ORCID Profile
0000-0002-2665-864X
Current Organisations
Universidade Católica Portuguesa
,
Universidade Nova de Lisboa
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Publisher: Fundacion Universitaria San Pablo CEU
Date: 22-07-2022
DOI: 10.31921/DOXACOM.N36A1638
Abstract: Los youtubers se han convertido en un fenómeno mundial debido al hecho de pasar más tiempo en casa se lifica su estatus y relevancia, especialmente entre los niños. El creciente acceso a Internet, la forma fácil e intuitiva de utilizarlo, el control sobre lo que quieren ver, la cercanía al público y la capacidad de sorprender e innovar son algunos de los motivos que hacen a los youtubers tan atractivos. Con una metodología cualitativa, llevada a cabo en dos fases secuenciales de recogida de datos, primero con niños y después con youtubers, se quiere responder a la siguiente pregunta: ¿Qué influencia tienen los youtubers en la formación de la opinión de niños de 8 a 12 años sobre temas de actualidad? Se concluyó que los niños ven a los youtubers como modelos a seguir, y sus contenidos, una fuente de información fiable admiten haber cambiado su forma de pensar gracias a ellos. Aunque su influencia disminuye a medida que crecen, se demuestra que tienden a adoptar los puntos de vista y las perspectivas compartidas por los youtubers. Es, además, una oportunidad para que los niños aprendan y conozcan temas importantes desde una edad temprana de forma más accesible e interesante.
Publisher: IGI Global
Date: 2022
DOI: 10.4018/978-1-7998-9790-3.CH010
Abstract: In a world where brands are becoming ever more ubiquitous, competition is increasing, and consumers are, every day, more demanding, creating and maintaining powerful, emotional, and reciprocal relationships between brands and their stakeholders is no longer just an ambition, but an imperative call. This can potentially be accomplished by focusing on a brand purpose that consumers identify with and can be stimulated through the creation of unique and distinct experiences and by the development of interpersonal feelings, such as empathy. This chapter proposes a new model for measuring and evaluating brand empathy. For this study, the automotive sector was chosen to test the proposed model. Through a quantitative study, ided into two periods, the awareness of the automotive brands was evaluated, after which the proposed model was applied. This investigation concluded that the majority of automotive industry are characterized by consumers as not very empathetic, as well as the advertising c aigns created by these brands.
Publisher: IGI Global
Date: 06-05-2022
DOI: 10.4018/978-1-7998-8921-2.CH017
Abstract: In 2020, the COVID-19 pandemic turned the world upside down and forced a redesign of the work models of most organizations, including educational institutions that urgently needed to adapt their teaching practices. This chapter reports the CBBC project, an event organized by six European universities with the objective to solve a real business challenge, in international teams, via a 360º communication c aign, analyzing the student's satisfaction and discusses it in light of a unique multi-cultural, online project. The findings contribute to support the validity of the online assessment model and some insights can help education managers and marketing academics to better understand the students learning perceptions in a multi-cultural/multi-national online environment. Also, as proposed by Stallings, it is of utmost importance to identify the aspects that students feel are important in their online learning environment, so the conclusions will enhance the knowledge about how educational tools can be improved to increase overall student satisfaction.
Publisher: Routledge
Date: 27-06-2023
Publisher: Academia.edu
Date: 20-08-2021
DOI: 10.20935/AL3140
Publisher: CIESPAL
Date: 21-08-2021
DOI: 10.16921/CHASQUI.V1I147.4419
Abstract: Durante os primeiros meses de confinamento devido à pandemia Covid-19, o TikTok foi a aplicação mais descarregada a nível mundial, tendo conquistado, só em Portugal, meio milhão de novos utilizadores, o que requer um olhar mais aprofundado por parte das Ciências de Comunicação. Usando como base a teoria dos Usos e Gratificações (U& G), este estudo pretende mapear as práticas de adolescentes portugueses (13-16) nesta plataforma, explorando as diferenças entre os utilizadores e os criadores de conteúdos. Para tal, foi realizada um inquérito online a uma amostra não probabilística de 263 utilizadores do TikTok. Os resultados mostram que 44,5% produzem conteúdos e que estes têm uma atuação mais estratégica, focada na autopromoção, na expansão e dinamização da sua comunidade online.
