ORCID Profile
0000-0003-4449-6514
Current Organisations
Ehrenberg-Bass Institute for Marketing Science, University of South Australia
,
Flinders University
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Research Topics
In Research Link Australia (RLA), "Research Topics" refer to ANZSRC FOR and SEO codes. These topics are either sourced from ANZSRC FOR and SEO codes listed in researchers' related grants or generated by a large language model (LLM) based on their publications.
Top 5 Research Topics
ANZSRC Field of Research (FoR)
Pricing (incl. Consumer Value Estimation) | Social Policy | Environmental management | Policy and Administration | Marketing | Social marketing | Public Health and Health Services not elsewhere classified | Social determinants of health | Marketing
ANZSRC Socio-Economic Objective (SEO)
Marketing | Public Sector Productivity | Nutrition | Social Structure and Health |
Related Links
Publications
Lack of Efficacy of a Salience Nudge for Substituting Selection of Lower-Calorie for Higher-Calorie Milk in the Work Place
Publisher: MDPI AG
Date: 02-06-2015
DOI: 10.3390/NU7064336
Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?
Publisher: Elsevier BV
Date: 07-2017
Identifying Patterns in Fresh Produce Purchases
Publisher: IGI Global
Date: 13-05-2022
DOI: 10.4018/978-1-6684-6291-1.CH043
Abstract: In this chapter, machine learning techniques are applied to examine consumer food choices, specifically purchasing patterns in relation to fresh fruit and vegetables. This product category contributes some of the highest profit margins for supermarkets, making understanding consumer choices in that category important not just for health but also economic reasons. Several unsupervised and supervised machine learning techniques, including hierarchical clustering, latent class analysis, linear regression, artificial neural networks, and deep learning neural networks, are illustrated using Nielsen Consumer Panel Dataset, a large and high-quality source of information on consumer purchases in the United States. The main finding from the clustering analysis is that households who buy less fresh produce are those with children – an important insight with significant public health implications. The main outcome from predictive modelling of spending on fresh fruit and vegetables is that contrary to expectations, neural networks failed to outperform a linear regression model.
Creating Engaging Health Promotion Campaigns on Social Media: Observations and Lessons From Fitbit and Garmin
Publisher: JMIR Publications Inc.
Date: 10-12-2018
DOI: 10.2196/10911
Expanding Marketing Empirical Generalisations to Health Behaviours: Physical Activity is Not so Different from Buying Behaviour, after-All
Publisher: SAGE Publications
Date: 11-2017
DOI: 10.1016/J.AUSMJ.2017.11.001
Abstract: The Negative Binomial Distribution (NBD) is a model that describes consumer purchase frequency over time. This paper tests the applicability of this model to a novel context: physical activity behaviours (using data obtained from Australia, the United States, and Singapore). The fit of the NBD to the data demonstrates that physical activity behaviour is consistent with other consumer behaviour patterns. Within a one-week period, the majority of people are either non- or light-engagers of the different intensities of leisure-time physical activity. Yet, people are not ‘active’ or ‘inactive’, rather, degree of engagement varies. Infrequency of reported levels and variety of physical activities might be due to health promotion having a strong focus on rational persuasion and less focus on mass communication that builds mental availability. Our contribution broadens the applicability of the NBD showing it can be helpful for those seeking to promote health behaviours, not just purchases.
Quantifying the Extent of Temporal Decay in Service Quality Ratings
Publisher: SAGE Publications
Date: 2009
Determinants of ex-customer winback in financial services
Publisher: Elsevier BV
Date: 09-2016
People with schizophrenia and depression have a low omega-3 index
Publisher: Elsevier BV
Date: 07-2016
DOI: 10.1016/J.PLEFA.2016.05.007
Abstract: Cardiovascular disease (CVD) is higher in people with mental illness and is associated with a 30 year higher mortality rate in this population. Erythrocyte docosahexaenoic acid (DHA) plus eicosapentaenoic acid (EPA) (omega-3 index)≤4% is a marker for increased mortality risk from CVD while >8% is protective. Omega-3 polyunsaturated fatty acids are also important for brain function and may ameliorate symptoms of mental illness. We investigated the erythrocyte omega-3 index in people with mental illness. One hundred and thirty adults aged 18-65 years (32.6% male) with schizophrenia (n=14) and depression (n=116) provided blood s les and completed physiological assessments and questionnaires. Both populations had risk factors for metabolic syndrome and CVD. The average omega-3 index was 3.95% (SD=1.06), compared to an estimated 5% in the Australian population. These data indicate an unfavourable omega-3 profile in people with mental illness that could contribute to higher CVD risk.
