ORCID Profile
0000-0002-8344-1447
Current Organisations
DAV Public School
,
University of Delhi
,
SP Jain School of Global Management - Sydney Campus
,
Jaypee Institute of Information Technology
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Publisher: Emerald
Date: 19-11-2018
Abstract: Children are becoming consumers at younger ages a variety of influences and experiences shape their as well as their family’s consumer habits. With the changing economic scenario, power has been shifting toward the new emerging economies. These nations are rapidly developing, where the children population is high, parents are young and have money to spend. This study aims at exploring family’s consumer decision-making process to understand the influencing role of young Indian children in a family setting. This study analyzes young children and their parents through semi-structured interviews with the families. The phenomenological interviews with six families in the National Capital Region of India capturing 23 informants were conducted. Children’s influence is omnipresent, in all the product categories as well as buying stages. For products of their direct use like books, clothes and snacks items, they are very much involved and their level of influence is highest from both the parents’ and children’s perception. Role of siblings and joint collaboration with the grandparents are also parts of the findings. This study attempts to actively listen to young children’s voices. However, it is acknowledged that in some families, the parent’s presence may have affected the results. There are just few studies that have tapped the family’s consumer decision-making intricacies. There exists an enormous research gap which needs to be filled by more empirical research into the arena of family consumer decision-making. Also, India has a distinct cultural entity as compared to Western nations to understand how children influences in such traditional setting is insightful.
Publisher: Elsevier BV
Date: 08-2020
Publisher: Inderscience Publishers
Date: 2014
Publisher: Emerald
Date: 26-10-2012
Publisher: Emerald
Date: 08-06-2012
DOI: 10.1108/17473611211233512
Abstract: The purpose of this paper is twofold: to categorize and rank products based on children's influence and to compare their influence on the different stages of the family buying process. The study was based on an extensive literature review and focus group discussions. Using a structured questionnaire, a survey was conducted with children aged 8‐12 years. The s le size was 175. Factor analysis revealed three distinct product clusters: “loud”, “noisy” and “quiet” goods. Children's influence was found to be highest for noisy goods, lesser for loud goods and lowest for quiet goods. One‐way MANOVA analysis found that for loud and noisy goods children's influence was highest in the initiation stage, and lowest in the search stage. For quiet goods, the highest influence was in the final decision stage followed by initiation and choice stage. The identified product clusters and children's relative influence across the buying stages for these clusters are expected to enhance marketer's understanding of children's role in family decision making. Marketers should take these observations into consideration while designing and implementing their marketing strategies. The results are important because previous studies have dealt with children's influence for various products at a broad level. In this paper, an innovative segmentation for products based on children's influence level has been identified and the influence measured across these clusters.
Publisher: Inderscience Publishers
Date: 2017
Publisher: Inderscience Publishers
Date: 2018
Publisher: Emerald
Date: 25-11-2019
Abstract: The purpose of this paper is to understand and explore how young children relate to brands. The paper specifically attempts to explore their favourite and everyday brands with which they interact, understand the phenomenon of intergenerational transfer of brands, and study how child consumers experience and cope with brand transgressions. This is a qualitative study where 20 in-depth interviews were conducted among young Indian children in the age-group of 8–12 years. For data analysis “iterative method” is used. Inspiration was taken from Spiggle’s (1994), Ereaut’s (2002) and Holt and Thompson (2004). Children’s relationships with brands are mainly characterised by four categories: their favourite brands, everyday brands, intergenerational brands and brand transgressions. Children’s favourite brands can be categorised in fantasy, yummy, identity construction, social bonding, technology and trusted brands. Parents have a big influence on kids’ lives leading to intergenerational brand-transfer. Children consumers also reveal having experience brand transgressions, more importantly, they also show signs of brand forgiveness. This qualitative study has addressed the pressing need to understand child understands of brands. This is one of the very few empirical studies that have investigated child consumer behaviour regarding their association with brands.
Publisher: MDPI AG
Date: 03-04-2019
Abstract: Organizational cynicism has been a topic of discussion and debate among employees and top management. The purpose of this study is to find out the relationship between organizational cynicism and organizational pride. Precisely, the objectives are to identify and measure organizational cynicism among employees in industrial organizations to determine and measure the degree of organizational pride among employees in industrial organizations and to study the effect of organizational cynicism on the organizational pride of employees in industrial organizations. In this empirical research, the study population was employees of industrial organizations of Oman. Using a purposive s ling technique, nine industrial organizations from Oman were picked. With the help of structured questionnaire, data from 350 respondents was obtained. Structural equation modeling was used through Amos version 25.0 for data analysis. The results reveal that the two dimensions of organizational cynicism (affective cynicism and behavioral cynicism) have a significant and negative impact on emotional pride, while cognitive cynicism does not significantly effect emotional pride. The study results indicate that the one dimension of organizational cynicism (affective cynicism) has a significant impact on attitudinal pride, while the rest of the other dimensions (cognitive cynicism, behavioral cynicism) do not have a significant effect on attitudinal pride. The limitations and implications of the research are also discussed.
