Identification of new market opportunities for southern rock lobster exports

Funding Activity

Website
https://www.frdc.com.au/project/2004-251

Funding Status
Closed

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Funded Activity Summary

The project is required to identify new export markets and find new more profitable niches in existing markets. The industry also must become more market driven and have a better understanding of changes in global supply chains and their impact on the industry, along with a need to obtain a better understanding of customers and the opportunities for product value adding.

The project aligns with the the FRDC Strategic R & D Plan under Program 2 'Industry Development' and sub-title 'Market Development'.

The project also aligns with the southern lobster industry strategic plan in several 'High Priority' areas.

Investment Platform 1 'Profitability' - Action 1 - "Increase sales margin per Kg of lobster through market development and supply chain management"

Investment Platform 3 'Market Planning & Development' - Action 3 - "Conduct market research in selected Asian, North American, and European markets to:
- Identify viable niche market opportunities.
- Identify consumer needs and preferences for fresh and value added lobster products
- Identify cool chain and quality management requirements
- Identify the product and supply capabilities of competitors
- Meet importers, distributors, and food service managers to establish rapport, enhance industry awareness, and discuss value adding opportunities
- Assess new food service and value adding technologies that may be applied to 'Jasus Edwardsii'


Objectives:
1. Identify new markets for southern lobster which will spread the existing market base, create added demand, and better insulate against market downturns.
2. Identify new niches in existing markets through a better understanding of pricing, competitors, seasonality windows, and changing supply channels.
3. Gain a better understanding of foreign consumer and customer needs and identify opportunities for value added lobster products.

Funded Activity Details

Start Date: 28-06-2004

End Date: 01-07-2005

Funding Scheme: Funding Scheme not available

Funding Amount: $89,000.00

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Trade

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