ORCID Profile
0000-0001-9512-6025
Current Organisations
Ardabil University of Medical Sciences
,
University of Adelaide
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Research Topics
In Research Link Australia (RLA), "Research Topics" refer to ANZSRC FOR and SEO codes. These topics are either sourced from ANZSRC FOR and SEO codes listed in researchers' related grants or generated by a large language model (LLM) based on their publications.
Top 4 Research Topics
ANZSRC Field of Research (FoR)
Marketing Theory | Marketing Management (incl. Strategy and Customer Relations) | Marketing
ANZSRC Socio-Economic Objective (SEO)
Expanding Knowledge in Commerce, Management, Tourism and Services |
Related Links
Publications
Socioeconomic and environmental factors associated with waterpipe tobacco smoking among Iranian adults: a PERSIAN cohort-based cross-sectional study
Publisher: Springer Science and Business Media LLC
Date: 05-07-2023
DOI: 10.1186/S12889-023-16176-8
Abstract: Waterpipe tobacco smoking (WTS) is associated with several deleterious health outcomes. We sought to estimate the prevalence of WTS and explore socioeconomic inequalities associated with this culturally-rooted tobacco smoking practice among Iranian adults. A cross-sectional analysis was conducted among 20,460 adults (ages 18 and older) enrolled in the PERSIAN cohort study during 2020. Data were collected on socioeconomic status (SES), lifestyle, alcohol consumption, cigarette smoking, and several risk factors related to non-communicable diseases. The concentration curve and relative concentration index (RCI) were administered to assess and quantify the SES-based inequality in WTS. Overall age-adjusted prevalence of past-month WTS was 5.1% (95%CI:4.6–5.8), with about 1% for women and 10.6 for men. Age-adjusted prevalence of WTS was higher among younger adults, men, cigarette smokers, obese adults, and those with higher SES. The RCI estimation showed that WTS is more popular among adults with high income and education. WTS was higher among younger adults, cigarette smokers, obese adults, and those with higher SES. There is a clear socioeconomic inequality in WTS, with a higher prevalence among adults with higher income and education. The findings suggest the need for targeted interventions to address this inequality and reduce the prevalence of WTS among high-income communities.
Cocreation Culture in Health Care Organizations
Publisher: SAGE Publications
Date: 19-09-2016
Abstract: Both health care practice and academe recognize that organizations should modify their business practices to adopt cocreative behaviors and a service-dominant orientation. However, research has provided little understanding of the organizational culture that supports and facilitates cocreation. Contemporary organizational culture models are constrained from explaining cocreation, as they differentiate between an internal and external focus and do not acknowledge the interconnectedness of all actors across traditional organizational boundaries. This research conceptualizes organizational culture from a service-dominant perspective and provides a framework for a cocreation culture type. It utilizes two case studies in the health care industry, inclusive of 10 in-depth interviews and six focus groups, to conduct a systematic inductive approach to concept development. The findings reveal that a cocreation culture comprises five core cocreation behaviors: coproduction, codevelopment, coadvocacy, colearning, and cogovernance. Additionally, a series of supportive cocreation behaviors stimulate the interactive nature of cocreation: dialogue, shared market intelligence, mutual capability development, and shared decision-making. These behaviors are underpinned by organizational values of mutual respect, empowerment, and mutual trust. Health care practitioners are encouraged to create opportunities for customers to participate in cocreation activities related to their own treatment plans, ongoing strategic planning, and promotion and governance of the organization.
Business actor engagement: Foundations, developments and opportunities
Publisher: Elsevier BV
Date: 07-2019
Social brand engagement: How orientation events engage students with the university
Publisher: SAGE Publications
Date: 05-2018
DOI: 10.1016/J.AUSMJ.2018.04.004
Abstract: Student engagement in the classroom is well recognised as crucial for student success however, the importance of engaging students beyond the classroom, in the broader university context, is often overlooked. This study examines how students engage with the university through their interactions with other students, conceptualised as ‘social brand engagement’. Orientation events provide opportunities for students to interact in a way that is facilitated by, and relevant to, the university. This study investigates the role of four experiential components (intellectual, affective, behavioural, and sensory experiences) in facilitating social brand engagement and the subsequent effect on word-of-mouth behaviour. We surveyed 223 students across 10 orientation events held at an Australian university. Path analysis indicates that intellectual, sensory and behavioural experiences have a significant impact on social brand engagement, which in turn positively impacts word-of-mouth behaviour. Thus, this study utilises the construct of social brand engagement, establishes its antecedents and outcomes, and demonstrates its relevance for higher education management.
