ORCID Profile
0000-0002-4570-0065
Current Organisation
The University of Adelaide Faculty of the Professions
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Research Topics
In Research Link Australia (RLA), "Research Topics" refer to ANZSRC FOR and SEO codes. These topics are either sourced from ANZSRC FOR and SEO codes listed in researchers' related grants or generated by a large language model (LLM) based on their publications.
Top 5 Research Topics
ANZSRC Field of Research (FoR)
Marketing | Marketing Management (incl. Strategy and Customer Relations) | Plant Cell and Molecular Biology | Marketing Theory | Marketing Measurement | Crop and Pasture Biochemistry and Physiology | Marketing And Market Research | Plant Biology | Advertising And Public Relations | Consumer-Oriented Product or Service Development | Sociology and Social Studies of Science and Technology | Business And Management Not Elsewhere Classified |
ANZSRC Socio-Economic Objective (SEO)
Marketing | Marketing | Consumption | Winter Grains and Oilseeds not elsewhere classified | Resourcing of Education and Training Systems | Expanding Knowledge in Commerce, Management, Tourism and Services | Investment Services (excl. Superannuation) | Superannuation and Insurance Services | Expanding Knowledge in Technology
Related Links
Publications
Reputation in higher education: A fuzzy set analysis of resource configurations
Publisher: Elsevier BV
Date: 08-2016
Co-creating value in online innovation communities
Publisher: Emerald
Date: 10-06-2019
Abstract: Online innovation communities are central for many organizations seeking to advance their innovation portfolio. While these communities rely on consumers to collaborate in the innovation process, it remains unclear what drives these consumers to perform value co-creation activities and what value dimensions they derive as a result. This paper aims to advance the understanding of value co-creation in the online collaborative innovation context. Specifically, it aims to examine social and in idual factors driving such activities, and the value derived from the perspective of the member. A self-administered online questionnaire was used to collect data from collaborative innovation community members yielding 309 complete responses. Structural equation modelling was used to analyse the data, using variance-based structural equation modelling with partial least squares path modelling in SmartPLS. Results confirm that distinct social and in idual factors facilitate in idual value co-creation activities, including the provision of feedback, helping, rapport building and information sharing. Furthermore, the research confirms the mediating role of learning on these relationships. This study contributes to the micro-foundation movement in marketing by undertaking an independent examination of value co-creation activities and their nomological network. A shift in the mindset of managing for collaborative innovation is required, from a focus on collaborative product development to the management of an online community where members derive value from their co-creation activities. This research is the first to offer insight into important in idual and social pre-conditions and subsequent value outcomes of four common value co-creation activities. It informs practice about how to facilitate value co-creation activities and contribute to the co-creation of value for online innovation community members.
Initiating actor engagement with novel products
Publisher: SAGE Publications
Date: 11-11-2020
Abstract: While organizations continue to face extensive pressure to introduce novel products to the market, the question of how customers initiate engagement with novel products remains unanswered. This article draws on the ecosystem perspective of engagement, utilizing the lens of actor engagement, to develop a conceptual framework for actor engagement with novel products. It elaborates our understanding of the indirect interaction that actors have with a focal object through other actors. It demonstrates that through vicarious learning, actors establish cognitive, emotional, behavioral, and social interactions with the novel product. Further, it explicates a process in which legitimacy judgments, at the micro- and macrolevels, play a central role in facilitating and evaluating engagement with products. This framework offers an important contribution to theory by elucidating the facilitating role of learning and introducing the concept of legitimacy to the engagement literature. A set of propositions is presented, and a future research agenda proposed for each of these propositions.
