ORCID Profile
0000-0003-0004-7047
Current Organisation
Swinburne University of Technology
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Publisher: MDPI AG
Date: 31-12-2022
DOI: 10.3390/SU15010777
Abstract: Financial institutions have made significant efforts in recent decades to integrate CSR activities into their core business approaches however, several studies have shown that CSR violations have increased in the Australian financial industry, with financial institutions engaging in unethical practices and deceptive strategies to benefit their organizational profits over consumer interests. So far, research has shed light on how financial institutions have used CSR violation and manipulative strategies to bias consumer decision making, but there has been little investigation into how these manipulative techniques bias an in idual’s rational, emotional, and decision-making powers when purchasing financial products. As a result, this study employs the theoretical notions of the emotion-imbued choice model (EIC) to investigate on how rational decision making, along with moderating effects of emotions (such as anxiety) and behavioural traits (such self-efficacy), influence the decision-making powers of Australian women when making financial product purchase decisions. It employs an online survey with 357 usable responses from Australian women, where several complex products and services are offered, and contentious claims of financial misconducts are reported. Data analysis is carried out through SPSS where regression analysis is performed along with double moderation performed through Hayes Process Model 2, with anxiety and self-efficacy chosen as moderators. Results reveal that anxiety significantly affects decision-making power of Australian women whereas moderating effects of self-efficacy was found to be insignificant. In addition, the regression results also showed that in the face of CSR violations, rational decision making has the greater influence on decision-making power of Australian women as compared to anxiety and self-efficacy. This study will be useful to a wide range of stakeholders, including the government, regulators, marketers, CSR activists, consumer watchdogs as they provide a comprehensive understanding of the interactions between rationality, emotions, and behavioural traits and how they affect the decision making of Australian women when making financial product purchase decisions.
Publisher: Emerald
Date: 03-05-2013
DOI: 10.1108/18363261311314953
Abstract: The purpose of this paper is to explore the effectiveness and pedagogical implications of integrating wikis into the curriculum and the subsequent learning outcomes of a group of Net‐Gens who enrolled in an International Marketing course. The research problem of the study is: “What are the learning outcomes and pedagogical implications arising from the use of wikis?” A qualitative research methodology supported by the NVivo data analysis software was employed. A triangulated approach to collecting data was used. First, the content of the three student‐generated wikis and the written text of 30 student assignments were analysed by using Nvivo software to identify emerging themes pertaining to wiki‐based learning outcomes. Second, a critical incident method was employed where students were asked to describe two positive experiences and two negative experiences related to the wiki pedagogy. Third, in‐depth interviews were conducted with six members of the teaching panel of the course to further understand the pedagogical implications of wikis. Consistent with previous studies, it was found that wikis promoted collaborative learning, organic discussions and independent thinking. Against previous studies, however, it was found that students adapted to wiki‐based pedagogy very well, and with little difficulty. There were differential levels of student engagement in wikis, and that occasionally wikis resulted in stagnated discussions, unless clearly aligned to the curriculum. A well thought‐out alignment of wiki assessments with other learning activities has the potential to engage Net‐Gens. In order to keep students enthusiastically engaged in wiki discussions, it is important to embed wiki‐based activities into other learning activities. Understanding that there is a “spill over” effect from one learning activity to another is important. The outcomes were especially beneficial to non‐English speaking background (NESB) students who are often inhibited in their responses in typical classroom settings. While research has focussed on the use and functionality of wikis in curriculum design, there is a paucity of work on their pedagogical implications. This paper look sat the implications of a “wiki‐based pedagogy” which assumes an “emancipatory”, partially‐“constructivist” paradigm of learning, where teachers should be ready to ‘loosen the controls of the conventional teaching‐centred learning environment’.
