Most research on emotion regulation has focused on employees. We examined the phenomenon from a customer viewpoint and in a service encounter context. As customers are not bound by employment rules and conventions, a wider range of emotion regulation behaviours were found. The study used the four-faceted emotion regulation matrix to investigate this, developing a conceptual framework that provides a foundation for future research.
Publisher: Emerald
Date: 06-07-2012
DOI: 10.1108/13612021211246044
Abstract: The purpose of this paper is to explore the importance of functional, hedonistic and ethical attributes of denim jeans attributes and the trade‐offs young adult Australian consumers made within these attributes when making a purchase decision. A two‐stage mixed‐method approach was used to explore the importance of denim jeans attributes and the trade‐offs made within these attributes. First, focus groups were used to identify attributes that were important to young Australian adult consumers. In the second stage, conjoint analysis was used to estimate the relative importance of the product and ethical attributes that were identified in the focus groups and the trade‐offs made within this attribute set. Focus group participants identified style, price, brand, country of origin and ethics as attributes that they used to evaluate denim jeans. In the conjoint analysis respondents identified price as having the highest relative importance, followed by brand, country of origin, style and ethical attributes. It was clear multiple attributes were valued and, although the ethical attributes that were included were not as important as garment attributes, respondents appeared to make trade‐offs between garment and ethical attributes when purchasing denim jeans. The paper identifies attributes of denim jeans that are valued by young Australian adult consumers. That product attributes were more important than ethical attributes suggests a focus on ethical credentials may not be effective. Denim jeans are more likely to be purchased by young Australian adults if they are reasonably priced, made in Italy and have a designer brand.
Publisher: Emerald
Date: 06-2003
DOI: 10.1108/09513540310467778
Abstract: Describes how the second half of the twentieth century saw the development of a global market in international education. Following the Second World War, the flow of international students undertaking courses at all levels grew rapidly as developing countries sought to educate their populations. By the century’s end, there were an estimated 1.5 million students studying internationally at the HE level. Driving this market expansion was a combination of forces that both pushed the students from their countries of origin and simultaneously pulled them toward certain host nations. By the 1990s, the HE systems of many host nations (e.g. Australia, Canada, the USA, the UK and New Zealand) had become more market focused and institutions were adopting professional marketing strategies to recruit students into fee‐paying programs. For many education institutions such fees had become a critical source of financing. Suggests that the international education industry, HE administrators and managers and academic staff face very significant challenges in the next few years.
Publisher: Elsevier BV
Date: 2010
Publisher: Wiley
Date: 18-06-2022
DOI: 10.1111/IJCS.12716
Abstract: Global demand for energy, environmental concerns over power generation emissions, and rising household energy costs have heightened interest in exploring ways to reduce energy consumption. Numerous approaches have been adopted, including those that build on the important recognition of consumer intentions as a predictor of behavior. However, the literature suggests intentions only moderately explain behavior. Thus, there is a case for further research to explore how the intention to behavior relationship can be strengthened. In response, this study contributes to a better understanding of how to reduce household energy consumption, by investigating the direct, and moderating effects integrated regulation and external regulation, as well as habit, have on the relationship between intention and behavior. The study draws on a large s le of household energy consumers who completed online surveys two months apart. The findings reveal a strong indirect relationship between integrated regulation and behavior through intention, and a significant, direct, and negative relationship between external regulation and behavior. While external regulation moderated the positive relationship between intentions and behavior, the moderating effects of integrated regulation and habit were not significant. Further, a direct effect for habit on behavior was found. These findings suggest regulation types play different roles in affecting consumer intentions and behavior, and support the importance of habit as a predictor of energy consumption.
Publisher: Wiley
Date: 13-10-2009
DOI: 10.1002/JTR.679
Publisher: Emerald
Date: 04-04-2008
DOI: 10.1108/03090560810852977
Abstract: Word of mouth (WOM) is becoming increasingly recognized as an important form of promotion, particularly within professional services environments, where credence qualities play a critical role in consumers' choices. The present paper seeks to explore the factors that are likely to enhance the chances that receivers of positive word of mouth might be influenced by such information. The study examines findings from six focus group discussions and 103 critical incident forms. The findings suggest that the potential for WOM to impact on perceptions or on actions depends on the nature of the sender‐receiver relationship, the richness and strength of the message and its delivery, and various personal and situational factors. The findings are tentative and based on a relatively small s le however, they provide a useful framework for future research into the process of WOM. The importance of WOM in marketing, particularly professional services marketing, is widely accepted however, little is known about how to enhance its occurrence. The paper provides marketing managers with a better understanding of the factors likely to influence receivers of WOM. Most WOM research focuses on the sender of WOM. In contrast this paper provides insights on the impact of WOM on the receiver, something that is currently a “black box” in the marketing literature.
Publisher: SAGE Publications
Date: 06-08-2021
DOI: 10.1177/18393349211030699
Abstract: Corporate social responsibility (CSR) influences brand personality, trust, firm attitudes, and purchase intentions. Yet, little attention has been paid to its effects on brand attachment. This study integrated message specificity, self-identity, and attachment theories to explain how socially responsible communication can be used to influence brand attachment. We show that CSR boosted brand attachment when messages contained specific (rather than generic) information that fostered positive brand elaborations, but eroded it when specific information was interpreted negatively. This effect was present only when socially responsible engagement was personally relevant to consumers, pointing to significant variations in message effectiveness. CSR was also more effective when firms announced socially responsible support for the first time and less effective when firms already had a CSR track record, pointing to a ceiling effect.
Publisher: Journal of Artificial Societies and Social Simulation
Date: 2015
DOI: 10.18564/JASSS.2885
Publisher: Elsevier BV
Date: 02-2021
Publisher: Informa UK Limited
Date: 12-07-1996
Publisher: Emerald
Date: 14-03-2016
DOI: 10.1108/IJEM-08-2014-0122
Abstract: – The purpose of this paper is to determine factors that influenced international university preference, looking at country of origin (COO), that is the COO of the course and program modes (PMs). This study specifically focusses on differences in perceptions across students from Malaysia and China. – Conjoint analysis was used to examine the relative importances and part-worth scores of these attributes on international university preferences. – PM and country of design (COD) had a major influence on Malaysian and Chinese students’ preferences for international universities. Online distance learning was the least preferred option, while offshore c uses were more acceptable to Malaysian students compared to Chinese students. Malaysian students preferred to study in the UK, while Chinese students favored Australia. Malaysian students were also found to be more cost sensitive compared to Chinese students, while the latter were more motivated by job prospects offered by an institution. – Limitations include the specific s le, pre-university students only from developed countries (Malaysia and China), which limits the generalizability to students from other countries. – This study offers insights in the effect of COD and PM on students’ preferences for international universities, as well as other previously studied university-level attributes in a higher education setting. With a better understanding of factors affecting these preferences, higher educational institutions are better placed to implement a suitable marketing strategy to attract more international students. – This study examines the impact COD, Delivery Mode (DM) and other university level attributes have on Malaysian and Chinese pre-university students ' preferences for international universities. COD and DM were found to be extremely important factors that dominated the students ' preferences. The study highlights the need to focus on different university attributes in different markets and to consider COD and DM issues in order to gain a larger market share of international students.
Publisher: Cambridge University Press (CUP)
Date: 20-10-2021
DOI: 10.1017/JMO.2021.52
Abstract: Increasing numbers of people are working part-time (PT) hours, sometimes involuntarily (IPT). Australia has the fourth highest percentage of PT employees among Organization for Economic Co-operation and Development countries (26%). This study examines relationships between work design factors and workplace inclusion for PT employees and identifies how perceived inclusion and work engagement of PT and IPT employees compares with full-time (FT) employees. Data were collected using an online questionnaire distributed to employees in Australia. A part-time work design model was developed and tested across two independent s les using partial least squares. Results suggest that PT and IPT employees feel less included in the workplace compared to FT employees. PT employees also perceive their roles to be less task interdependent. A key finding was that PT employees' perceived inclusion was related to proactive behaviors, autonomy, and job crafting, in addition to hours worked. Implications for the management of PT employees are discussed.
