ORCID Profile
0000-0001-7938-3339
Current Organisation
The University of Texas at Austin
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Publisher: American Psychological Association (APA)
Date: 04-2008
Publisher: American Psychological Association (APA)
Date: 03-2021
DOI: 10.1037/EMO0000701
Abstract: Past studies of backward evaluative conditioning (EC) have found an assimilation effect, in that neutral conditional stimuli (conditional stimulus [CS]) were found to acquire the valence of co-occurring unconditional stimuli (US). Recent studies employing a concurrent forward and backward conditioning paradigm with instructions suggesting a contrastive relation between the US and the backward CS have resulted in contrast effects, in that backward CSs acquired valence opposite to the US. The current research investigated whether these effects were in fact due to the instructions highlighting the contrastive relation between the US and CS, or whether affective relief/disappointment experienced at US offset could account for this result. Consistent with the hypothesized role of instructions, backward CS contrast effects occurred only when instructions highlighted the valence of the US and attributed control of that US to the CSs. In contrast to the affective relief/disappointment hypothesis, no backward CS contrast effects were found without such instructions. (PsycInfo Database Record (c) 2021 APA, all rights reserved).
Publisher: SAGE Publications
Date: 10-12-2020
Abstract: Evaluative conditioning is one of the most widely studied procedures for establishing and changing attitudes. The surveillance task is a highly cited evaluative-conditioning paradigm and one that is claimed to generate attitudes without awareness. The potential for evaluative-conditioning effects to occur without awareness continues to fuel conceptual, theoretical, and applied developments. Yet few published studies have used this task, and most are characterized by small s les and small effect sizes. We conducted a high-powered ( N = 1,478 adult participants), preregistered close replication of the original surveillance-task study (Olson & Fazio, 2001). We obtained evidence for a small evaluative-conditioning effect when “aware” participants were excluded using the original criterion—therefore replicating the original effect. However, no such effect emerged when three other awareness criteria were used. We suggest that there is a need for caution when using evidence from the surveillance-task effect to make theoretical and practical claims about “unaware” evaluative-conditioning effects.
Publisher: Routledge
Date: 29-01-2016
No related grants have been discovered for Bertram Gawronski.