ORCID Profile
0000-0003-0700-0495
Current Organisations
Karlstad University
,
University of Adelaide
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In Research Link Australia (RLA), "Research Topics" refer to ANZSRC FOR and SEO codes. These topics are either sourced from ANZSRC FOR and SEO codes listed in researchers' related grants or generated by a large language model (LLM) based on their publications.
Marketing Theory | Marketing Management (incl. Strategy and Customer Relations) | Marketing
Expanding Knowledge in Commerce, Management, Tourism and Services |
Publisher: Elsevier BV
Date: 08-2016
Publisher: Informa UK Limited
Date: 03-07-2015
Publisher: SAGE Publications
Date: 27-02-2018
Abstract: People often demonstrate a home country bias toward their own nation over other nations. This bias is an important determinant of their behavior. Drawing on seminal research from marketing and psychology, the authors provide the first investigation of the tourism ethnocentrism (TE) phenomenon that captures tourists’ and residents’ motivation to support the domestic tourism economy. The research reported herein develops the parsimonious, reliable, and valid TE scale, and provides an empirical test thereof. The results show that TE is an important means to investigate both tourists’ and residents’ behavior. It drives tourists’ willingness to engage in and recommend domestic tourism, as well as residents’ support for domestic tourism development. The results further reveal that higher levels of tourists’ “perceived self-efficacy to contribute to the domestic economy” and lower levels of “perceived economy support of others” strengthen TE’s effect. The authors discuss the implications of these findings for research and practice.
Publisher: Elsevier BV
Date: 11-2022
Publisher: Elsevier BV
Date: 07-2019
Publisher: Emerald
Date: 10-07-2017
DOI: 10.1108/JSTP-04-2016-0069
Abstract: The purpose of this paper is to identify antecedents and consequences of customers’ value co-creation behaviour (VCB). VCB as a means to facilitate value realisation processes is gaining importance in service research and practice. Encouraging such enactments can be challenging, but can also offer competitive advantages. We empirically investigate a conceptual model by converging three contemporary concepts of co-creation research – embeddedness, VCB and value-in-context – and examining the interdependencies between them. Data were collected in an online forum of a leading international weight-management firm. Results suggest that customers’ embeddedness is a key antecedent of customers’ VCB in a service system. The three embeddedness dimensions – structural, relational and cultural – have a differential impact on customers’ VCB. Furthermore, findings illustrate that customers’ VCB has a significant impact on their object-oriented, self-oriented and brand-oriented social value-in-context outcomes. This study contributes by empirically investigating and validating antecedents and consequences of VCB in a service system. In doing so, the study highlights the significance of the nature of customer’s social constellations to develop contexts where value outcomes are actualised. Understanding the factors that shape VCB offers insights for firms to recognise how and where value propositions can be deployed that drives on-going co-creation processes. This study is the first empirical research to offer insights into important pre-conditions and subsequent outcomes concurrently to illustrate how customers’ VCB can be managed and nurtured for sustainable value co-creation processes within service systems. This research further advances mid-range theorizing and microfoundational perspectives in marketing.
Publisher: Elsevier BV
Date: 05-2020
Publisher: Emerald
Date: 24-07-2020
DOI: 10.1108/JOSM-05-2020-0156
Abstract: The purpose of this paper is to consider a broadened suite of paradigmatic lenses to help better understand customer engagement during and beyond COVID-19. During this period of uncertainty and economic downturn, many customers are questioning their ways of living and being, and thus businesses are engaging customers in new and evolving ways. To appreciate this broadened realm of engagement requires researchers and businesses to embrace existential humanism as an alternative, yet complementary, paradigmatic lens. This is a conceptual paper. The authors consider three distinct paradigmatic lenses on human (inter)action—economic rationalism, institutionalism and existential humanism—and apply these lenses to deepen the underlying theorizing of the customer engagement concept. Further, the authors illustrate how customers engage with businesses in distinct ways, seeking meaning congruent with the challenges faced during COVID-19. The authors argue that the common tripartite model of cognitive, emotional and behavioral customer engagement, typically informed by reductionist and unilateral paradigmatic lenses, is insufficient to understand why customers seek to engage with businesses during and after COVID-19. In providing a broader paradigmatic perspective, the authors make a plea for a stronger consideration and activation of spiritual engagement in marketing. The current COVID-19 environment challenges extant philosophical assumptions of engagement theorizing, which we address by way of existential humanism. The authors contribute through a more differentiated perspective of engagement, accounting for a broader spectrum of human experience. This enables more informed theorizing across levels of abstraction, while emphasizing erse avenues for future engagement for a time even beyond COVID-19.