Publisher: Informa UK Limited
Date: 09-2013
Publisher: Wiley
Date: 12-02-2015
DOI: 10.1111/IJCS.12166
Publisher: Emerald
Date: 03-10-2016
Abstract: This paper aims to examine the Japanese elderly consumer sensitivity to corporate social performance (CSP) and how this sensitivity influences their everyday consumption. The authors used a mixed method research approach, which was organised into two sequential stages: a survey ( N = 199) and two focus group investigations ( N = 16). The study found that married, aged and high-income-earning consumers who have a higher media exposure to CSP information show high sensitivity towards CSP. The focus groups revealed that the elderly consumers have a myopic view of CSP which is subjected to context-specific factors relating to CSP of Japanese firms. Showing a high level of tolerance towards the firms with adverse CSP records, the elderly consumers tend to make their consumption decisions based on personal benefits, as opposed to CSP records of the firms. The focus groups’ findings are organised into four thematic categories. The study highlights the predictability of consumer sensitivity to CSP using demographic factors. The practitioners targeting elderly consumers using CSP programmes should design them with a focus on social issues, including gender equality, employment opportunities for the disabled and new employment opportunities, as they constitute CSP sensitivities among elderly consumers. Studies on consumers’ perceptions towards CSP in Japan are scarce. Specifically, studies aimed at the elderly consumer segment of the Japanese society are limited. Therefore, this study endeavours to bridge this gap by exploring the Japanese elderly consumer sensitivity to CSP and its role in everyday consumption practices.
Publisher: SAGE Publications
Date: 10-2012
Abstract: This article critiques the mainstream management control theory with a view to highlighting its gaps and to suggesting a direction for its future development. Management control theory has undergone lopsided development due to the dominance of accounting-based approaches to the study of management controls. Thus, management control theory has failed to explain complex issues that are interwoven with deep-rooted, sociocultural context within which these issues emanate. Although the influence of organizational theory, particularly systems theory, cybernetics, and contingency theory, resulted in a marginal outward shift of the boundaries of the mainstream management control theory, the main drawbacks of the theory remained unresolved. Alternative theoretical perspectives rooted in disciplines such as political economy, sociology, and anthropology can enrich the mainstream management control theory. Management control issues emanating from non-Western contexts would remain largely unexplained or poorly explained, unless alternative theoretical perspectives were used.
Publisher: Springer Nature Singapore
Date: 2022
Publisher: Emerald
Date: 07-06-2013
DOI: 10.1108/17473611311325546
Abstract: The paper's aim is to investigate environmentally conscious behaviour among young in iduals in Australia with special attention given to their climate change risk perceptions. In total, 20 in‐depth interviews were employed in this qualitative investigation. The informants of the investigation are young in iduals (aged between 19‐25 years) in a major city in Australia. Twenty semi‐structured, in‐depth interviews ranging from 1.5‐3 hours were conducted. Purposive and snowball s ling techniques were used to ensure informant ersity and access to “information rich” cases of youth engaged in environmental groups, activism and environmental behaviour. Four thematic categories were derived. They are: unperceived adverse effects of climate change, disassociation between adverse effects of climate change and environmentally conscious behaviour, challenges to the dominant economic model and, redefined environmental paradigm Based on the implications of the findings, several recommendations for communicating climate change remedial actions and encouraging environmentally conscious behaviour among young in iduals are made. The study contributes toward enhancing the understanding of climate change risk perceptions and environmentally conscious behaviour among young environmentalists in Australia where studies on young consumers are scarce. Findings of the study are useful in gaining young in iduals' support for the successful implementations of climate change remedial actions.
Publisher: Academy of Taiwan Information Systems Research
Date: 30-09-2013
DOI: 10.7903/CMR.9978
Abstract: This paper argues that Layder’s adaptive theory methodology can overcome two main methodological issues affecting academic marketing research—namely, (1) paradigm dilemmas caused by the mixed methods approach and (2) apparent imbalance between agency (in idual subjectivity) and structure (social structure). A review of research methods used in marketing reveals that quantitative methods continue to dominate. Marketing phenomena tend to arise in the social world through a circular process whereby in idual behaviours create social structures that in turn influence in idual behaviours. Both the structure and agency perspectives need to be studied in a single research project to fully understand a marketing phenomenon. Adaptive theory, as a sound alternative to positivistic research approach, can achieve a balance between agency and structure perspectives that underpin marketing phenomena. Keywords: Academic Marketing Research Methodology, Adaptive Theory, Agency–Structure Issue To cite this document: Chandana Rathnasiri Hewege and Liyanage Chamila Roshani Perera, "In Search of Alternative Research Methods in Marketing: Insights from Layder’s Adaptive Theory Methodology", Contemporary Management Research, Vol.9, No.3, pp.343-360, 2013. Permanent link to this document: 0.7903/cmr.9978
Publisher: Emerald
Date: 02-09-2014
DOI: 10.1108/APJML-03-2014-0039
Abstract: – Bottom of pyramid market (BOP) has gained attention of researchers and marketers in recent years. The BOP market comprises many segments, however, little is known about purchase behaviour in BOP market or segments therein. The purpose of this paper is to investigate youth's intentions of seeking microcredit in the post-war era that are an integral part of BOP market. – The s le comprised 1,250 youth aged 18 and above from Northern Province of Sri Lanka. Surveys were administered for data collection. After testing measurement model, a structural model was run to test hypotheses. – Positive affect, subjective norms and entrepreneurial desire enhanced intentions of seeking microcredit, whereas perceived deterrents negatively influenced those intentions. Perceived benefits, perceived behavioural control and knowledge of microcredit did not have significant effects on these intentions. – This study was conducted in one war-affected country, Sri Lanka. Also, data were cross-sectional. Hence the model needs replication amongst youth in other post-conflict contexts and with longitudinal data. – Findings of this study would be of use to market microcredit to youth in post-conflict era and other segments of BOP. – A unique purchase behavioural model is suggested to enhance youths’ intentions of seeking microcredit in the post-war era, a segment within the BOP market. This study can contribute to purchase behaviour literature in identified contexts.
