Website
http://dataportal.arc.gov.au/NCGP/API/grants/DP210100858
Funding Status
Active
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Funded Activity Summary
Collective Engagement towards Social Purpose. This project aims to develop knowledge on how to engender collective engagement for a social purpose, such that the collective actions of the group facilitate well-being of the broader community. The project expects to generate new knowledge of how to drive the emergence of engagement from an individual to a collective level, and understand the benefits that can be gained by focusing this engagement on social purpose. Expected outcomes include measurement tools, an intervention framework for facilitating collective engagement, and mechanisms for leveraging this engagement for community well-being. This should provide significant benefits within organisations, by enhancing their social impact and facilitating economic growth and job creationFunded Activity Details
Start Date: 04-2021
End Date: 10-2024
Funding Scheme: Discovery Projects
Funding Amount: $295,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing Theory | Marketing Management (incl. Strategy and Customer Relations) | Marketing
ANZSRC Socio-Economic Objective (SEO)
Expanding Knowledge in Commerce, Management, Tourism and Services |
