Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP0991848
Funding Status
Closed
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Funded Activity Summary
Can Sponsorship deliver Corporate Social Responsibility (CSR)? Examining internal and external perceptions of sponsors' CSR. This study examines whether and how sponsorship can be effective when supporting community-based activities. As the cost of large scale events continues to escalate, defining a value proposition to appeal to local sponsors may help smaller clubs and non-profit organisations to survive or even thrive. For small and medium size businesses, leveraging the sponsoring of community-based organisations via Corporate Social Responsibility (CSR) may be effective in gaining a competitive advantage against larger competitors. This study can assist in the quantification of such CSR sponsorship benefits, in times of increased social and economic accountability and uncertain economic growth.Funded Activity Details
Start Date: 10-2009
End Date: 12-2013
Funding Scheme: Linkage Projects
Funding Amount: $156,840.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing And Market Research | Advertising And Public Relations | Business And Management Not Elsewhere Classified | Marketing
ANZSRC Socio-Economic Objective (SEO)
Marketing | Consumption |