Publisher: International Association for Court Administration
Date: 2021
DOI: 10.36745/IJCA.422
Publisher: SAGE Publications
Date: 17-10-2023
Publisher: Elsevier BV
Date: 05-2020
Publisher: Wiley
Date: 12-07-2021
DOI: 10.1111/JPIM.12587
Abstract: Scholars have suggested that design thinking and effectuation theory may enrich each other. However, to date, we lack deeper theorizing and empirical evidence to further advance this valuable discourse for the benefit of innovation management. Our qualitative study draws on 41 in‐depth interviews with Australian designer‐founders, with the aim to provide a theoretical perspective on and empirical insights into the relationship between the behavioral practices of design thinking and the cognitive principles of effectuation. The contributions are twofold. First, our study explains how design thinking practices enable designer‐founders to enact the cognitive principles of effectuation. Uncovering these “entrepreneurial ways of designing” provides an explanation for the effectiveness of design thinking for entrepreneurial innovation and new venture creation. Second, our study sheds light on the ways in which designer‐founders interpret effectuation principles through the professional values and norms embodied in design thinking. These “designerly ways of entrepreneuring” resemble particular, normative interpretations of effectual action. By doing so, our study offers empirical substantiation and theoretical elaboration of the ways in which design thinking functions as an approach for entrepreneurial innovation and new venture creation. Through shedding light on the “entrepreneurial ways of designing” and “designerly ways of entrepreneuring” exhibited by designer‐founders, our research reveals the reciprocal relationship between design thinking and effectuation theory.
Publisher: SAGE Publications
Date: 03-05-2017
Abstract: “Fanaticism” and its cognates, “fan” and “fanatic,” have been defined in inconsistent, contradictory, and often, nondiscriminant ways across disciplines. Due to these problematic conceptualizations, and particularly the mixed yet growing state of the literature in marketing, there is a need to revisit the phenomenon. Through a comprehensive review and synthesis of the existing literature, this article identifies the key defining characteristics of consumer fanaticism (i.e. “affective commitment” and “extraordinary pursuit”) and presents a typology (consisting of four types of fanaticism, i.e. rewarding, destructive, stigmatized, and rogue) to demonstrate the socially situated and subjective nature of the fanatic label. In doing so, the authors advance current theorizing on this topic by explaining and resolving the conflicting and paradoxical perspectives that currently exist in the literature. The authors also present a framework that distinguishes consumer fanaticism from other forms of consumption. They propose a research agenda for future studies of consumer fanaticism and demonstrate its strong potential to contribute fresh insights into other marketing phenomena.
Publisher: Elsevier BV
Date: 2022
Publisher: SAGE Publications
Date: 17-01-2022
DOI: 10.1177/00472875211067550
Abstract: Paradoxical at first sight, some tourists engage in activities involving negative emotions and even physical pain. Tourism scholars have begun investigating this phenomenon and have called for more of such research. Against this background, the authors introduce to tourism the notion of benign masochism, defining it as a trait describing a person’s tendency to embrace and seek pleasure through safely playing with a stimulating level of physical pain and negative emotions. In doing so, the authors root benign masochism in the notion of play from evolutionary psychology and develop a benign masochism scale that is able to predict various tourism outcomes, including willingness to visit a haunted house, to go on a challenging adventure holiday, and to visit a nuclear disaster site. The authors conclude by discussing theoretical and managerial implications as well as limitations and future opportunities for research.