Brand defection in a business-to-business financial service
Publisher: Elsevier BV
Date: 03-2009
Encouraging healthier choices in supermarkets: a co-design approach
Publisher: Emerald
Date: 25-01-2021
Abstract: This research describes and evaluates the co-creation of a programme called “A Healthy Choice”. Underpinned by design thinking (DT), this study aims to improve the healthfulness of food choices in supermarkets among consumers to promote their well-being. The research features two studies. Study 1 included five co-design workshops with consumers and staff ( n = 32) to develop a consumer-centred programme. The findings supported the design and implementation of a programme evaluated in Study 2 (an ecological trial). The programme modified a supermarket environment to increase the prominence of healthier products (shelf-talkers and no discount), ran positive food experiences (cooking and label reading workshops) and was supported by a community-wide information c aign in social and local print media. A total of 15 new strategies were developed by consumers and staff to support health and well-being in supermarkets. Feasibility discussions and staff voting contributed to the development and storewide implementation of the programme. Evaluation showed that the programme was effective in increasing consumer knowledge of healthier food choices (measured via public survey). Sales analysis showed mixed results sales increased for promoted products in some categories, but there was no effect in others. Given the real-world setting in which this programme and its evaluation were conducted, there were several innate limitations. The co-design process generated many more ideas than could be implemented, thus creating a healthy “pipe line” for the next iterations of the programme. The key contribution of this work to supermarket intervention literature is the recommendation to change the paradigm of engagement between the key stakeholders who are typically involved in supermarket programs. Using the co-design and DT frameworks, the authors offer an ex le of stakeholders working together in close partnership to co-design and collaboratively implement a programme that promotes healthier choices. This project contributes to the emerging body of empirical work using DT principles in the area of healthy food choices in supermarkets. A rigorously designed evaluation of a co-designed supermarket programme contributes to scholarly evidence on food well-being programs in supermarkets.
Reasons for non-consideration of brands and the role of prior experience
Publisher: Springer Science and Business Media LLC
Date: 24-06-2011
DOI: 10.1057/BM.2011.41
How the layout of a unit price label affects eye-movements and product choice: an eye-tracking investigation
Publisher: Elsevier BV
Date: 04-2020
Socio-demographic differences in supermarket shopper efficiency
Publisher: SAGE Publications
Date: 05-2016
DOI: 10.1016/J.AUSMJ.2016.01.002
Abstract: Time is one of the resources shoppers bring to a store (along with money). Enabling shoppers to complete their grocery shopping more efficiently, that is to spend less time to buy the desired number of items, could result in higher shopper satisfaction and continued patronage. This research proposes a novel way of measuring shopper efficiency by distinguishing the “fixed” vs “per item” times for a grocery trip. We then analyse the differences in shopping efficiency across different sub-groups offering insights into shopper efficiency heterogeneity and benchmarks. We collected data from 1176 shoppers across three Australian supermarkets in 2014 using systematic s ling for entry/exit interviews and objectively recorded time using supermarket receipts and entry time st s. We used linear regression to model the “fixed” and “per item” times, while ANCOVA analysis provided statistical confirmation of observed differences across the sub-groups. The results revealed females were more efficient than males on a “per item” basis, while males had shorter “fixed” times associated with entry, navigation and checking out. Older shoppers were less efficient than younger shoppers. Unemployed respondents tended to spend more time in-store and were less efficient than employed shoppers. There was also a difference between part- and full-time employees. Shopping efficiency in peak and off peak periods was not significantly different. Contrary to the assumption in popular media that weekend shopping is more time consuming and hence inefficient, we found that weekend shopping is no less efficient than weekday trips. Our approach assumes that shopper efficiency stays constant across the trip. The data did not allow testing of interactions between factors. Future research should also consider other attributes such as shopping list use, presence of others, including children, and familiarity with the store. We present a novel approach in measuring shopper efficiency that splits the time in-store across “fixed” and “per item” times, associated with different shopper tasks (navigating and checking out vs choosing and buying). This split allows for a deeper understanding of where and how retailers can make shopping more efficient for their consumers, thus improving the overall in-store experience and outcomes. The identified differences in efficiencies across sub-groups have important implications for benchmarking and comparison of the performance of different stores, as these will be influenced not only by different times of the day and days of the week, but also by differences in the make-up of the customer base.
Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use
Publisher: Elsevier BV
Date: 03-2019
Evaluating the effectiveness of a physical activity social media advertising campaign using Facebook, Facebook Messenger, and Instagram
Publisher: Oxford University Press (OUP)
Date: 23-01-2021
DOI: 10.1093/TBM/IBAA139
Abstract: Technology-based physical activity programs are a novel solution to the major public health issue of physical inactivity. However, to be successful, there must be a large and population-appropriate uptake, which depends heavily on promotion. This study evaluates the effectiveness of an advertising c aign to disseminate a physical activity smartphone app. The experiment used a 3 × 3 × 3 full-factorial design, examining platforms (Facebook Facebook Messenger Instagram), selling-techniques (hard-sell—sending viewers directly to (a) Apple Store or (b) Google Play, and soft-sell—sending viewers from an ad to a (c) landing-page, then to an app store) and themes (Health and Wellbeing Body and Self-Confidence Social Enjoyment). Outcomes were reach, click-through, and app downloads. Advertisements reached 1,373,273 people, achieving 2,989 clicks and 667 downloads. Instagram and Facebook Messenger had higher reach compared to Facebook (F[2,27] = 27.17, p & .001), whilst Facebook and Facebook Messenger both produced higher click-through (F[2,27] = 8.98, p & .001) and downloads (F[2,27] = 4.649, p = .018). Selling-technique differed, with soft-selling ads producing greater reach (F[2,27] = 4,616.077, p & .001) however, both hard-selling ads (Apple Store and Google Play) had greater click-through (F[2,27] = 10.77, p & .001) and downloads (F[2,27] = 3.791, p & .001). Advertising theme varied, with Social Enjoyment themes producing less click-through (F[2,27] = 5.709, p = .009) and downloads (F[2,27] = 5.480, p = .010). We recommend future studies to consider Facebook and Facebook Messenger, using hard-selling techniques, with themes relating to Health and Wellbeing and Body and Self-Confidence.
