Website
http://dataportal.arc.gov.au/NCGP/API/grants/DE130101577
Funding Status
Closed
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Funded Activity Summary
Retail price promotions in Australia: are consumers really better off? The number and variety of retail price promotions can confuse consumers, leading to poor purchase decisions. This project will explore how promotions affect consumer choices, with a view to improving consumers' understanding and the use of retail promotions to their advantage.Funded Activity Details
Start Date: 2013
End Date: 12-2015
Funding Scheme: Discovery Early Career Researcher Award
Funding Amount: $374,057.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Pricing (incl. Consumer Value Estimation) | Marketing