Publisher: Emerald
Date: 09-01-2017
DOI: 10.1108/JSTP-05-2015-0116
Abstract: The purpose of this paper is to investigate the drivers of customer value, and their respective relationships with customer satisfaction and behavioral intentions, between two culturally distinct groups of adventure tourists. The study adopted a descriptive design and compared data from 301 Japanese and Western adventure tourists who experienced the same adventure tour. The respondents were split into two groups, and a path modeling approach was used to examine similarities and differences. The results indicated that Japanese tourists attached more importance to emotional value and novelty value. Western tourists, however, attached relatively more importance to the utilitarian dimension of price value for money. The main implication of this study is that tourism operators should account for differences in value perceptions between Japanese and Western tourists when planning tour operations, training tour guides, and managing tour itineraries. Operators should also consider customizing their tour products to fit the specific needs of these different cultural groups. This reinforces the adaptation argument when marketing tourism to international consumers. This study highlights that different value drivers affect the satisfaction and behavioral intentions of Japanese tourists, relative to Western tourists. The need for adaptation of tourism products toward certain international tourists is thus necessary. The research also reinforces the importance of conceptualizing and measuring customer value as a multidimensional construct in an international adventure tourism context.
Publisher: Cambridge University Press
Date: 23-09-2015
Publisher: Elsevier BV
Date: 03-2021
Publisher: Elsevier BV
Date: 05-2018
Publisher: Springer Science and Business Media LLC
Date: 08-1995
DOI: 10.1007/BF00871342
Publisher: SAGE Publications
Date: 04-03-2021
Abstract: In the special issue “The Impact of the Current and Future Technologies on Relationship Marketing,” the Australasian Marketing Journal presents a series of papers covering topics to gain a better understanding of the current and future technologies that may play a role or have a robust impact on relationship marketing and contribute to theories associated with relationship marketing. The topics for the special issue include, but are not limited to, (a) the role of social media–enabled technology (b) social media marketing on value co-creation and engagement (c) mobile app technology and intention to purchase (d) digital content marketing and content marketing strategies and (e) building and maintaining customer relationships via online relationship marketing.
Publisher: Informa UK Limited
Date: 07-1997
Publisher: Springer Science and Business Media LLC
Date: 08-1995
DOI: 10.1007/BF00871344
Publisher: Informa UK Limited
Date: 07-05-2021
Publisher: Emerald
Date: 02-10-2019
DOI: 10.1108/JSTP-07-2018-0163
Abstract: The purpose of this paper is to suggest a typology of customer value cocreation activities and explore the psychological drivers and quality of life outcomes of such activities in a complex health care service setting. Focus groups with people with Type 2 diabetes and in-depth interviews with diabetes educators were conducted. Four types of customer value cocreation activities were found (mandatory (customer), mandatory (customer or organization), voluntary in-role and voluntary extra-role activities). In addition, health locus of control, self-efficacy, optimism, regulatory focus and expected benefits are identified as key psychological factors underlying the customers’ motivation to be active resource integrators and resulting in physical, psychological, existential and social well-being. The study highlights the various types of customer value cocreation activities and how these affect the various quality of life dimensions.
Publisher: Emerald
Date: 02-1983
DOI: 10.1108/EB027822
Abstract: A multivariant approach to the complex issues of worker satisfaction, providing analytical and diagnostic results which can be extremely useful to a management concerned about this aspect of the workplace.
Publisher: Informa UK Limited
Date: 27-07-2021
Publisher: Pluto Journals
Date: 1993
DOI: 10.1080/08109029308629354
Abstract: Corporate innovation has not been well studied in Australia. The present study examined the extent and type of innovation in companies listed on the Western Australian Stock Exchange and it identified the high and low innovators by calculating an Innovation Score for each of the 184 companies in the s le. Factors which influence the level of corporate innovation were also determined. Companies with high levels of innovation were found to involve company employees in the innovative process. As in America, venture teams, product ch ions and creative geniuses impacted on innovative capacity. The input of customers is also a valuable source of ideas for innovation. Management of high innovating companies were committed to innovation, tolerant of risk taking and encouraged autonomous behaviour in their employees. However, successful corporate innovators did not give up formal control. Rules and procedures were also important.
Publisher: Springer Science and Business Media LLC
Date: 22-11-2013
DOI: 10.1057/FSM.2013.23
Publisher: Elsevier BV
Date: 12-2020
Publisher: Elsevier BV
Date: 1993
Publisher: SAGE Publications
Date: 03-03-2023
Abstract: China has become the number one source market for tourists. This article seeks to understand whether cultural/lifestyle similarity is an important pull factor for Chinese tourists when selecting a destination. Specifically, 205 Chinese tourists were surveyed about their destination choices in relation to the seven most visited outbound destinations. The results from a latent class regression analysis found a similarity-driven segment to exist for all seven destinations, with segment sizes ranging from 22% to 62% of the s le. These results suggest that a substantial segment of Chinese tourists are motivated by perceived cultural/lifestyle similarity. Generally, those with high ethnocentrism, high uncertainty avoidance, low novelty seeking or less travel experience are more likely to belong to the similarity-driven segment. Further research is needed to examine the size of this segment in larger, more inclusive cities of the Chinese population, as the current study only concentrated on tourists from three major cities.
Publisher: Emerald
Date: 03-1983
DOI: 10.1108/EB027827
Abstract: The ability to investigate the relative importance employees attach to various compensation components and to determine how trade‐offs might be made, should enable organisations to develop more flexible reward packages which better meet employees' needs, without necessarily adding to costs. Conjoint analysis is a means of obtaining such information.
Publisher: Springer International Publishing
Date: 2018
Publisher: Informa UK Limited
Date: 2002
Publisher: Emerald
Date: 02-1997
DOI: 10.1108/02621719710155463
Abstract: Considers the relationship between various measurements of workplace performance. Examines data collected from 2,004 workplaces in the Australian Workplace Industrial Relations Survey . Identifies three groups, the first of which, just over half of the s le, was named the “successful internal group” because it had the lowest rate of return and the lowest industrial activity. The second group, approximately one‐third of the s le, had the highest rate of return and a similar level of industrial activity to that of the first group and was called the “successful both internal and external” group. The third group, approximately one‐sixth of the s le, had the highest level of industrial action, the second highest rate of return but the worst relationships between management and employees, and was designated the “successful external group”. The “successful internal” and the “successful internal and external” groups tended to occupy smaller, white‐collar workplaces and to employ a greater percentage of women.
Publisher: Emerald
Date: 24-04-2007
Publisher: Elsevier BV
Date: 03-2021
Publisher: Elsevier BV
Date: 07-2009
Publisher: Cambridge University Press (CUP)
Date: 06-1992
DOI: 10.1177/103530469200300111
Abstract: The need to improve workplace performance and productivity is a commonly expressed view. This paper reports on community perception of productivity. It suggests that workers’ negative perceptions regarding a distribution of the benefits of productivity may act as a barrier to productivity enhancement.
Publisher: Wiley
Date: 17-02-2021
DOI: 10.1111/IJMR.12250
Publisher: Wiley
Date: 2007
DOI: 10.1002/MAR.20197
Publisher: SAGE Publications
Date: 06-1984
DOI: 10.1177/000486588401700204
Abstract: Research reported in a previous paper (Williams, 1983) suggests that the extent of prison officers' role in maintaining custodial control may be an important variable affecting their attitudes towards disciplinary authority, inmates, and non-custodial staff. This implies that officers working in institutions with different levels of custodial confinement may also vary in their attitudes towards these dimensions. An analysis of responses from officers in prison institutions suggests that attitudes between institutional types do vary significantly. The analysis identified differences between the maximum security prison and non-maximum security prisons, while “treatment institutions” did not appear to be significantly different. However, officers in the female institution appear to hold quite distinctive role orientations and attitudes.
Publisher: Emerald
Date: 09-10-2007
DOI: 10.1108/13555850710827878
Abstract: Although international franchising has occurred in East Asia over the past 20 years, surprisingly very little academic research has been undertaken to understand key dynamics of this marketing phenomenon. The purpose of this paper is to examine franchise resources, which is a key construct in the internationalization of retail franchising. A multiple case study approach has been adopted to generate rich data designed to aid understanding of the complexities inherent within such an international marketing relationship. The data were drawn from five US food service retail franchises, which are household brands across East Asia, operating in Singapore. This study presents several interesting findings for the retail franchise industry. First, consistent with resource scarcity theory, international franchising relationship begins with a high degree of franchise dependency on the local franchisees. Next, international franchisors will be well served to select their overseas franchisees with strong financial resources to engage in rapid expansion, good contacts to secure early stores in prime retail locations and well‐proven local knowledge to modify the concept to suit particular market needs. Findings from this study have important managerial implications for international retail franchisors on how to effectively select franchisees to successfully launch and manage their brands in East Asia. This empirical study has made a major contribution in adding to the limited body of empirical knowledge on franchisee selection in international retail franchising, particularly in East Asia. It is hoped that this paper will encourage more academics to investigate why certain international retail franchise concepts perform relatively better in East Asia than others.