Brand equity of defectors and never boughts in a business financial market
Publisher: Elsevier BV
Date: 11-2010
Should Facebook advertisements promoting a physical activity smartphone app be image or video-based, and should they promote benefits of being active or the app attributes?
Publisher: Oxford University Press (OUP)
Date: 16-08-2021
DOI: 10.1093/TBM/IBAB101
Abstract: Social media provides a convenient platform for health c aigns. However, practitioners designing such c aigns are faced with a number of decisions regarding advertising formats and appeals. This study set out to compare the effectiveness of two advertising formats (image vs. video) and two advertising appeals (benefits of being active vs. app attributes and features) for promoting a physical-activity smartphone app. The advertising experiment was conducted on Facebook and employed a 2 × 2 full-factorial experimental design, examining two advertising formats: image versus video and two advertising appeals: benefit versus attribute. Outcome measures were advertisement cost (number of viewers reached according to the amount spent) and consumer engagement (rates of advertisement click-through and app downloads). Chi-Square analysis revealed that advertisement cost was found to differ according to the type of advertising format used, with image advertisements achieving a greater audience reach than video advertisements (χ 2(1) = 905.292, p & .001). Consumer engagement also differed according to advertising format and appeal: images achieved high rates of advertisement click-through (2.7% vs. 1.9% χ 2(1) = 196.9, p & .001) and app downloads (0.6% vs. 0.5% χ 2(1) = 4.0, p = .044) compared with videos. Furthermore, benefit appeal advertisements were more effective than attribute appeals, yielding a greater rate of advertisement click-through (2.8% vs. 1.8% χ 2(1) = 282.2, p & .001) and app downloads (0.7% vs. 0.4% χ 2(1) =106.0, p & .001). Overall, image advertisements were seen to be the most cost-effective and engaging. Advertisements employing a benefit appeal achieved greater consumer engagement than and attribute appeal advertisements.
Formative Research in Social Marketing
Publisher: Springer Singapore
Date: 2017
A descriptive analysis of consumer’s price promotion literacy skills
Publisher: Emerald
Date: 12-12-2016
DOI: 10.1108/IJRDM-08-2015-0104
Abstract: The purpose of this paper is twofold: first, to provide a descriptive analysis of consumers’ ability to comprehend and use common price promotion information when they choose to do so (e.g. to find the least expensive price or to understand the savings amount) second, to identify which consumer groups (in terms of demographic characteristics) find price promotion comprehension particularly challenging. An online questionnaire with 14 measures (four literacy, ten numeracy) was administered in the study. Data from 607 Australian consumers were analysed using descriptive, cross-tabulation, and multiple regression analysis via IBM SPSS analytics software. On average, 20 per cent of the consumers surveyed were unable to comprehend the price promotion signage. On average, 13 per cent of the consumers were unable to carry out arithmetic tasks using the information on price promotion signage. Multiple regression models showed that income level was the main driving factor for the consumers’ price promotion literacy and numeracy levels. The present study is the first exploratory examination of consumers’ levels of comprehension (literacy) and effective use (numeracy) regarding common types of price promotion communication. The use of online s les and data collection method overestimates the results effect. This is a pilot field study to investigate whether levels of consumers’ price promotion literacy and numeracy are adequate for everyday decision making. The information can be used as evidence and justification for further research.
Analyzing proprietary, private label, and non-brands in fresh produce purchases
Publisher: SAGE Publications
Date: 19-08-2020
Abstract: When purchasing packaged products within a supermarket, consumers choose between proprietary or private label brands. However, when purchasing fresh fruits and vegetables, non-branded produce is the dominant option—with proprietary and private label brands only recently becoming available. Previous fast-moving consumer goods (FMCG) research finds that proprietary and private label brands affect consumer loyalty—however, no research exists for fresh categories. This research is the first to determine the effect of emerging brands in fresh categories on consumer buying behavior. Our research examines consumers’ loyalty toward proprietary, private label, or non-branded fresh fruits and vegetables and the level of customer sharing between these options, using analytical approaches applicable to FMCG categories. The panel data contains nearly 46,000 households making over 8 million purchases in the United States during 2015. Results show that proprietary, private label, and now non-branded fresh produce have expected loyalty levels, for their size, and consumers share their purchases across the three options (i.e., consumers are not loyal to just one option). The study analyzes and interprets purchase data in fresh categories offering marketing academics and practitioners actionable advice for working with fresh produce purchase data.
