ORCID Profile
0000-0002-0718-7723
Current Organisations
RMIT University
,
Curtin University
,
RMIT University Marketing
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Publications
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions
Publisher: Wiley
Date: 31-05-2023
DOI: 10.1002/CB.2186
Abstract: In an omnichannel era, businesses and marketers need insights into the dynamics of customer shopping behaviors, particularly the interplay between omnichannel, showrooming, and webrooming behaviors. This study investigates the evolution and trends of the research and channel shopping behaviors (RCSB) domain, spanning from 1998 to 2022, including the Covid‐19 era. The study performed a bibliometric review of 500 papers in the Scopus database. The performance analysis reveals an annual growth rate of nearly 16%, with average citations per document of 44, indicating sustained and growing research interest. Science mapping revealed five distinct cluster themes, including showrooming and webrooming in multi‐ and omni‐channel contexts consumer behavior in online retail and shopping customer satisfaction and trust in multi‐channel retailing mobile commerce in a multi‐channel environment and the interplay between online shopping, channel choice, and supply chain management. Furthermore, topics, such as showrooming, e‐commerce, retailing, and omnichannel retailing, remain popular before and during the pandemic, as seen in the thematic evolution. Our examination of the thematic maps revealed various topics that gained significance during the pandemic, such as multichannel, channel choice, customer experience, social commerce, purchase behavior, and covid‐19. Among these, the thematic maps indicate that customer experience, channel choice, multichannel, and covid‐19 are emerging and basic topics. These topics can steer research directions in the RCSB domain toward examining customer experiences using digital innovations, e‐commerce (including mobile and social commerce), and omnichannel strategy and management.
Blockchain technology applications in retail branding: Insights from retailers in the developing world
Publisher: Wiley
Date: 02-10-2023
DOI: 10.1002/TIE.22367
Green financing for sustainable development: Insights from multiple cases of Vietnamese commercial banks
Publisher: Wiley
Date: 13-05-2022
DOI: 10.1002/BSE.3132
Abstract: Although the public sector is seen as the main party responsible for taking action on climate change and sustainable development, private commercial banks are in a unique position to support or shift the funding focus on green investment. By employing a qualitative research approach based on six commercial banks, this paper aims to investigate the current practices of how commercial banks are contributing to advance green business initiatives. Accordingly, this research examines and identifies the facilitators and challenges in domestic and foreign commercial banks in Vietnam which support green business initiatives. In addition to addressing the recent calls for the investigation of the role of commercial banks in facilitating green finance, our study expands the emerging literature by demonstrating the current efforts of Vietnam's commercial banks in fostering green finance during the Covid‐19 pandemic.
Related Organisations
Related Funding Activities
No related grants have been discovered for Hoang Mai Thi Do.