ORCID Profile
0000-0001-8343-5103
Current Organisations
University of Newcastle
,
James Cook University Singapore
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Publisher: Informa UK Limited
Date: 08-09-2022
Publisher: Asia Business Research Group
Date: 31-12-2021
DOI: 10.14707/AJBR.210111
Abstract: Researchers and students in the business field are increasingly turning to qualitative methods to seek answers for complex research questions. Current literature presents a copious number of published qualitative research compared to previous decades, in which qualitative methods serve mainly as an exploratory inquiry toward more comprehensive quantitative studies. Although qualitative research is now widely adopted in both academia and practice, a dearth of germane literature that argues and discusses key challenges in applying qualitative methods continues to compound the scepticism and ambiguity of the research process. Moreover, details on the analysis process gleaned from research articles are often limited and thus offer little to learn from. Qualitative analysis thus resembles a black box, an analogy of intricacy and complexity. In this editorial, we discuss how to define the scope and goals of a qualitative study, examine current literature, and provide practical guidance for researchers in business to apply qualitative approach and methods. We also detail several steps for qualitative analysis and introduce Computer Assisted Qualitative Data Analysis (CAQDAS) software for this purpose. Finally, we draw from other disciplines to guide and encourage researchers to adopt qualitative research as part of their inquiry endeavour.
Publisher: Informa UK Limited
Date: 17-06-2023
Publisher: Informa UK Limited
Date: 03-05-2022
Publisher: Informa UK Limited
Date: 04-05-2023
Publisher: Emerald
Date: 11-07-2022
Abstract: The recent trends of work and family issues have prompted a proliferation of research in the work-family study however, evidence from the hospitality industry is limited. This paper aims to examine the relationships between the work-family interface on job satisfaction (JS) and family satisfaction (FS). Additionally, the authors have adopted person-centered perspectives to determine if gender affects the magnitude of these relationships. Data were collected from 295 hospitality employees, and the hypotheses were tested using the partial least squares method of structural equation modeling. Other than assessing the path model’s explanatory power, the authors examined the model’s predictive power using PLSpredict to predict new cases. The results supported the originating domain view where the domain in which work-family enrichment (WFE) or conflict originates would have the immediate effect. Simultaneously, the authors found empirical evidence demonstrating the complimentary transfer of resources from the family domain to the work domain, enriching an in idual’s satisfaction level. Finally, multigroup analysis reveals that women displayed higher job dissatisfaction than men when facing work-family conflict. To the best of the authors’ knowledge, this study is the first study that allows a better understanding of the effect of the COVID-19 pandemic on employees’ work-family dynamics. This is the first study relating WFE and conflict to matching-domain satisfaction in one model. By examining these constructs’ simultaneous pathways, the authors extend the body of knowledge by contrasting the source attribution perspective with the cross-domain theory of enrichment and conflict. Consequentially, the authors answer Premchandran and Priyadarshi’s (2020) call to examine work-family dynamics in different cultures on different genders.
Publisher: Emerald
Date: 17-06-2020
DOI: 10.1108/APJML-12-2019-0737
Abstract: The purpose of this study is to examine the effect of marathon enthusiasts' perceptions towards venue quality, race competition, organisation and service quality on their intention to participate in a destination marathon in the emerging region's context. It also seeks to investigate the mediating effect of perceived value and the moderating effect of intention to visit the destination on the intention to participate. Using purposive s ling technique, 177 valid Singapore marathon enthusiasts were s led to look into their intention towards participating in destination marathon in Sarawak (marathon held in Kuching). The data were analysed using the partial least squares–structural equation modelling (PLS–SEM). The results show that amongst the other determinants, perceived organisation and perceived service quality do not contribute to perceived value and intention to participate in destination marathon. Perceived value is found to mediate all path relationships except the relationship between perceived organisation and intention to participate. Moreover, the relationship between perceived value and intention to participate is significantly moderated by intention to tour Sarawak. This study makes a substantial contribution to the extant literature pertaining to destination tourism and value-based marketing in an emerging market. In particular, it highlights the importance of perceived value and the relevance of destination tourism in joining a sport event on foreign soil. The use of PLS–SEM also allows a rigorous assessment of the relationships under investigation and provides better estimations of the phenomenon.