A Food Relief Charter for South Australia—Towards a Shared Vision for Pathways Out of Food Insecurity
Publisher: MDPI AG
Date: 09-06-2022
Abstract: Chronic food insecurity persists in high-income countries, leading to an entrenched need for food relief. In Australia, food relief services primarily focus on providing food to meet immediate need. To date, there has been few ex les of a vision in the sector towards client outcomes and pathways out of food insecurity. In 2016, the South Australian Government commissioned research and community sector engagement to identify potential policy actions to address food insecurity. This article describes the process of developing a co-designed South Australian Food Relief Charter, through policy–research–practice collaboration, and reflects on the role of the Charter as both a policy tool and a declaration of a shared vision. Methods used to develop the Charter, and resulting guiding principles, are discussed. This article reflects on the intentions of the Charter and suggests how its guiding principles may be used to guide collective actions for system improvement. Whilst a Charter alone may be insufficient to create an integrated food relief system that goes beyond the provision of food, it is a useful first step in enabling a culture where the sector can have a unified voice to advocate for the prevention of food insecurity.
Fundamental patterns of in-store shopper behavior
Publisher: Elsevier BV
Date: 07-2017
Consumer perspectives on household food waste reduction campaigns
Publisher: Elsevier BV
Date: 2020
The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories
Publisher: Elsevier BV
Date: 03-2020
Evaluation of the Social Supermarket model across three new sites.
Publisher: Centre for Social Impact Flinders, College of Business Government and Law, Flinders University
Date: 2022
DOI: 10.25957/DFCD-AB74
Under the marketers' radar: Commonly ignored triggers for brand repertoire changes
Publisher: Informa UK Limited
Date: 12-2011
The real estate value of supermarket endcaps: why location in-store matters
Publisher: WARC Limited
Date: 29-05-2018
DOI: 10.2501/JAR-2018-026
Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?
Publisher: Emerald
Date: 08-08-2018
Abstract: Increasing and maintaining the population’s consumption of healthful food may hinder the global obesity pandemic. The purpose of this paper is to empirically test whether it is possible for healthful sub-brands to achieve higher consumer behavioural loyalty than their less healthful counterparts. The study analysed three years of consumer panel data detailing all purchases from five consumer goods categories for 15,000 UK households. The analysis uses best-practice techniques for measuring behavioural loyalty: double jeopardy, polarisation index, duplication of purchase and user profile comparisons. Each sub-brand’s healthfulness was objectively coded. Despite the level of healthfulness, all sub-brands have predictable repeat purchase patterns, share customers as expected and have similar user profiles as each other. The size of the customer base, not nutrition content, is, by far, the biggest determinant of loyalty levels. Consumers do not show higher levels of loyalty to healthful sub-brands, or groups of healthful sub-brands. Nor do they buy less healthful sub-brands less often (as a “treat”). There are also no sub-groups of (health conscious) consumers who would only purchase healthful options. Sub-brands do not have extraordinarily loyal or disloyal customers because of their healthfulness. Marketers need to focus on growing sub-brands by increasing their customer base, which will then naturally grow consumer loyalty towards them. This research brings novel evidence-based knowledge to an emerging cross-disciplinary area of health marketing. This is the first study comparing behavioural loyalty and user profiles towards objectively defined healthful/less healthful sub-brands.
Creating Engaging Health Promotion Campaigns on Social Media: Observations and Lessons From Fitbit and Garmin (Preprint)
Publisher: JMIR Publications Inc.
Date: 30-04-2018
Abstract: he popularity and reach of social media make it an ideal delivery platform for interventions targeting health behaviors, such as physical inactivity. Research has identified a dose-response relationship whereby greater engagement and exposure are positively associated with intervention effects, hence enhancing engagement will maximize the potential of these interventions. his study examined the social media activity of successful commercial activity tracker brands to understand which creative elements (message content and design) they use in their communication to their audience, which social media platforms attract the most engagement, and which creative elements prompted the most engagement. osts (n=509) made by Fitbit and Garmin on Facebook, Twitter, and Instagram over a 3-month period were coded for the presence of creative elements. User engagement regarding the total number of likes, comments, or shares per post was recorded. Negative binomial regression analyses were used to identify creative elements associated with higher engagement. ngagement on Instagram was 30-200 times higher than on Facebook, or Twitter. Fitbit and Garmin tended to use different creative elements from one another. A higher engagement was achieved by posts featuring an image of the product, highlighting new product features and with themes of self-improvement (P .01). indings suggest that Instagram may be a particularly promising platform for delivering engaging health messaging. Health messages which incorporate inspirational imagery and focus on a tangible product appear to achieve the highest engagement. Fitbit and Garmin employed difference creative elements, which is likely to reflect differences in their target markets. This underscores the importance of market segmentation in health messaging c aigns.
Seasonal differences in the cost and engagement of Facebook advertisements for a physical activity smartphone app
Publisher: SAGE Publications
Date: 03-2021
Abstract: To evaluate the performance of Facebook advertisements for a physical activity smartphone app at different times of the year. A repeated cross-sectional study examined the cost and engagement levels of advertisements during 3 time points: Post-Easter April-May 2019 , Pre-Summer October 2019 , and New Year January 2020 . Advertisements were delivered on Facebook. The target population was Australian females aged 25-60 years. Cost was evaluated in terms of reach per dollar. Engagement was evaluated in terms of click-through and app downloads per reach. ANOVA and Chi-square were used to assess differences in reach per dollar, click-through, and app downloads per reach between time points. Reach per dollar was highest in Post-Easter, but declined in Pre-Summer and New Year (reach/$ 34.8 vs 31.5 vs 27.5 p = .004). Click-through was highest in New Year followed by Post-Easter, then Pre-Summer (click-through 3.2% vs 1.9% vs 1.2% p .001). New Year and Post-Easter advertisements achieved higher app downloads per reach than Pre-Summer (downloads 0.9% vs 0.7% vs 0.3% p .001). Facebook advertisements were cheaper in the first time-point, and appear to be getting more expensive (i.e. declining reach/$). Advertisements in the New Year achieved the highest click-through and app downloads per reach, suggesting a useful time of year to promote physical activity products.
