ORCID Profile
0000-0003-1804-5859
Current Organisations
University of Sharjah
,
University of Jordan
Does something not look right? The information on this page has been harvested from data sources that may not be up to date. We continue to work with information providers to improve coverage and quality. To report an issue, use the Feedback Form.
Publisher: Elsevier BV
Date: 11-2021
Publisher: Springer Science and Business Media LLC
Date: 18-01-2023
DOI: 10.1057/S41599-023-01519-Y
Abstract: This study explores the use and functions of engagement strategies in English and Arabic newspaper editorials. To this end, the study analyses 80 editorials collected from two popular newspapers (40 from each): The Guardian which publishes in English and appears in the UK and Addustour which publishes in Arabic and appears in Jordan. Following Paltridge’s (2020) taxonomy, the study utilises a mixed-method approach to assess whether differences in the use of engagement strategies between the two corpora are statistically significant and to identify the functions of the strategies used in the two sets of data. The findings show that there are statistically significant differences between the two languages in the use of some engagement strategies. In particular, Arabic editorials included more reader pronouns and less personal asides than did English ones. In addition, although questioning as an engagement strategy was absent in the Arabic corpus, it was used in the English one to transmit information and circulate knowledge. The findings enrich our understanding of how the editorial genre is constructed, and how editorialists engage with their readers in the two languages.
Publisher: Informa UK Limited
Date: 27-09-2022
Publisher: Walter de Gruyter GmbH
Date: 2020
Abstract: The present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials. To this end, 12 television advertisements (six from Jordan and six from Algeria) were randomly selected from YouTube. The data were analysed based on previous categorisations of persuasive appeals. The findings revealed that both groups of advertisements adopted various appeals to persuade their target audience to purchase products and experience their services, and that the most widely used appeals were play on words , brand , celebrity and music appeals. These findings provide insights into the value of understanding how persuasion is used in media discourse and in different linguistic and cultural milieus.
Publisher: Springer Science and Business Media LLC
Date: 13-06-2023
Publisher: Yarmouk University
Date: 03-2022
Abstract: This study explores the use and functions of discourse markers (DMs) in the narrative essays of 85 Jordanian high school students adopting Frasers’s (2006) framework. The results show that the most frequently used DMs were elaborative (55.1%), followed by temporal (31.4%), inferential (9.3%) and contrastive (4%) respectively. Regarding the functions of DMs, the results reveal that the participants employed elaborative markers to express addition of information, temporal markers to sequence the events, inferential markers to introduce reasons or results and contrastive markers to express contrast. The results also indicate that the most commonly used DMs were and (97.9%), but (90.9%), and because (76%). The high occurrence of some DMs may be considered to be a strategy adopted by learners to avoid using unknown DMs. In addition, the results showcase that a number of factors may have influenced the use of DMs such as literal translation, lack of knowledge of some DMs, and overgeneralization. The study recommends that textbooks used to teach English in schools should incorporate more attention to DMs, particularly from a functional perspective.
No related grants have been discovered for Ghaleb Rababah.