Publisher: MDPI AG
Date: 25-02-2022
DOI: 10.3390/SU14052717
Abstract: When a firm engages in repeated resource integration efforts, it develops an attribute called firm-level resource integration effectiveness (FL-RIE) over time. Due to its meta-theoretical nature, the use of this concept is limited. Thus, to make the formation of mid-range theories easier, through a systematic literature review, this study defines FL-RIE as the degree to which a firm’s resource integrating activities are successful in co-creating value, creating new resources and evaluating emerging properties of resource integration efforts. According to the definition, FL-RIE can be used to calibrate a firm’s resource integration capability in two instances. First, insights generated by FL-RIE can increase the frequency of value cocreation and new resource creation by a firm. Since increasing the frequency of value cocreation and new resource creation can ensure long-term business sustainability, FL-RIE can contribute to business sustainability. Second, insights generated by FL-RIE can improve the capability of evaluating emerging properties of resource integration efforts. Since the evaluation of emerging properties can generate feedback that can enhance resource integration capability, which can be considered a dynamic capability, FL-RIE can contribute to a firm’s sustained competitive advantage. Furthermore, since the same feedback can enhance the well-being of the other actors engaged with the firm and ensure the continuation of the ecosystem that the firm operates, FL-RIE can contribute to the sustainability of the firm and the ecosystem. The findings of this study can be used to develop a conceptual framework and a measurement scale for FL-RIE, and form several hypotheses related to strategic management and sustainability.
Publisher: Emerald
Date: 07-06-2023
DOI: 10.1108/IJBM-09-2022-0408
Abstract: This study explores the decision-making powers of Australian female consumers in the financial product market. More precisely, it examines how the integrative effects of rationality, emotions and personality traits influence the decision-making powers of Australian female consumers when making financial product purchase decisions. The study employs a quantitative research approach, utilising a survey strategy. The proposed conceptual model was tested using structural equation modelling (AMOS) on a valid 357 responses from Australian female consumers. The findings revealed that rationality, self-efficacy and impulsivity have a positive impact on the decision-making powers of Australian female consumers. Besides this, self-efficacy and anxiety had significant moderating effects on the decision-making power of Australian female consumers when buying financial products, whereas anger and impulsivity were found to have no moderating effects. The study offers understanding on the role of emotions and personality traits in financial decision-making, which can help financial institutions design sound products and services that can also ensure consumers' overall well-being. Informed by the theoretical notions of the appraisal-tendency framework (ATF) and emotion-imbued choice model (EIC), the study makes a unique contribution by investigating the impact of rationality, emotions and personality traits on the decision-making powers of female consumers in the Australian financial product market.