Publisher: Emerald
Date: 22-10-2020
DOI: 10.1108/JEEE-01-2020-0008
Abstract: This study aims to examine the relationship between personal values and small and medium enterprise (SME) innovation in Minangkabau, a Muslim ethnic group in Indonesia. A quantitative approach was used to survey 400 small business owners. Structural models were estimated using WarpPLS. The study established that SME owners had mixed values. This highlights the context of entrepreneurship because it provides an understanding of the links between personal values and some innovation-related constructs. The study made a little comparison of personal values in other Muslim societies. It is beneficial as a reference for future studies on comparisons between the Minangkabau and other ethnic Muslim groups. Minangkabau small enterprise entrepreneurs need reflection on their values and business innovation because integrating these two aspects strengthens business identity. The entrepreneurs may need to balance personal and socio-cultural values to implement both business innovation and social harmony successfully. To the best of the authors’ knowledge, this is the first study that takes into account the innovation concept. It examines personal values related to some concepts on innovation. It can partly be explained by the high level of religiosity in the Minangkabau ethnic group.
Publisher: Wiley
Date: 1975
Publisher: Emerald
Date: 03-1996
DOI: 10.1108/09578239610107174
Abstract: Measures service quality from the point of view of the customer using the SERVQUAL model. The “customers” in this instance were a group of business students at an Australian university. Obtains service quality evaluations in relation to academic and administrative aspects of the educational service. Makes significant negative evaluations in relation to the quality of administrative services. Finds that satisfaction with the academic service was closely related to dependability whereas satisfaction with administrative services was associated with good communication.
Publisher: Emerald
Date: 14-09-2012
Publisher: Edward Elgar Publishing
Date: 28-02-2014
Publisher: Cambridge University Press (CUP)
Date: 07-2009
DOI: 10.1017/S0014479709007881
Abstract: In agricultural innovation, the success of widely used technologies is often assumed to have been inevitable. Conversely, the blame for the failure of new technologies that researchers, policy makers and extensionists consider superior to existing solutions is often placed on farmers. However, these assumptions can be challenged by taking a social-constructivist view of on-farm innovation to examine how and why farmers made sense of new technologies and how this sensemaking shaped their use of these technologies over time. The present study took such an approach in its analysis of Australian woolgrowers’ adoption, abandonment, implementation and use of new wool-testing technologies that highlighted the social and dynamic nature of innovation on-farm. On-farm innovation in this case was an evolving, dynamic process that changed over time as woolgrowers made sense of new technologies. The primary message to agricultural innovation researchers, technology developers, policy makers and extensionists is that successful on-farm innovation requires the active, ongoing engagement of industry participants. In order to engage industry participants in the innovation process, sensemakers’ personal identity frames and social context, and how these interpretation frameworks relate to the new technology need to be understood.
Publisher: SAGE Publications
Date: 04-12-2019
Abstract: This study examines the antecedents and consequences of value co-creation behavior in a hospitality context. An online questionnaire with s les of hotel patrons in the United States and Australia was used to obtain data and partial least square modeling was used in the analysis. The results suggest patron fairness perception enhances trust and identification with a hotel, which encourage engagement in the value co-creation behavior. Furthermore, this behavior enhances patron well-being and respect for the hotel. The study contributes to the literature by suggesting a value co-creation behavior model in the hospitality context and empirically examining the antecedents and consequences of this behavior. The results have important implications for managers designing service encounters that can encourage hotel patrons to engage in the value co-creation behavior.
Publisher: Emerald
Date: 04-2002
DOI: 10.1108/09513540210418403
Abstract: Examines the factors motivating international student choice of the host country. It describes a “push‐pull” model motivating the student’s desire to seek overseas education and influencing the decision process in selection of a final study destination. Drawing on the findings from research studies undertaken in Indonesia, Taiwan, China and India, the paper examines the factors influencing host country selection and additional research that examines the factors influencing choice of final host institution. Based on these findings the paper argues that economic and social forces within the home country serve to “push” students abroad. However, the decision as to which host country they will select is dependent on a variety of “pull” factors. After drawing together the findings, the paper then examines the implications for governments and education institutions seeking to recruit international students.
Publisher: SAGE Publications
Date: 07-10-2010
Abstract: Researchers often assume the numerical ratings approach used to measure values, such as Schwartz’s Value Survey (SVS), conforms to an interval scale. Correspondence analysis was used to examine this assumption by analyzing SVS data obtained from four Anglo (Australia, New Zealand, United Kingdom, and United States) and two Asian (South Korea and China) countries. The analysis suggested the SVS did not exhibit the characteristics of an interval scale, with responses across all countries producing larger intervals at the low end of the scale and smaller intervals from the mid to high end of the scale. Further analysis suggested there were significant differences in the traditional SVS means and the means suggested by the correspondence analysis. However, when correlations and Euclidian distances between SVS and correspondence analysis scores were examined, they were very high, suggesting the lack of interval scaling was unlikely to affect the relationships between the SVS value types and other constructs.
Publisher: Emerald (MCB UP )
Date: 2005
Publisher: Emerald
Date: 25-03-2020
DOI: 10.1108/JSTP-08-2018-0186
Abstract: The purpose of this paper is to assess the impact of CSR initiative preference, customer helping orientation and customer participation on willingness to engage in CSR and to demonstrate the influence this engagement has on their commitment and loyalty to the organisation. This study entailed an online survey of customers from a large not-for-profit organisation ( n = 210). Choice modelling is used to test a structural equation model of drivers and outcomes of willingness to engage in CSR. Results demonstrate the CSR initiative preferred by customers has a stronger impact on their willingness to engage with the CSR initiative (volunteering their time, effort, money) than either customers' helping orientation or customer participation. Furthermore, willingness to engage in CSR influences customer commitment and loyalty to support and recommend the organisation. The results clearly demonstrate the significant impact that customers' preferences for and willingness to engage in CSR initiatives have on customers' relationship with not-for-profit organisations. The results highlight the importance of taking into account customer preferences for CSR issues to encourage customers to engage in CSR initiatives designed to benefit society. Traditionally CSR literature has focused on how commercial firms' engagement in CSR creates value for the firm and society. The marketing literature has focused on how customer engagement in brand communities benefits the firm. This study extends the research by exploring customers’ willingness to engage in CSR with not-for-profit organisations. It uses Choice modelling to demonstrate the impact of customer preferences for local and aligned CSR initiatives on customer willingness to engage.
Publisher: SAGE Publications
Date: 05-2015
DOI: 10.1016/J.AUSMJ.2015.04.001
Abstract: We report the results of an analysis of the research impact of marketing academics using citation metrics for 2263 academics in the top 500 research universities in the Academic Ranking of World Universities based in Australia and New Zealand, Canada, the United Kingdom and the USA. The metrics are computed for publications from 2001 to 2013, which were collected in 2014 and 2015. We also report the same metrics for all universities in Australia and New Zealand that employ more than 4 marketing academics. The results provide an objective measure of research impact and provide benchmarks that can be used by governments, universities and in idual academics to compare research impact. In an appendix we rank the top 100 university marketing departments in the top 500.
Publisher: Elsevier BV
Date: 12-1983
Publisher: Elsevier BV
Date: 03-1999
Publisher: Elsevier BV
Date: 09-2013
Publisher: SAGE Publications
Date: 06-1981
DOI: 10.1177/031289628100600105
Abstract: A random s le of 400 homes in Perth responded to a life style instrument and to a series of questions on television viewing habits. Respondents were ided into a number of groups based upon their self reported viewing frequencies of the three available Perth television channels. Using multiple discriminant analysis, these groups were then analysed to determine if there were any underlying differences in their various life styles. The results have direct implications for the Marketing Manager who is trying to determine an appropriate media strategy in Perth, Western Australia, as well as indicating the need for further research in this area.
Publisher: Informa UK Limited
Date: 04-2012
Publisher: SAGE Publications
Date: 11-2003
DOI: 10.1177/02662426030214003
Abstract: This study examined the use of Group Support Systems (GSS) technology as a tool for soliciting perceptions, or ideas, from a target audience. We compared this approach to a more traditional focus group methodology, and concluded that GSS technology has a number of advantages. First, the relative anonymity of responses encouraged participation from the more timid group members, ensuring vocal in iduals did not dominate. Second, the GSS technology made the findings available to group members immediately, so that clarification, correction and some quantitative analysis of responses could take place during the session. Third, the GSS approach allowed ideas to be separated from the person, ensuring that any subsequent discussion was depersonalized. Fourth, the results were available immediately after the session. Finally, the GSS technology was more cost effective because the additional cost of using this approach was more than offset by the savings from not having to transcribe participants’ responses.