Publisher: Emerald
Date: 04-01-2021
DOI: 10.1108/IJEM-01-2020-0027
Abstract: In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing higher education institutions. While several studies have been disentangled in developed countries in analyzing gender differences in pursuing higher education, a similar area of studies conducted in developing countries is scarce. The purpose of this study is to examine gender differences and the factors that influence first-year students' choice of higher education in a developing country. The study involved 575 students who were either enrolled in an undergraduate or foundation program of an international branch c us. We tested the hypotheses using partial least squares multigroup analysis (PLS-MGA). Our results revealed that graduate employability, information sources, program characteristics, institution characteristics and c us safety were influential factors affecting the students' institutional choice. The MGA results also indicated that gender differences exist in selecting higher education institutions. Male students are more strongly influenced by information sources such as family, friends, media compared with female students. Very few international branch c us choice studies explore gender differences in developing countries. This study enriches the current literature of institutional choice through the lens of an Asian developing country and extends the discourse regarding the role of gender in influencing students' institutional choice, of which they are commonly overlooked in most literature. The study has significant implications for student recruitment managers in higher education institution to develop marketing strategies targeting to potential male and female students.
Publisher: Informa UK Limited
Date: 05-04-2023
Publisher: Emerald
Date: 05-10-2022
DOI: 10.1108/APJML-05-2022-0417
Abstract: Leveraging the technology acceptance model (TAM) and the stimulus–organism–response (S–O–R) theory, this paper aims to investigate how the utilitarian and hedonic factors in virtual reality (VR) technologies affect consumers' intention to travel in the endemic phase of COVID-19. At the same time, the study incorporated emotional engagement and two forms of trust as possible organisms for this model. Through snowball s ling, data collected from 263 respondents were analysed using the partial least square structural equation modelling (PLS-SEM). The findings revealed that among the different forms of hedonic and utilitarian factors, all but perceived entertainment has a significant positive relationship to emotional engagement. Additionally, emotional engagement positively influences trust in the product and seller. However, the results show that only trust in the seller has a significant relationship with travelling intention. Predictive analysis shows that the model displays a strong predictive power. This study differentiates from the existing literature by investigating the effect of VR technologies on the two different forms of trust and emotional engagement on travelling intention. This study extends earlier studies by supplementing the explanatory perspective with a predictive focus, which is particularly important in making sound recommendations on managerial decision-making.
Publisher: Informa UK Limited
Date: 03-11-2022
DOI: 10.1080/00223980.2022.2134278
Abstract: The COVID-19 pandemic has changed our lives. As many industries face a complete stand-still, it also highlights the need to maintain family satisfaction (FS) during this challenging time, empirical research on achieving this remains scant. This study elucidates how marital status influences employees' religiosity, work-family enrichment (WFE) and FS. Data from 295 employees was examined using the analyzed using the partial least squares method structural equation modeling (PLS-SEM) multigroup analysis. Results suggest that religiosity has a positive significant relationship on the bidirectionality of WFE. The multigroup analysis indicates a significant difference in how single and married employees interpret work-family experience. We extend family-work interfaces by incorporating both the construct of marital status and religiosity. It advances the body of knowledge in understanding work-family interfaces, especially in times of the pandemic.
Publisher: Emerald
Date: 23-05-2020
DOI: 10.1108/JHTI-09-2019-0104
Abstract: Given the intense competition in the hotel industry, this study investigates the effect of overwork (OW) and overtime (OT) on turnover intention (TI) as well as the moderating effect of incentives in the context of non-luxury hotels in an emerging market. Using a purposive s ling technique, a total of 271 front-line employees who are currently working in non-luxury hotels in Sarawak responded to the study. Partial least squares structural equation modeling (PLS-SEM) was used to perform latent variable and moderation analyses. The findings show that both OW and OT have a direct impact on TI. Contrary to the past studies, incentives do not exert any moderating effect on the relationship between OW, OT and TI among the employees working at non-luxury hotels. This is one of the first studies to explore the effect of incentives between OW and working OT on TI in the context of the non-luxury hotels in an emerging market and show why incentives might not work. It further advances the understanding of the JD-R theory, demonstrating the necessity for organizations to provide matching resources to address job strains.
