Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0557257
Funding Status
Closed
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Funded Activity Summary
Is brand image instability a measurement artifact? If brand images are indeed unstable, then not only are private companies wasting their money on image campaigns but also government organisations are wasting public money on brand image campaigns such as the many conducted by the Australian Tourism Commission overseas, and by local governments, such as "Wollongong - city of innovation." Wouldn't you like to know whether your money is being well spent? A reasonably definitive assessment of the worthwhileness of public-funded brand image campaigns will be the main national and community benefit of this research.Funded Activity Details
Start Date: 02-2005
End Date: 12-2008
Funding Scheme: Discovery Projects
Funding Amount: $350,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing And Market Research | Advertising And Public Relations | Marketing
ANZSRC Socio-Economic Objective (SEO)
Marketing | Measurement standards and calibration services not elsewhere classified |