A dyadic study of “champions” in university-industry relationships
Publisher: Emerald
Date: 28-03-2008
DOI: 10.1108/13555850810864560
Abstract: This dyadic study aims to analyses the influence of ch ions, particularly their personal engagement and experience, on relationships that cross different sectors and working environments. Based on an extensive literature review and initial qualitative research, a conceptual dyadic model is presented and tested using structural equation modelling methods. Path analysis results show a surprisingly weak effect of ch ions. However, personal experience influenced engagement, which, in turn, impacted on commitment. Furthermore, a positive influence of trust and commitment on satisfaction is confirmed. The results are limited by the small dyadic s le size and a potential bias towards positive relationships. Based on relationship and services marketing theory, this paper provides much needed insights on university–industry relationships, analysing the influence of personal engagement and experience on the relationship characteristics trust and commitment and, in turn, on satisfaction.
Determinants of Community-Based Sponsorship Impact on Self-Congruity
Publisher: Elsevier BV
Date: 2014
DOI: 10.2139/SSRN.2487741
Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA
Publisher: Elsevier BV
Date: 06-2016
University-Business Cooperation Outcomes and Impacts – A European Perspective
Publisher: Springer Fachmedien Wiesbaden
Date: 2014
Technology adoption and performance impact in innovation domains
Publisher: Emerald
Date: 18-05-2012
DOI: 10.1108/02635571211232316
Abstract: Despite the growing prominence of innovation, limited studies examine the adoption of applications that support innovation processes. The purpose of this study is to investigate the adoption of innovation management applications (IMAs). The paper draws on qualitative and quantitative evidence sourced from innovation development and commercialization functions including R& D, marketing, and administration at a university and technology transfer office. The paper contributes to literature by isolating determinants that affect the adoption of IMAs and their link to innovation process performance, confirming the importance of perceived usefulness and compatibility of IMAs to user's work styles. There is paucity of research concerning the adoption of IMAs which present unique challenges due to their idiosyncrasies. This study contributes by proposing an adoption model and validating it. It also links IMA adoption to innovation process performance, thereby filling a gap in extant technology adoption research.
Examining positive and negative value-in-use in a complex service setting
Publisher: Emerald
Date: 09-02-2018
Abstract: This paper aims to advance research and practice on value, and more specifically value-in-use, by enhancing knowledge of not only positive but also negative value-in-use facets in a complex relational context, developing a psychometrically sound measure of these facets and evaluating their effect on various outcome measures across different customer segments. A three-stage study was undertaken in the professional service context of financial planning. Following a qualitative stage identifying positive and negative facets of value-in-use, a measurement scale was developed and tested, and extended analysis was undertaken through two quantitative stages. The findings provide converging evidence that clients in the study context realise value-in-use, defined in this study at a benefit rather than outcome level, through nine core facets, four positive (expertise, education, motivation, convenience) and five negative (monetary, time and effort, lifestyle, emotional [financial planner], emotional [situation]). While all nine facets impact on at least one of the investigated outcomes, results show that, overall, positive value-in-use facets outweigh the negative ones, with the impact of facets varying depending on client factors (such as customer participation and time to retirement). The primary contributions of this paper lie in the conceptualisation and measurement of both positive and negative value-in-use facets and their interplay in generating customer outcomes, as well as in the development of a psychometrically sound measure of this construct. Negative value-in-use facets have not been explored to date, despite consumers being sometimes more concerned with risks than gains. Furthermore, the research offers novel insight into the impact of both positive and negative value-in-use on relevant outcomes, while also offering evidence as to the importance of segmentation dimensions in this context.
Which sport sponsorships most impact sponsor CSR image?
Publisher: Emerald
Date: 09-05-2016
Abstract: This study aims to investigate how organizations can utilize sport sponsorship to build their corporate social responsibility (CSR) image effectively, by examining the attributes of a sports property that are most conducive to a sponsor gaining CSR image benefits. A between-subjects experimental design was used, which simulated different sponsorship scenarios by varying community proximity (operationalized by property scope) and property engagement in community initiatives. Hypotheses were tested with a non-parametric bootstrapping-based procedure, using a panel s le of 400. The results show that a sporting property’s proactive community engagement is conducive to an enhanced CSR image for its sponsor, especially when the property operates on the national rather than grassroots level. Further analysis also demonstrates the critical contribution of altruistic motive attributions in the process. This study advances knowledge on how organizations may build their CSR image while leveraging on the strong audience involvement and the mass appeal of sport sponsorship. It is the first to offer insights into the extent to which a sports property’s proactive engagement in the community, rather than that of the sponsoring firm itself, enhances the CSR image of the sponsor, particularly if the property’s community proximity is low. Furthermore, our results provide an in-depth understanding of the mechanisms determining the benefits that sponsors can reap from a property’s activities.