Publisher: SAGE Publications
Date: 30-08-2012
Abstract: Affective Events Theory suggests customer interactions elicit event appraisals that, in turn, prompt affective reactions in employees. A qualitative diary study was used to examine the daily events and cognitive appraisals that elicit positive emotions during customer service interactions. Thematic analysis of the diary contents of 276 sales employees from a variety of industries (874 positive events) showed helping customers solve their problem was the event most likely to trigger positive emotions. The data and resulting model revealed that particular configurations of employees’ appraisals predicted particular emotion(s). Within-person differences in cognitive appraisals also helped explain why some initially negative events may ultimately become a positive experience. Emotional contagion was found, where the positive emotions of the sales employees, or those of the customer, influenced the emotion of the other. The implications of the study for employees’ happiness and well-being, and for enhanced customer service relations, are discussed.
Publisher: SAGE Publications
Date: 03-1981
Publisher: Emerald
Date: 12-1999
DOI: 10.1108/09513549910294496
Abstract: This paper outlines a model of the factors that are critical to the establishment and maintenance of sustainable competitive advantage for education services enterprises in international markets. It draws together theories of competitive advantage developed by industrial economics and management theory, with literature relating to services marketing. In examining a theory of sustainable competitive advantage for services exports, the paper discusses the concepts involved and presents a model of the process involved in achieving it. The model seeks to explain the strategic decision making environment in which the education exporter operates, and the outcome ideal to achieving a competitive advantage.
Publisher: Elsevier BV
Date: 12-2022
Publisher: Emerald
Date: 10-07-2017
DOI: 10.1108/JSTP-04-2016-0081
Abstract: Both customer engagement (CE) and corporate social responsibility (CSR) have been linked to customer loyalty. Past studies use service dominant logic and customer value co-creation to explain this relationship. The purpose of this paper is to apply utility theory to develop and test a new theoretical model based on CSR initiative preference to understand the relationship between CE and customer loyalty to the organisation in a CSR platform. This empirical study uses choice theory in the form of best-worst scaling, and structural equation modelling, to measure the impact of sports club members’ choice preferences for a range of CSR initiatives on their intention to engage with the initiative and subsequent loyalty to the club. This study highlights the importance of engaging members in the CSR strategy they prefer as it enhances not only the extra value to the organisation via customer loyalty to the organisation, but also CE with the organisation. Furthermore, the study reveals age and gender impact on the relationship between CE in CSR initiatives and customer loyalty. This study extends CE to CSR behaviours and provides empirical evidence for a unique theoretical framework of CE based on utility theory. It also highlights the need to take into account moderating variables such as customer demographics.
Publisher: Informa UK Limited
Date: 09-2005
Publisher: Emerald
Date: 05-1991
Publisher: Elsevier BV
Date: 07-2021
Publisher: Emerald
Date: 12-06-2009
DOI: 10.1108/13552550910967912
Abstract: The paper aims to examine the management practices of owner‐managers of small businesses seeking to grow their firms. It seeks to better understand their strategic thinking in relation to internal and external environmental issues. A s le of 204 owner‐managers who had indicated their desire for growth was surveyed using a questionnaire developed from earlier research that examined their strategic and operational behaviour. Follow‐up discussions over their results were conducted face‐to‐face. Data were analysed using confirmatory factor analysis and discriminant analysis. Firms that possessed formal written business plans were found to be more likely to have stronger support network partnerships, formal quality assurance and the ability to lead change among employees. A relationship was found between an above average level of annual sales turnover and the personal vision of the owner‐managers. Although the s le was atypical, in that it was comprised of owner‐managers who had a growth orientation, the study suggests that owner‐managers who have a strong growth orientation are likely to have an enhanced sense of their strategic vision, and the ability to communicate this vision to their employees. The findings in this paper suggest that owner‐managers from small firms should seek to benchmark their business against industry best practice, but that such benchmarking must be supported by a clear strategic vision and the capacity to communicate this vision to others, particularly employees. The literature relating to strategic thinking and behaviour within small firms remains underdeveloped, and this paper provides valuable insights into this area.
Publisher: Wiley
Date: 07-2022
Abstract: The Australian tertiary education sector has been experiencing transformational change for many years driven by shifts in public policy and funding, emergent competition on an increasingly international scale, a seemingly never‐ending number of universities restructures, and the sudden rise of online teaching forced upon by the global COVID‐19 pandemic. This high level of environmental uncertainty suggests that if universities want to remain competitive, they might need to reconsider their strategies through adopting a dynamic capabilities (DCs) approach, such as outlined in this paper. This research is built on Teece et al.’s DCs model to examine an Australian university between 2012 and 2021. This research adds to our understanding of DCs by developing a metaphorical Cogwheel Model of Dynamic Capabilities that captures DCs’ complex and dynamic process. This model has implications for leadership and managerial practices, especially when organisations seek to navigate a strategic pathway into the future.
Publisher: Elsevier BV
Date: 12-2023
Publisher: Elsevier BV
Date: 02-2014
Publisher: Elsevier BV
Date: 10-2017
Publisher: Springer Science and Business Media LLC
Date: 05-1994
DOI: 10.1007/BF00871761
Publisher: Informa UK Limited
Date: 25-06-2008
DOI: 10.1080/00223890802107925
Abstract: Traditional self-report ratings have some measurement problems that a relatively new method, best-worst scaling (BWS Finn & Louviere, 1992), may overcome. This alternative method, based on Louviere's BWS, can be used to measure the relative importance or perceived trade-offs among choice alternatives. The method is illustrated as an alternative to the Schwartz Value Survey (SVS Schwartz, 1992). In a series of s les, it was found that Schwartz values best-worst survey (SVBWS) reproduced Schwartz's (1992) theoretical value structure and supported hypothesized relationships between values and value-expressive behaviors, ethnocentrism, and environmental-related tourism activities. In addition, the SVBWS approach took significantly less respondent time than the traditional SVS approach.
Publisher: Emerald
Date: 11-09-2017
DOI: 10.1108/IJEM-12-2016-0260
Abstract: The purpose of this paper is to understand the lived experiences of the international students using their university’s social media, through a lens of customer engagement (CE) in the services marketing literature. A case study was conducted in an Australian university. Three semi-structured focus groups with ten international students, along with a preliminary netnographic analysis of the university’s social media account, provided a rich description of the phenomenon in the real-world context. The results suggest that these students are likely to engage in their university’s social media as part of their acculturation and social identity construction strategy. Their engagement was cognitive and emotional, being influenced by the instrumental value of the social media page, engagement with c us rituals and artefacts, social identity and bonds with other students and perceptions of the page administrator. Furthermore, these students’ engagement influenced their identification with the university and its student community, manifested in a sense of belonging and pride. The paper contributes to the higher education literature by offering relationship implications of social media CE. Limitations include small s le size and the single institutional context. The paper informs student communication practice, especially the design of university-initiated social media content and policy. Universities and faculties today use social media to engage with students outside classrooms. However, little has been known about how international student sojourners view and respond to such initiatives. The paper addresses this gap by offering insight into how they engage with their university on social media and its relationship implications.
Publisher: Elsevier BV
Date: 02-1996
Publisher: SAGE Publications
Date: 11-1987
Publisher: Elsevier BV
Date: 08-2019
Publisher: Emerald
Date: 02-1984
DOI: 10.1108/EB010740
Abstract: Research among credit unions in Western Australia is reported in which directors and managers of credit unions expressed their attitudes with regard to the corporate objectives of their organisation, and future directions of development for the credit union movement are suggested.
Publisher: Emerald
Date: 02-2002
DOI: 10.1108/09513540210415523
Abstract: Tertiary education has become more competitive in recent years due to reductions in government funding and higher student fees. As the nature of the environment grows more competitive, the role of marketing, previously non‐existent in most universities, has grown significantly. One of the key pieces of information that would assist a university’s marketing effort is an understanding of what determines a student’s university preference. Examines university preference using a form of conjoint analysis, known as adaptive conjoint analysis (ACA), to investigate the importance of a number of attributes to high‐school leavers in Australia. Results indicate that the four most important determinants of university preference were course suitability, academic reputation, job prospects, and teaching quality, which has significance for education managers developing marketing strategies and programs.