Market intelligence dissemination practices
Publisher: SAGE Publications
Date: 21-02-1970
Abstract: Market intelligence is a cornerstone of the marketing concept and essential to market-focused strategic planning and implementation. Although the importance of market intelligence is widely accepted, how managers can ensure the organization-wide generation, dissemination, and responsiveness to market intelligence remains a persistent challenge. In this article, the authors investigate market intelligence dissemination practices and their resulting managerial responses. Using qualitative methods, the authors identify five market intelligence dissemination practices that either update and reinforce organization members’ existing schemas (mental models) of the market or create new, shared schemas of the market. Specifically, they find that the creation, existence, or absence of organizationally shared market schemas is crucial in explaining the effectiveness of different market intelligence dissemination practices. Thus, in addition to being experts on market intelligence, intelligence directors must be authorities on organizational learning and ways to create shared meaning structures that enable disseminated intelligence to be understood and used within their organizations. The authors conclude with suggestions for practitioners on how to manage intelligence dissemination across their organizations more effectively and efficiently.
The role of social capital in shaping consumer engagement within online brand communities
Publisher: Wiley
Date: 27-04-2018
Keeping the faith! Drivers of participation in spiritually-based communities
Publisher: Elsevier BV
Date: 02-2014
Social media engagement behaviour: a uses and gratifications perspective
Publisher: Informa UK Limited
Date: 23-12-2016
'First things first': The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles
Publisher: Springer Science and Business Media LLC
Date: 14-05-2020
Engagement in online communities: implications for consumer price perceptions
Publisher: Informa UK Limited
Date: 23-12-2016
Facilitating student interaction capabilities: the interplay of individual, group, and course-related factors
Publisher: Informa UK Limited
Date: 03-06-2017
Customer Engagement in Sport: An Updated Review and Research Agenda
Publisher: Human Kinetics
Date: 05-2022
Abstract: Customer engagement (CE) is an emerging perspective that provides a holistic view of the ways in which customers’ interactive experiences with organizations create value for both the parties. Central to this, is the need to develop an understanding of why a customer would choose to invest their resources (cognitive, emotional, and behavioral) with an organization, to be able to better facilitate this engagement and properly value the outcomes from it. Sport, with its inherently strong interactions for both participants and fans, would seem an ideal setting to study CE. To date, however, the CE work in sport domains has largely followed established paths. Given CE’s potential to unify many disparate areas of sport research, this paper presents a comprehensive review of the CE work to date and highlights several ways sport can leverage and advance this work through both academic research and management practice.
Transcending and bridging co-creation and engagement: conceptual and empirical insights
Publisher: Emerald
Date: 10-07-2017
Collective engagement in organizational settings
Publisher: Elsevier BV
Date: 07-2019
Driving enrolment intention through social media engagement: a study of Vietnamese prospective students
Publisher: Informa UK Limited
Date: 31-07-2021
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Publisher: Informa UK Limited
Date: 23-03-2016
The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter?
Publisher: SAGE Publications
Date: 08-2019
DOI: 10.1016/J.AUSMJ.2019.04.003
Abstract: Brand knowledge is a critical factor for employee ‘living the brand’. However, literature of employee brand knowledge remains underexplored. Drawing from information processing theory and the motivation and job design perspective, this study investigates the role of brand knowledge and employee organizational tenure in the development of an internal brand and specifically its impact on employee brand citizenship behaviour. We collect data from a s le of 257 employees in branded service providers in hospitality sector in Vietnam. The results indicate the influence of brand leadership and internal branding on employee brand citizenship behaviour through brand knowledge of service employees. These findings contribute to our understanding of the relationship-mediated theory of internal marketing, and further explain the role of leaders as knowledge facilitators when building a brand ethos among employees. Further, the service tenure of the employees was found to moderate the relationships between the antecedents and brand knowledge, demonstrating that the impact of these internal brand building activities dissipates over time highlighting the challenge organizations face in sustaining brand citizenship behaviour among employees.