Customer engagement with a service provider and context: an empirical examination
Publisher: Emerald
Date: 10-07-2017
DOI: 10.1108/JSTP-03-2016-0057
Abstract: Customer engagement is of critical interest to both academics and practitioners. Extant literature focusses primarily on customer engagement with a single focal object, usually brands this study takes another view to consider customer engagement with multiple focal objects (service provider and context). In addition to testing the relationship of the in idual dimensions of engagement with the service provider and engagement with the context, this research elaborates on their drivers, with a particular focus on distinct engagement platforms. The paper aims to discuss these issues. A survey captures customer engagement with a service provider and a context in a higher education setting, with 251 responses collected across first- and third-year marketing courses in an Australian, mid-sized university. Engagement with the service provider can drive engagement with the context. In turn, engagement with the service provider can be stimulated through the use of engagement platforms that enable customer-to-service provider interactions. The results show limited effects of customer-to-customer engagement platforms on engagement with the context though. The results are consistent across gender and student grade levels some differences arise between international and domestic students. This unique study broadens understanding of customer engagement with various focal objects and also details the flow of effects, from engagement with a service provider to engagement with the context. This research builds on conceptual discussions of engagement platforms and empirically examines their ability to facilitate affective, cognitive and behavioural engagement.
Organisational adoption of e-business: the case of an innovation management tool at a university and technology transfer office
Publisher: Inderscience Publishers
Date: 2011
The evolution of university–industry linkages—A framework
Publisher: Elsevier BV
Date: 2013
Key drivers of university-industry relationships: The role of organisational compatibility and personal experience
Publisher: Emerald
Date: 07-08-2007
DOI: 10.1108/08876040710773679
Abstract: The purpose of the paper is to analyse empirically research‐oriented university‐industry relationships based on the incorporation of relationship marketing (RM) and technology transfer theory. This paper is based on an extensive literature review and initial qualitative research, a conceptual model is presented and tested using structural equation modelling methods. Analysis was conducted, and is reported, in three steps, including path analysis and hypothesis testing, model re‐specification and a multi‐group analysis comparing university and industry respondents. Trust, commitment and integration were found to positively influence satisfaction and were confirmed as key drivers of successful university‐industry relationships. While trust was the strongest driver of satisfaction, commitment emerged as the strongest predictor of intention to renew. The results also confirmed the proposed interrelationships between the relationship characteristics. Organisational compatibility emerged as positively influencing all relationship characteristics, indicating its relevance for university‐industry relationships and suggesting its potential importance for other relationships crossing essentially different organisational environments. Surprisingly, only a weak influence of staff personal experience on commitment was found. The results are limited to Australian relationships and by their cross‐disciplinary nature. Furthermore, a potential bias towards positive relationships might exist in the data. The primary contribution of this paper lies in the development of a foundation for research in a new services business context by combining the established theory of RM with the emerging area of technology transfer. Building a thorough empirical basis for future research, the researchers anticipate the development of a comprehensive university‐industry relationship research stream.
Exploring organizational culture difference in relationship dyads
Publisher: SAGE Publications
Date: 05-2009
DOI: 10.1016/J.AUSMJ.2009.01.001
Abstract: This exploratory study develops relationship marketing theory by analysing the effect of organizational culture difference on business-to-business relationships. The dyadic data demonstrate three influential dimensions of organizational culture difference in the context of university–industry relationships: Differences in both time orientation and corporate flexibility impact commitment negatively, whereas market orientation difference negatively affects intention to renew. This study also confirms a positive effect of trust, commitment and integration on university–industry relationship success based on a dyadic data set. While trust appears highly influential in relationships with an uncertain future, commitment appears to be of stronger consequence in certain relationships.
