ORCID Profile
0000-0002-2260-2761
Current Organisation
Southern Cross University - Gold Coast Campus
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Publisher: Elsevier BV
Date: 06-2005
Publisher: Emerald
Date: 08-2001
Abstract: The Internet is an important new channel for commerce in a wide range of industries. While the opportunities afforded by this phenomenon seem readily apparent, there is still much debate and speculation on exactly how the use of the Internet and in particular the World Wide Web will affect established industries. In this article we analyse the value chain of the tourism industry, using as a case study the tourism industry in South Africa. Specifically, we examine the roles played by intermediaries in the distribution chain and explore the threats and opportunities that the emergence of the Internet, and other associated trends, present for the industry. Based on this, a profile is made for successful new intermediaries and, finally, we assess the implications of this profile on the control of the electronic channel.
Publisher: Elsevier BV
Date: 07-2014
Publisher: Informa UK Limited
Date: 17-11-2000
Publisher: SAGE Publications
Date: 25-11-2016
Abstract: Customer retention has become a focal priority. However, the process of implementing an effective retention c aign is complex and dependent on firms’ ability to accurately identify both at-risk customers and those worth retaining. Drawing on empirical and simulated data from two online retailers, we evaluate the performance of several parametric and nonparametric churn prediction techniques, in order to identify the optimal modeling approach, dependent on context. Results show that under most circumstances (i.e., varying s le sizes, purchase frequencies, and churn ratios), the boosting technique, a nonparametric method, delivers superior predictability. Furthermore, in cases/contexts where churn is more rare, logistic regression prevails. Finally, where the size of the customer base is very small, parametric probability models outperform other techniques.
Publisher: Elsevier BV
Date: 10-2003
Publisher: Emerald
Date: 11-05-2015
Publisher: Informa UK Limited
Date: 04-2005
Publisher: Emerald
Date: 24-07-2007
DOI: 10.1108/02651330710761026
Abstract: The purpose of this study is to investigate reactions to the ine proportion (a ratio of 1: 1.618) in logo design across different cultures. The approach is a survey in three different countries: Australia, Singapore and South Africa. Results showed there is universal preference for the ine proportion across cultures. Logos based on forms found in nature that were expressed in the ine proportion were most preferred, but for artificially constructed logos, a 1:1 ratio was preferred. A limited set of ratios were considered. Further research could investigate different ratios and different logos. International brand managers should commission designs that use natural forms based on the ine proportion. Different national cultures react similarly to logo designs, in contrast to many other fields of business where strong cultural differences exist. This paper is the first exploration of responses to the ine proportion in logo design across cultures.
Publisher: BMJ
Date: 16-09-2013
DOI: 10.1136/BJSPORTS-2013-092785
Abstract: The need for accurate diagnosis and appropriate return-to-play decisions following a concussion in sports has prompted the dissemination of guidelines to assist managing this condition. This study aimed to assess whether key messages within these guidelines are reflected in the knowledge of coaches and sports trainers involved in community sport. An online knowledge survey was widely promoted across Australia in May-August 2012 targeting community Australian Football (AF) and Rugby League (RL) coaches and sports trainers. 260 AF coaches, 161 AF sports trainers, 267 RL coaches and 228 RL sports trainers completed the survey. Knowledge scores were constructed from Likert scales and compared across football codes and respondent groups. General concussion knowledge did not differ across codes but sports trainers had higher levels than did coaches. There were no significant differences in either concussion symptoms or concussion management knowledge across codes or team roles. Over 90% of respondents correctly identified five of the eight key signs or symptoms of concussion. Fewer than 50% recognised the increased risk of another concussion following an initial concussion. Most incorrectly believed or were uncertain that scans typically show damage to the brain after a concussion occurs. Fewer than 25% recognised, and >40% were uncertain that younger players typically take longer to recover from concussion than adults. The key messages from published concussion management guidelines have not reached community sports coaches and sports trainers. This needs to be redressed to maximise the safety of all of those involved in community sport.