Publisher: Oxford University Press (OUP)
Date: 03-1982
DOI: 10.1086/208887
Publisher: SAGE Publications
Date: 03-1985
DOI: 10.1177/000486588501800103
Abstract: A number of work related attitudes were obtained from a s le of prison officers employed by the Western Australian Prisons Department. Prison officers were first cluster analysed to determine if there were any distinct groups with different attitudes. It was found that there were six such groups. A number of background and work experience variables were then examined to determine if there were any significant intergroup differences. It was found that only previous Prisons Department experience differed over the six groups and that other variables, such as age and previous work history, which others had suggested may explain prison officers' attitudes did not differ significantly. In two previous papers data collected from prison officers in the Western Australian Prisons Department were analysed (Williams, 1983 Williams and Soutar, 1983). The papers examined first the relationships between a number of work related attitudes and second differences in the attitudes of officers in different institutions. However, these analyses did not examine possible relationships between officers' personal, social and work background and these work related attitudes. This appears to be a desirable extension of the previous analysis because Emery (1970), in his study of Bristol Prison, suggested that officers' social backgrounds may be important, while Morris and Morris (1960) argued that previous work experience may also be important in that they considered officers with a military background to be more authoritarian than other officers. Consequently, the prison officers' data were re-examined to determine whether or not such effects were apparent in the Western Australian prison system.
Publisher: SAGE Publications
Date: 21-12-2019
Abstract: The theory of human values discriminated 10 basic values arrayed in a quasicircular structure. Analyses with several instruments in numerous s les supported this structure. The refined theory of human values discriminates 19 values in the same circle. Its support depends on one instrument, the revised Portrait Values Questionnaire. We introduce a forced choice method, the Best–Worst Refined Values scale (BWVr), to assess the robustness of the refined theory to method of measurement and also assess the distinctiveness and validity of a new animal welfare value. Three studies ( N = 784, 439, and 383) support the theory and the new value. Study 3 also demonstrates the convergent and discriminant validity of the 19 values by comparing the BWVr, the revised Portrait Values Questionnaire, and value-expressive behaviors and confirms the test–retest reliability of BWVr responses. These studies provide further information about the order of values in the value circle.
Publisher: Emerald
Date: 08-2005
DOI: 10.1108/09513540510607752
Abstract: There is a considerable competition within the global education marketplace, as can be seen by the growing number of higher education providers. Significant changes to information and communication technologies (ICTs) have also supported dramatic opportunities for distance and online education. This transformation, in combination with a growing demand for continuing professional education and strengthened demands by employers for tailored education and training, has caused significant shifts in higher education. The purpose of this paper is to provide an overview of three relevant trends within higher education. The paper explores: the significant changes in ICTs and their support for enhanced distance and online learning opportunities the growing demand for continuing professional management education and the strengthened demand by employers for tailored education and training. The paper reviews current literature on higher education trends in the areas of globalisation, virtualisation and borderlessness. The impact of these trends is specifically examined relative to management education. The paper discusses the implications of higher education trends on curriculum, teaching and administration in management education. This paper brings together a significant amount of information from various sources to provide a coherent resource about management education trends and the implication of these trends on the future provision of management education.
Publisher: Informa UK Limited
Date: 27-09-2023
Publisher: SAGE Publications
Date: 21-02-2011
Abstract: People differ in the importance they place on values. However, most research has selected a few values and examined their relationships with one or more variable(s) of interest. The current research differs as it examined subgroups of people who differ in the importance they attached to Schwartz’s values. Data collected from matched s les of adult international travelers (Study 1) and young adults (Study 2) produced very similar subgroups in the United States and China that reflected Schwartz’s shared motivational orientations of adjacent values in a similar manner to how we would expect in iduals to differ in their personal values priorities. The subgroups had all the expected relationships with travel benefits, status consumption, and materialism in the United States and some of these expected relationships in China.
Publisher: SAGE Publications
Date: 2006
Abstract: Summated scales are widely used in management research to measure constructs such as job satisfaction and organizational commitment. This article suggests that Revelle’s (1979) coefficient beta, implemented in Revelle’s (1978) ICLUST item-clustering procedure, should be used in conjunction with Cronbach’s coefficient alpha measure of internal consistency as criteria for judging the dimensionality and internal homogeneity of summated scales. The approach is demonstrated using ICLUST reanalyses of s le responses to Warr’s (1990) affective well-being scale and O’Brien, Dowling, and Kabanoff’s (1978) job satisfaction scale. Coefficient beta and item clustering are shown to more clearly identify the homogeneity and internal dimensional structure of summated scale constructs than do traditional principal components analyses. Given these benefits, Revelle’s approach is a viable alternative methodology for scale construction in management, organizational, and cross-cultural contexts, especially when researchers need to make defensible choices between using whole scales or subscales.
Publisher: Informa UK Limited
Date: 02-03-2018
Publisher: Emerald
Date: 06-07-2010
DOI: 10.1108/10444061011063180
Abstract: This study aims to develop and validate a best‐worst scaling (BWS) measure of preferred conflict‐handling styles, named the Conflict‐handling BWS (CHBWS). The authors conducted three studies. Study 1 consisted of a s le of psychology students ( n =136) from a Canadian university and was designed to assess the convergent validity of the CHBWS by comparing it with the ROCI‐II and DUTCH instruments. Study 2 consisted of a s le of psychology students ( n =154) from a US university and was designed to assess the predictive validity of the CHBWS by relating conflict‐handling styles to consumer complaint behavior. Study 3 consisted of a random s le of adults registered with an online survey company in Australia ( n =204) and Germany ( n =214). This study was designed to assess the antecedent relationship of Schwartz's personal values to conflict‐handling styles. The study shows that best‐worst scaling is a valid and advantageous way of measuring conflict‐handling styles. The CHBWS demonstrated both convergent and predictive validity, and was able to reproduce the structure of the dual‐concerns model. The study also showed that preferred conflict‐handling style influences the choice of complaint behavior in a retail service failure situation. Furthermore, the study demonstrated that Schwartz's personal values can influence the preferred conflict‐handling style in two in idualistic cultures. This is the first study to measure conflict‐handling style preferences using a BWS approach. Furthermore, it is the first study to relate consumer complaint behavior to preferred conflict‐handling style.
Publisher: Informa UK Limited
Date: 24-11-2017
Publisher: Informa UK Limited
Date: 02-03-2018
Publisher: Informa UK Limited
Date: 13-04-2015
Publisher: Informa UK Limited
Date: 25-09-1995
Publisher: Elsevier BV
Date: 02-2004
Publisher: Informa UK Limited
Date: 11-2021
Publisher: Emerald
Date: 06-05-2014
DOI: 10.1108/JFMM-03-2013-0039
Abstract: – The purpose of this paper is to explore the potentially conflicting positive and negative ethical aspects of wool apparel and the relative importance of these ethical attributes when consumers in the USA make wool apparel purchase decisions. – A two-stage mixed-method approach was used to explore the positive and negative ethical aspects of wool apparel and the relative importance of these ethical attributes in wool apparel purchase decisions. First, focus groups were used to identify ethical attributes that were important to wool apparel consumers in the USA. In the second stage, a conjoint survey was used to estimate the relative importance of the ethical and product attributes that were identified in the focus groups and the trade-offs made within this attribute set. – Seven themes of ethical issues related to wool apparel consumption emerged during the focus groups: animal welfare, workers’ rights, environmental impact, extrinsic attributes, natural wool, country of origin (COO) and fair trade. In the conjoint analysis respondents identified COO as having the highest relative importance, followed by price, brand, ethical attributes and style. A cluster analysis of survey responses suggested there were two clusters that differed in the importance they attached to ethical labelling issues in wool apparel. The first cluster, did not place a great deal of importance on the ethical labelling issues included in the study, however, the second smaller cluster, ethical issues, specifically the humane treatment of sheep, were considered most important. – The study identified wool apparel attributes that were valued by American consumers. That product attributes were more important than ethical attributes suggests a focus on ethical credentials alone may not be effective in wool marketing. Wool apparel was more likely to be purchased by American consumers if they were made in the USA, reasonably priced, made by an independent brand, from humanely produced wool and in a comfortable style.
Publisher: Springer Science and Business Media LLC
Date: 03-1999
Publisher: IEEE
Date: 05-2012
Publisher: Pluto Journals
Date: 1987
DOI: 10.1080/08109028708629443
Abstract: The introduction of new technology has been of concern to banking unions but the chances of them effectively influencing such decisions are determined by the importance attached to the issue by members and their willingness to undertake industrial action. This paper reports a study which attempted to examine this issue by investigating union members’ experiences with various types of new technology, their attitudes towards those technologies and various aspects of their work lives and also their willingness to undertake industrial action over the introduction of new technology into their workplace.