Publisher: Springer Science and Business Media LLC
Date: 23-07-2022
Publisher: Emerald
Date: 07-10-2019
DOI: 10.1108/JABS-09-2018-0267
Abstract: The purpose of this paper is to examine the effectiveness of meaningful work against dimensions of job burnout, with psychological capital (PsyCap) as the mediator. Data from 223 social workers were analyzed using the partial least squares–structural equation modeling. As expected, meaningful work displayed a positive, direct and significant relationship with PsyCap. Contrary to expectations, meaningful work did not establish a negative direct relationship with all, but one dimension of job burnout. However, the results showed that it had indirect relationships with all job burnout dimensions through PsyCap where it displayed a mediating influence over the relationship. Given the malleable attributes of PsyCap and the results showing meaningful work being a strong predictor of PsyCap, this study suggests that organizations should focus on imbuing greater meaningfulness in work to improve social workers’ PsyCap, which is essential in reducing their propensity for experiencing job burnout. This is one of the first studies to explore in detail the effects of meaningful work on the dimensions of job burnout, with PsyCap being the mediator. This study has advanced the body of knowledge on meaningful work by contesting the claim that meaningful work was an effective predictor in reducing job burnout. In addition, this study has extended the understanding of the upward-spiral concept and the resource caravan concept.
Publisher: Emerald
Date: 17-01-2022
Abstract: Grounding the research in the stimulus-organism-resource (S-O-R) framework, this study aims to address the research gap of explaining and predicting the relationship between price discounts, interactivity and professionalism on college students’ purchasing intention in live-streaming shopping. It also attempts to understand if trust plays the role of mediator in the effect of these relationships. This study collected data using a questionnaire protocol adapted and refined from the original scales in existing studies. The partial least squares structural equation modeling was used to analyze data collected from 258 college students in China. Other than assessing the path model’s explanatory power, this study examined the model’s predictive power toward predicting new cases using PLS predict. Results indicated that all three predictors have a positive significant relationship with trust, while only price discounts demonstrate a significant relationship with purchase intention. Simultaneously, the mediation results provide support to the S-O-R framework demonstrating that external factors (professionalism, interactivity and price discounts) can arouse organism (trust), which in return, generate a behavioral outcome (purchase intention). This study is the first few studies that focus on college students’ behavioral responses in an online shopping environment. At the same time, this is the first study supplement the explanatory perspective with a predictive focus, which is of particular importance in making sound recommendations on managerial decision-making.
Publisher: Emerald
Date: 29-11-2021
Abstract: Grounding our research in the conservation of resources (COR) theory and the job demands-resources (JD-R) theory, this study addresses the research gap of examining the relationship between meaningful work and dimensions of job burnout with work engagement as the mediator, especially in times of the COVID-19 pandemic. It also attempts to understand if age plays a role in moderating the effect of these relationships. This study collected data using a questionnaire protocol that was adapted and refined from the original scales in existing studies. The partial least squares structural equation modeling (PLS-SEM) was used to analyze data collected from 530 social workers working in New Zealand nonprofit organizations (NPO). Results indicated that meaningful work only addressed one dimension of job burnout. Work engagement was found to have mediating effects on the relationships between meaningful work and all the dimensions of job burnout. Age does not have any moderating effect on these relationships. This study addresses the lack of literature that collectively examines the constructs of meaningful work, dimensions of job burnout and work engagement in the same model. In doing so, this study provides a unique verification of job burnout as a multidimensional construct. At the same time, this study offers insights into the effect of these constructs in NPOs, unraveling the complexities that drive these NPOs' human resources (HR) processes.
