Website
http://dataportal.arc.gov.au/NCGP/API/grants/DP110101347
Funding Status
Closed
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Funded Activity Summary
Market segmentation methodology: attacking the 'Too Hard' basket. Businesses embrace market segmentation to identify and target clients. However, poor segmentation analysis leads to poor segment choice. This project will develop tools to improve segmentation analysis and will test the resulting tools in tourism, foster care and climate change mitigating behaviours, and produce usable, transferable recommendations.Funded Activity Details
Start Date: 2011
End Date: 12-2018
Funding Scheme: Discovery Projects
Funding Amount: $1,460,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Applied Statistics | Marketing Research Methodology | Pattern Recognition and Data Mining | Marketing
ANZSRC Socio-Economic Objective (SEO)
Expanding Knowledge in Commerce, Management, Tourism and Services |