Engagement valence duality and spillover effects in online brand communities
Publisher: Emerald
Date: 10-07-2017
DOI: 10.1108/JSTP-04-2016-0072
Abstract: Online brand communities (OBCs) are an effective avenue for brands to engage consumers. While engaging with the brand, consumers simultaneously interact with other OBC members thus engaging with multiple, interrelated engagement objects concurrently. The purpose of this paper is to explore both positively and negatively valenced consumer engagement with multiple engagement objects, the interplay between these, and the spillover effect from consumers’ engagement with the OBC to their engagement with the brand. Drawing on 16 in-depth interviews with OBC members of a luxury accessory brand, a constant comparative method was adopted using axial and selective coding procedures. The objective was to understand the nature of participants’ engagement with the brand, the OBC, and the interplay between in iduals’ engagement with these objects. The coding framework and resultant interpretive frameworks address engagement valence, outcomes, and direction. This study illustrates consumer expressions of consumers’ positively and negatively valenced engagement with a focal brand, and with the OBC. Further, it demonstrates the interplay (spillover effect) that occurs between consumers’ engagement with the OBC, to their engagement with the brand. While the existence of positively valenced engagement with the OBC was found to further enhance consumer brand engagement (i.e. reflecting an engagement accumulation effect), negatively valenced engagement with the OBC was found to reduce consumer brand engagement (i.e. reflecting an engagement detraction effect). While consumer engagement has been recognized to have both positive and negative manifestations, this study demonstrates that consumers’ engagement valence may differ across interrelated engagement objects (i.e. the brand and the OBC). Further, we demonstrate the existence of engagement spillover effects from the OBC to the brand for both positively and negatively valenced engagement.
Contemporary Issues in Social Media Marketing
Publisher: Routledge
Date: 28-07-2017
Student engagement: A multiple layer phenomenon
Publisher: Springer Singapore
Date: 2016
Making a Difference Through Marketing: A Quest for Diverse Perspectives -- Improving Innovation Process Performance and Service Quality in Innovation Networks
Publisher: Springer Singapore
Date: 2016
Market shaping dynamics: interplay of actor engagement and institutional work
Publisher: Emerald
Date: 24-09-2020
DOI: 10.1108/JBIM-03-2019-0131
Abstract: Combining institutional work and actor engagement (AE) literature, this paper aims to elucidate how the collective action of market shaping occurs through the interplay between market shapers’ institutional work and engagement of other market actors. While markets are shaped by actors’ purposive actions and recent literature notes the need to also mobilize AE, the underlying process remains nebulous. This paper is conceptual but supported by an illustrative case study: the Winding Tree. This blockchain-based, decentralized travel marketplace shapes a market by decoupling existing resource linkages, creating new ones and stabilizing others through a dynamic, iterative process between the market shaper’s institutional work and others’ AE. The paper develops a dynamic, iterative framework of market shaping through increased resource density, revealing the interplay between seven types of market shapers’ institutional work distilled from the literature and changes in other market actors’ engagement dispositions, behaviors and the diffusion of AE through the market. This research contributes to the emergent market shaping and market innovation literature by illustrating how the engagement of market actors is a fundamental means of market shaping. Specifically, it advances understanding of how market shapers’ institutional work leads to new resource linkages and higher resource density in emergent market systems through AE. The resultant framework offers an original, critical foundation for future market shaping research.
Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria
Publisher: Wiley
Date: 04-10-2010
DOI: 10.1002/NVSM.403
How much is enough? The role of effort in market shaping
Publisher: Emerald
Date: 30-06-2020
DOI: 10.1108/JBIM-03-2019-0132
Abstract: Market shaping research predominantly focusses on the activities of the market shaper, rather than the equally important roles of other market actors. Market shapers may enhance resource density and value creation within markets, yet such influences cannot exhaustively explain how markets get shaped. Other market actors also must and do exert effort in the value co-creation processes this study aims to explore the effects of reducing their efforts, as a mechanism to facilitate market shaping. This conceptual paper uses a theory adaptation approach to link value co-creation with market shaping and effort. It offers a conceptual framework and five propositions that outline the role of effort reduction in the value co-creation process to achieve market shaping. The proposed conceptual framework indicates how enhanced resource density, resulting from the firm’s market shaping activities and reduced effort lead to enhanced value creation for market actors. Effort reduction can be achieved by reducing either the level of resource input required or the activities required to access, transform and combine resources to co-create value. Potential resource flows then may benefit the market shaper. This research contributes to emergent market shaping literature by offering effort reduction as a viable tactic. Specifically, it broadens the scope of consideration of effort in value co-creation, and it advances understanding of resource density as a focal market shaping construct. The resultant framework offers a foundation for future market shaping research.
