Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP160100776
Funding Status
Closed
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Funded Activity Summary
The role of branding and international trademarks in global value chains. The role of branding and international trademarks in global value chains. This project will examine the role of brands and trademarks on global value chains. Trademarks can help firms de-risk, scale up and add value to their offerings. This project will develop a machine learning algorithm to identify international trademark families and extend a novel global trademark family dataset. It will use the dataset to analyse how international trademarks are used and mis-used; how they enable vertical dis-integration and international dispersion of manufacturing production (two central features of global value chains); and how they affect businesses’ ability to enter and compete in global markets. This research should help Australian businesses extend their international reach and policy makers increase domestic gains from global value chains.Funded Activity Details
Start Date: 02-2017
End Date: 01-2021
Funding Scheme: Linkage Projects
Funding Amount: $348,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Econometric and Statistical Methods | Industry Economics and Industrial Organisation | Applied Economics | International Economics and International Finance
ANZSRC Socio-Economic Objective (SEO)
Industry Policy | Productivity (excl. Public Sector) | Technological and Organisational Innovation |