Assessing the sales effectiveness of differently located endcaps in a supermarket
Publisher: Elsevier BV
Date: 07-2018
Validating Bluetooth logging as metric for shopper behaviour studies
Publisher: Elsevier BV
Date: 2015
Increased dosage of tumor suppressors limits the tumorigenicity of iPS cells without affecting their pluripotency
Publisher: Wiley
Date: 10-11-2011
DOI: 10.1111/J.1474-9726.2011.00754.X
Abstract: Embryonic stem (ES) cells and induced pluripotent stem (iPS) cells represent a promising therapeutic tool for many diseases, including aged tissues and organs at high risk of failure. However, the intrinsic self-renewal and pluripotency of ES and iPS cells make them tumorigenic, and hence, the risk of tumor development hinders their clinical application. Here, we present a novel approach to limit their tumorigenicity and increase their safety through increased copy number of tumor suppressors. iPS containing an extra copy of the p53 or Ink4a/ARF locus show normal pluripotency, as determined by in vitro and in vivo differentiation assays. Yet, while retaining full pluripotency, they also possess an improved engagement of the p53 pathway during teratocarcinoma formation, which leads to a reduced tumorigenic potential in various in vitro and in vivo assays. Furthermore, they show an improved response to anticancer drugs, which could aid in their elimination in case tumors arise with no adverse effects on cell function or aging. Our system provides a model for studying tumor suppressor pathways during reprogramming, differentiation, and cell therapy applications. This offers an improved understanding of the pathways involved in tumor growth from engrafted pluripotent stem cells, which could facilitate the use of ES and iPS cells in regenerative medicine.
Sirtuin-1 Regulates Acinar-to-Ductal Metaplasia and Supports Cancer Cell Viability in Pancreatic Cancer
Publisher: American Association for Cancer Research (AACR)
Date: 04-2013
DOI: 10.1158/0008-5472.CAN-12-3359
Abstract: The exocrine pancreas can undergo acinar-to-ductal metaplasia (ADM), as in the case of pancreatitis where precursor lesions of pancreatic ductal adenocarcinoma (PDAC) can arise. The NAD+-dependent protein deacetylase Sirtuin-1 (Sirt1) has been implicated in carcinogenesis with dual roles depending on its subcellular localization. In this study, we examined the expression and the role of Sirt1 in different stages of pancreatic carcinogenesis, i.e. ADM models and established PDAC. In addition, we analyzed the expression of KIAA1967, a key mediator of Sirt1 function, along with potential Sirt1 downstream targets. Sirt1 was co-expressed with KIAA1967 in the nuclei of normal pancreatic acinar cells. In ADM, Sirt1 underwent a transient nuclear-to-cytoplasmic shuttling. Experiments where during ADM, we enforced repression of Sirt1 shuttling, inhibition of Sirt1 activity or modulation of its expression, all underscore that the temporary decrease of nuclear and increase of cytoplasmic Sirt1 stimulate ADM. Our results further underscore that important transcriptional regulators of acinar differentiation, that is, Pancreatic transcription factor-1a and β-catenin can be deacetylated by Sirt1. Inhibition of Sirt1 is effective in suppression of ADM and in reducing cell viability in established PDAC tumors. KIAA1967 expression is differentially downregulated in PDAC and impacts on the sensitivity of PDAC cells to the Sirt1/2 inhibitor Tenovin-6. In PDAC, acetylation of β-catenin is not affected, unlike p53, a well-characterized Sirt1-regulated protein in tumor cells. Our results reveal that Sirt1 is an important regulator and potential therapeutic target in pancreatic carcinogenesis. Cancer Res 73(7) 2357–67. ©2012 AACR.
Dietary intervention for people with mental illness in South Australia
Publisher: Oxford University Press (OUP)
Date: 31-07-2016
Abstract: People with serious mental illness (SMI) have a 25-30 year lower life expectancy than the general population due largely to cardiovascular disease (CVD). Mediterranean diet can reduce CVD risk and repeat events by 30-70%. We conducted a pilot feasibility study (HELFIMED) with people who have SMI residing within a Community Rehabilitation Centre in South Australia, aimed at improving participants' diets according to Mediterranean diet principles. During a 3-month intervention, participants were provided with nutrition education, food h ers, and twice-weekly cooking workshops and guided shopping trips. This report presents the results of a mixed method evaluation of the programme using thorough in-depth interviews with participants and support staff (n = 20), contextualized by changes in dietary biomarkers and CVD risk factors. The framework thematic analysis revealed evidence of improvements in participants' knowledge of and intake of the key elements of a Mediterranean-style diet (fruit and vegetables, olive oil, fish, legumes), reduction in poor nutrition habits (soft drinks, energy drinks, take away meals) and development of independent living skills-culinary skills such as food preparation and cooking based on simple recipes, food shopping and budgeting, healthy meal planning and social interaction. These changes were supported by dietary biomarkers, and were associated with reduced CVD risk factors. A Mediterranean diet-based pilot study achieved positive change in dietary behaviours associated with CVD risk for participants with SMI. This supports a need to include dietary education and cooking skills into rehabilitation programmes for people with SMI.
