ORCID Profile
0000-0002-3722-7810
Current Organisation
University of South Australia
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Publisher: Wiley
Date: 11-10-2016
DOI: 10.1111/IMIG.12294
Publisher: Wiley
Date: 11-2018
DOI: 10.1111/IJCS.12467
Publisher: Wiley
Date: 08-12-2015
DOI: 10.1002/JOCB.131
Publisher: Elsevier BV
Date: 08-2021
Publisher: SAGE Publications
Date: 06-2013
Abstract: Many scholars see entrepreneurs as action-oriented in iduals who use rules of thumb and other mental heuristics to make decisions, but who do little systematic planning and analysis. We argue that what distinguishes successful from unsuccessful entrepreneurs is precisely that the former vary their decision-making styles, sometimes relying on heuristics and sometimes relying on systematic analysis. In our proposed framework, successful entrepreneurs assess their level of expertise and the level of ambiguity in a particular decision context and then tailor their decision-making process to reduce risk.
Publisher: SAGE Publications
Date: 07-2020
Abstract: In this article, we target emerging market small and medium-sized enterprise (SME) internationalization by tackling two key questions: (1) What are the issues and challenges facing the emerging market SMEs in the process of internationalization in general and choice of destination in particular? (2) What are the strategies and processes being adopted by SMEs to overcome the challenges and limitations with specific reference to international destinations in developed economies as opposed to emerging markets? As we delve into these twin issues, we develop a conceptual framework, based on our mini case studies of Chinese and Indian SMEs to make complementary contribution to the research on the internationalization of emerging market SMEs. Finally, we pose a number of research questions for future research as the outcome of this article.
Publisher: Cambridge University Press (CUP)
Date: 06-2019
DOI: 10.1017/MOR.2019.21
Abstract: Nowadays social entrepreneurship is recognized as a two-way process, addressing both social and economic concerns that can bring social inclusion, equity, and development to disadvantaged groups in society. This aspect is particularly important and desirable within emerging economies. In these markets, which are constantly faced with profound economic and social challenges, we see the growing importance of social entrepreneurs as they take upon themselves the provision of welfare services and progressive activities. However, our understanding of the mechanisms underlying the creation of social and economic values in social enterprises, and the factors contributing to the establishment of these value creation objectives, is still rather fragmented. Our article contributes to this gap in the literature by decoding the process via which for-profit social entrepreneurs from China and India create social and economic value. In addition, by combining a deductive and an inductive approach of analysis, we offer novel insights into the context-dependent processual patterns deciphered within the two countries. A new entrepreneurial process framework that reflects the contextualized social value creation process by social entrepreneurs is thus provided.
Publisher: Elsevier BV
Date: 06-2020
Publisher: Emerald
Date: 23-11-2022
Abstract: This paper aims to explore the role of spiritual leaders as celebrity business founders and brand endorsers by investigating the mediating role of perceived value in the impact of normative community pressure and perceived brand credibility on purchase intention. The authors collected data from two studies in India, one with urban ( N = 307) and another with rural ( N = 206) consumers of fast moving consumer goods brands being endorsed by popular celebrity business founders. The authors tested all our hypotheses using partial least squares structural equation modeling (PLS-SEM) approach with SmartPLS software. Perceived value mediates the positive impact of normative community pressure and perceived brand credibility on purchase intention for the brands endorsed by celebrity business founders, and these mediating effects are stronger for urban (vs rural) consumers. The results from Indian consumers may not be generalizable to other emerging markets with erse cultural and socio-economic conditions. This research would help international marketers understand the unique branding and marketing strategies used by local players to learn how to successfully target both urban and rural consumers in the emerging markets. This paper extends the celebrity endorsement literature by exploring the role of spiritual leaders as celebrity business founders and brand endorsers, a growing trend in the emerging markets with high cultural and religious ersity (e.g. India and Indonesia).
Publisher: Springer Science and Business Media LLC
Date: 21-04-2023
DOI: 10.1007/S10490-023-09882-9
Abstract: Technological innovations while economically prudent may have harmful consequences to the planet and/or people. This paper empirically investigates the moderating effect of responsible investment on the influence of innovation on firm performance in manufacturing industry. The hypothesized relationships are justified using signalling theory. Relationships are tested using data from six countries in Asia-pacific region, namely Australia, Korea, Taiwan, China, India, and Vietnam. The established measures are drawn from well-established GMRG fifth version survey instrument. The empirical analysis on 297 data points was done using SmartPLS3. The result strongly suggests that the responsible investments have significant positive moderating effect on the innovation, product and process, and firm performance relationships. Managers are, therefore, encouraged to not only consider responsible consequences of technological innovation, but also pay attention to the responsible investment aspects that influence innovation-performance relationship.