Publisher: Elsevier BV
Date: 11-2021
Publisher: Emerald
Date: 11-2011
DOI: 10.1108/02651331111181448
Abstract: The purpose of this paper is to clarify how demographic consumer characteristics influence and interact with consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the tendency for consumer ethnocentrism. Further, the moderating effects of these consumer characteristics are investigated. Data were gathered from 361 consumers in Australia. Data analysis was conducted using regression analysis with interactions and post hoc slope analysis. The empirical findings show that consumer tendencies for ethnocentrism are directly influenced by characteristics of the customer. The authors also find that the strength of the relationship between consumer ethnocentrism and willingness to buy is influenced by customer characteristics. Specifically, age and gender are found to be important moderators of the consumer ethnocentrism‐willingness to buy relationship. The results of the study should be interpreted in view of certain limitations. For theory‐testing purposes, the study tests hypotheses in a particular context: Australian consumers. Consequently, caution is necessary in extrapolating the results to other national contexts. On the one hand, the results provide managers with a detailed understanding of which customer groups are the most consumer ethnocentric. On the other hand, the results provide an understanding of which customer groups have the strongest consumer ethnocentrism‐willingness to buy link. These findings can be used to allocate resources to marketing. Marketing researchers show that consumers rely on different cues and make different decisions depending on their tendency for consumer ethnocentrism. Academic research has also discovered important differences in the cognitive processes and behavior depending on demographic characteristics. However, there are competing views in the literature as to how these fundamental consumer characteristics influence and interact with consumer ethnocentrism. This study further clarifies the role of demographic consumer characteristics.
Publisher: SAGE Publications
Date: 13-11-2011
Abstract: Service-dominant (S-D) logic can function as a strategic business logic that portrays creating superior value in conjunction with—rather than for—customers as a source of competitive advantage for organizations. From this perspective, strategy is about making choices in terms of how to best facilitate and enhance value cocreation for mutual and long-term betterment. While the literature has pointed out the managerial merits of cocreating value, less is known about the organizational capabilities necessary to execute S-D logic in practice. This article devises an S-D orientation, specified as a portfolio of six strategic capabilities, namely in iduated, relational, ethical, empowered, developmental, and concerted interaction capability. In combination, these six strategic capabilities constitute a cocreation capability. The authors develop the conceptual model of S-D orientation through (a) an in-depth literature review and (b) input from 21 expert academics. Conceptualizing S-D orientation provides a foundation for bridging S-D logic and strategy research with a more general framework, and for guiding much-needed empirical research that will inform managers. From a managerial point of view, S-D orientation provides a holistic approach to align the organization with its value network partners. The article also sets out an agenda for future research.
Publisher: Emerald
Date: 02-12-2019
DOI: 10.1108/JSTP-06-2018-0138
Abstract: The ability to attract and retain volunteers is crucial for not-for-profit organizations, and consequently, the need to understand and manage volunteers’ engagement is paramount. The purpose of this paper is to investigate the role of five volunteer engagement dimensions (cognitive, affective, behavioral, social and spiritual engagement) on perceived value-in-context, and its subsequent role for volunteer retention. Thus, providing for the first time an understanding of how unique types of value are determined through different facets of volunteer engagement. To establish the nature and consequences of volunteer engagement, the authors collaborated with an Australian not-for-profit service organization. Using a survey method, the authors studied the organization’s volunteer workforce resulting in 464 usable responses. To capture volunteers’ degree of spiritual engagement, this paper introduces a rigorously developed unidimensional measure. The results demonstrate the importance of the five engagement dimensions on volunteers’ perceived value-in-context, while highlighting significant effect differences including some counterintuitive consequences. The authors also establish the role of spiritual engagement and demonstrate the impact of value-in-context for volunteer retention. This research explores the volunteer engagement-retention chain, by empirically studying the role of value-in-context. The authors provide first evidence for the relationship between volunteer engagement and value-in-context, examining the independent yet relative effects of various facets of volunteer engagement. In doing so, the authors offer new insight into the dimensionality of the volunteer engagement construct, broadening its conceptualization to include spiritual engagement as a core constituent. The authors further demonstrate the impact of value-in-context on volunteer retention, helping organizations to better make sense of meaningful volunteer experiences with long-lasting impacts and mutual benefits.
