Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP120100102
Funding Status
Closed
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Funded Activity Summary
Funding our future: perceptions of the value of financial planning advice. This project will examine how perceptions of the value of financial planning advice are formed over time. If this is understood then both government and the industry can develop better strategies to encourage those who can benefit from financial advice to recognise and gain value from the service.Funded Activity Details
Start Date: 07-2012
End Date: 12-2015
Funding Scheme: Linkage Projects
Funding Amount: $100,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing Measurement | Marketing Management (incl. Strategy and Customer Relations) | Consumer-Oriented Product or Service Development | Marketing
ANZSRC Socio-Economic Objective (SEO)
Marketing | Investment Services (excl. Superannuation) | Superannuation and Insurance Services |