The effect of a university's market orientation on the industry partner's relationship perception and satisfaction
Publisher: Inderscience Publishers
Date: 2006
Facilitating student interaction capabilities: the interplay of individual, group, and course-related factors
Publisher: Informa UK Limited
Date: 03-06-2017
Guest editorial: Service marketing and the winds of change
Publisher: Emerald
Date: 09-03-2022
Professional Service Providers’ Resource Integration Styles (PRO-RIS)
Publisher: SAGE Publications
Date: 20-08-2016
Abstract: This article investigates the professional service provider’s role in the customer resource integration process for value creation, by drawing on research in the areas of resource integration, service experience, and role theory. Roles are flexible, in that behaviors associated with a role may vary according to the situation, expectations, and learned behaviors of the actors involved. In the context of professional service providers who support a customer’s resource integration, these role variations accordingly can be termed resource integration styles. Grounded in managerial practice, the current study relies on in-depth interviews to determine the styles that professional service providers use to support customer resource integration in a financial planning setting. The proposed typology of five styles (delegate, mentor, partner, coach, and validator), termed professional service providers’ resource integration styles (PRO-RIS), can be described by eight resource integration activity dimensions: participation ratio, frequency of interaction, deliberation, decision-making, updating, educating, connecting, and motivating. This research thus provides rich qualitative insights into how professional service providers can support customers’ resource integration processes, through the provision of appropriate resources. Notably, professional service providers can offer distinct benefits by varying the combination of resources provided to facilitate value creation. No single, best style exists professional service providers should leverage the various styles described by PRO-RIS and adapt the eight resource integration activities as needed to support their customers.
Determinants of Community‐Based Sponsorship Impact on Self‐Congruity
Publisher: Wiley
Date: 06-10-2013
DOI: 10.1002/MAR.20662
Engagement of academics in education-driven university-business cooperation: a motivation-based perspective
Publisher: Informa UK Limited
Date: 05-03-2019
Managing governmental business relationships: The impact of organisational culture difference and compatibility
Publisher: SAGE Publications
Date: 02-2016
DOI: 10.1016/J.AUSMJ.2016.01.005
Abstract: Public administration requires close cooperation between many actors within a network of governmental departments, agencies and external stakeholders. Reflecting on these critical interrelationships, we investigate the impact of the related yet under-researched concepts of organisational culture difference and organisational culture compatibility on relationship outcomes in a public sector setting. The research hypotheses draw on the prolific relationship marketing and organisational culture literature streams and an exploratory study. Data gathered on the relationships between public sector agencies and their business partners show perceived organisational culture difference negatively influences relationship performance, with perceived compatibility directly and positively impacting both performance and the certainty of the relationship future.
Sponsorship and CSR: is there a link? A conceptual framework
Publisher: Emerald
Date: 07-2011
DOI: 10.1108/IJSMS-12-04-2011-B003
Abstract: A prolific stream of research has demonstrated the unique potential of sports sponsorship to contribute to corporate image and to influence audiences around the world. Meanwhile, the concept of corporate social responsibility (CSR) has increasingly been identified in the literature for its potential to deliver a degree of competitive advantage. This paper builds on both these theoretical fields to develop a conceptual framework linking the effectiveness of sports sponsorship with the sponsors' CSR commitment to both employees and consumers.