Publisher: Emerald
Date: 08-06-2021
Abstract: This study aims to investigate the intention of using mobile payment (m-payment) services in Sarawak, Malaysia. A total of 194 online payment users were selected to respond to the structured questionnaire. The partial least squares-structural equation modelling (PLS-SEM) was used to analyse the data by assessing the measurement and model. Perceived usefulness (PU) and perceived ease of use mediated the relationship between perceived compatibility (PC) and the intention to use the mobile payment for mobile network operators’ services. The analysis provides insights that PC is considered as a significant determinant for mobile payment of mobile network operators’ services. The operators can consider factors such as PC in the design of their mobile applications and the potential to expand the m-payment services to others e-wallet such as Sarawak e-wallet. The model possesses medium prediction power, which suggests that other variables such as perceived security and personal innovativeness also can be used to predict the usage behaviour of mobile payment for the mobile network services. The present study contributes to the m-payment users’ behaviour intention literature by investigating the mobile-based predictors of using m-payment technology in an emerging digital economy state in Sarawak, Malaysia. This study also extends the knowledge of technology acceptance model by introducing the mediation effect of PU and ease of use between the mobile-based predictors and m-payment intention.
Publisher: SAGE Publications
Date: 23-05-2023
DOI: 10.1177/27538931231176903
Abstract: Given the chronic lack of qualified professionals in the cybersecurity industry, the present paper seeks to evaluate the current interest in cybersecurity across Southeast Asia nations and then compare it with the available educational offerings of related degrees in each country to identify eventual gaps in the market. The goal is to assess whether there is a need for additional degree programs in cybersecurity and to evaluate the potential for future growth in the industry by providing a solid educational foundation for aspiring professionals. To estimate current interest from prospective students and profesionals in cybersecurity across each country, leaderboards from the popular TryHackMe gamified cybersecurity training platform are referenced. We further discuss issues by considering the related formal education programmes offered by the top universities in each country, identified by their presence in the QS world university rankings. The data are then used to propose two new metrics: the ‘Cybersecurity Education Prospects Index’ (CEPI) and the ‘Cybersecurity Industry Prospects Index’ (CIPI), which show how most of the eleven countries in Southeast Asia do have an unmet demand for cybersecurity education and only a few of them have already developed an educational infrastructure that is ready to support the growing needs of the local and international industry.
Publisher: Emerald
Date: 23-08-2022
Abstract: Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to examine how perceptions of young customers towards the green image of trendy coffee cafés affect their environmental and product attitudes, and subsequently their citizenship behaviour as well as intention to re-patronage. The mediating effect of customer citizenship behaviour (CCB) is also assessed. The instrument was developed by adapting measurement from the past studies. Using the purposive s ling technique, data were collected online from 207 young customers in Malaysia who frequented the cafés. Partial least squares structural equation modelling (PLS-SEM) was used to perform path modelling and mediation analyses. The findings show that green image stimulates both customers’ environmental attitude and product attitude. Although product attitude is found to have a dominant effect on CCB, the impact of environmental attitude on CCB and re-patronage intention is worth noting. Moreover, advocacy and tolerance significantly mediate the relationship between product attitude and re-patronage intention. This study advances the consumer behaviour literature by determining the influence of green image on two forms of attitudes as well as the mediating role of the multi-dimensional CCB between attitudes and intention to re-patronage trendy coffee cafés among young customers. While the findings confirm the importance of product attitude and the relevance of advocacy and tolerance in relation to re-patronage, the study also highlights the growing awareness of green image among young customers and its implications on knowledge and practice.
Publisher: Emerald
Date: 08-04-2019
DOI: 10.1108/WHATT-11-2018-0075
Abstract: This paper aims to identify a possible solution as to how meaningful work could be considered as a lever in attracting and retaining Generation Y (Gen-Y) employees to work in the Singapore hotel industry. This paper draws on the perspectives of earlier conceptual papers by Chacko et al. (2012) and Solnet and Hood (2008) in an effort to identify root causes and a possible solution. The context of Singapore and the international literature are also reviewed to establish theoretical and practical gaps that need to be filled. The results from this study can be used as a guide to enable hotels to improve the attraction, retention and management of Gen-Y employees. This is crucial in hotels where many properties are facing challenges in attracting and retaining hotel employee talent. The paper provides a fresh examination of the characteristics and behaviours of Gen-Y employees, as well as suggests an improved organizational approach to attraction and retention. This methodology includes an element of positive psychology, in the form and experience of meaningful work.
