Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP150100434
Funding Status
Closed
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Funded Activity Summary
Dynamic relations between values and consumer behaviour: age and life-stage. This project aims to understand the complex relations between people’s life goals and their consumption behaviour, exploring age, life-stage and cohort effects. The intended outcomes of the project include a state-of-the-art interactive values-based website, basic knowledge about Australian values, values change and value-related behaviour, and business insight into value-based marketing. This project aims to apply the knowledge gained from a large scale study into Australian values and value change across the adult life-span in order to understand how people’s values influence their consumer and other decisions; providing information that will enable Australian organisations to improve their marketing activities and the nature of their promotional appeals.Funded Activity Details
Start Date: 02-2016
End Date: 07-2021
Funding Scheme: Linkage Projects
Funding Amount: $510,247.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing Measurement | Marketing Research Methodology | Marketing Communications | Marketing