Publisher: Elsevier BV
Date: 11-2021
Publisher: Elsevier BV
Date: 07-2019
Publisher: SAGE Publications
Date: 18-09-2021
DOI: 10.1177/10946705211032275
Abstract: Fueled by technological advances, service delivery today is increasingly realized among multiple actors beyond dyadic service encounters. Customers, for ex le, often collaborate with peers, service employees, platform providers, or other actors in a service ecosystem to realize desired outcomes. Yet such multi-actor settings pose greater demands for both customers and employees given added connectivity, changing roles, and responsibilities. Advancing prior dyadic readiness conceptualizations, this article lays the theoretical ground for an ecosystem-oriented understanding of readiness, which we refer to as actor ecosystem readiness (AER) . Grounded in a six-stage systematic synthesis of literature from different disciplines, our AER concept unpacks the cognitive, emotional, interactional, and motivational conditions that enable a customer or an employee to navigate a service ecosystem effectively. Building on human capital resource literature, we propose a multilevel framework around five sets of propositions that theorize AER’s nomological interdependencies across ecosystem levels. In articulating the process of how AER results in higher-level ecosystem outcomes, we demonstrate how AER serves as a microfoundation of service ecosystem effectiveness. By bridging this micro–macro ide, our AER concept and framework advance multilevel theory on human readiness and critically refine the service ecosystem concept itself while providing managerial guidance and an extensive future research agenda.
Publisher: Elsevier BV
Date: 2022
Publisher: Emerald
Date: 02-05-2023
Abstract: Organizations increasingly seek to leverage open innovation (OI) communities to generate and advance novel ideas through collaborative innovation efforts of their members. However, success is far from guaranteed, as OI communities can only thrive depending on in idual and collective member contributions. This study aims to examine in idual and social determinants that encourage members to first generate novel ideas, then collaboratively advance these ideas through cocreation with other members, a process this study terms member “(co)creativity.” A survey design was used to collect data from 301 OI community members, which this study analyzed through component-based structural equation modeling using the partial least squares (PLS) method. Drawing on componential theory of creativity and innovation, this study demonstrates the role of members’ creative identity, creative self-efficacy and domain-relevant knowledge as determinants for their novel idea generation. While novel idea generation leads to members’ participation in collaborative innovation, this relationship is partially mediated by members’ willingness to cocreate in this process. This process is further conditioned by social determinants and leads to members’ creative self-enrichment as a result of collaborating in OI communities. Taking a member perspective, this study advances marketing innovation theorizing by investigating critical determinants of effective OI communities, informing managers about success factors that promote collaborative innovation in OI communities. This helps overcome rather reductionist innovation models and highlights interdependencies between the in idual and social determinants from a theoretical perspective while helping managers better understand important OI member profiles and social aspects that can foster the success of OI communities. To the best of the authors’ knowledge, this study is the first to examine the notion of member (co)creativity in OI communities and its determinants for effective collaborative innovation. This study also demonstrates self-enrichment as an important outcome of (co)creativity.
Publisher: Emerald
Date: 14-11-2016
DOI: 10.1108/JSTP-06-2015-0137
Abstract: The purpose of this paper is to consolidate and advance the understanding of brand meaning and the evolving process by which it is determined by introducing and explicating the concept of brand meaning cocreation (BMCC). In-depth review and integration of literature from branding, cocreation, service systems, and practice theory. To support deep theorizing, the authors also examine the role of institutional logics in the BMCC process in framing interactions and brand meaning outcomes. Prior research is limited in that it neither maps the process of cocreation within which meanings emerge nor provides theoretical conceptualizations of brand meaning or the process of BMCC. While the literature acknowledges that brand meaning is influenced by multiple interactions, their nature and how they contribute to BMCC have been overlooked. This paper reveals a significant gap in knowledge of how brand meaning is cocreated, despite the essential role of brand meaning for firm success and increasing academic interest in the notion of cocreation. Ultimately, this paper builds a conceptual foundation for empirical research in this regard. This paper proposes that brand meaning is cocreated through the interconnection of different social and service systems, across system levels, time, and geographic space. Marketing theory is advanced by outlining a set of research propositions pertaining to the BMCC process. The authors consider how discrete actor-based brand meanings contribute to an overall brand gestalt and how such a gestalt potentially evolves along a continuum. Additionally, the authors provide a managerially and theoretically relevant research agenda to guide much needed empirical research into BMCC.