Publisher: Emerald
Date: 14-08-2020
DOI: 10.1108/IJEFM-02-2020-0007
Abstract: Festivals are becoming a growing commodity for countries keen to increase their portfolio of tourist attractions. The benefits experienced by the local community and the visitors at festivals are multi-faceted. However, existing tourism research has primarily focussed on the value of the event in terms of customer satisfaction. It has yet to explicitly identify the affect music festivals have on in iduals' well-being. This study aims to investigate the effect of music festival unique attributes on visitors' satisfaction levels and how it influences in iduals' well-being. A paper-based questionnaire was distributed to participants visiting the Miri Country Music Festival (MCMF) in Malaysia, and partial least squares–structural equation modelling (PLS-SEM) was used for data analysis. The results from 288 respondents revealed that the festival programme was the main attribute in influencing one's satisfaction to a festival, which in turn improved one's subjective well-being. The other attributes that influence an in idual's satisfaction in a music festival include food, information services and festival value. This study advances the body of knowledge by integrating the self-determination theory and the environmental psychology theory as the bases that a music festival potentially provides an engaging environment that is conducive for positive well-being among the participants. This is the first study that confirms the influence of the different predictors on the perceived value of MCMF, proposing a model in developing a better understanding of the participants' well-being.
Publisher: Emerald
Date: 26-04-2023
DOI: 10.1108/JAMR-11-2022-0225
Abstract: Meaningful work is gaining importance in the core domains of human resources research. However, there is confusion regarding what constitutes meaningful work and its determinants and outcomes. Earlier studies have conflated conceptual and empirical arguments. Hence, researchers lack clear insights into factors related to employees' experiences of meaningfulness. This study aims to discuss the aforementioned issue. The authorsconducted a systematic literature review (SLR) of 88 studies (2000–2020) meeting relevant criteria to identify dominant trends and significant gaps in the authors’ understanding of meaningful work. This review identified six aspects to conceptualize meaningful work. At the same time, the authors highlighted the dominant theory and the instrument used to explain and measure meaningful work. Based on the same, the authors identified different groups of in idual and organizational-level determinants and outcomes of finding meaning in work. The analysis also indicates that the comprehension of meaningful work was restricted because most data were obtained from the USA, Europe and certain regions of Asia. During this assessment, the authors observed that several studies emphasized in idual-level effects, self-reporting and cross-sectional studies, which restricted the ability to make causal inferences. This study extends earlier works where the authors stock-take existing research for the past 20 years and build on past trajectories to enrich the authors’ understanding of meaningful work. Unlike earlier works that focused on a specific domain, such as human resource development, this work differentiates by taking an integrated framework-based approach leveraging the antecedents, decisions and outcomes (ADO) and the theories, contexts and method (TCM) framework to consolidate and advance knowledge in the field thoroughly.
Publisher: Emerald
Date: 18-10-2020
Abstract: The purpose of this paper is to examine the factors influencing Sabah’s indigenous food consumption, namely Kadazan-Dusun food, among tourists from China, Europe and Malaysia (non-Sabahans). Survey forms were distributed to tourists from China, Europe and Malaysia using purposive s ling at tourist spots in Sabah, Malaysia. In total, 254 responses were collected, and the data were analyzed using the partial least squares structural equation modeling (PLS-SEM). The findings demonstrate that tourists from China and Europe possess some similarities in consuming indigenous food in Sabah. They enjoy trying indigenous food even they are not familiar with the food. Additionally, our findings also show that tourists from China regard sensory appeal as an important aspect of food choice. Meanwhile, it is found that convenience and mood influence Malaysian’s choice of indigenous food. This study provides insights regarding Sabah’s Kadazan-Dusun food consumption from foreign and domestic tourists’ perspectives. As such, it also provides direction to the local eateries and relevant tourism authorities to better promote indigenous food to foreign and domestic tourists.
