ORCID Profile
0000-0002-4386-0233
Current Organisation
Bond University
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Publisher: Informa UK Limited
Date: 19-10-2021
Publisher: Informa UK Limited
Date: 27-01-2017
Publisher: SAGE Publications
Date: 05-1999
DOI: 10.1177/004728759903700406
Abstract: Tourists frequently undertake multidestination trips to maximize the benefits of travel. A more detailed understanding of this phenomenon contributes to destination marketing by enabling identification of potential multidestination marketing synergies. For in idual destinations lacking the critical mass of attractions, such synergies provide a foundation for leveraging strategies. While research has revealed a range of factors associated with variations in travel patterns, no attempt has been made to explore the relative contribution of each factor in a specific context. Research conducted to date has focused primarily on domestic recreational travel (largely in the United States) rather than international tourism. This study uses an Australian database on international visitor travel patterns in Queensland to do this. It is revealed that risk-reduction tendencies associated with long-haul travel, variations in mobility, multiple-benefit seeking, and information sources used by visitors prior to their trip all have a bearing on the level of multidestination travel.
Publisher: Informa UK Limited
Date: 23-01-2017
Publisher: Cognizant, LLC
Date: 10-2007
DOI: 10.3727/109830407782212484
Abstract: While tourism research has already considered the specific travel behaviors and preferences of people from different cultures (e.g., Hispanics, Chinese, etc.), there has not been as much emphasis placed on understanding how the travel behaviors of people may change when they migrate to another country. Despite the growth of migrant populations in many countries throughout the world, studies have tended to look at the behavior of travelers from a particular country (e.g., all Australians) without considering how acculturation experienced by migrants (e.g., Koreans who immigrate to Australia) may alter their travel behaviors. This study focuses on the travel behavior and lifestyles of Korean immigrants in Australia and examines the influence of acculturation on their travel lifestyle. A survey of Korean immigrants in Australia was conducted to explore the relationship between the degree of acculturation experienced by respondents and their travel lifestyle preferences, specifically related to their attitudes and opinions towards travel as well as their travel interests. Cluster analysis identified four distinct groups of Korean immigrants, based on their travel lifestyles, referred to as "Korean socializers & sports seekers," "relaxation seekers," "cultural & entertainment seekers," and "FIT travel enthusiasts." Results suggest that respondents who were more acculturated significantly differed in their travel lifestyle from those who were less acculturated. The study conclusions suggest ways that tourism marketers can better understand ethnic minorities and develop suitable products and services to meet the needs of these markets.
Publisher: Association for Information Systems
Date: 2017
DOI: 10.17705/1PAIS.09301
Publisher: SAGE Publications
Date: 07-2005
Abstract: The senior segment of the Korean population is rapidly becoming an attractive target market for leisure destinations due to its increasing rate of growth and the level of income available. While this is a potentially attractive segment for the tourism industry, the impact of traditional Confucian philosophy represents a constraint which may deter senior Koreans from travelling for leisure purposes. Through a self-completion survey of 200 Korean residents over the age of 60 years, conducted in 2002, this paper explores the attitudes of this market towards leisure travel. The constraints which may restrict the travel propensity of senior Koreans and the types of travel experiences they demand are revealed.
Publisher: Emerald Group Publishing Limited
Date: 11-06-2009
Publisher: Informa UK Limited
Date: 15-09-2005
Publisher: SAGE Publications
Date: 05-2004
Abstract: With the changing focus of marketing in the hospitality industry having moved toward relationship marketing and establishing loyalty among customers, it is fundamental for hospitality and tourism organizations to establish what their consumers think in terms of strategies used by hotel properties to secure their loyal customer. This article outlines the results of research conducted with 2,000 5-star hotel guests to establish how frequent guests to two properties on the Gold Coast, Australia perceived the current effectiveness of the marketing strategies used to create guest loyalty. A market segmentation of the different levels of the so-called loyal guest is presented, and a gap analysis of existing versus preferred rewards for loyalty is discussed.
Publisher: Informa UK Limited
Date: 10-07-2015
Publisher: Informa UK Limited
Date: 04-1998
Publisher: Springer Science and Business Media LLC
Date: 20-08-2018
Publisher: Wiley
Date: 12-05-2015
DOI: 10.1002/JTR.2008
Publisher: SAGE Publications
Date: 11-2001
DOI: 10.1177/004728750104000207
Abstract: In 1996, the South Australian Tourism Commission initiated a tourism forecasting and economic impact study to assess their future tourism industry potential. The integrative forecasting approach adopted advocates a combination of quantitative top-down and bottom-up approaches, along with a qualitative delphi survey to gather key industry input to the forecasting process. The article provides a retrospective assessment of the forecast accuracy for South Australia’s domestic and international tourism markets. Consideration of the most appropriate methods for updating existing state tourism forecasts, based on the South Australian experience, is also made. The findings suggest that the forecast accuracy for both international and domestic visitors was quite high overall. However, this apparent accuracy disguises some significant inaccuracies for particular segments, such as New Zealand and Other Asia, illustrating the difficulty of using time-series-type approaches to tourism forecasting in situations where the numbers are quite small and subject to significant volatility.
Publisher: Informa UK Limited
Date: 04-1997
Publisher: Cognizant, LLC
Date: 2003
Publisher: IGI Global
Date: 2010
DOI: 10.4018/978-1-60566-818-5.CH006
Abstract: The term Web 2.0 was coined around 2004 and was used to describe more interactive types of websites developed after the dot-com crash. An important characteristic of Web 2.0 sites is premised on being able to incorporate various technologies and applications within the site to enhance functionality. This enhanced functionality is primarily associated with such sites being able to publish and display erse content— content that is user-contributed, or where the site might draw information synergistically from a third party. This increased functionality potentially affects two traditional areas of website implementation. Firstly, the embedding of applications within a website tends to increase design complexity that can contribute to a detrimental user experience when browsing— in turn, affecting website usability. Secondly, Web 2.0 sites in allowing users to publish, display and list erse views, opinions, pictures, sounds, and so forth, will impact content and design features that are not encountered on traditional websites. Consequently, this chapter investigates a set of Web 2.0 tourism sites for their usability as well as reporting an overview of website content encountered. In examining these issues the paper provides a background primer on the advent of Web 2.0 sites, novel aspects of their design, including the potential for incorporating user content. Tourism sites are the focus of this chapter— both commercial and noncommercial Web 2.0 sites being of interest.
Publisher: Informa UK Limited
Date: 11-2008
Publisher: Informa UK Limited
Date: 15-10-2009
Publisher: Springer Science and Business Media LLC
Date: 09-06-2009
Publisher: SAGE Publications
Date: 05-2006
Abstract: This research reports on a qualitative survey of hotel guest loyalty. The approach was unusual in several ways: It sought to measure loyalty in the general population of hotel users rather than selecting a population already known to be loyal, and instead of trying to identify personality traits in the guests’ psychology that might be important, or ranking features of the hotel that might be determining factors, guests were simply asked what the term hotel loyalty meant to them. This approach has the advantage of not being influenced by any particular theory or restricted by the scope of the questions asked. The outcome of the analysis of their responses is a model of hotel loyalty created directly from the guests’ own perceptions of loyalty. The model shows that “loyalty” is actually a dynamic concept balancing seven elements already found in previous research and involves an unstated or implied contract between the guest and the hotel. It also suggests that many of the determinants commonly held to influence loyalty are, in fact, not relevant.
Publisher: Informa UK Limited
Date: 07-2011
No related grants have been discovered for Carmen Cox.