Emotions and sponsorship: A key to global effectiveness? A comparative study of Australia and France
Publisher: Emerald
Date: 12-01-2010
DOI: 10.1108/13555851011013146
Abstract: The purpose of this paper is to investigate the effects of emotional valence and intensity on sport sponsorship attitudinal outcomes, across two culturally different s les from Australia and France. Based on a multidisciplinary literature review of the emotional phenomenon, research hypotheses are proposed and empirically tested against two s les exposed to two comparable major sport events in Australia and France. Data reveal that Australian and French spectators' emotional responses differ in terms of valence, but not in terms of intensity. This initial difference, in turn, impacts the effect of emotional responses on sponsorship attitudinal outcomes. The more positive are sport‐related emotions, the stronger their impact on the sponsorship persuasion process. The proposed mediating effect of attitude towards the event is partially supported. The results are limited by the small s le size and the inherent bias of the verbal measurement of the emotional phenomenon. Despite omnipresence in sports events, emotions and their influence on sponsorship outcomes have not been clarified yet, once simply disregarded by many scholars. This paper provides evidence that emotions can contribute to the formation of attitudes towards sponsors, in some cases mediated by attitude towards the event. In addition, in line with the global reach of sports and sports sponsorship a comparison of results between s les from Australia and France creates a valuable contribution of this paper to marketing theory and practice.
The impact of rebranding on club member relationships
Publisher: Emerald
Date: 29-03-2011
DOI: 10.1108/13555851111120506
Abstract: The purpose of this paper is to evaluate the response of members to a rebranding strategy implemented by a member‐owned organisation. More specifically, the authors examine the impact of rebranding awareness and attitude towards rebranding on the members' perceived value of their memberships, their satisfaction and, subsequently, their commitment to the organisation. The research employed in‐depth interviews followed by a quantitative survey. Data were collected online from 264 current members of Dogs SA and data analysis employed SEM principles. Findings demonstrate that the members' awareness of a rebranding attempt can significantly enhance perceived membership value, leading to increased levels of satisfaction. With both perceived value and satisfaction antecedents of membership commitment, the importance of such improvements cannot be underestimated. Despite a high response rate of 88 per cent, only ten per cent of the membership base was included in the initial s le. Limitations relate to the single context, a canine association, and single rebranding attempt examined in this paper. Only three outcome measures were included, namely membership value, satisfaction and commitment. While non‐profit member‐owned organisations play an increasingly important role in our economic and social environment, participation rates are dropping in many such organisations. If they are to remain viable, the commitment of existing members must be improved. The study provides managers with important insight into a potentially powerful strategy to increase underpin membership dedication by means of satisfaction and enhanced perceived value. This paper successfully integrates relationship marketing and rebranding literature domains, producing significant implications for non‐profit membership organisations.
Investigating the use of information technology in managing innovation: A case study from a university technology transfer office
Publisher: Elsevier BV
Date: 2012
University-industry linkage evolution: An empirical investigation of relational success factors
Publisher: Wiley
Date: 14-07-2013
DOI: 10.1111/RADM.12021
Communication and trust
Publisher: Monash University
Date: 07-2008
DOI: 10.2104/MBR08032
Engagement within a service system: a fuzzy set analysis in a higher education setting
Publisher: Emerald
Date: 10-01-2018
DOI: 10.1108/JOSM-08-2016-0232
Abstract: Despite recognition that organizations operate in interrelated service systems, extant literature has focused strongly on dyadic engagement relationships (e.g. customer-to-brand). Taking into account the multiple engagement foci that exist within a service system, the purpose of this paper is to examine the interdependence among engagement with these multiple foci in a higher education setting. Specifically, the research investigates different configurations of engagement dimensions with the service provider and brand as they pertain to engagement with the study context. A total of 251 students were surveyed in regards to their engagement with a service provider (lecturer), brand (university) and study context. Data analysis utilized Fuzzy set qualitative comparative analysis to identify the unique combinations of causal condition consistent with high student engagement with the study context. Five solutions were identified, each with a different constellation of engagement dimensions. Most solutions entailed engagement with both the service provider and the brand, and cognitive processing (service provider) emerged as a core condition for every solution. This suggests service providers should seek to engage with consumers, particularly from a cognitive perspective, understanding this will support engagement with the context of study. This research provides evidence that students can engage with their study context through different configurations of engagement with the service provider and the brand. Thus, it demonstrates the need to examine constellations of engagement dimensions related to multiple focal objects to understand their interdependencies and potential influence on engagement at a higher level of aggregation in a complex service environment.