Publisher: Emerald
Date: 02-06-2022
DOI: 10.1108/APJBA-09-2021-0475
Abstract: This paper focuses on the factors that affect entrepreneurs' performance in small and medium enterprises (SMEs) in the context of a developing nation. Despite the advances in this literature, examination of opportunity recognition in the same model with personal factors and environmental factors on entrepreneurs' performance is lacking. A quantitative survey was carried out and the data s le of 198 SMEs entrepreneurs in Bangladesh was collected using quota s ling technique. Partial least squares-based structural equation modeling (PLS-SEM) was employed to test the hypothesized relationships. The study found that the direct effect of personal and environmental factors significantly influences entrepreneurs' performance and opportunity recognition, and opportunity recognition significantly influences entrepreneurs' performance. The results further indicated that opportunity recognition mediates the relationships between environmental factors and entrepreneurs' performance, but not on the relationships between personal factors and entrepreneurs' performance. The findings from the study guide SMEs entrepreneurs' performance by utilizing the opportunity recognition more efficiently and effectively. The study further enhances practitioners' understanding of the drivers and motivations of entrepreneurs within a developing nation context. Although some previous studies already exist that discuss SMEs entrepreneurs' performance, there have been few studies focusing on opportunity recognition and mediation role of opportunity recognition, and far lesser in the context of a developing nation.
Publisher: Inderscience Publishers
Date: 2020
Publisher: Asia Business Research Group
Date: 2019
DOI: 10.14707/AJBR.190055
Publisher: Emerald
Date: 04-01-2022
Abstract: Although corporate social responsibility–corporate financial performance (CSR-CFP) research topics have been widely investigated, previous research has yet to examine the relationship between the specific dimension of CSR and CFP among Malaysian public-listed companies. Through literature review, it has been found that the CSR-CFP studies conducted in Malaysia have omitted the role of workplace ersity dimension in contribution to CFP. Failure to consider this variable may risk misrepresenting the relationship between CSR and CFP, thereby preclude consensus on the direction of the relationship between the variables. The purpose of this study is to investigate the relationship between in idual CSR dimensions and CFP. By using the CSR dimension disclosure-scoring method and cross-sectional data analysis, this research has conducted a content analysis on annual reports of the s le companies to evaluate the influence of CSR practices on companies’ profitability during 2015. The results show that companies displaying CSR behavior are associated with higher CFP. That is to say, there is a positive relationship between CSR and CFP. However, the result has further revealed that the five CSR dimensions in isolation would differently associate with the two proxies of CFP. To the best of the authors’ knowledge, this is the first study in Malaysia that considers workplace ersity issues as one of the dimensions of CSR. The findings will thus bring new insights into CSR application in Malaysia and its association with the CFP.
Publisher: Emerald
Date: 14-12-2021
Abstract: This paper investigates the effect and the predictive capacity of work engagement on personal and job resources, in the form of psychological capital (PsyCap) and meaningful work in the non-profit organisations (NPO)s settings. Data were collected from 303 social workers working in New Zealand's NPOs. The hypotheses were tested using the partial least squares structural equation modelling (PLS-SEM). Results of this study reveal that work engagement is positively related to both PsyCap and meaningful work. It shows that work engagement is instrumental in enhancing one's PsyCap at the same time improving one's perception of work. The model demonstrates good predictive power. This study advances our understanding of the relationship of outcomes to resources as postulated in the JD-R theory. This is the first few studies to examine the effect of work engagement on PsyCap and meaningful work, as well as the mediating effect of PsyCap on the relationship between work engagement and meaningful work. At the same time, it provides conceptual clarity on the role of specific job resource and personal resource, demonstrating that resources do not operate in isolation but can build more resources. This study also contributes to the field of human resource management using a predictive PLS-SEM technique.