Breathlessness across generations: results from the RHINESSA generation study
Publisher: BMJ
Date: 14-06-2021
DOI: 10.1136/THORAXJNL-2021-217271
Abstract: Breathlessness is a major cause of suffering and disability globally. The symptom relates to multiple factors including asthma and lung function, which are influenced by hereditary factors. No study has evaluated potential inheritance of breathlessness itself across generations. We analysed the association between breathlessness in parents and their offspring in the Respiratory Health in Northern Europe, Spain and Australia generation study. Data on parents and offspring aged ≥18 years across 10 study centres in seven countries included demographics, self-reported breathlessness, asthma, depression, smoking, physical activity level, measured Body Mass Index and spirometry. Data were analysed using multivariable logistic regression accounting for clustering within centres and between siblings. A total of 1720 parents (mean age at assessment 36 years, 55% mothers) and 2476 offspring (mean 30 years, 55% daughters) were included. Breathlessness was reported by 809 (32.7%) parents and 363 (14.7%) offspring. Factors independently associated with breathlessness in parents and offspring included obesity, current smoking, asthma, depression, lower lung function and female sex. After adjusting for potential confounders, parents with breathlessness were more likely to have offspring with breathlessness, adjusted OR 1.8 (95% CI 1.1 to 2.9). The association was not modified by sex of the parent or offspring. Parents with breathlessness were more likely to have children who developed breathlessness, after adjusting for asthma, lung function, obesity, smoking, depression and female sex in both generations. The hereditary components of breathlessness need to be further explored.
Characteristics of Adopters of an Online Social Networking Physical Activity Mobile Phone App: Cluster Analysis (Preprint)
Publisher: JMIR Publications Inc.
Date: 17-10-2018
Abstract: o date, many online health behavior programs developed by researchers have not been translated at scale. To inform translational efforts, health researchers must work with marketing experts to design cost-effective marketing c aigns. It is important to understand the characteristics of end users of a given health promotion program and identify key market segments. his study aimed to describe the characteristics of the adopters of Active Team, a gamified online social networking physical activity app, and identify potential market segments to inform future research translation efforts. articipants (N=545) were Australian adults aged 18 to 65 years who responded to general advertisements to join a randomized controlled trial (RCT) evaluating the Active Team app. At baseline they provided demographic (age, sex, education, marital status, body mass index, location of residence, and country of birth), behavioral (sleep, assessed by the Pittsburgh Quality Sleep Index) and physical activity (assessed by the Active Australia Survey), psychographic information (health and well-being, assessed by the PERMA [Positive Emotion, Engagement, Relationships, Meaning, Achievement] Profile depression, anxiety and stress, assessed by the Depression, Anxiety, and Stress Scale [DASS-21] and quality of life, assessed by the 12-Item Short Form Health Survey [SF-12]). Descriptive analyses and a k-medoids cluster analysis were performed using the software R 3.3.0 (The R Foundation) to identify key characteristics of the s le. luster analyses revealed four clusters: (1) younger inactive women with poor well-being (218/545), characterized by a higher score on the DASS-21, low mental component summary score on the SF-12, and relatively young age (2) older, active women (153/545), characterized by a lower score on DASS-21, a higher overall score on the SF-12, and relatively older age (3) young, active but stressed men (58/545) with a higher score on DASS-21 and higher activity levels and (4) older, low active and obese men (30/545), characterized by a high body mass index and lower activity levels. nderstanding the characteristics of population segments attracted to a health promotion program will guide the development of cost-effective research translation c aigns. ustralian New Zealand Clinical Trial Registry ACTRN12617000113358 www.anzctr.org .au/Trial/Registration/TrialReview.aspx?id=371463 R2-10.1186/s12889-017-4882-7
Sharing the cup of knowledge - Special section from ANZMAC 2012
Publisher: SAGE Publications
Date: 11-2013
Understanding the factors that influence patient satisfaction with ambulance services
Publisher: Informa UK Limited
Date: 02-04-2016
DOI: 10.1080/07359683.2016.1166864
Abstract: The quality of ambulance services has an immense impact on patients' future well-being and quality of life. Patient satisfaction is one of the key metrics for evaluating the quality of this service. Yet, the patient satisfaction measurement may be limited in its ability to accurately reflect this service quality, and even reflect factors beyond the patient experiences. We analyze 10 years of survey data to reveal a number of factors that systematically bias ambulance satisfaction ratings. Taking into account these biases provides more robust comparison of ambulance performance over time or across different jurisdictions.