Publisher: Emerald
Date: 03-05-2019
DOI: 10.1108/JIMA-09-2018-0176
Abstract: This paper aims to explore and analyze the various consumer socialization agents for the young Omani Arab children, who play a key role in the family purchase process. A mixed method research approach was adopted in the form of a survey and short interviews for the study. The study was performed on the children in the age group of 7-14 years, enrolled in Omani schools. The socialization factors were grouped through the exploratory factor analysis and multiple regression analysis was conducted to assess the impact of the factors on the purchase of various product categories. Finally, short personal interviews with the children were made to validate the results. A model was proposed incorporating the four different socialization patterns of Omani children involving parents, friends, television and internet. The model was tested with the purchase of different product categories through multiple regression analysis. The results supported the parents, television and friends while rejected the internet as a means of socialization of Omani children. The qualitative analysis also revealed the same results, further incorporating the role of other family members in the socialization of the children. A research gap exists in the consumer literature related to the Arab child socialization as the previous scholars had contributed mainly in the developed Western context, hence, demanding further research studies in the young Arab consumers’ perspective. Being the first of its type in the regional context, the research is important for the researchers who wish to understand the socialization process and its agents for the Omani Arab children. The research provides insights about the psychology of Omani children towards the products, which can aid the marketers to design appropriate marketing programmes targeting the growing child segment in the Arab world. A significant research gap exists and suggests a research study on the patterns of socialization of the Arab children as no similar research had been previously conducted related to this context on child socialization. This research will serve as a base for future research studies in the socialization and purchase behavior of the Arab children.
Publisher: SAGE Publications
Date: 05-12-2022
DOI: 10.1177/00332941221144601
Abstract: Authentic leaders display an exceptional level of integrity and honesty, a high level of awareness and responsibility as well as a commitment to achieving their goals as a result, they develop more trusting relationships with their employees, which could be translated into many positive outcomes, such as enhancing the ability to thrive at work. The present study aims to determine the role of authentic leadership´s (AL’s) four dimensions (self-awareness, relational transparency, balanced processing, and internalized moral perspective) in fostering an environment that offers workers the opportunity to do well, including in terms of two related elements (vitality and learning). An online questionnaire was conducted to collect data from a s le of 402 participants from the information technology (IT) industry in Australia. The study used WarpPLS software to analyze the collected data by the structural equation model. According to the results, balanced processing of AL has a positive and significant effect on two aspects of thriving at work, namely vitality and learning, Moreover, the internalized moral perspective inherent in the aforementioned phenomenon affects learning. The current study is novel as it is among ex les of pioneering research that employ the path model, and it uses multi-dimensional structures to examine authentic leadership and thriving at work in the workplace. The research also discusses theoretical contributions, managerial implications, and limitations along with future study directions.
Publisher: Emerald
Date: 04-11-2020
DOI: 10.1108/WJEMSD-05-2020-0044
Abstract: This study examines the effect of three negative behaviors namely alienation behavior, cynicism behavior and silence behavior on employees’ intention to leave work in the telecommunication sector in the Sultanate of Oman. Using a simple random s ling technique, data was collected using a questionnaire from 204 employees working in two leading telecommunication service providing agencies (Omantel and Ooredoo) in Oman. The collected data was analyzed using structural equation modeling (SEM) through AMOS software. The findings of the study indicate a significant effect of both cynicism behavior and work alienation behavior on employees’ intention to leave work while silence behavior did not appear to affect employees’ intention to leave work. The research suggests that the policymakers are required to take corrective measures and implement policies and work practices that ensure employees’ sincere engagement to work. The findings contribute to the knowledge regarding the effect of employees’ negative behavior on the intention to leave work. The work is novel in the context of studying the effect in the Sultanate of Oman.