Event Engagement: Using Event Experiences to Build Brands
Publisher: SAGE Publications
Date: 16-10-2022
DOI: 10.1177/14413582221127317
Abstract: Companies invest considerably in event experiences however, many are criticised for hosting events without understanding the full extent of their impact, or how to optimise their design. To benefit from event experiences, it is critical to consider not only how customers engage with the event, but also how event engagement transfers to engagement with the host brand to ultimately drive brand loyalty. This paper empirically explores the role of customer event engagement in facilitating brand engagement, within the context of branded marketing event experiences. Surveying attendees of such branded event experiences, six Australian wine brands, running 10 erse events, agreed to collaborate in the research, yielding a total response of 274 participants. Results indicate that, for emotional, sensorial, pragmatic and relational experiences, event engagement fully mediates the relationship with customer brand engagement. Furthermore, it is the engagement with the host brand, rather than engagement with the event, that facilitates the effect on behavioural intentions of loyalty. These findings suggest that viewing engagement with a single focus (i.e., only event or only brand engagement) provides limited insight and does not uncover the true impact of event experiences it is only through exploring the interrelationships between the engagement foci that we can truly understand how event experiences impact behavioural brand loyalty. This offers important managerial implications to facilitate engagement transfer (i.e., between event and brand), while drawing on associative network theory to explain how customer engagement spills over from the event to the brand and better account for the interdependence across engagement objects.
Reputation in higher education: A fuzzy set analysis of resource configurations
Publisher: Elsevier BV
Date: 08-2016
Co-creating value in online innovation communities
Publisher: Emerald
Date: 10-06-2019
Abstract: Online innovation communities are central for many organizations seeking to advance their innovation portfolio. While these communities rely on consumers to collaborate in the innovation process, it remains unclear what drives these consumers to perform value co-creation activities and what value dimensions they derive as a result. This paper aims to advance the understanding of value co-creation in the online collaborative innovation context. Specifically, it aims to examine social and in idual factors driving such activities, and the value derived from the perspective of the member. A self-administered online questionnaire was used to collect data from collaborative innovation community members yielding 309 complete responses. Structural equation modelling was used to analyse the data, using variance-based structural equation modelling with partial least squares path modelling in SmartPLS. Results confirm that distinct social and in idual factors facilitate in idual value co-creation activities, including the provision of feedback, helping, rapport building and information sharing. Furthermore, the research confirms the mediating role of learning on these relationships. This study contributes to the micro-foundation movement in marketing by undertaking an independent examination of value co-creation activities and their nomological network. A shift in the mindset of managing for collaborative innovation is required, from a focus on collaborative product development to the management of an online community where members derive value from their co-creation activities. This research is the first to offer insight into important in idual and social pre-conditions and subsequent value outcomes of four common value co-creation activities. It informs practice about how to facilitate value co-creation activities and contribute to the co-creation of value for online innovation community members.
Initiating actor engagement with novel products
Publisher: SAGE Publications
Date: 11-11-2020
Abstract: While organizations continue to face extensive pressure to introduce novel products to the market, the question of how customers initiate engagement with novel products remains unanswered. This article draws on the ecosystem perspective of engagement, utilizing the lens of actor engagement, to develop a conceptual framework for actor engagement with novel products. It elaborates our understanding of the indirect interaction that actors have with a focal object through other actors. It demonstrates that through vicarious learning, actors establish cognitive, emotional, behavioral, and social interactions with the novel product. Further, it explicates a process in which legitimacy judgments, at the micro- and macrolevels, play a central role in facilitating and evaluating engagement with products. This framework offers an important contribution to theory by elucidating the facilitating role of learning and introducing the concept of legitimacy to the engagement literature. A set of propositions is presented, and a future research agenda proposed for each of these propositions.
