ORCID Profile
0000-0002-7510-5101
Current Organisation
Macquarie University
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Publisher: Elsevier BV
Date: 04-2021
Publisher: Elsevier BV
Date: 06-2021
Publisher: Springer Science and Business Media LLC
Date: 29-01-2020
Publisher: Elsevier BV
Date: 05-2021
Publisher: Elsevier BV
Date: 04-2022
Publisher: Elsevier BV
Date: 03-2016
Publisher: Emerald
Date: 09-02-2016
Abstract: This paper aims to first investigate how unit pricing affects consumers’ grocery purchase decisions and perceptions of the shopping task’s information load. The second goal is to test how time pressure enhances the behavioural and perceptual effects of displaying unit prices. Two on-line experiments were conducted using national s les of shoppers. In Study 1, participants indicated their choices and perceptions in an inter-brand shopping scenario where prepackaged products have conflicting positions on retail price and unit price. In Study 2, participants conducted the same shopping task but now under a condition of time pressure. Study 1 shows that unit pricing shifts consumer choices towards the lower unit priced options and improves their perceptions of task information load. Study 2 shows that when consumers are under time pressure, unit pricing shows stronger effects on choices but not on perceptions. The study comprised a fairly homogenous set of low involvement categories and relatively small assortments in a hypothetical purchase setting. Exploration of the role of unit pricing in more complex and more realistic purchase environments pose suitable avenues for future research. This study shows that consumers benefit from unit pricing because it makes it easier for them to find the lower unit priced items and to more quickly complete their shopping task. Retailers will benefit from increased customer satisfaction and possibly an improved store image. The study shows that consumers generally benefit from the presence of unit pricing and that unit price information does not create harmful effects in terms of increasing their information load. This study uses a specifically designed and controlled but nevertheless realistic grocery choice task to study the effects of unit pricing in an inter-brand context where there are only small differences in size and price. The study contributes to the literature by showing that in such conditions, unit prices help consumers compare the economic losses associated with product options. Their heuristic role is more pronounced when consumers are under time pressure. The study shows that consumers generally benefit from the presence of unit prices.
Publisher: S. Karger AG
Date: 2016
DOI: 10.1159/000453592
Abstract: b i Background: /i /b How to deal with melanoma of unknown primary (MUP) origin is a debated topic in the literature. b i Objective: /i /b We performed a worldwide survey to inquire what clinical and investigational workup is performed as well as the physicians' perception of this disease. b i Methods: /i /b A questionnaire was sent via mail to clinicians involved in melanoma care from December 2015 to April 2016 using the International Dermoscopy Society website. b i Results: /i /b 119 physicians from 47 different countries answered the questionnaire. The most reported examination was skin examination followed by CT and/or PET scans. All the participants declared asking about previous excisions of skin lesions with 81% of them asking for a histopathological slide review of previous biopsies. Half of the participants checked for a possible vitiligo phenomenon that may explain regression of the primary lesion. i BRAF, cKIT, /i and i GNAQ /i mutations were screened by 32% of participants. The majority of participants (76%) applied the same treatment protocols for MUP as patients with known primary melanomas of the same AJCC stage. b i Conclusion: /i /b Strong heterogeneity was found between physicians dealing with MUP. Thus, a consensus document should be strongly encouraged.
Publisher: SAGE Publications
Date: 06-05-2020
Abstract: This study examines how Chinese cultural elements influence the responses of Chinese tourists toward different price discount presentations used by destination retailers. It identifies “8” and combinations of it (e.g., 88) as Chinese cultural icons. It investigates how presenting discounts containing “88” influence the gift purchase intentions and attitudes toward gift shops and the tourism destination of Chinese outbound tourists. The results from two experiments show that Chinese tourists are more likely to purchase gifts and have positive attitudes toward gift shops and their destination when destination retailers use “Pay 88%” than when they use the economically equivalent “Get 12% off” as a price discount. These effects are sequentially driven by consumers’ perceptions of cultural acknowledgment and their positive affect. Moreover, the effects only hold when the country of origin of the retailer is Western it disappears when it is Chinese.
Publisher: Elsevier BV
Date: 06-2022
Publisher: Elsevier BV
Date: 04-2020
Publisher: Elsevier BV
Date: 04-2021
No related grants have been discovered for Jun Yao.