ORCID Profile
0000-0002-4905-1306
Current Organisation
Lingnan University
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Publisher: Emerald
Date: 02-2005
DOI: 10.1108/02651330510581163
Abstract: The objective of this paper is to compare the management style of marketing managers in Australia with the counterparts in the People's Republic of China (PRC). Based on the differences in cultural dimensions and context, five hypotheses related to management decision‐making styles were developed and tested by questionnaire survey. Sixty seven valid Australia s les and 104 valid Chinese s les were obtained through mail survey and personal interviews, respectively. Results show that PRC managers have significantly higher scores in the five management style dimensions (namely: information utilization, complexity, group decision‐making, risk acceptance and technology orientation) than their Australian counterparts. The research is limited by the small s le size. The findings may be limited by measurement equivalence issues and further investigation of management style differences across more countries is clearly needed. The findings of this study provide useful insights into the differences in the management style of marketing managers in the two countries. It is possible to predict management style differences based on a comparison of cultural differences in a systematic way. This paper contributes to the literature in international marketing and management. It is imperative for managers to understand how cultures affect the management style of the managers they interact with as well as their own. The study serves as a guideline for studying other cultures, which is especially relevant for companies that are seeking to expand their strategic alliance operations.
Publisher: Informa UK Limited
Date: 08-2012
Publisher: Informa UK Limited
Date: 29-01-2008
Publisher: Informa UK Limited
Date: 19-04-2004
Publisher: Emerald
Date: 26-01-2010
DOI: 10.1108/07363761011012930
Abstract: The purpose of this paper is to study the attitudes of Asian and Western migrants and native‐borns in Australia toward foreign‐made products and the impact of consumer ethnocentrism on attitude formation. The research was designed as a personal interview survey using shopping mall intercepts. A total of 206 consumers were asked to indicate their preferences for foreign‐made versus Australian‐made products for five erse products. Respondents also responded to a short version of the CETSCALE, a scale measuring consumer ethnocentrism. Respondents were classified as Australian‐born, Asian‐born migrants, or Western‐born migrants. Consumer ethnocentrism is negatively related to attitudes toward foreign‐made products for both overseas‐born (Asian and Western) migrants and local‐born Australians. Asian‐born migrants reported a significantly lower level of consumer ethnocentrism than both of the other respondent groups. Within the Western migrant group, males had a significantly higher level of ethnocentrism than females there was no significant difference between genders in the other two respondent groups. For migrants, the number of years living in Australia is positively related to ethnocentrism. Age is related to ethnocentrism for all s le groups. The study contributes to knowledge about ethnic marketing to migrant groups and consumer ethnocentrism, especially for Australia, in which migrants represent a large share of its population. Thus, it could very well serve as a model of “things to come” in other countries that experience large immigration inflows. This is the first study to look at ethnocentrism and attitudes toward country‐of‐origin of products of migrants and locally‐born people.
No related grants have been discovered for Patrick Poon.