Nudging healthier food and beverage choices through salience and priming. Evidence from a systematic review
Publisher: Elsevier BV
Date: 07-2016
Moderating effects of prior brand usage on visual attention to video advertising and recall: an eye-tracking investigation
Publisher: Elsevier BV
Date: 04-2020
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention
Publisher: Wiley
Date: 23-04-2020
DOI: 10.1002/MAR.21357
Dietary Restriction: Standing Up for Sirtuins
Publisher: American Association for the Advancement of Science (AAAS)
Date: 27-08-2010
A Mediterranean-style dietary intervention supplemented with fish oil improves diet quality and mental health in people with depression: A randomized controlled trial (HELFIMED)
Publisher: Informa UK Limited
Date: 07-12-2017
Life after death? Analyzing post-defection consumer brand equity
Publisher: Elsevier BV
Date: 11-2010
Analysing how physical activity competes: a cross-disciplinary application of the duplication of behaviour law
Publisher: Springer Science and Business Media LLC
Date: 12-2019
DOI: 10.1186/S12966-019-0847-9
Abstract: Despite the ongoing promotion of physical activity, the rates of physical inactivity remain high. Drawing on established methods of analysing consumer behaviour, this study seeks to understand how physical activity competes for finite time in a day – how Exercise and Sport compete with other everyday behaviours, and how engagement in physical activity is shared across Exercise and Sport activities. As targeted efforts are common in physical activity intervention and promotion, the existence of segmentation is also explored. Time-use recall data ( n = 2307 adults) is analysed using the Duplication of Behaviour Law, and tested against expected values, to document what proportion of the population that engage in one activity, also engage in another competing activity. Additionally, a Mean Absolute Deviation approach is used to test for segmentation. The Duplication of Behaviour Law is evident for everyday activities, and Exercise and Sport activities – all activities ‘compete’ with each other, and the prevalence of the competing activity determines the extent of competition. However, some activities compete more or less than expected, suggesting the combinations of activities that should be used or avoided in promotion efforts. Competition between everyday activities is predictable, and there are no specific activities that are sacrificed to engage in Exercise and Sport. How people share their physical activity across different Exercise and Sport activities is less predictable – Males and younger people (under 20 years) are more likely to engage in Exercise and Sport, and those who engage in Exercise and Sport are slightly more likely to Work and Study. High competition between Team Sports and Non-Team Sports suggests strong preferences for sports of different varieties. Finally, gender and age-based segmentation does not exist for Exercise and Sport relative to other everyday activities however, segmentation does exist for Team Sports, Games, Active Play and Dance. The Duplication of Behaviour Law demonstrates that population-level patterns of behaviour can yield insight into the competition between different activities, and how engagement in physical activity is shared across different Exercise and Sport activities. Such insights can be used to describe and predict physical activity behaviour and may be used to inform and evaluate promotion and intervention.
Co-designing a community-wide approach to encouraging healthier food choices
Publisher: Elsevier BV
Date: 07-2021
Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time
Publisher: Elsevier BV
Date: 2019
Positive and negative brand beliefs and brand defection/uptake
Publisher: Emerald
Date: 30-05-2008
DOI: 10.1108/03090560810862507
Abstract: The paper seeks to conduct an exploratory study into how positive and negative brand belief levels differ before, and change after, consumers defect from a brand or take up a new brand. Two longitudinal studies in banking and insurance were used. These included repeat interviews with the same consumers. Brand buying behaviour and positive and negative brand beliefs were measured and then compared across those who defected from a brand and those who took up a new brand. Prior to defection, differences in both positive and negative perceptions were apparent in those who subsequently defected. There was also evidence of a readjustment after defection to match the new user status. There was evidence that this readjustment did not just occur in the behaviour change period, but continued to occur afterwards, with differences over time much greater for the longer time frame interview than evident for the shorter time frame. Negative beliefs were more discriminating when the defection was customer‐initiated rather than during a renewal process. New brand users displayed a higher propensity to give positive beliefs prior to taking up the brand compared to non‐users who did not take up the brand. These changes further continued post‐switching as new users adjusted to their new status. This research contributes to the understanding of the brand belief‐behaviour relationship using two very different longitudinal studies. It also investigates negative brand beliefs, which are rarely researched, and compares the effects of negative beliefs with that of positive beliefs.
Service Quality Perceptions of Solely Loyal Customers
Publisher: SAGE Publications
Date: 11-2011
DOI: 10.2501/IJMR-53-6-793-810
Abstract: Having more solely loyal customers (those who only use one supplier) is an aspiration for most service providers. Yet, it is unclear whether, or in what way, solely loyal customers differ from customers whose loyalty is ided between more than one service provider. One loyalty indicator is a consumer's evaluation of the quality of service they receive. Using seven sets of cross-sectional data, this research reveals that solely loyal customers give, on average, approximately 10% more positive service quality evaluations than customers of the same provider who also use other providers. The implication of this finding for market researchers and practitioners is that service quality scores could be moderated by the distribution of solely loyal and multiple-provider users in a given s le. Therefore, every service quality survey should measure how many providers a customer uses and control for the proportion of solely loyal customers when tracking change using cross-sectional s les.