Publisher: Elsevier BV
Date: 09-2010
Publisher: Elsevier BV
Date: 04-2014
Publisher: Elsevier BV
Date: 08-2021
Publisher: Elsevier BV
Date: 09-2003
Publisher: Elsevier BV
Date: 03-2011
DOI: 10.1016/J.SOCSCIMED.2011.01.018
Abstract: Evidence suggests that until 8 years of age most children are cognitively incapable of appreciating the commercial purpose of television advertising and are particularly vulnerable to its persuasive techniques. After this age most children begin to describe the 'selling' intent of advertising and it is widely assumed this equips them with sufficient cognitive defences to protect against advertisers' persuasion attempts. However, much of the previous literature has been criticised for failing to differentiate between children's awareness of 'selling' versus 'persuasive' intent, the latter representing a more sophisticated understanding and superior cognitive defence. Unfortunately there is little literature to suggest at what age awareness of 'persuasive intent' emerges our aim was to address this important issue. Children (n = 594) were recruited from each grade from Pre-primary (4-5 years) to Grade 7 (11-12 years) from ten primary schools in Perth, Western Australia and exposed to a McDonald's television advertisement. Understanding the purpose of television advertising was assessed both nonverbally (picture indication) and verbally (small discussion groups of 3-4), with particular distinction made between selling versus persuasive intent. Consistent with previous literature, a majority of children described the 'selling' intent of television advertising by 7-8 years both nonverbally and verbally, increasing to 90% by 11-12 years. Awareness of 'persuasive' intent emerged slowly as a function of age but even by our oldest age-group was only 40%. Vulnerability to television advertising may persist until children are far older than previously thought. These findings have important implications regarding the debate surrounding regulation of junk food (and other) advertising aimed at children.
Publisher: Elsevier BV
Date: 2006
Publisher: Elsevier BV
Date: 09-2005
Publisher: Informa UK Limited
Date: 12-2005
Publisher: Emerald
Date: 07-12-2015
DOI: 10.1108/JCRPP-08-2015-0039
Abstract: – Passport photographs are routinely incorporated onto official travel documentation to ascertain an in idual’s identity. In Australia, passport photographs may be provided by a range of retail suppliers and photographed to a set of standards developed by the Department of Foreign Affairs and Trade. Whether these standards can provide consistency between craniofacial representation and other parameters throughout in idual subjects is unknown. The paper aims to discuss this issue. – This study tests the consistency of passport images with regard to parameters that are likely to affect suitability for use as passport documents. These parameters include, space and dimensionality, craniofacial representation, image sharpness, exposure and colour rendition. – The examination found there was a significant degree of variation among the test results despite being completed using the same instructional guidelines designed to produce uniformity. – The paper identifies a significant degree of variation among test results and suggests further review.
Publisher: Emerald
Date: 31-12-2001
DOI: 10.1108/13632540110806721
Abstract: Until recently stakeholder communication has tended to be mostly unidirectional and simple. However, the advent of the Internet has brought unprecedented change. Stakeholder communication is no longer unidirectional, and as stakeholders increasingly communicate with each other this communication becomes infinitely more complex. Unfortunately many of the tools and models of PR were developed and refined in a pre‐Internet world. This paper introduces an integrated Internet stake‐holder communication matrix (I 2 SCM), and explains its use for the identification of issues that need to be managed with regard to the Internet and2 PR.
Publisher: Emerald
Date: 08-1995
DOI: 10.1108/10610429510097618
Abstract: The introduction of the original Mazda 323 five‐door into the South African market in 1977 launched the brand from virtual obscurity to instant success. The 323 became the top selling derivative in the country and the brand became a household name. However, during the 1980s the brand′s equity steadily eroded and it was perceived to be a staid, boring marque with a poor image. Describes how the brand was successfully revitalized in the early 1990s. Draws a distinction between revitalization and the successful “renaissance” advertising strategy. Reviews the outcome of the renaissance c aign, ini addition to Mazda′s current performance, concluding that the brand has been successfully revived – to the point that Mazda′s market share in South Africa is the highest achieved by the brand anywhere in the world.
Publisher: Emerald
Date: 02-1999
DOI: 10.1108/10610429910257977
Abstract: The processes of consumer perception and decision making remain relatively complex phenomena despite the depth of research undertaken in the area. One way in which these processes may be influenced is through the explicit mentioning of product attributes in advertising. This study investigates consumer perceptions of mentioned product attributes in magazine advertising for a specific product category. Results confirm a clear relationship between attributes specifically mentioned in advertising for the three selected brands and respondents’ rating of those attributes against evaluative criteria for the product category. Factor analyses of respondents’ ratings indicate a clear convergence of factors extracted and the mentioned attributes for each brand.