Publisher: Elsevier BV
Date: 12-2016
Publisher: SAGE Publications
Date: 06-2008
DOI: 10.1016/S1441-3582(08)70003-X
Abstract: There are few research-based insights into professional service firms’ (PSFs) contemporary marketing practices. This is unfortunate as the professional services sector is a key contributor to growth in the Australian and other economies around the world. As professional services are unique in a number of ways and their operations and marketing activities inextricably intertwined, the present study investigated the extent to which PSFs practice marketing and whether this differs according to size. Depth interviews were held with thirty seven Australian senior managers in four key industries. We examined the extent of relationship marketing, conceptualised at an overall managerial level as well as four sub-practices identified in research by Coviello and colleagues. We found relationship management and interaction marketing were the most common practices, which is consistent with the inseparability concept, and that relationship management and database marketing were more common in larger firms, which is consistent with their relative resource strength.
Publisher: Emerald
Date: 04-02-2014
Abstract: – This study aims to examine the effects interpersonal, service product and message factors has on positive and negative word of mouth's (WOM) influence. The study also sought to address the impact WOM had on changes in people's willingness to use a service provider. – A total of 495 consumers who had received positive WOM and 505 who had received negative WOM in the prior 12 months completed an online survey. The s le was recruited through a national online consumer panel provider. – Positive WOM was more effective and positive WOM messages had a greater effect on people's willingness to use a service than did negative WOM. Paradoxically, the strength of WOM and interpersonal factors had more impact on the influence of negative WOM, while brand equity enhanced positive WOM and acted as a buffer to negative WOM. – The study was conducted in a services context and may not necessarily be generalizable to product contexts. Further, the factors enhancing WOM in online contexts need to be examined, although the present model's constructs (e.g. homophily) are not equivalent in this context. – Different circumstances may enhance or detract from the influence of positive and negative WOM. Managers should maximise the verbal strength of positive WOM messages and generate positive brand equity perceptions, as this offers a buffer to negative WOM. Recommendations also include addressing customer education and socialisation to enhance WOM message influence. – The study extended prior WOM research by addressing interpersonal, service product and message factors, as well as the change in intended behaviour for positive and negative WOM.
Publisher: Edward Elgar Publishing
Date: 30-10-2015
Publisher: Emerald
Date: 16-11-2021
Abstract: This study aims to examine the impacts various types of resources had on customer effort in mandatory and voluntary value cocreation activities and the contribution of efforts in these different activity types to quality of life. Data from customers across five chronic health conditions were collected through an online survey. Rasch analysis helped identify hierarchies of activities representing varying levels of effort across four activity types (mandatory (customer), mandatory (customer or organization), voluntary in-role and voluntary extra-role activities). The conceptual model that was developed to examine the relationships of interest was analyzed using partial least squares structural equation modeling. While clinical resources helped mandatory activities and personal network resources facilitated voluntary activities, psychological resources had greater impacts on customer effort across the whole range of activities. Effort in each activity type contributed to the quality of life differently, with voluntary activities having the greatest impacts on quality of life. This study lends support to a holistic approach to health service that requires the mobilization of networks of resources to encourage customers’ engagement in a broad range of activities. Understanding the resources facilitating effort in distinct activity types provides insights to develop strategies to drive value cocreation efforts that subsequently contribute to improvements in quality of life. Drawing on an extensive and nuanced categorization of activities, this study broadened the understanding of the networks of resources that are integrated in customer value cocreation processes and the link between value cocreation efforts and quality of life.
Publisher: Elsevier BV
Date: 02-2022
Publisher: Emerald
Date: 1994
DOI: 10.1108/EB010255
Abstract: The paper examines the perceptions of overseas' students of the service quality delivered by 10 educational institutions in Western Australia. Their expectations in relation to service quality are also measured using the SERVQUAL model. Groups of students with distinct expectations are identified and these groups are plotted on a perceptual space diagram together with the 10 institutions. This provides a useful tool for market segmentation and diagnostic work to improve service quality dimensions.
Publisher: Emerald
Date: 16-07-2018
DOI: 10.1108/JPBM-01-2017-1396
Abstract: This study aims to understand the influence of negative publicity on brand image, brand attitude and brand purchase intention. Specifically, the study examines the role of attribution (or brand blame) and information characteristics in Chinese consumers’ responses to negative publicity. The study used a quasi-experimental approach involving two negative publicity scenarios (mild and high severity) and a s le of 203 young and educated Chinese consumers. Partial least squares was used to test the hypotheses. A common assumption is that negative brand information has a negative influence on all aspects of a brand. However, this study finds that brand blame and information severity have differential effects on consumer evaluations of the affected brand. Specifically, brand blame negatively impacted attitudes and purchase intentions, but not brand image. In contrast, information severity negatively impacted brand image, but not attitudes or intentions. Further, the relations between brand image and brand attitudes and intentions depended on the level of information severity. In the mild-severity condition, brand image positively influenced attitudes and intentions, but not in the high-severity condition. Future research should examine consumer responses to negative publicity across different media and product categories. Cross-cultural studies should also be explored in the future. When a brand encounters negative publicity, its marketer or brand manager should assess to what extent various brand equity components are influenced by negative publicity before adopting any cognitive-based or imagery-based communication strategies. This paper contributes to the limited and fragmented literature on consumer response to negative publicity by examining the impact of consumer’s attributions of blame to the brand under conditions of mild and severe negative information on a range of important brand-related outcomes. Specifically, the authors find that negative publicity has a different impact on brand image, brand attitudes and intentions to purchase. The authors suggest that brand managers use this information to guide their marketing communications.
Publisher: Pluto Journals
Date: 09-2009
DOI: 10.1080/08109020903159417
Abstract: This article contributes to the emerging theory of industry belief systems and the social construction of innovation by examining how industry actors conceptualise and negotiate industry transformation through the development and diffusion of new technologies. In a qualitative study of innovation in the Australian wool industry, we found that the social construction of industry belief systems and new technologies was an evolutionary process of social sensemaking in which there was reciprocity between in idual and collective meaning‐making that reflected conflict, consensus and compliance between industry actors about new technologies and industry beliefs.
Publisher: Wiley
Date: 28-10-2010
DOI: 10.1002/JTR.753
Publisher: SAGE Publications
Date: 30-04-2022
DOI: 10.1177/14413582221094031
Abstract: Assessing academic performance is challenging and assessing academic performance that makes a contribution to society is especially challenging. Evaluations need to take into account academic rigor and the relevance of the work. We suggest relying on whether an article is published in an elite journal does not necessarily lead to a significant scientific contribution or practical relevance. Rather, to gain insight into a scientific contribution, academic rigor and relevance judgments have to be made as to the work’s contribution to discovering and verifying knowledge in the discipline and across disciplines. While qualitative judgments can be made, indicator-driven metrics play an important role in objective assessment and several citation metrics are readily available to assist in assessments. We suggest there is a need for a portfolio of performance indicators, as there is no one best measure of success. Different indicators highlight different aspects of performance, hence the portfolio approach. We conclude by outlining eight key areas that should be considered when making academic performance assessments.
Publisher: Wiley
Date: 05-2000
DOI: 10.1002/(SICI)1520-6793(200005)17:5<369::AID-MAR1>3.0.CO;2-G
Publisher: Emerald
Date: 29-03-2021
Abstract: Drawing on an extensive range of activities across different types, including mandatory (customer), mandatory (customer or organisation), voluntary in-role and voluntary extra-role activities, this study aims to identify different health-care customer value cocreation practice styles based on the combinations of value cocreation activities they undertake and empirically examine how customers adopting different styles differ in terms of well-being and satisfaction. The study was conducted across health customers with a variety of chronic conditions. Data were collected from three focus groups and an online survey. Five customer practice styles, namely, the highly active, other-oriented, provider-oriented, self-oriented and passive compliant customers, were revealed. While a moderate to a high level of activities is often recommended as it is associated with higher levels of physical, psychological, existential and social well-being and customer satisfaction, the results also suggest there is no single ideal style as different styles may be associated with the same level of outcomes. As customers cocreate value differently, it is crucial to understand the underlying heterogeneity and its implications to outcomes. Highly active and provider-oriented are the two styles that should be particularly encouraged because of their association with positive outcomes. Personalised strategies need to be developed and resources need to be put in place to build productive relationships amongst service providers, customers and peers and to increase the perceived value of such interactions so as to shift customers towards more active styles. The study advances the understanding of customer value cocreation and its link to well-being by empirically deriving five distinct practice styles and demonstrating how they differ across meaningful well-being and satisfaction dimensions.