Hedonic and eudaimonic well-being outcomes from co-creation roles: a study of vulnerable customers
Publisher: Emerald
Date: 10-07-2017
Abstract: This study aims to provide an understanding of how the participation of vulnerable customers in the co-creation of health-care provision influences their in idual well-being outcomes. Using self-determination theory, it demonstrates that co-creation at the point of care and at an organisational or system level impacts in idual hedonic and eudaimonic well-being. A qualitative approach is adopted to identify the various customer well-being outcomes. Two case studies of health-care organisations, comprising ten in-depth interviews and eight focus groups, as well as documents and noted observations are used for thematic analysis. The study demonstrates ways in which vulnerable customers integrate resources to co-create value outcomes. It shows how differing co-creative role of customers with mental illness lead to different customer well-being outcomes. These roles manifest not only the hedonic well-being characteristics of pleasure and happiness but also eudaimonic well-being, which provides a sense of achievement and purpose to customers. The study used self-determination theory to identify different forms of eudaimonic well-being derived from the co-creation roles of co-producer, strategic partner and community citizen. The co-creation and transformative service literature is extended by demonstrating that a feeling of self-efficacy and self-determination because of value co-creation foster customer well-being. This study demonstrates that co-creation at the point of care and at an organisational or system level impacts in idual hedonic and eudaimonic well-being.
Organisational capabilities for customer participation in health care service innovation
Publisher: SAGE Publications
Date: 08-2014
DOI: 10.1016/J.AUSMJ.2014.08.002
Abstract: Health care customers are demanding a more active role in the provision and development of health care services, a position supported by government health care policy in Australia. However, many health care organisations lack an understanding of the capabilities required to respond to this increased participation from customers. This study applies dynamic capability theory through a lens of co-creation to identify organisational capabilities that support customer participation in health care service innovations. A qualitative approach using convergent interviews with health care CEOs and senior managers was undertaken. As a result, four categories of organisational capabilities were identified: customer activation, organisational activation, interaction capabilities, and learning agility. Despite acknowledging the need for these capabilities, most health care organisations perceived they had not developed the required skills and resources. This study provides an insight into the organisational capabilities managers seek to improve their customer participation in health care service innovation.
Customer engagement with service providers: an empirical investigation of customer engagement dispositions
Publisher: Emerald
Date: 27-05-2022
Abstract: While businesses seek to engage customers, their efforts are often met with varied results, as some customers are more predisposed to engage than others. Understanding customers’ dispositions to engage is central to understanding customer engagement, yet research examining customer engagement dispositions remains sparse and predominantly focused on personality traits. This paper aims to consider the general nature of a disposition and draws on qualitative findings to depict a framework for customer engagement dispositions. To investigate customer engagement dispositions comprehensively and in-depth, an exploratory qualitative approach was adopted. In total, 20 semi-structured in-depth interviews were conducted with customers in ongoing relationships with financial planners residing in Australia. Nine attributes reflecting customer engagement dispositions emerge from the data. These include the customer’s internal tendency to engage (confidence, desire for control, extroversion and enthusiasm) a tendency to engage determined in the interaction with the service provider (sense of similarity, sense of social connection and trust in the service provider) and the capacity to engage (expertise and knowledge and time availability). This study provides a conceptual foundation for future empirical measurement of customer engagement dispositions and their nomological network. This study establishes a foundation for managers to build distinct engagement disposition profiles and segments and target initiatives to maximize engagement activity. This research challenges the view of customer engagement dispositions as largely personality factors, or exclusively cognitive and emotional dimensions of engagement, and offers a comprehensive framework reflecting a customer’s disposition to engage with a service provider.
Internal Customer Orientation: Antecedents and Consequences
Publisher: Springer International Publishing
Date: 2015
How critical is internal customer orientation to market orientation?
Publisher: Elsevier BV
Date: 2001
Size and marketing centralization in multinational companies
Publisher: Springer Science and Business Media LLC
Date: 1996
DOI: 10.1007/BF00190040
Engaging in times of COVID-19 and beyond: theorizing customer engagement through different paradigmatic lenses
Publisher: Emerald
Date: 24-07-2020
DOI: 10.1108/JOSM-05-2020-0156
Abstract: The purpose of this paper is to consider a broadened suite of paradigmatic lenses to help better understand customer engagement during and beyond COVID-19. During this period of uncertainty and economic downturn, many customers are questioning their ways of living and being, and thus businesses are engaging customers in new and evolving ways. To appreciate this broadened realm of engagement requires researchers and businesses to embrace existential humanism as an alternative, yet complementary, paradigmatic lens. This is a conceptual paper. The authors consider three distinct paradigmatic lenses on human (inter)action—economic rationalism, institutionalism and existential humanism—and apply these lenses to deepen the underlying theorizing of the customer engagement concept. Further, the authors illustrate how customers engage with businesses in distinct ways, seeking meaning congruent with the challenges faced during COVID-19. The authors argue that the common tripartite model of cognitive, emotional and behavioral customer engagement, typically informed by reductionist and unilateral paradigmatic lenses, is insufficient to understand why customers seek to engage with businesses during and after COVID-19. In providing a broader paradigmatic perspective, the authors make a plea for a stronger consideration and activation of spiritual engagement in marketing. The current COVID-19 environment challenges extant philosophical assumptions of engagement theorizing, which we address by way of existential humanism. The authors contribute through a more differentiated perspective of engagement, accounting for a broader spectrum of human experience. This enables more informed theorizing across levels of abstraction, while emphasizing erse avenues for future engagement for a time even beyond COVID-19.