Publisher: Elsevier BV
Date: 02-2020
Publisher: SAGE Publications
Date: 03-2018
DOI: 10.1509/JIM.17.0034
Abstract: The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategies in digital settings, this analysis of extant literature reveals that fewer than 3% of peer-reviewed research articles in the international marketing domain examine digital contexts. To address this gap, the authors assess 25 years of literature to provide (1) a description of the evolution of IME research (2) a review and synthesis of pertinent literature that adopts relational, digital, and hybrid approaches to IME (3) a taxonomy of IME strategies and (4) directions for further research.
Publisher: Springer Science and Business Media LLC
Date: 12-11-2022
Publisher: SAGE Publications
Date: 12-2015
DOI: 10.1177/030630701504100202
Abstract: In recent years, there has been increasing argument for studying the business environment through a research design focused on international business. Given the importance of China and India to the global economy and the lack of studies on Chinese and Indian multinational companies (MNCs) operating in each other's country, this paper aims to contribute by extending knowledge of the contextual factors that support or inhibit ventures, operations and growth of Chinese and Indian MNCs operating in each other's country. Meaningful implications include: first, the ‘context’ becomes the subject of investigation, instead of being just one of the elements in the research design and second, Chinese and Indian business environments are mapped and analysed with reference to multiple contextual dimensions (i.e. market context, institutional context and organisational context) and illustrate the impact of these factors on the functioning and performance of the subsidiaries of Chinese and Indian MNCs.
Publisher: Routledge
Date: 09-09-2021
Publisher: Elsevier BV
Date: 07-2016
Publisher: Emerald
Date: 22-04-2022
Abstract: This paper uses social identity theory to investigate the sequential mediating effects of extrinsic religiosity and perceived role of religious leaders in the impact of consumers' intrinsic religiosity on perceived value of brands endorsed by religious leaders. This paper comprises two survey-based studies with urban consumers in two emerging markets, India ( N = 303) and Indonesia ( N = 150). Intrinsic religiosity has a direct positive effect on extrinsic religiosity, which in turn mediates the effect of intrinsic religiosity on the perceived value of the brands endorsed by religious leaders in both India and Indonesia. However, extrinsic religiosity has a significant positive effect on the perceived value of these brands through the perceived role of religious leaders in India but not in Indonesia. S les for both the studies are drawn from urban consumers in India and Indonesia, which also have large rural populations. Hence, future research may use both urban and rural s les from other countries to replicate our results. The study findings may help both local and global brand managers in the emerging markets with religious societies, such as India and Indonesia, to understand how they may use endorsements by religious leaders to manage the differences in the impact of consumers' intrinsic versus extrinsic religiosity on their brand perceptions and evaluations. This paper extends social identity theory to the international marketing context by showing that religious consumers in the emerging markets are likely to support the brands endorsed by religious leaders vis-à-vis other national or multinational brands. Thus, religious identification offers a unique sacred worldview and unlimited group membership, unlike other social groups, especially in the highly religious emerging markets.
Publisher: Informa UK Limited
Date: 22-06-2010
Publisher: Palgrave Macmillan UK
Date: 2017
Publisher: Elsevier BV
Date: 07-2015
Publisher: Elsevier BV
Date: 12-2022
Publisher: SAGE Publications
Date: 09-2006
DOI: 10.1177/097172180601100204
Abstract: The triple helix is considered an important concept because it not only advocates partnerships among government, industry and university ublic research institutions, but it also claims (explicitly or implicitly) to provide strategy for innovation. The present study was undertaken in 2001 to understand the relevance of triple helix in the context of biotechnology in the National Capital Region of Delhi in India. The empirical research conducted through questionnaire and interviews was restricted to scientists from public sector research and academia. The analysis based on fieldwork data was also supported by secondary sources of information. The empirical findings reveal that bilateral linkages and partnerships—mostly between government and public sector research institutions, including universities—seem to be more relevant and meaningful than tripartite relationships. Even though scientists now do seem to be positively oriented to commercialisation of knowledge and accord high importance to it, they continue to assign equally high importance to publications compared to patenting. Our study reveals that scientists in universities and national research institutions lack adequate and effective institutional and organisational framework and mechanisms that foster commercialisation of knowledge. In conclusion, the study attempts to underscore some policy measures that will catalyse triple helix-based partnerships in context of biotechnology sector in India.
No related grants have been discovered for Deepak Sardana.