Publisher: Emerald
Date: 10-02-2012
DOI: 10.1108/03090561211189310
Abstract: Word‐of‐mouth (WOM) marketing has become a key focus for many organisations. However, little research has sought to identify the dimensionality of WOM. The present research project aims to describe the development of a 12‐item measure that can be used to assess WOM at an in idual message level for positive and negative WOM and among givers and receivers of WOM. The research includes four studies, a qualitative focus group phase and quantitative phases involving surveys of over 2,000 consumers representing givers and receivers of positive and negative WOM. Three distinct dimensions emerged. Two (cognitive content and richness of content) reflect the composition of the message, while the third, termed strength of delivery, reflects the manner of delivery. The scale has strong psychometric properties and was found to be generalisable in the four contexts – sending positive/negative messages and receiving positive/negative messages. The authors addressed consumers' WOM messages solely in a one‐to one‐context. The results cannot automatically be extended to a variety of other media, which requires future research. Further, the authors did not test the measure in a goods context. The scale has a variety of potential applications and can serve as a framework for further empirical research in this important area. While much previous research on WOM relates to the sending of positive WOM, this scale has applicability across four WOM contexts, positive and negative giving and positive and negative receiving.
Publisher: Emerald
Date: 18-09-2020
DOI: 10.1108/JPBM-01-2020-2720
Abstract: While past studies have shown that corporate social responsibility (CSR) influences brand equity, loyalty and brand attitudes, research about CSR effects on the responsible and active dimensions of brand personality remains limited. This study aims to address this gap and examine how brands with different personality strength benefit from CSR communication, providing novel insights about CSR’s branding payoffs to firms. Three experiments were conducted. Study 1 tested if CSR communication influenced responsible and active brand personality dimensions compared to non-CSR communication. Study 2 examined how varying CSR spending allocations affect personality perceptions of weak and strong brands. Studies 1 and 2 measured responsible and active brand personalities before and after exposure to experimental manipulations, assessing immediate changes in brand personality. Study 3 replicated the results of Study 2 using fictitious brands whose initial brand personalities were manipulated as either weak or strong. CSR communication has the potential to influence brands’ responsible and active personalities compared to non-CSR communication. However, changes in brand personalities were contingent on CSR manipulations (smaller vs larger CSR spending) and initial brand strength. Brands that lacked strongly responsible and strong active personalities experienced an improvement in these perceptions after exposure to any CSR spending message. However, brands with strong responsible or strong active personalities experienced brand erosion after exposure to smaller CSR spending message or no improvement when the CSR message was aligned with the responsible and active conduct (e.g. mentioned larger CSR spending). This study is the first to examine how CSR affects brand personality. By combining signalling and attitude change/congruity principle theories, it provides novel theoretical contributions to explain when CSR can improve, erode or exert no effect on the responsible and active brand personalities, providing insights for effective brand management.
Publisher: Elsevier BV
Date: 12-2010
Publisher: Emerald
Date: 17-07-2009
DOI: 10.1108/02621710910972733
Abstract: The purpose of this paper is to examine the impact of short training in self‐management skills on employees' efficacious beliefs and skills across cultures. A longitudinal pre‐post field investigation repeated measures analysis is used to compare the effectiveness of the self‐management training between employees from Australia (in idualistic country) and Kenya (collectivistic country). The results suggest that there is a significant improvement in the learning of skills and efficacious beliefs post‐training (24 weeks). However, there are no significant differences in improvement between the two cultures and the training is similarly effective in both cultures. Training focus is based on previous research that is primarily in idual focused and further studies need to explore the training ethos. The assessments are developed for the study and need further examination to test their reliability and validity in other contexts. The in idualistic and collectivistic criteria are drawn from Hofstede's work and may need further investigation as Hofstede's s le size of the Kenyan population is small. Finally, the results are unique to retail banking. The effectiveness of this low‐cost training for enhancing employee efficacy has positive organisational outcomes, especially for those that have a multicultural workforce. It may be particularly useful for organisations in developing countries where cost is of concern.
Publisher: The Haworth Press
Date: 13-06-1995
Publisher: Emerald
Date: 02-01-2020
DOI: 10.1108/IJQSS-12-2018-0104
Abstract: The purpose of this study is to examine the mediating role customer orientation plays in the relationship between service employees’ personality and their perceived experiences of customer incivility. Service workers from a variety of industries were recruited from an online panel service and asked to complete a self-report on-line questionnaire ( n = 253). PLS structural equation modeling was used to test the research hypotheses. Service employees who are high in agreeableness and core self-evaluations are more customer-oriented and, as a result, report fewer customer incivility experiences. Disagreeable and neurotic service employees are more likely to be selling-orientated, but this was unrelated to customer incivility. The results are limited because all data are self-report. However, the findings suggest that personality and customer orientation influence employees’ customer incivility experiences. Service jobs can be stressful, in part, because employees have to deal with rude and abusive customers. However, little is known about the antecedents to customer incivility from the perspective of the service provider. The present study bridges this gap and provides an understanding of the mechanisms by which targeted employees’ personality characteristics and customer-oriented behaviors influence their experiences of customer incivility. The results suggest two possible pathways to reduce employees’ customer incivility experiences including selection and training activities to develop a high core self-evaluation and more customer-oriented behaviors.
Publisher: Wiley
Date: 17-11-2013
DOI: 10.1111/JAN.12308
Abstract: To explore the complex relationships between nurses' personal resources, job satisfaction and 'customer' (patient) orientation. Previous research has shown that nursing is highly intensive, emotionally charged work, which affects nurses' job performance and their customer orientation as well as patient or 'customer' satisfaction. This study contributes to the literature by examining how nurses' personal resources relate to their personal satisfaction and customer orientation and the relationships between them. Specifically, this study explores the effects of two facets of emotional labour (deep acting and surface acting), empathic concern, self-efficacy and emotional exhaustion on personal job satisfaction and customer orientation. We also test the moderating effects of inauthenticity and emotional contagion. A quantitative survey. Data were collected through a self-completion questionnaire administered to a s le of 159 Australian nurses, in a public teaching hospital, in 2010. The data were analysed using Partial Least Square analysis. Partial Least Square analysis indicates that the final model is a good fit to the data (Goodness of Fit = 0.51). Deep acting and surface acting have different effects (positive and negative) on job satisfaction and 'customer' orientation, self-efficacy has a positive effect on both and emotional exhaustion has a positive effect on customer orientation and a negative effect on job satisfaction. The moderating effects of emotional contagion and empathic concern, in the final model, are discussed. Understanding the complex interactions between personal resources, job satisfaction and customer orientation helps to increase service providers' (nurses in this study) personal satisfaction and 'customer' orientation particularly in difficult contexts.
Publisher: Informa UK Limited
Date: 19-04-1995
Publisher: Emerald
Date: 02-11-2012
DOI: 10.1108/13555851211278079
Abstract: The purpose of this paper is to review the changes in the international education sector that have taken place over the decade since the authors' book, The Global Market for Higher Education was published in 2001. The paper is an expert opinion that draws on global trends in the international education sector. Since the publication of the authors' book, the global market for higher education has changed significantly. A decade ago competition was between a few mainly English language instruction countries in the developed world. The principal destination country was the United States followed by Britain, but with Australia, Canada and New Zealand actively competing. In 2012, competition has expanded, with former sending nations (e.g. Singapore, China, India) becoming destinations. Competition among established nations has also intensified. This paper provides a strategic overview of the state of international education and a unique perspective on the trends that have shaped and will continue to shape this industry into the future.
Publisher: SAGE Publications
Date: 09-2009
DOI: 10.1016/J.AUSMJ.2009.05.009
Abstract: Research quality has become a major issue in the Australian university system and journal quality, as determined by discipline committees, seems likely to play a major role in the government's new assessment system, which will have financial and reputational implications for disciplines and in idual academics. The present study examined the Google citations, which are a measure of journal influence, obtained by all of the marketing journals rated as A * and A in the Government's recent journal list, as well as 10 B and 10 C rated journals to see how the journals differ. The implications of the results for Australian marketing academics are discussed.
Publisher: SAGE Publications
Date: 23-10-2019
Abstract: In this article, we examine whether tourists ascribe value priorities to destinations in a way that is consistent with the structure of the Schwartz theory of human values. In study 1, we test a new measure of destination values to elicit tourists’ perceptions of the values of a recent memorable holiday destination and whether these values reflect their holiday experiences. In study 2, we use the same measure to elicit tourists’ perceptions of four popular international destinations (London, New York, Paris, and Bangkok) and examine whether person–destination values congruence influences visit intentions. Across both studies we show that tourists’ perceptions of a destination’s values share a common structure consistent with values theory, but they differ widely in the value priorities they ascribe to destinations. We also found that destination values reflect tourist’s value-expressive holiday experiences and that self-congruity was associated with intentions to visit a destination.