Publisher: IGI Global
Date: 2020
DOI: 10.4018/978-1-7998-2185-4.CH001
Abstract: The focus of ICT in education has shifted from e-learning to mobile learning as mobile devices offer many technological and pedagogical affordances coupled with their affordability. It is imperative to say their potential can be leveraged efficiently in teaching-learning communities in developing countries in general and South-Asian countries in particular. To ensure its successful implementation a theory of mobile learning is required. This chapter draws an evaluative framework of existing theories of learning and proposes the most suitable theory of learning which can be leveraged to promote mobile learning to promote access of education in the developing nations.
Publisher: Inderscience Publishers
Date: 2015
Publisher: Emerald
Date: 22-11-2018
DOI: 10.1108/JIMA-04-2018-0068
Abstract: The emergence of children as a distinct consumer class has led to a stronger influence on the parents and their participation in the family buying process. This paper aims to investigate the different socializing agents of children across different product categories leading to their enhanced pester power. With the help of a bilingual questionnaire (English and Arabic language), a survey was conducted in Dhofar, Oman. Purposive s ling was used to collect the data from the parents of young children (8-12) years. The collected data was then tabulated in MS Excel and analyzed using SPSS and AMOS 24 Statistical software. The study found that parents are the strongest consumer socialization agents for young Arab children, followed by friends and internet, and the weakest agent is TV. Arab children use persuasion strategy more often and use aggressive strategy least often to pester their parents. The study has been very perspicacious in understanding child’s role in the otherwise reserved Arab families. Marketers can make use of this finding and can develop marketing communications with more appropriate content. The growth of Gulf markets offers marketers a great opportunity to renew their marketing practices and techniques. Still not much has been found in literature to study this region. With this in mind, the current study aimed at analyzing the consumer socialization and influence strategies of the Arab children.
Publisher: Inderscience Publishers
Date: 2015
Publisher: Emerald
Date: 16-04-2018
Abstract: Young children, often called as teenagers (13-14 years) and tweenaged (8-12 years), are the new potential game changers for the big corporate. This paper aims to analyze Arab children’s influence for various products and services and across different buying process stages. The primary survey was conducted to capture a child’s role in family decision-making by analyzing their consumer socialization, influencing strategies and their influence across various products and buying stages. Based on the review and the research gap, a bilingual questionnaire in English and Arabic language was developed. The research study was organized in three stages. It commenced with a pilot study conducted with ten school students in the age group of 8-10 years. The second stage involved contact with the schools by telephone to brief them on the purpose of the study and to request the participation of their students. The last stage was based on the survey conducted in the time period of September-November 2016-17. Almost 25 per cent of the children surveyed prefer to buy stationary and books after discussing with their parents. On the other hand, food/beverage is one particular item where children go ahead and buy theses item themselves even without discussing with their parents (42.50 per cent of the total respondents). As per children’s perception, they are most influential in the final decision stage (mean = 1.84 and SD = 0.499), followed by search and evaluation stage (mean = 1.80 and SD = 0.441) and start stage (mean = 1.79 and SD = 0.488). Further research is needed in Arab countries, especially with parents of different social status, as their shopping behaviour is expected to differ. Also, as this analysis is based on child’s perception, parents’ views must also be analyzed for better results. The is the first-of-its-kind research in the Gulf region. This empirical research highlights the need for global marketers to understand the distinct features and identity of a young Arab consumer. Despite Oman being a very traditional culture which emphasizes on conformity to group norms and social acceptance and hence confirms to collectivistic culture, where kids are supposed to be obedient, there is this new wave of super energetic, more informed young kids who take their own consumer decisions. After going through the extensive literature review of different countries/cultures, there has been very clear understanding that despite being an important family member, almost no research has been focussed on kids in gulf nations.
Publisher: IEEE
Date: 08-2018
Publisher: IGI Global
Date: 2017
DOI: 10.4018/IJCBPL.2017010106
Abstract: Technological advancements in mobile devices coupled with their increased use in informal and formal learning at an in idual level have forced academicians to implement full-scale mobile learning in higher education. However, its full-scale implementation can be achieved if the perception and attitude towards its acceptance are studied from the viewpoint of higher education teachers. This exploratory study begins with the identification of potential determinants of mobile learning acceptance. Thereafter, Teachers Mobile Learning Acceptance Scale was developed based on the explored factors. There is no available instrument so far that encompasses important factors for determining acceptance of mobile learning by higher education teachers in ‘one go'. This instrument serves to be a comprehensive measure of teacher's acceptance of mobile learning. Two new factors ‘teacher authority and privacy' and ‘motivational factors for students' have been added. Although these factors have not been addressed in the past research, yet they play a significant role when considered from teachers' perspective. This instrument depicts a high level of content validity and reliability.
Location: Australia
No related grants have been discovered for Monica Chaudhary.