Publisher: Springer International Publishing
Date: 2022
Publisher: SAGE Publications
Date: 12-07-2017
Abstract: Service-dominant logic (SDL) emerged over a decade ago as a potential framework and paradigmatic lens for rethinking the role of service in exchange and value creation. The growth of SDL reflects a major shift in service research. However, SDL’s relationship to prior service literature and its potential for future development in this field have not been empirically examined. We explore the foundational research areas and evolution of SDL research through a systematic investigation, which combines cocitation analysis with a novel text mining tool, Leximancer. Specifically, we investigate the research streams connected with SDL and compare core themes across two time periods (2004 to 2008 vs. 2009 to 2015). The findings reveal SDL’s interdisciplinary theoretical heritage and significant changes in the structure of focal themes and concepts over time. Our analyses identify current limitations and subsequent research areas and questions to further develop strategic approaches for SDL and advance a service ecosystems view. These include open innovation, dynamic capabilities, organizational microfoundations, and service systems, as well as social capital and consumer culture theories. Integration of midrange theories and strategic frameworks in these particular areas can help to guide managers in improving service innovation and enhancing value creation in service ecosystems.
Publisher: Emerald
Date: 10-07-2017
DOI: 10.1108/JSTP-04-2016-0074
Abstract: The purpose of this paper is to advance extant theorizing around resource integration by conceptualizing and delineating the notion of a usage center. A usage center consists of a combination of interdependent actors that draw on resources across their in idual usage processes to create value. This paper provides a conceptual inquiry into the usage center. This paper delineates the notion of a usage center by way of focal and peripheral resource integrators, as well as focal and peripheral resources that form part of interdependent resource usage processes. The conceptual analysis reveals the need for resources to be accessible and shareable to focal and peripheral actors, with rivalry and emergence central factors influencing the actor’s usage processes. Responding to recent calls for research developing insights into multi-actor value cocreation, this paper is the first to comprehensively and coherently conceptualize the notion of a usage center. In doing so, the authors build an important foundation for future theorizing related to the potential emergence of usage centers as well as the cocreation of in idual and collective value.
Publisher: Elsevier BV
Date: 03-2015
Publisher: Informa UK Limited
Date: 23-03-2016
Publisher: Springer Singapore
Date: 2016
Publisher: Elsevier BV
Date: 03-2023
Publisher: Emerald
Date: 04-2020
DOI: 10.1108/JBIM-03-2019-0133
Abstract: This paper aims to conceptualise the interplay of strategic design and market-shaping capabilities. Drawing on the emergent scholarly discourses related to strategic design and dynamic markets, this paper merges a contemporary view of markets and market-shaping capabilities with a conceptual exploration of strategic design. This paper proposes that the strategic design process can shape markets through orchestrating and leveraging market-shaping capabilities. Specifically, it highlights how these capabilities trigger and facilitate purposeful intent situated and systemic understanding and collective collaboration. Furthering the notion of strategic design, this paper contributes to clarifying how to interpret and use design as a strategic practice in business management. This paper identifies strategic design as an innovative approach for creating future value-creating systems or markets, and as such, it develops a process framework for market-shaping capabilities, addressing the “how” of market shaping.
Publisher: Informa UK Limited
Date: 12-02-2017
Publisher: SAGE Publications
Date: 10-03-2015
Abstract: Marketing research highlights the importance of actors’ relationships as mechanisms for integrating resources. With its roots in sociology, the concept of embeddedness has gained prominence in the literature on organizations, providing in-depth insight into how relational structures regulate resource integration processes and outcomes. However, the concept of an actor’s embeddedness is rarely discussed in association with service-dominant (S-D) logic. This limits the extant understanding of factors that influence resource exchange and value cocreation among in idual actors in service ecosystems. Against this background, this article links S-D logic with social capital theory to establish and conceptualize embeddedness as a key concept. More specifically, this research identifies and delineates structural, relational, and cultural properties of embeddedness and offers a systematic and complementary theoretical understanding to better explain relational constellations based on actors’ resource integration potential. In so doing, this research significantly advances marketing science and particularly the S-D logic school of thought by explicitly clarifying the role of embeddedness and its implications for resource integration. A set of research propositions is presented laying the foundation for future research.