Standardisation, centralisation and marketing in multinational companies
Publisher: Elsevier BV
Date: 08-1996
BTEX levels in rural households: Heating system, building characteristic impacts and lifetime excess cancer risk assessment
Publisher: Elsevier BV
Date: 04-2022
DOI: 10.1016/J.ENVPOL.2022.118845
Abstract: BTEX (benzene, toluene, ethylbenzene, and xylene) are a group of toxic organic compounds that exposure to them can cause adverse short and long terms health effects. We measured the levels of BTEX in the indoor and outdoor air of rural areas in Ardebil, Iran. We further assessed their health risks and determinants parameters. BTEX were s led by drawing air through activated charcoal tubes, using low flow SKC pumps. S les were extracted by adding carbon disulfide and analyzed by subjecting the aromatic fraction to GC-FID. The results indicated that the concentrations of BTEX in the indoor air were significantly higher than those of outdoor (p-value<0.05). The mean indoor concentrations of benzene, toluene, ethylbenzene, and xylene were 41.69 ± 30.70, 96.73 ± 60.75, 38.73 ± 33.59, and 59.42 ± 35.99 μg m
Branded marketing events: engaging Australian and French wine consumers
Publisher: Emerald
Date: 13-03-2017
DOI: 10.1108/JSTP-04-2015-0108
Abstract: The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement. Surveys were distributed to attendees of ten events by six wine brands in South Australia, and six events in five sub-regions of Bordeaux. Findings suggest that BMEs influence customers’ brand engagement and brand purchase intention in both Australia and France. However, the experiential components within the events had differing effects. Australian customers were influenced by cognitive, sensorial, and relational experiences and their increased customer brand engagement strongly influenced brand purchase intention. French customers, however, required pragmatic event experiences to build brand engagement. Recognizing their mutual experiential and interactive foundations, this study integrates the research domains of marketing events, customer experiences and customer brand engagement, and contributes to the strategic understanding of how branded event experiences facilitate customer brand engagement.
Social media: communication strategies, engagement and future research directions
Publisher: Emerald
Date: 13-03-2017
DOI: 10.1108/IJWBR-04-2016-0013
Abstract: This study aims to use social media data to identify brand communication strategies on Facebook. The analysis uncovers trends and statistics regarding engagement rates. This research leads to the development of a future research agenda for social media and engagement research. The Facebook Insights data of 12 wine brands over a 12-month period informed this study. Descriptive analysis was undertaken to examine the social media communication strategies of these brands. The impact of these strategies on engagement metrics is also examined. The findings demonstrate a low rate of engagement among the users of the wine brand Facebook pages. A majority of Facebook fans rarely engage with the brands. The results demonstrate that user engagement varies depending on the day of the week and hour of the day of the brand post. Wine brands can use these findings as a guideline for effective practice and as a benchmarking tool for assessing their social media performance. The paper provides implications for marketing scholars through the development of a future research agenda related to social media, customer engagement and wine marketing. This paper fulfils an identified need by offering practical advice to wine producers on the necessity to explore and understand social media strategy and customer engagement characteristics.
Social media engagement behavior: A framework for engaging customers through social media content
Publisher: Emerald
Date: 07-10-2019
Abstract: Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and relational content on the passive and active engagement behavior of social media users. Facebook Insights and NCapture are used to extract data from the Facebook pages of 12 wine brands over a 12-month period. A multivariate linear regression analysis investigates the effects of content on consuming, contributing and creating engagement behavior. Results reveal distinct effects of rational and emotional appeals on social media engagement behavior. Rational appeals in social media have a superior effect in terms of facilitating active and passive engagement among social media users, whereas emotional appeals facilitate passive rather than highly active engagement behavior, despite the social and interactive nature of the digital media landscape. Results contribute directly to understanding engagement and customer experience with social media. Further theoretical and empirical examination in this area will aid in understanding the dynamic nature of the levels of engagement within social media. Findings provide managers and practitioners with guidelines and opportunities for strategic development of social media content to enhance engagement among consumers in a social media forum. This study is one of the first to empirically examine the construct of social media engagement behavior. It extends the utility of dual processing theory to demonstrate how rational and emotional message appeals result in online engagement.