Publisher: IGI Global
Date: 08-05-2023
DOI: 10.4018/978-1-6684-7353-5.CH001
Abstract: Wellbeing is a multidimensional concept that can be seen as balance between the psychological, social, and physical resources that an in idual owns and his psychological, social, and physical challenges. Despite digital technologies becoming widespread and deeply rooted in our daily lives, there is increasing interest in debating the benefits and downsides they bring, not only in the personal life but also in the professional environment. This chapter explores the definition, dynamics, and strategies of wellbeing in the workplace, especially within the digital context, and suggests best practices for a good balance between personal and professional lives.
Publisher: Academia.edu
Date: 30-03-2021
DOI: 10.20935/AL455
Publisher: IGI Global
Date: 06-05-2022
Publisher: IGI Global
Date: 30-06-2023
DOI: 10.4018/978-1-6684-8351-0.CH009
Abstract: In an era of highly polarized public opinion, organizations all over the world are now facing a great dilemma, as brand activism and CSR strategies have a stronger influence on consumer behaviors than the traditional marketing c aigns. With marketing changing from purpose to action, and consumers becoming more belief driven, companies are being asked to take a stand, and choose a side on controversial sociopolitical issues. Advertising, the spearhead of organizational communication, which has always appropriated the social codes in force in society to persuade its target audience to carry out certain actions, nowadays, can no longer be dissociated from the moral concerns of consumers who increasingly demand corporate responsibility from organizations. This chapter explores the evolution of advertising's role, in a historical and contextual approach, analyzed from the new relationship model that citizens and consumers demand from companies and the reflection that it has on the advertising message.
Publisher: SciRes Literature LLC
Date: 03-2023
DOI: 10.37871/JBRES1703
Abstract: The role and responsibility of a coach can be seen from many angles and different points of view. If we focus exclusively on its functional essence, we can say that training can be understood, in a simplistic way, as the act of making people learn and develop skills, i.e., as a set of organized actions, with the specific purpose of intentionally promoting learning and the development of something, by someone, to which we could also add, and with the appropriate means to the nature of that learning and development.
Publisher: Routledge
Date: 27-06-2023
Publisher: Grupo Comunicar
Date: 07-2023
DOI: 10.3916/C76-2023-09
Abstract: This study aims to present the extent to which online education influenced the level of empathy displayed by university students. The research relies on a self-evaluated applied survey in two European countries: Portugal and Romania. The participants in this research are 1,085 students enrolled in Communication Studies programs. The purpose of this study is to unfold the connection between gender, exposure to digital technology, empathy level according to the Basic Empathy Scale applied to young adults, and online education self-perception that involves the use of webcams. Empathy can have positive effects on students’ satisfaction and increase students’ outcomes. The shift from a physical environment to a digital one brought significant challenges that most students and teachers were not ready for. The digital environment influences how empathy is expressed. The present research found evidence of a relationship between exposure to technology usage, emotional contagion, and gender. This suggests that understanding the emotions of others might be inhibited during digital education. Also, the most relevant factor of empathy variation in online education is gender. The findings of the present research may contribute to the design of activities or programs that could foster empathy expression during online education for young adults. Este estudio pretende presentar la medida en que la educación en línea influyó en el nivel de empatía de los estudiantes universitarios. Basada en una encuesta aplicada y autoevaluada en Portugal y Rumanía, participaron 1.085 estudiantes matriculados en programas de Ciencias de la Comunicación. El propósito de este estudio es desvelar la conexión entre el género, la exposición a la tecnología digital, el nivel de empatía según la escala BES aplicada a adultos jóvenes y la autopercepción de la educación en línea que implica el uso de cámaras web. La empatía tiene efectos positivos en la satisfacción de los estudiantes y aumenta sus resultados educativos. El cambio del entorno físico al digital trajo importantes desafíos para los que la mayoría de los estudiantes y profesores no estaban preparados. El entorno digital influye en cómo se expresa la empatía. Se han encontrado evidencias de una relación entre el uso de la tecnología, el contagio emocional y el género. Esto sugiere que el factor más relevante de variación de la empatía en la educación en línea es el género y que la comprensión de las emociones de los demás puede inhibirse durante la educación digital. Los hallazgos de la presente investigación pueden contribuir al diseño de actividades o programas que fomenten la expresión de empatía durante la educación en línea para adultos jóvenes.