Publisher: Emerald
Date: 28-03-2020
Abstract: Increasingly, customers are demanding products that fit their in idual needs. Many firms respond by cultivating product in idualization via mass customization, often integrating this capability via interactive platforms that connect them with customers. Despite such customization, research to date has lacked cohesion, often taking the organizational, rather than customer, view. The purpose of this paper is to provide inconclusive theorizing in regard to customization from the consumers’ perspective. The review and synthesis of the literature revealed that co-configuration is an underexplored domain of mass customization. Consequently, an initial conceptualization of co-configuration is developed and compared with current customization strategies. Specifically, the definition and boundary conditions of co-configuration are compared with three domains of mass customization, namely, co-production, co-construction and co-design. This led to the development of research priority areas to establish an agenda for future research on mass customization and its role in customer’ firm relationships. This paper provides the delineation of four distinct consumer customization strategies, conceptualized in a matrix, and proposes separate customer journey visualizations. In advancing the theoretical understanding by means of a unifying typology, this paper identifies three existing Cs of mass customization (co-production, co-construction and co-design) and focuses specifically on a fourth (co-configuration), identified as an understudied mass customization strategy. This paper extends the previous conceptualizations of mass customization comprising co-production, co-design and co-construction. The proposed typology establishes a foundation for four research priority areas that can improve both academic rigor and practical application.
Publisher: Emerald
Date: 13-03-2017
DOI: 10.1108/JSTP-05-2015-0121
Abstract: The purpose of this paper is to advance the current understanding of organisational conditions that facilitate service design. Specifically, the focus is on organisational capabilities, interactive practices and in idual abilities as units of analysis across service system levels. Grounded in design principles, the paper conceptualises and delineates illustrative service design conditions and introduces a respective service design capability-practice-ability (CPA) portfolio. In doing so, an emerging microfoundations perspective in the context of service design is advanced. Conceptual paper. This paper identifies and delineates a CPA that contributes to service design and ultimately customer experiences. The service design CPA consists of six illustrative constellations of service design capabilities, practices and abilities, which operate on different organisational levels. The service design CPA builds the foundation for in-depth research implications and future research opportunities. The CPA framework suggests that if an organisation seeks to optimise service design and subsequent customer experiences, then in idual- and organisational-level (cap)abilities and interactive practices should be optimised and synchronised across specific CPA constellations. This paper provides the first microfoundations perspective for service design. It advances marketing theory through multilevel theorising around service design capabilities, practices and abilities and overcomes extant limitations of insular theorising in this context.
Publisher: Edward Elgar Publishing
Date: 2022
Publisher: SAGE Publications
Date: 16-10-2022
DOI: 10.1177/14413582221127317
Abstract: Companies invest considerably in event experiences however, many are criticised for hosting events without understanding the full extent of their impact, or how to optimise their design. To benefit from event experiences, it is critical to consider not only how customers engage with the event, but also how event engagement transfers to engagement with the host brand to ultimately drive brand loyalty. This paper empirically explores the role of customer event engagement in facilitating brand engagement, within the context of branded marketing event experiences. Surveying attendees of such branded event experiences, six Australian wine brands, running 10 erse events, agreed to collaborate in the research, yielding a total response of 274 participants. Results indicate that, for emotional, sensorial, pragmatic and relational experiences, event engagement fully mediates the relationship with customer brand engagement. Furthermore, it is the engagement with the host brand, rather than engagement with the event, that facilitates the effect on behavioural intentions of loyalty. These findings suggest that viewing engagement with a single focus (i.e., only event or only brand engagement) provides limited insight and does not uncover the true impact of event experiences it is only through exploring the interrelationships between the engagement foci that we can truly understand how event experiences impact behavioural brand loyalty. This offers important managerial implications to facilitate engagement transfer (i.e., between event and brand), while drawing on associative network theory to explain how customer engagement spills over from the event to the brand and better account for the interdependence across engagement objects.
Start Date: 04-2021
End Date: 10-2024
Amount: $295,000.00
Funder: Australian Research Council
View Funded Activity