Air pollutants associated with smoking in indoor/outdoor of waterpipe cafés in Tehran, Iran: Concentrations, affecting factors and health risk assessment
Publisher: Springer Science and Business Media LLC
Date: 28-02-2019
DOI: 10.1038/S41598-019-39684-3
Abstract: Despite increasingly growth in waterpipe smoking in Tehran, so far no study has been conducted on the air quality of the waterpipe and cigarette cafés. Thirty-six cafés were selected and the concentration of three pollutants including formaldehyde, carbon monoxide and nicotine were measured in both indoor and outdoor air of cafés two times (week-day and weekend’s session). Air s ling was performed for 180 min for each pollutant. It was observed that the concentration of pollutants inside the cafés was higher during weekend session (with a higher number of “active waterpipe heads”) compared with findings during the week-day sessions. Furthermore, the concentration of pollutants in the indoor air of the cafés was significantly higher than that of the outdoors (p 0.05). According to path analysis, the number of “active waterpipe heads” had the maximum impact on generation of pollutants inside the cafés, followed by the type of tobacco as the second influential factor. The average of lifetime cancer risk (LTCR) resulted by formaldehyde exposure through inhalation in waterpipe (WS), cigarette (CS), waterpipe and cigarette (WCS) and none-smoking (NS) cafés in week-day and weekend sessions were estimated to be 111 × 10 −5 and 61.2 × 10 −5 , 33.7 × 10 −5 and 39.4 × 10 −5 , 271 × 10 −5 and 322 × 10 −5 , and 4.80 × 10 −5 and 5.90 × 10 −5 , respectively, which exceed the limit value by the U.S.EPA and WHO. The concentration of pollutants in the indoor air of smoking cafés in Tehran is significantly high, such that it can pose serious risks for the health of both personnel and customers. Therefore, decision makers are expected to enact applicable and strict policies so as to abate this public health risk.
Engagement-driven institutionalization in market shaping: Synchronizing and stabilizing collective engagement
Publisher: Elsevier BV
Date: 11-2021
Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation
Publisher: Informa UK Limited
Date: 03-06-2014
Volunteer engagement: conceptual extensions and value-in-context outcomes
Publisher: Emerald
Date: 02-12-2019
DOI: 10.1108/JSTP-06-2018-0138
Abstract: The ability to attract and retain volunteers is crucial for not-for-profit organizations, and consequently, the need to understand and manage volunteers’ engagement is paramount. The purpose of this paper is to investigate the role of five volunteer engagement dimensions (cognitive, affective, behavioral, social and spiritual engagement) on perceived value-in-context, and its subsequent role for volunteer retention. Thus, providing for the first time an understanding of how unique types of value are determined through different facets of volunteer engagement. To establish the nature and consequences of volunteer engagement, the authors collaborated with an Australian not-for-profit service organization. Using a survey method, the authors studied the organization’s volunteer workforce resulting in 464 usable responses. To capture volunteers’ degree of spiritual engagement, this paper introduces a rigorously developed unidimensional measure. The results demonstrate the importance of the five engagement dimensions on volunteers’ perceived value-in-context, while highlighting significant effect differences including some counterintuitive consequences. The authors also establish the role of spiritual engagement and demonstrate the impact of value-in-context for volunteer retention. This research explores the volunteer engagement-retention chain, by empirically studying the role of value-in-context. The authors provide first evidence for the relationship between volunteer engagement and value-in-context, examining the independent yet relative effects of various facets of volunteer engagement. In doing so, the authors offer new insight into the dimensionality of the volunteer engagement construct, broadening its conceptualization to include spiritual engagement as a core constituent. The authors further demonstrate the impact of value-in-context on volunteer retention, helping organizations to better make sense of meaningful volunteer experiences with long-lasting impacts and mutual benefits.