Publisher: Elsevier BV
Date: 11-2013
Publisher: Informa UK Limited
Date: 2009
Publisher: Elsevier BV
Date: 10-2014
Publisher: Emerald
Date: 08-2001
Publisher: WARC Limited
Date: 03-2013
Publisher: Emerald
Date: 03-2004
DOI: 10.1108/02634500410525850
Abstract: Information is power. Cliché, but true. The Internet has simultaneously empowered in iduals. Prospects can click, choose and control their online interactions. For organisations, the pendulum has swung in the opposite direction. They face more competition and are overloaded with more information than ever before. Manual tracking and processing of competitor activity are tedious, inaccurate, and rapidly outdated. Technology has created the “problem”, and technology can offer potential solutions. This study explores the use of text mining technology to analyse competitors' online promotional text messages. To examine its potential applications, a text mining analysis is applied to top educational sites in the USA. How their Web content is positioned relative to their competitors is analysed and discussed.
Publisher: Emerald
Date: 06-2006
DOI: 10.1108/10610420610679629
Abstract: The aim of this paper is to emphasize the value of design theory in brand research. The paper is a theoretical essay with illustrative ex les. The paper finds that the use of brand theory should not be restricted to explanation and prediction. It also finds that brand researchers should also develop theory that can help prescribe and design action. The paper broadens the scope of theory in brand research. The paper points out that the absence of theoretical logic, by definition, precludes theory advancement. It provides a fresh “theoretical lens” for brand researchers.
Publisher: Informa UK Limited
Date: 18-04-2000
Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
Date: 09-2008
Abstract: Viral marketing is a form of peer-to-peer communication in which in iduals are encouraged to pass on promotional messages within their social networks. Conventional wisdom holds that the viral marketing process is both random and unmanageable. In this paper, we deconstruct the process and investigate the formation of the activated digital network as distinct from the underlying social network. We then consider the impact of the social structure of digital networks (random, scale free, and small world) and of the transmission behavior of in iduals on c aign performance. Specifically, we identify alternative social network models to understand the mediating effects of the social structures of these models on viral marketing c aigns. Next, we analyse an actual viral marketing c aign and use the empirical data to develop and validate a computer simulation model for viral marketing. Finally, we conduct a number of simulation experiments to predict the spread of a viral message within different types of social network structures under different assumptions and scenarios. Our findings confirm that the social structure of digital networks play a critical role in the spread of a viral message. Managers seeking to optimize c aign performance should give consideration to these findings before designing and implementing viral marketing c aigns. We also demonstrate how a simulation model is used to quantify the impact of c aign management inputs and how these learnings can support managerial decision making.
Publisher: Informa UK Limited
Date: 09-2003
Publisher: Elsevier BV
Date: 09-2011
Publisher: The Haworth Press
Date: 18-02-1999
Publisher: Wiley
Date: 2012
DOI: 10.1002/MAR.20502
Publisher: Informa UK Limited
Date: 2008
Publisher: Elsevier BV
Date: 09-2014
DOI: 10.1016/J.JSAMS.2013.10.240
Abstract: Sporting bodies have developed guidelines for managing community-level players with suspected concussion in response to international consensus statements on concussion in sport. The purpose of this study was to examine the factors that influence the intended use of concussion guidelines among community-level coaches and sports trainers from two popular football codes in Australia: Australian football and rugby league. Cross-sectional survey. The survey, based on an extended theory of planned behaviour model, was completed by 183 Australian football coaches, 121 Australian football sports trainers, 171 rugby league coaches, and 142 rugby league sports trainers. Personal norms and self-efficacy were significant predictors of intention to use concussion guidelines, although the relationship between self-efficacy and intention was stronger among Australian football coaches than rugby league coaches. Analysis of the salient beliefs that underpin self-efficacy found that coaches, irrespective of football code, felt less familiar (χ(2)=25.70, p<0.001) and less experienced (χ(2)=31.56, p<0.001) than sports trainers in using the concussion guidelines. At the same time, Australian football personnel, irrespective of their team role, felt that they had insufficient time (χ(2)=8.04, p<0.01) and resources (χ(2)=12.31, p<0.001) to implement the concussion guidelines relative to rugby league personnel. Programmes aimed at increasing the intended use of sport concussion guidelines should focus on enhancing self-efficacy and leveraging personal norms. Increasing coaches' familiarity and experience in using the concussion guidelines would also be warranted, as would finding ways to overcome the perceived time and resource constraints identified among Australian football personnel.