Publisher: Emerald
Date: 04-01-2016
DOI: 10.1108/IJSHE-03-2014-0041
Abstract: – The purpose of this study is to extend the current knowledge of curriculum developments in international business and marketing curricula. Integrating sustainability into business and marketing curricula of the universities are widely debated in previous literature. Sustainability is a global phenomenon however, curriculum development projects aimed at integrating sustainability education into international business and marketing curricula are scarce. The study investigates the learning gaps in sustainability education among undergraduates enrolled in an International Marketing course to postulate a series of pedagogical practices, leading to effective integration of sustainability education into the curricula. – Two-phased research method consisting of complementary data collection techniques informed the findings of this study. First, an online survey was conducted among 111 undergraduates enrolled in an International Marketing course. The findings of the survey are used in designing the second phase of data collection performed through a content analysis of essays written by 60 undergraduates evaluating sustainable marketing practices of international firms. Informed by the findings gathered through SPSS- and Nvivo-aided data analysis, this study postulates a series of pedagogical practices. – The study argues that curriculum development projects in integrating sustainability into an existing curriculum in universities should be aimed at bridging undergraduates’ learning gaps in sustainability education. The main learning gaps identified in the study reveal that undergraduates find it difficult to view the social function of international business firms from a holistic point of view critically assess sustainable marketing practices and articulate futuristic views on sustainable marketing practices. Further, the content analysis revealed three major thematic categories: sustainability from reductionists’ perspective, sustainable marketing practices bring nothing “but good for businesses”, ambivalent about the future success of sustainable marketing practices. Triggered by these learning gaps, thematic categories and the theoretical underpinnings of Rusinko’s (2010) matrix for integrating sustainability education, the study offers a set of practical pedagogical guidelines to incorporate sustainability education into curricula. – The study is limited to exploring undergraduate student perspectives, and it would be worthwhile if educators’ perspectives are explored in future studies. The findings could be further improved by conducting a cross-sectional study across several business disciplines. – Based on the findings of the study, a set of guidelines for developing a pedagogical plan to incorporate sustainable education into curricula is presented. – Educators argue that successful curriculum development projects aiming at integrating sustainability into existing curricula should be aligned with the structure of the existing curricula, and those new pedagogical practices in integrating sustainability into existing curricula should be built on students’ learning gaps in sustainability education. To this end, this study examined undergraduates’ learning gaps in sustainability education and postulated pedagogical practices toward integrating sustainability education into an existing curriculum of international marketing.
Publisher: Informa UK Limited
Date: 03-08-2022
Publisher: SAGE Publications
Date: 05-2019
DOI: 10.1016/J.AUSMJ.2018.05.018
Abstract: The main objectives of this study are twofold: (1) to gauge the expressions of loyalty toward a service provider, (2) to identify possible transformations of loyalty in the contractual service settings. Using an integrative theoretical perspective, the study presents a more holistic understanding of the dynamics of loyalty transformation taking a processual view. Following an interpretive research approach, we conducted twenty-eight semi-structured interviews with customers and managers of major mobile telephony service providers. The findings confirm that customer loyalty can transform into various states: (1) fanaticism, (2) stage of transition, (3) point of disinterest, and (4) state of betrayal. Moreover, it is determined that customers could express their loyalty to the service provider in several ways signifying their concern, advocacy, rituals, identification, beliefs, and nostalgic feelings.
Publisher: Informa UK Limited
Date: 02-2022
Publisher: Emerald
Date: 12-06-2017
DOI: 10.1108/APJML-09-2016-0165
Abstract: The purpose of this paper is to test the impact of power (coercive and non-coercive) on supply chain (SC) relationship success. In particular, this paper aims to examine the moderating effect of relationship quality (RQ) on the associations between power bases and relationship success. In turn, RQ and relationship success can impact the operational performance of the suppliers. A survey of 284 Australian suppliers (growers of organic fruits and vegetables) was conducted to elucidate the associations among power, RQ, relationship success and operational performance. RQ was found to only moderate the positive relationship between non-coercive power and relationship success. Moreover, RQ and relationship success were positively related to the suppliers’ operational performance. The findings conform those of previous research in which coercive power is negatively related to the supplier’s perception of relationship success while non-coercive power is positively related to the supplier’s perception of relationship success. Relationship success was found to mediate the relationships between the power bases and operational performance. This study only collected data from one-side of the dyad (the suppliers). Another potential limitation is the existence of respondent bias, which can arise when a single respondent is asked to assess both the nature of the relationship and the performance outcomes of the relationship. This study highlights the importance for managers to understand the dynamic shaping relationships when they want to signal their influence and RQ in inter-firm relationships associated with the SCs. This study applies signaling theory as an alternative theoretical lens that looks into the moderating role of RQ on the associations between power bases and relationship success in the SC. This study argues that when the buyer increasingly develops RQ, the effect of non-coercive power on relationship success diminishes. Both RQ and relationship success positively influence the supplier’s operational performance.
Publisher: Global Alliance of Marketing & Management Associations
Date: 2014
No related grants have been discovered for Chandana Hewege.