Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP0348403
Funding Status
Closed
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Funded Activity Summary
Understanding cross-cultural consumer behaviour and implications for effective segmentation, targeting and positioning of Western Australia as a tourism destination. This research extends a model of cross-cultural consumer behaviour suggested by the first CI (Lee, 2000) that provides richer specification of the antecedents of people's actions than previously suggested models. The model will be compared with these models, which have been successful in Western, but less successful in Eastern, cultures. The model will be tested in the tourism domain to predict intentions and behaviour of potential visitors. Results will be used to improve the effectiveness of Western Australia's tourism marketing. In addition, a method to reduce social desirability bias will be tested, as will two scales measuring aspects of culture.Funded Activity Details
Start Date: 09-2003
End Date: 09-2007
Funding Scheme: Linkage Projects
Funding Amount: $250,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing And Market Research | Tourist Behaviour | Multicultural, Intercultural And Cross-Cultural Studies | Marketing