A 6-month randomised controlled trial investigating effects of Mediterranean-style diet and fish oil supplementation on dietary behaviour change, mental and cardiometabolic health and health-related quality of life in adults with depression (HELFIMED): Study protocol
Publisher: Springer Science and Business Media LLC
Date: 19-08-2016
The effects of competitive context on consumer response to price changes
Publisher: Informa UK Limited
Date: 04-02-2020
Cost effectiveness and cost-utility analysis of a group-based diet intervention for treating major depression - the HELFIMED trial.
Publisher: Informa UK Limited
Date: 20-12-2020
Student-Led Motivational Interviewing for Physical Activity Promotion among Rural Adults: A Feasibility and Acceptability Trial
Publisher: MDPI AG
Date: 02-2021
Abstract: In many countries, rural residents have lower life expectancies and poorer health outcomes than urban residents. Adults living in rural Australia have lower physical activity levels than major city counterparts, contributing to this observed health disparity. As physical activity interventions in rural populations have shown minimal success, there is an urgent need for innovative and affordable interventions that facilitate active lifestyles in this vulnerable population. This study assessed the feasibility of physical activity-focused motivational interviewing, delivered by university health sciences undergraduates in a rural Australian region. “Health age” was assessed at baseline (n = 62) from physiological and behavioral measures, immediately followed by the motivational interview, with health age again assessed at 8 weeks follow-up. Mixed methods using a questionnaire (n = 41 at both time points) and one-on-one interview (n = 8) identified aspects of intervention acceptability and feasibility. A large majority rated the motivational interview as meaningful (98%), empathetic (96%), autonomy-focused (88%), and likely to lead to sustained behavior change (98%). Interviews highlighted several potential attitudinal and structural factors that might influence long-term behavior change. Further development of this strategy in rural regions will depend on a deeper understanding of in iduals’ and communities’ awareness, attitudes, and beliefs in relation to active lifestyles.
Audit and benchmarking of supermarket catalog composition in five countries
Publisher: Informa UK Limited
Date: 25-05-2022
Consumer factors associated with purchasing local versus global value chain foods
Publisher: Cambridge University Press (CUP)
Date: 03-11-2018
DOI: 10.1017/S1742170516000375
Abstract: Global value chains (GVCs) have grown to represent the major source of modern food and grocery items. Yet there is an increasing preference among consumers toward locally sourced and supplied foods among perceptions of health, economic and community benefits. Typically purchased in farmers’ markets and specialty outlets, local foods are becoming more widely available in supermarkets, who are now interested in how they might introduce or increase that product range. We collect actual purchase data from a regional supermarket chain and analyze the drivers of higher local food proportional outcomes across a s le of consumers. Attempts to link theoretically important drivers of local food purchasing in traditional (e.g., farmers’ market) outlets to supermarket settings proved difficult. Results do, however, suggest some means by which parties interested in developing local value chains between regional suppliers and supermarket outlets could be achieved. As such, the study is a useful first-step in the development of new value chains to address future potential issues of socio-economic stratification and inequality as a consequence of GVC prevalence.
Characteristics of Adopters of an Online Social Networking Physical Activity Mobile Phone App: Cluster Analysis
Publisher: JMIR Publications Inc.
Date: 03-06-2019
DOI: 10.2196/12484
The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users
Publisher: Informa UK Limited
Date: 11-12-2019
Identifying patterns in fresh produce purchases: the application of machine learning techniques
Publisher: IGI Global
Date: 2020
DOI: 10.4018/978-1-7998-0106-1.CH018
Abstract: In this chapter, machine learning techniques are applied to examine consumer food choices, specifically purchasing patterns in relation to fresh fruit and vegetables. This product category contributes some of the highest profit margins for supermarkets, making understanding consumer choices in that category important not just for health but also economic reasons. Several unsupervised and supervised machine learning techniques, including hierarchical clustering, latent class analysis, linear regression, artificial neural networks, and deep learning neural networks, are illustrated using Nielsen Consumer Panel Dataset, a large and high-quality source of information on consumer purchases in the United States. The main finding from the clustering analysis is that households who buy less fresh produce are those with children – an important insight with significant public health implications. The main outcome from predictive modelling of spending on fresh fruit and vegetables is that contrary to expectations, neural networks failed to outperform a linear regression model.
Brand Image and Brand Usage
Publisher: WARC Limited
Date: 06-2012
Behavioural and psychographic characteristics of supermarket catalogue users
Publisher: Elsevier BV
Date: 05-2021
Mechanical Observation Research in Social Marketing and Beyond
Publisher: Springer Singapore
Date: 08-10-2016
Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda
Publisher: Elsevier BV
Date: 07-2015
Related Organisations
Ehrenberg-Bass Institute For Marketing Science, University Of South Australia
Location: Australia
Related Funding Activities
Mid-Career Industry Fellowships - Grant ID: IM230100527
Start Date: 07-2023
End Date: 06-2027
Amount: $1,051,456.00
Funder: Australian Research Council
View Funded ActivityLinkage Projects - Grant ID: LP200200681
Start Date: 06-2021
End Date: 06-2025
Amount: $315,000.00
Funder: Australian Research Council
View Funded ActivityDiscovery Early Career Researcher Award - Grant ID: DE130101577
Start Date: 2013
End Date: 12-2015
Amount: $374,057.00
Funder: Australian Research Council
View Funded Activity