Publisher: Emerald
Date: 08-04-2019
Abstract: This paper aims to offer insights into the ways two computer-aided qualitative data analysis software (CAQDAS) applications (QSR NVivo and Leximancer) can be used to analyze big, text-based, online data taken from consumer-to-consumer (C2C) social media communication. This study used QSR NVivo and Leximancer, to explore 200 discussion threads containing 1,796 posts from forums on an online open community and an online brand community that involved online brand advocacy (OBA). The functionality, in particular, the strengths and weaknesses of both programs are discussed. Ex les of the types of analyses each program can undertake and the visual output available are also presented. This research found that, while both programs had strengths and weaknesses when working with big, text-based, online data, they complemented each other. Each contributed a different visual and evidence-based perspective providing a more comprehensive and insightful view of the characteristics unique to OBA. Qualitative market researchers are offered insights into the advantages and disadvantages of using two different software packages for research projects involving big social media data. The “visual-first” analysis, obtained from both programs can help researchers make sense of such data, particularly in exploratory research. The paper provides practical recommendations for analysts considering which programs to use when exploring big, text-based, online data. This paper answered a call to action for further research and demonstration of analytical programs of big, online data from social media C2C communication and makes strong suggestions about the need to examine such data in a number of ways.
Publisher: SAGE Publications
Date: 06-1983
DOI: 10.1177/031289628300800105
Abstract: A random s le of 400 homes in Perth responded to a life style instrument and to a series of questions on radio listening patterns. Respondents were clustered into a number of groups based upon their self reported listening frequencies of the radio stations in Perth. Multiple discriminant analysis was used to determine whether these groups were significantly different in terms of their life styles and demographic characteristics. Unlike previous research in this area relating to television viewing, the implications of the present study suggest that media targeting via radio stations is a feasible strategy for the marketing manager in Perth.
Publisher: Wiley
Date: 03-2000
Publisher: Informa UK Limited
Date: 15-03-2017
Publisher: Inderscience Publishers
Date: 2013
Publisher: Informa UK Limited
Date: 04-1991
Publisher: Emerald
Date: 12-2005
DOI: 10.1108/14601060510627830
Abstract: To validate a measure of use innovativeness, or how existing products are used in a novel and innovative manner. The measure has practical significance for innovation research as it consists of only nine items as opposed to the original 44. The use innovativeness measure derived from research predicts acceptance of new technology (in this case computer technology) and could be adapted to other fields of innovation research. A survey was conducted and structural equation modelling techniques were used to analyse the data. Evidence for a unidimensional measure of use innovativeness is provided by structural equation modelling. The nine‐item measure has fewer items than the original 44‐item measure developed by Price and Ridgway (1983) Price and Ridgway and consists of the items of multiple use and creative reuse. The measure was found to be positively correlated with innovativeness and opinion leadership and the acceptance of new information technology. The construct of use innovativeness is thus a practical measurement for use in innovation research. Some limitations regarding the nature of the s le are discussed. Implications for future research in the diffusion of innovations are also addressed. The only paper which validates a measure of use innovativeness, so that it has practical and theoretical use in innovation practice and research.
Publisher: Informa UK Limited
Date: 26-03-2001
Publisher: Informa UK Limited
Date: 23-03-2016
Publisher: SAGE Publications
Date: 02-10-2012
Publisher: SAGE Publications
Date: 27-01-2022
DOI: 10.1177/13548166211054591
Abstract: This paper investigates aspects of cruising of most concern to Australian consumers during the COVID-19 pandemic, following the shutdown of cruising globally. Using a mixed-method approach, the study asked cruisers and non-cruisers which of the risks associated with cruising were of most concern. The study found health was the most concerning risk for respondents, regardless of cruising history and, contrary to previous research, cruisers were more concerned about health risk than non-cruisers. Results indicated cruisers were also concerned about financial risk, while safety and psychological risk were the next most concerning aspects for non-cruisers. Implications for the cruise industry are discussed and areas for further research are identified. Findings suggest the industry cannot take for granted repeat cruisers’ return post-pandemic. As non-cruisers are much less positive and less willing to cruise than before COVID-19, the continued future growth of the cruise sector is also under threat.
Publisher: Wiley
Date: 03-1982
Publisher: SAGE Publications
Date: 06-2013
DOI: 10.1509/JIM.12.0086
Abstract: Country-level animosity effects on foreign products from disliked countries are fairly well understood, but little is known about the role of global company animosity (GCA). Such understanding is important in a world increasingly dominated by global brands that are rapidly losing their associations with in idual countries. This study proposes a nomological net that features GCA and perceived value of global brands (PVGB) as “dual process antecedents” to global brand attitudes and mediators of four relevant exogenous constructs (consumer ethnocentrism and localism through GCA and cosmopolitanism and materialism through PVGB). Using nonstudent consumers, the authors test the model in three erse national markets ranging from emerging to developed: Brazil, South Korea, and Germany. The results show support for the importance of PVGB as a counterbalance to GCA in Brazil and Germany. The dominance of the PVGB path in South Korea is due to the country's unique socioeconomic milieu. Although replication is warranted, international marketing managers should benefit from strategic consideration of the antecedents and pathways from GCA and PVGB to global brand attitudes.
Publisher: Elsevier BV
Date: 06-2001
Publisher: Cambridge University Press (CUP)
Date: 13-04-2020
DOI: 10.1017/JMO.2020.4
Abstract: This study investigates the effects of employees' perceived values-congruence within an organisation affect employees' beliefs about organisational change. Specifically, we investigated the effects employees' perceived values-congruence with their organisation, supervisor and colleagues had on beliefs about an organisational change implementation and tested whether these relationships were mediated by employees' felt trust and perceptions of the quality of their organisations' communication, as suggested by the literature. Data from 251 respondents who had undergone an organisational change within the last 6 months were analysed. Support was found for the influence all three types of perceived values-congruence (i.e. congruence with their organisation, supervisor and colleagues) had on change-related beliefs and strong support was found for the mediation role played by trust and the quality of communication.
Publisher: Elsevier BV
Date: 06-2022
Publisher: Emerald
Date: 14-09-2015
Abstract: – The paper aims to measure and identify customer preference for social issues and understand the importance of customer engagement when service organisations implement corporate social responsibility (CSR) programmes. – Developing a relevancy/scope typology framework, this paper then examines the relationships between social issues preference, engagement and loyalty. The models were estimated to assess the role engagement played in the relationship between CSR issue preference and loyalty. The s le was obtained from customers who used a large national Australian Internet service provider. – Local and global CSR issues relevant to the organisation were most preferred, while engagement had the strongest, positive effect on loyalty and was a full mediator of the relationship between CSR issue preference and loyalty. – Service organisations should direct their CSR efforts towards addressing social issues that are relevant to their business, and obtaining customer engagement is imperative if they wish to improve loyalty. – Providing greater clarity on how organisations can improve loyalty from CSR programmes will increase the likelihood of organisations investing their resources towards addressing social issues. – Few empirical studies have identified which social issues are the most preferred by customers. The development of a social issue typology and the testing of the relationships between social issue preference, engagement and loyalty provides empirical evidence of how a CSR strategy can improve loyalty.
Publisher: Informa UK Limited
Date: 02-01-2018
Publisher: Elsevier BV
Date: 06-2021
Start Date: 09-2003
End Date: 09-2007
Amount: $250,000.00
Funder: Australian Research Council
View Funded ActivityStart Date: 05-2003
End Date: 07-2009
Amount: $200,000.00
Funder: Australian Research Council
View Funded ActivityStart Date: 03-2011
End Date: 12-2013
Amount: $180,000.00
Funder: Australian Research Council
View Funded ActivityStart Date: 02-2016
End Date: 07-2021
Amount: $510,247.00
Funder: Australian Research Council
View Funded ActivityStart Date: 09-2010
End Date: 12-2015
Amount: $258,182.00
Funder: Australian Research Council
View Funded ActivityStart Date: 10-2002
End Date: 12-2003
Amount: $411,000.00
Funder: Australian Research Council
View Funded ActivityStart Date: 08-2003
End Date: 08-2006
Amount: $71,000.00
Funder: Australian Research Council
View Funded ActivityStart Date: 12-2004
End Date: 12-2007
Amount: $65,000.00
Funder: Australian Research Council
View Funded ActivityStart Date: 03-2013
End Date: 06-2017
Amount: $176,144.00
Funder: Australian Research Council
View Funded ActivityStart Date: 2004
End Date: 12-2007
Amount: $210,000.00
Funder: Australian Research Council
View Funded ActivityStart Date: 03-2011
End Date: 12-2015
Amount: $244,000.00
Funder: Australian Research Council
View Funded ActivityStart Date: 07-2005
End Date: 06-2006
Amount: $390,000.00
Funder: Australian Research Council
View Funded ActivityStart Date: 07-2021
End Date: 03-2025
Amount: $395,790.00
Funder: Australian Research Council
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