ARDC Research Link Australia

ORCID Profile
Orcid icon. 0000-0002-2833-7807

Current Organisations
Texas A&M University , Australian Orthopaedic Association , Gold Coast Spine , Bond University , Royal Australasian College of Surgeons

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Publications

Publication

The underlying motivations of chinese wine consumer behaviour

Publisher: Emerald

Date: 30-08-2011

DOI: 10.1108/13555851111165039

Abstract: The purpose of this paper is to discover the underlying motivations of Chinese wine consumption. Qualitative focus group interviews were performed on 36 Chinese wine consumers and four focus groups were performed, with participants segmented into groups based on age and gender. The main findings were that Chinese wine consumers are influenced by face and status. These issues may be affecting their wine consumption behaviours, particularly related to anomalous behaviours such as mixing red wine with lemonade and the rationale for the preference of cork‐closed wine bottles. Furthermore, the notion of wine consumption for health‐related purposes was uncovered and a linkage found with traditional Chinese medicine. While research has been conducted on Chinese wine consumers, this paper attempts to uncover the underlying motivations for consumption and finds a linkage between wine consumption and traditional Chinese medicine. Furthermore, this paper links the traditions and beliefs of traditional Chinese medicine with a product category other than food or medicine.

Publication

Consumer Response to Climate Adaptation Strategies in the Food Sector: An Australian Scenario

Publisher: Elsevier BV

Date: 12-2018

DOI: 10.1016/J.ECOLECON.2018.08.022

Publication

Climate adaptation of food value chains: the implications of varying consumer acceptance

Publisher: Springer Science and Business Media LLC

Date: 12-05-2016

Location: Australia

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Related Funding Activities

No related grants have been discovered for Matthew Scott-Young.

Matthew Scott-Young

Researcher

Related Links

Publications

The underlying motivations of chinese wine consumer behaviour

Consumer Response to Climate Adaptation Strategies in the Food Sector: An Australian Scenario

Climate adaptation of food value chains: the implications of varying consumer acceptance

Related Organisations

Texas A&M University

University Of Queensland

Australian Orthopaedic Association

Gold Coast Spine

Bond University

Dalhousie University

University Of Southern Queensland

University Of Guelph

University Of Adelaide

Royal Australasian College Of Surgeons

Related Funding Activities

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