Website
http://dataportal.arc.gov.au/NCGP/API/grants/DP0450736
Funding Status
Closed
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Funded Activity Summary
The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context. The study poses important new questions about the impact well-established customer marketing approaches, such as value, have, within a professional service environment. It is unclear whether organisations focus on such concepts when developing strategy and, if so, how they use them when formulating strategy and this will be investigated. A second question, which is of academic and practical importance, is the impact such strategies have on organisational performance, and this will also be examined. Understanding the link between strategy and organisational performance is vital as managers have difficulty assessing the relevance of their marketing activities.Funded Activity Details
Start Date: 2004
End Date: 12-2007
Funding Scheme: Discovery Projects
Funding Amount: $210,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing And Market Research | Professional Services (Legal, Management Consulting, Etc.) | Small Business Management | Commercial Services |