Publisher: Emerald
Date: 09-09-2022
DOI: 10.1108/VJIKMS-04-2022-0123
Abstract: The recent COVID-19 pandemic caused a severe economic downturn. Employees working in these organisations face employment uncertainty. The pandemic disrupted their daily routines, and it added a layer of complexity to the already resource-constrained environment. During these times, employees would conserve their resources to maintain competitiveness, one of which is knowledge hiding. While economic activities are resuming, the appearance of new variants could mean the transition towards endemicity could be put on hold. Hence, there is a need to rethink the behaviour of employees as they would have elevated levels of anxiety towards resuming daily work activities. Therefore, this study aims to address the question of understanding employees’ perspectives toward knowledge sharing and knowledge hiding. Drawing on the conservation of resources theory, social learning theory and the social exchange theory (SET), a conceptual framework involving ethical leadership was developed to examine if knowledge hiding or knowledge sharing behaviour is a resource for employees during these times. The partial least squares method of structural equation modelling was used to analyse results from 271 white-collar employees from Singapore. The results show that ethical leadership encourages knowledge sharing but does not reduce knowledge hiding. At the same time, knowledge hiding, not knowledge sharing, improves one’s perception of work performance. Additionally, psychological safety is the key construct that reduces knowledge hiding and encourages sharing behaviour. Overall, this study extends the theories, demonstrating that, first and foremost, knowledge hiding is a form of resource that provides employees with an added advantage in work performance during the endemic. At the same time, we provide a new perspective that ethical leaders’ demonstration of integrity, honesty and altruism alone is insufficient to encourage knowledge sharing or reduce knowledge hiding. It must lead to a psychologically safe environment.
Publisher: Emerald
Date: 29-06-2023
DOI: 10.1108/APJML-01-2023-0048
Abstract: Drawing on the stimulus-organism-response (SOR) model, this study examines how live-streaming shopping influences purchase intentions in young consumers. The multigroup analysis is applied to understand the similarities and differences of factors that trigger purchase intentions among buyers and non-buyers in live-streaming shopping. A snowball s ling was used to collect data from 507 Chinese consumers between June and September 2022 using Wenjuanxing , i.e., an online survey platform in China. The data was analyzed using the partial least squares method of structural equation modeling. The findings revealed that amongst the three relational bonds, social and structural bonds were positively associated with trust, whereas financial bonds had no significant relationship with trust. This implies that while price discount might not have any significant relationship with trust, the social interactions that college students have with the live-streamers and their products build trust, which in turn translates to purchasing decisions. Comparing buyers and non-buyers, the results support that buyers have a higher level of trust in live-streaming shopping than non-buyers. This is indicative of the authentic and immersive experiences enjoyed by consumers in live streaming that generate structural bonds and foster stronger connections (relational bonds), thereby establishing trust. This study is one of the first empirical studies targeting college students as participants in live streaming. These findings are expected to provide actionable insights to streamers especially in converting non-buyers to buyers in live-streaming broadcast.
Publisher: Emerald
Date: 13-07-2022
DOI: 10.1108/APJML-02-2021-0125
Abstract: Coronavirus disease (COVID-19) pandemic has given rise to different dimensions of uncommon human behavior, and panic buying is one of them. Interestingly, panic buying research has not been given much attention. The purpose of this paper is threefold. Firstly, it examines the influences of the theory of planned behavior (TPB) elements (subjective norm, attitude and perceived behavior control (PBC)) on panic buying. Secondly, it investigates online news and the perceived likelihood of being affected (PLA) as antecedents to the TPB constructs. Finally, to examine online news verification as a moderator on the relationship between the TPB constructs and panic buying. Data were collected from 371 respondents and analyzed using the partial least squares method structural equation modeling (PLS-SEM). PLS predict was applied to determine the predictive power of the model further. This study found that subjective norms and attitude influence panic buying. The results further revealed that online news has a direct influence on the PLA and attitude. However, PBC has no such effect on panic buying. Surprisingly, online news verification also has no moderating effects on the relationships between the TPB elements and panic buying. This research helps to understand consumer panic buying behavior, especially during shock events such as the COVID-19 pandemic. This study is the first that extends the TPB incorporating both online news and PLA as antecedents to panic buying in the same model. Furthermore, the study serves as an initial attempt to investigate online news verification as a moderator between the link of three constructs of TPB and panic buying, contributing to existing literature. Lastly, it advances the body of knowledge on consumer behavior and contributes methodologically by introducing the PLS approach.
Publisher: Asia Business Research Group
Date: 31-01-2019
DOI: 10.14707/AJBR.190071
Location: China
No related grants have been discovered for Kim Lim Tan.