Publisher: Routledge
Date: 27-06-2023
Publisher: IGI Global
Date: 07-08-2023
DOI: 10.4018/978-1-6684-8868-3.CH007
Abstract: Nowadays, anybody is a potential food critic, only requiring a smartphone to write an opinion and evaluate a restaurant through a digital app. As people trust other people's opinions - even strangers - more than the service provider's own marketing strategies, restaurant recommendation apps are great tools to analyze and improve performance. This keeps up with a recent consumer behaviour: gathering opinions that have impact on both ends of the consumer-organization relationship. This research aims to identify the relevant factors when classifying a restaurant and understand if Zomato app influences a restaurant choice, by identifying the features that lead a consumer to choose restaurant X over Y, whether it's a workday lunch, family lunches, dinners with friends or a romantic dinner. The chapter analyzes Zomato's case study: competition along catering industry dimension and the competitive position. Results point to how consumers perceive restaurant experience and how they influence others' decisions with online evaluating.
Publisher: IGI Global
Date: 08-05-2023
Publisher: University of Minho
Date: 06-2011
DOI: 10.17231/COMSOC.19(2011).916
Abstract: O mote para uma interpretação crítica, objectiva e muito pertinente da sociedade actual, que o autor apelida de hipermoderna, é feito logo nas primeiras páginas deste livro e dá ao leitor uma visão perfeitamente lúcida dos paradigmas com que o mundo se debate nos dias de hoje...
Publisher: Nova Science Publishers
Date: 2022
DOI: 10.52305/UNJX4854
Publisher: Comunicação Pública
Date: 2022
Publisher: MDPI AG
Date: 28-09-2022
DOI: 10.3390/JOURNALMEDIA3040041
Abstract: TikTok is consolidating its place in the social media landscape. During the first three months of the COVID-19, it was the most downloaded app worldwide, and it gained 500,000 new users in Portugal. Our study sets out to map the practices of Portuguese teenagers (10–16) on TikTok. Using a Uses and Gratifications approach (U& G), we conducted an online survey with a non-probabilistic s le of 347 TikTok users. Our findings show relevant differences between younger (10–12) and older (13–16) teenagers. The youngest are more careful about privacy and enjoy more experimentation as content creators, while the oldest are more focused on building an audience. Entertainment and self-expression are the main motivations for using the platform. About 50% of our s le admits at least one behavior that is indicative of addiction.
Publisher: Asociacion Cientifica ICONO14
Date: 07-2021
Abstract: As the world becomes increasingly more turbulent, complex and competitive, there has been an increased interest in creativity as the major force to prepare students for these demands. At the same time, digital native students today are used to working in an environment rich with instantly accessible information and knowledge, yet paradoxically students are less satisfied with their courses in the online environment. Educators are thus challenged to use innovative methods to nurture creativity online as they would do in the face-to-face classroom. In 2010, six European universities created an international project, named Cross Border Brand Communication (CBBC) that has taken place every year since but in 2020 took place online due to the Covid-19 pandemic. This article describes and analyzes the best practices resulting from this case and addresses the research questions as to whether the creative learning outcomes and teaching practices online are the same as face-to-face and to what extent are students satisfied with this learning environment. Reflection on the project and case indicates that although learning outcomes online are “virtually” the same, the student experience is inferior to such face-to-face projects.
No related grants have been discovered for Alexandre Duarte.