Collective engagement in organizational settings
Publisher: Elsevier BV
Date: 07-2019
Entrepreneurship perceptions and career intentions of international students
Publisher: Emerald
Date: 28-06-2011
DOI: 10.1108/00400911111147677
Abstract: This paper aims to identify the differences between African and European students with regard to their entrepreneurial intentions, attitudes towards entrepreneurship, role models and entrepreneurial experience. It also aims to set the scene for future comparative research between developing and developed countries in the area of graduate entrepreneurship. A quantitative empirical research design was applied, using self‐administered questionnaires. Questionnaires were distributed to first‐year business students at universities in three African countries that are either developing (Uganda and Kenya) or emerging (South Africa) and four European developed nations (Finland, Germany, Ireland, and Portugal). The results indicate that students from developing/emerging economies are more likely to envisage future careers as entrepreneurs and are more positive towards entrepreneurship than their industrialised European counterparts, even though motivators for employment/self‐employment are similar across the s les. The type of role models used and the extent of entrepreneurial experience varied between in idual countries. Limitations include the use of a convenience s le and its restriction on the use of statistics, a single data collection point and a s le across seven countries on two continents. The results lead to universal and country‐specific recommendations relating to the improvement of student‐oriented entrepreneurship activities within universities. The paper extends research on graduate entrepreneurship by providing an international comparison of entrepreneurship intentions, attitudes and experiences between developing/emerging and developed nations, leading to suggestions on how to foster an entrepreneurial spirit and assist new‐venture creations for students.
The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective
Publisher: Springer Science and Business Media LLC
Date: 31-01-2014
Engaging business in curriculum design and delivery: a higher education institution perspective
Publisher: Springer Science and Business Media LLC
Date: 31-10-2014
What drives and inhibits university-business cooperation in Europe? A comprehensive assessement
Publisher: Wiley
Date: 10-02-2016
DOI: 10.1111/RADM.12180
Satisfaction with university-industry relationships: the impact of commitment, trust and championship
Publisher: Inderscience Publishers
Date: 2006
Usage center – value cocreation in multi-actor usage processes
Publisher: Emerald
Date: 10-07-2017
DOI: 10.1108/JSTP-04-2016-0074
Abstract: The purpose of this paper is to advance extant theorizing around resource integration by conceptualizing and delineating the notion of a usage center. A usage center consists of a combination of interdependent actors that draw on resources across their in idual usage processes to create value. This paper provides a conceptual inquiry into the usage center. This paper delineates the notion of a usage center by way of focal and peripheral resource integrators, as well as focal and peripheral resources that form part of interdependent resource usage processes. The conceptual analysis reveals the need for resources to be accessible and shareable to focal and peripheral actors, with rivalry and emergence central factors influencing the actor’s usage processes. Responding to recent calls for research developing insights into multi-actor value cocreation, this paper is the first to comprehensively and coherently conceptualize the notion of a usage center. In doing so, the authors build an important foundation for future theorizing related to the potential emergence of usage centers as well as the cocreation of in idual and collective value.
