ORCID Profile
0000-0002-4589-2327
Current Organisation
Edith Cowan University
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Publisher: Elsevier BV
Date: 07-2019
Publisher: Springer Science and Business Media LLC
Date: 17-12-2019
Publisher: Informa UK Limited
Date: 26-12-2020
Publisher: Inderscience Publishers
Date: 2018
Publisher: Emerald
Date: 09-2001
DOI: 10.1108/13555850110764838
Abstract: Reports the findings from a study examining how overseas students adapt to their new country of residence. Looks at the place attachment process of migrant students studying in Australia and Singapore. Focuses the analysis on adaptation to the physical and social environments. Discusses attachments to objects and provides suggestions as to how universities can assist in the adjustment process.
Publisher: Elsevier BV
Date: 06-2018
Publisher: SAGE Publications
Date: 09-2011
DOI: 10.2501/IJMR-53-5-651-668
Abstract: This paper introduces a new method of studying consumer phenomena by combining two different semiotic philosophies. Using cosmetics as the vehicle to demonstrate the technique, this study explores the semiotics of visible face makeup in Australian Caucasian women. It aims to understand why women wear makeup and how they experience the signs of make-up and appearance in everyday life. The study comprises two phases. The initial phase adopts a communication model extended from Saussurean semiotics, while the second employs a triadic semiotic philosophy as proposed by Charles Sanders Peirce. Results indicate that, by combining the two semiotic perspectives within one study, the researcher is able to gain greater insights about the consumption behaviours of in iduals from a communication as well as an experiential perspective. For marketers, this greater understanding of how the consumer interacts and experiences brands and products allows for more strategic and focused communication with their target market. In addition, this approach provides useful information about symbolic consumption, so trends and new directions in cultural paradigms can also be predicted. An ex le of this is shown in Figure 2.
No related grants have been discovered for MADELEINE OGILVIE.