The role of branding and international trademarks in global value chains. The role of branding and international trademarks in global value chains. This project will examine the role of brands and trademarks on global value chains. Trademarks can help firms de-risk, scale up and add value to their offerings. This project will develop a machine learning algorithm to identify international trademark families and extend a novel global trademark family dataset. It will use the dataset to analyse how ....The role of branding and international trademarks in global value chains. The role of branding and international trademarks in global value chains. This project will examine the role of brands and trademarks on global value chains. Trademarks can help firms de-risk, scale up and add value to their offerings. This project will develop a machine learning algorithm to identify international trademark families and extend a novel global trademark family dataset. It will use the dataset to analyse how international trademarks are used and mis-used; how they enable vertical dis-integration and international dispersion of manufacturing production (two central features of global value chains); and how they affect businesses’ ability to enter and compete in global markets. This research should help Australian businesses extend their international reach and policy makers increase domestic gains from global value chains.Read moreRead less