Engagement within a service system: a fuzzy set analysis in a higher education setting
Publisher: Emerald
Date: 10-01-2018
DOI: 10.1108/JOSM-08-2016-0232
Abstract: Despite recognition that organizations operate in interrelated service systems, extant literature has focused strongly on dyadic engagement relationships (e.g. customer-to-brand). Taking into account the multiple engagement foci that exist within a service system, the purpose of this paper is to examine the interdependence among engagement with these multiple foci in a higher education setting. Specifically, the research investigates different configurations of engagement dimensions with the service provider and brand as they pertain to engagement with the study context. A total of 251 students were surveyed in regards to their engagement with a service provider (lecturer), brand (university) and study context. Data analysis utilized Fuzzy set qualitative comparative analysis to identify the unique combinations of causal condition consistent with high student engagement with the study context. Five solutions were identified, each with a different constellation of engagement dimensions. Most solutions entailed engagement with both the service provider and the brand, and cognitive processing (service provider) emerged as a core condition for every solution. This suggests service providers should seek to engage with consumers, particularly from a cognitive perspective, understanding this will support engagement with the context of study. This research provides evidence that students can engage with their study context through different configurations of engagement with the service provider and the brand. Thus, it demonstrates the need to examine constellations of engagement dimensions related to multiple focal objects to understand their interdependencies and potential influence on engagement at a higher level of aggregation in a complex service environment.
The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective
Publisher: Springer Science and Business Media LLC
Date: 31-01-2014
Benzene, toluene, ethylbenzene and xylene concentrations in atmospheric ambient air of gasoline and CNG refueling stations
Publisher: Springer Science and Business Media LLC
Date: 03-06-2016
Epilogue to the Special Issue and reflections on the future of engagement research
Publisher: Informa UK Limited
Date: 23-03-2016
Branded marketing events: A proposed experiential needs-based conceptual framework
Publisher: Cognizant, LLC
Date: 02-10-2015
DOI: 10.3727/152599515X14386220874887
Abstract: Marketers and event organizers have long viewed sponsorship as a way to fund events and garner public attention for brands. Recent years has seen brands employ event techniques in their own right, with specific intent of more directly influencing the consumer's attitude toward the brand. We propose a conceptual framework for how those events affect consumers across the range of “typical” consumers that attend events. This is done through proposing a typology of experiential involvement that demonstrates the likely impact an event will have on a consumer events are categorized as educational or entertainment. Combining the typology with event types we propose a hierarchy of effectiveness for researchers and practitioners to consider and further research.
Corporate Volunteering: Developing CSR Image with Internal and External Benefits
Publisher: Unpublished
Date: 2014
An exploratory study of men’s access to mental health services.
Publisher: American Psychological Association (APA)
Date: 10-2022
DOI: 10.1037/MEN0000404
(Re)Gaining Our Voice: Future of Marketing in Australasia
Publisher: SAGE Publications
Date: 18-08-2021
DOI: 10.1177/18393349211039100
Abstract: Marketing academia in Australasia is facing unprecedented challenges to ensure the relevance and impact in modern business practices and public policy making. This crisis in identity and professional pressures suggest we must pay significant attention to nurturing the mental, emotional, and social well-being of academics protecting those most vulnerable and ch ioning our cause. To be at the forefront of institutional decision-making, the academy must act decisively and proactively. In this commentary, we argue that the future shape of the academy will require collective engagement of academics within the Australasian community, driven by a shared vision with society embedded as the central tenant of universities around which research and education activities are focused. In idual alignment with this vision will be fundamental, facilitated by collaborative ways of working and shared resource investments across universities, businesses, and society. For this future vision to be realized, aligned institutional frameworks (i.e., performance metrics and measurement) need to be developed in a manner that enhances academic well-being going forward.
Collective empowerment in online communities: conceptualization, scale refinement, and validation
Publisher: Informa UK Limited
Date: 18-05-2020
Actor Engagement in Networks: Defining the Conceptual Domain
Publisher: SAGE Publications
Date: 07-02-2019
Related Organisations
Ardabil University Of Medical Sciences
Location: Iran (Islamic Republic of)
Related Funding Activities
Incubator Initiative: Wine Industry RD&E: Developing Partner Co-creation Capabilities
Start Date: 2015
End Date: 2024
Funder: Wine Australia
View Funded ActivityColective Engagement Toward Social Purpose
Start Date: 2021
End Date: 2024
Funder: Australian Research Council
View Funded ActivityDiscovery Projects - Grant ID: DP210100858
Start Date: 04-2021
End Date: 10-2024
Amount: $295,000.00
Funder: Australian Research Council
View Funded Activity