ORCID Profile
0000-0001-7147-1190
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Publisher: University of Rijeka, Faculty of Tourism and Hospitality Management
Date: 2017
DOI: 10.20867/THM.23.1.3
Abstract: Sažetak Purpose – This paper aims to examine young Chinese wine consumers’ perceptions of the diffused wine information in China, and explore the factors that may influence their perceptions. Design – A positivism paradigm was employed to design the research. Methodology – Quantitative data were collected from a total of 507 young Chinese wine consumers via a self-administered structured questionnaire. Both descriptive and advanced statistics were employed to analyse the collected data. Approach – Respondents were selected using purposive s ling technique. Deductive approach was used to reason data. Research ethics were observed. Findings – Six dimensions (complexity, compatibility, relative advantage, observability, religion and ethics, and trialability diffused wine information) emerged via Principal Component Analysis. Young Chinese wine consumers’ perceptions of the diffused wine information were independent of their personal and professional backgrounds. However, consumers with different education levels and religions considered differently the expensiveness of wine to purchase. Their considerations of the expensiveness of wine to purchase were dependent on their awareness of alcoholic friends and family members, age, education levels and gender. Originality of the research – This study is possibly the first of its kind to employ the diffusion of innovation theory to examine young Chinese wine consumers’ perceptions.
Publisher: SAGE Publications
Date: 02-2016
DOI: 10.5367/TE.2014.0421
Abstract: A logistic regression model is used to identify the determinants that influence periods of expanding and contracting occupancy growth rates for various hotel categories in Hong Kong. Tourist incomes are found to impact in different ways, depending on the category of hotel. The cycles of income growth in tourist origin countries have a greater impact on high tariff B and medium tariff hotels than on more expensive high tariff A hotels. In examining the applicability of real and nominal exchange rates to tourist hotel selections, it is found that nominal exchange rates are significant only in the case of high tariff A hotels, with a marginal probability of 0.76%. This implies that a 1% exchange rate appreciation in the tourist origin country will increase the expansion period by 0.76% in the case of high tariff A hotels.
Location: United Kingdom of Great Britain and Northern Ireland
Location: Switzerland
Location: United States of America
No related grants have been discovered for Matthew H.T. Yap.