ORCID Profile
0000-0003-3778-0920
Current Organisation
Murdoch University
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Publisher: Bastas Publications
Date: 07-2023
DOI: 10.30935/OJCMT/13218
Abstract: Organizational credibility is an important component of organizational survival. The need to build and maintain organizational credibility in the social media context is specifically significant, largely due to the popularity of the medium in the current interactive communication environment. Social media, however, create a challenging environment for accurate information consumption, because it excludes the journalistic gatekeeper, are subject to misinformation and allow for information proliferation by both official and nonofficial users. For organizations to enhance their credibility in the social media context, it is important, firstly, to determine what constitutes social organization credibility. To establish an enhanced understanding of social organizational credibility and to build towards a formal conceptualization, this article quantitatively explored the preliminary identified determinants of social organizational credibility among active social media users. An exploratory factor analysis indicated that social organizational credibility consists of the determinants of trustworthiness, qualified resonance, homophily, personable interaction, informed conversation, and apt social word-of-mouth. Furthermore, the results also highlighted that an organization’s connections (including social media influencers and experts) are also a key determinant of social organizational credibility. This research provides guidance as to how social media users assess an organization’s credibility in the social media context, which could help alleviate the misinformation stigma that is associated with social media as an interactive communication platform. The identified determinants and the conceptualization of social organizational credibility extend existing organizational credibility literature and provide organizations with much needed guidelines to enhance their credibility in the social media context.
Publisher: Academy of Science of South Africa
Date: 12-2018
DOI: 10.17159/2224-7912/2018/V58N4-1A14
Abstract: Die toenemende mediakapasiteit van die verhoogde gefragmenteerde medialandskap kan voordelig of nadelig vir in idue wees. Vanuit 'n organisatoriese kommunikasie-oogpunt word geargumenteer dat gedeelde kennis deur inlynkommunikasiemedia kan bydra tot volhoubare strategiese belangegroepverhoudings. Om dit te kan doen, word die artikel oorhoofs benader vanuit die Kommunikatiewe Konstitusie van Organisasies (KKO)-denkrigting as begrondingsraamwerk, met 'n spesifieke fokus op die kennisbestuurperspektief as multidissiplinêre benadering om gedeelde kennis en betekenis te bewerkstellig. Vanuit die kennisbestuursbenadering word geargumenteer dat organisasies inlynkommunikasiemedia as veranderingsagent kan gebruik om hierdie betekenis en bewustheid te skep. Vir die doel van hierdie artikel verwys inlynkommunikasiemedia na die integrasie van aanlyn en aflyn interaktiewe kommunikasie tussen die organisasie en belangegroepe en die beweging tot gedeelde betekenis deur kruis-medialiteit vir die versterking van volhoubare strategiese belangegroepeverhouding. Volgens Larghi, Lemus, Moguillansky en Welschinger (2015:22) is die integrasie van optredes en gedrag waardevol om strategiese belangegroepe te verstaan en kan dit gebruik word om die manier waarop hulle betekenis aan realiteit gee, sistematies te verander. Dit beklemtoon die siening tot 'n benadering om aanlyn en aflyn interaktiewe media te kombineer om verhoudings met strategiese belangegroepe te versterk. In lyn met die KKO-denkrigting word geargumenteer dat konnektiwiteit, wat persepsies oor tyd, spasie en verhoudings skep en in idue van die digitale na die fisiese omgewing en terug te beweeg, moontlik gemaak word (Larghi et al. 2015:28). Inlynkommunikasiemedia skep dus verskillende kruis-kanaal-raakpunte vir kommunikasie om verhoudingsbestuur met strategiese belangegroepe tot voordeel van die organisasie te versterk. 'n Belangrike aspek is die beweging na gedeelde kennis wat uit 'n organisatoriese oogpunt verskil van die fokus van die media om slegs inligting oor te dra om voorsiening te maak vir die vinnige verandering in die nuwe- en sosiale- media-omgewing. Die artikel fokus op hierdie leemte in die literatuur om van inligtingoordrag deur die media te beweeg na gedeelde inligting waar die organisasie inlynkommunikasiemedia as veranderingsagent kan gebruik om gedeelde kennis, betekenis en innoverende samewerking vir probleemoplossing en volhoubare verhoudings met strategiese belangegroepe te skep. Die bydrae van die artikel is tweeledig: eerstens om vanuit 'n organisatoriese oogpunt 'n nuwe perspektief voor te stel waar inlynkommunikasiemedia gebruik kan word as veranderingsagent vir die oordrag van gedeelde kennis en tweedens dat hierdie gedeelde kennis betekenis skep wat deur kennisbestuur moontlik gemaak word om die organisasie se verhouding met strategiese belangegroepe te versterk.
Publisher: Informa UK Limited
Date: 11-2011
Publisher: Informa UK Limited
Date: 02-04-2016
Publisher: University of Johannesburg
Date: 11-10-2022
Abstract: This article proposes a new concept, co-change-orientated communication (co-COC), whichencapsulates the daily social and communication processes of organisational members inmaking sense of change from a critical strategic communication perspective. Guided by anevolutionary approach to concept development, this article aims to quantitatively measure thepragmatic relevance of identified attributes and antecedents of co-COC to the development ofa fully-fledged concept at six high-change South African organisations. An exploratory factoranalysis confirmed that co-COC is attributed by meaningful dialogue, employee engagement,collaboration and co-creation, and the encouragement of dissent. It is bottom-up in nature andenabled by the antecedents of organisational agility, leadership agility, a change-able cultureand stakeholder engagement. Co-COC further extends theoretical development on the need forchange in approaches to communication that support ongoing organisational change and hasvepotential to assist communication professionals to recognise the need and pragmatic relevance ofcontemporary developments in strategic communication. The various antecedents and attributesof co-COC could also provide organisations with guidance on the implementation of changeorientatedcommunication approaches in support of ongoing organisational change.
Publisher: Informa UK Limited
Date: 02-01-2014
Publisher: University of the Free State
Date: 17-12-2018
No related grants have been discovered for Yolandi Botha (Slabbert).