Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP130100548
Funding Status
Closed
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Funded Activity Summary
Better destination image data through lower cognitive load measures. This project will develop survey question formats which require less cognitive effort from respondents, leading to: (1) better market insight and improved business strategies for the tourism industry; (2) better tourism consumer behaviour theories; and (3) the collection of higher quality image data by market researchers for their clients.Funded Activity Details
Start Date: 06-2014
End Date: 12-2018
Funding Scheme: Linkage Projects
Funding Amount: $150,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
ANZSRC Socio-Economic Objective (SEO)
Expanding Knowledge in Commerce, Management, Tourism and Services |