The Future of University-Business Cooperation: Research and Practice Priorities
Publisher: Elsevier BV
Date: 10-2019
Making a Difference Through Marketing: A Quest for Diverse Perspectives -- Improving Innovation Process Performance and Service Quality in Innovation Networks
Publisher: Springer Singapore
Date: 2016
Beyond the Obvious: Facets of Diversity in Marketing Student Groups
Publisher: Springer Singapore
Date: 2016
Corporate Volunteering: Developing CSR Image with Internal and External Benefits
Publisher: Unpublished
Date: 2014
Managing Customer Resource Endowments and Deficiencies for Value Cocreation: Complex Relational Services
Publisher: SAGE Publications
Date: 19-11-2018
IOS adoption in innovation networks: a case study
Publisher: Emerald
Date: 21-09-2012
DOI: 10.1108/02635571211278974
Abstract: Given the increased importance of inter‐organizational networks in fostering innovation, the purpose of this paper is to isolate drivers of the adoption of inter‐organizational systems (IOS) that support innovation processes. Based on qualitative research incorporating a focus group and in‐depth interviews, a network framework is provided for understanding key drivers concerning IOS adoption. The research uncovers factors for facilitating coordination and communication efficiencies and outlines the roles that trust and commitment can play in managing innovation within networks through IOS use. To enhance our understanding of innovations that are entrenched in networks of heterogeneous actors, this research contributes by employing an interdisciplinary approach as it applies network and relationships marketing literatures to the IOS adoption in innovation settings. The paper advances theory development on innovation management and technology adoption by offering a network framework, a shift from extant literature's predominant focus on in idual and organizational levels.
Organisational culture differences and market orientation: an exploratory study of barriers to university industry relationships
Publisher: Inderscience Publishers
Date: 2006
Determining value in a complex service setting
Publisher: Emerald
Date: 14-09-2015
DOI: 10.1108/JSTP-03-2014-0059
Abstract: – The purpose of this paper is to capture the richness of customer perceived value by determining its benefit and cost dimensions in a complex service setting. Perceived value is argued as equivalent to value-in-use that is value that emerges for or is created by the customer. – A series of in-depth interviews was conducted with a erse group of clients of financial planning services as well as with financial planners in Australia. – Six benefit and four cost dimensions of complex service are identified, namely expertise, education, motivation, support, relationship and convenience benefits, as well as monetary, time and effort, emotional and lifestyle costs. The results also indicate proposed outcomes of these dimensions, along with relevant moderators, leading to a broad conceptual framework for future empirical validation. – This study contributes to the sparse conceptual development of value perceptions, or value-in-use, in a complex service context. In particular, the authors identify the benefit and cost dimensions, specifically addressing aspects of value that are linked to the long-term relationship between provider and customer. The authors also develop a conceptual model of value, including both outcomes and situational moderators of the various value dimensions. Finally, the conceptualization of perceived value is discussed with respect to the value co-creation literature.
Buyer-Seller Relationships: Australasian Research and Reflections
Publisher: Westburn Publishers
Date: 03-2005
Improving Innovation Process Performance and Service Quality in Innovation Networks
Publisher: Springer Singapore
Date: 2016
Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context
Publisher: Emerald
Date: 04-2014
DOI: 10.1108/IJSMS-15-04-2014-B004
Abstract: This paper proposes - through the integration of self-congruence, brand personality, sponsorship and sports spectator behaviour literatures - a conceptual framework to extend our current understanding of self-congruence in specific consumption situations. Initial empirical results support the proposed framework which shows that self-congruence based consumers' orientation towards sports and brand personality is positively associated with sponsorship outcomes.
International research customer satisfaction surveys (Germany and Australia) and research provider surveys (Germany and Europe)
Publisher: Inderscience Publishers
Date: 2006
Related Organisations
The University Of Adelaide Faculty Of The Professions
Location: Australia
Related Funding Activities
Linkage Projects - Grant ID: LP120100102
Start Date: 07-2012
End Date: 12-2015
Amount: $100,000.00
Funder: Australian Research Council
View Funded ActivityLinkage Projects - Grant ID: LP0991848
Start Date: 10-2009
End Date: 12-2013
Amount: $156,840.00
Funder: Australian Research Council
View Funded ActivityDiscovery Projects - Grant ID: DP210100858
Start Date: 04-2021
End Date: 10-2024
Amount: $295,000.00
Funder: Australian Research Council
View Funded ActivityIndustrial Transformation Training Centres - Grant ID: IC210100047
Start Date: 09-2022
End Date: 08-2027
Amount: $5,000,000.00
Funder: Australian Research Council
View Funded Activity