Identification Of New Market Opportunities For Southern Rock Lobster Exports
Funder
Fisheries Research and Development Corporation
Funding Amount
$89,000.00
Summary
The project is required to identify new export markets and find new more profitable niches in existing markets. The industry also must become more market driven and have a better understanding of changes in global supply chains and their impact on the industry, along with a need to obtain a better understanding of customers and the opportunities for product value adding.
The project aligns with the the FRDC Strategic R & D Plan under Program 2 'Industry Development' and sub-title 'Marke ....The project is required to identify new export markets and find new more profitable niches in existing markets. The industry also must become more market driven and have a better understanding of changes in global supply chains and their impact on the industry, along with a need to obtain a better understanding of customers and the opportunities for product value adding.
The project aligns with the the FRDC Strategic R & D Plan under Program 2 'Industry Development' and sub-title 'Market Development'.
The project also aligns with the southern lobster industry strategic plan in several 'High Priority' areas.
Investment Platform 1 'Profitability' - Action 1 - "Increase sales margin per Kg of lobster through market development and supply chain management"
Investment Platform 3 'Market Planning & Development' - Action 3 - "Conduct market research in selected Asian, North American, and European markets to: - Identify viable niche market opportunities. - Identify consumer needs and preferences for fresh and value added lobster products - Identify cool chain and quality management requirements - Identify the product and supply capabilities of competitors - Meet importers, distributors, and food service managers to establish rapport, enhance industry awareness, and discuss value adding opportunities - Assess new food service and value adding technologies that may be applied to 'Jasus Edwardsii'
Objectives: 1. Identify new markets for southern lobster which will spread the existing market base, create added demand, and better insulate against market downturns. 2. Identify new niches in existing markets through a better understanding of pricing, competitors, seasonality windows, and changing supply channels. 3. Gain a better understanding of foreign consumer and customer needs and identify opportunities for value added lobster products. Read moreRead less
A Feasibility Project To Test The Extension Of Market And Reporting Facilities By Fishermen And Fishermen's Co-operatives By The Use Of VIATEL Communication
Funder
Fisheries Research and Development Corporation
Summary
Objectives: 1. By utilising VIATEL facilities, provide a medium whereby fishermen and buyers can be aware of fish available for trade and to investigate the full potential of such a system
Objectives: 1. Assess the long term trends of demand and supply of seafoods in the Republic of Korea 2. Identify the potential for individual seafoods which Australia can supply to this market 3. Identify barriers to developing trade 4. Identify trade enhancement options