Publisher: Informa UK Limited
Date: 2000
Publisher: Elsevier BV
Date: 03-2001
Publisher: Emerald
Date: 07-12-2015
DOI: 10.1108/JCRPP-08-2015-0042
Abstract: – The ability to distinguish between “original” and “copied” images has been a persistent forensic imaging difficulty and can be of some importance to certain criminal and civil investigations. The purpose of this paper is to introduce a novel assessment criteria method that incorporates visual and metadata-based information for the purpose of determining whether images are original or second-generation duplicates (copies made by rephotographing the original hardcopy). – The study reflects difficulties raised from forensic cases and is modelled on fraud investigation that involved images sourced from camera phones. The method involved a new assessment-based criteria approach and the results were evaluated through their application to a s le set of second-generation images. – The evaluation confirmed the validity of several theorised detection artefacts resulting in the articulation and presentation of 17 detection criteria considered useful for supporting image analysis. – The result of this study is an expansion of the tools available to examiners for addressing complex image authentication problems. The criteria approach also assists with transparently communicating the details of the photo interpretation processes for review and scrutiny.
Publisher: WARC Limited
Date: 06-2014
Publisher: Emerald
Date: 06-06-2020
DOI: 10.1108/JCRPP-03-2020-0033
Abstract: This paper aims to explore how stolen Indian antiquities were purchased by a major Australian collecting institution, despite cultural protection policies designed to prevent such inappropriate acquisitions. Using the acquisition of the Dancing Shiva as a case study, the purpose of this paper is to examine how collecting institutions such as the National Gallery of Australia experience difficulty when determining legal title through provenance research. The impact of incautious provenance research produces significant risk to the institution including damaging its social responsibility credentials and reputation when the acquisition is discovered to be stolen. This research applies a qualitative case study method and analysis of sourced official policy documents, personal communication with actors involved with the case, media reports and published institutional statements. This work identifies four contributing factors that resulted in the National Gallery of Australia’s acquisition of stolen Indian artefacts: a misguided level of trust of the art dealer based on his professional reputation a problematic motivation to expand the gallery’s Asian art collection a less transparent and judicious acquisition process and a collaboration deficiency with cultural institutions in India. Crime preventative methods would appear to be a strategic priority to counter art crime of this nature. Additional research into how collecting institutions can be effectively supported to develop and implement crime preventative methods, especially less-resourced institutions, can potentially further enhance cultural heritage protection. Fostering a higher degree of transparency and institutional collaboration can enhance cultural heritage protection, develop a greater level of institutional ethics and social responsibility and identify any potential criminal activity. Changing the culture of “owning” to “loaning” may provide a long-term solution for cultural heritage protection, rather than incentivising a black market with lucrative sums of money paid for artefacts. Art crime involving the illegal trade of antiquities is often misinterpreted as a victimless crime with no real harm to in iduals. The loss of a temple deity statue produces significant spiritual anguish for the Indian community, as the statue is representative not only of their God but also of place. Collecting institutions have a social responsibility to prioritise robust provenance policy and acquisition practices above collection priorities. Art crime is a relatively new area within criminology. This work examines issues involving major collecting institutions acquiring stolen cultural heritage artefacts and the impact art crime has on institutions and communities. This paper unpacks how motivations for growing more prestigious collections can override cultural sensibilities and ethical frameworks established to protect cultural heritage. It highlights the liabilities associated with purchasing antiquities without significant due diligence regarding provenance research and safeguarding cultural heritage. It also emphasises the importance for collecting institutions to establish robust acquisition policies to protect the reputation of the institutions and the communities they represent.
Publisher: Wiley
Date: 22-01-2007
DOI: 10.1111/J.1440-1584.2007.00848.X
Abstract: To identify the medical clinic facilities and doctor characteristics deemed important to older men living in a rural area of Australia. Cross-sectional study using a self-report questionnaire. Mildura Rural City Council, located in north-west Victoria. Eighty-two men aged 55(+) years living in the precincts of the Mildura Rural City Council with the capability to read and write in English. Factors perceived as important characteristics of medical facilities and GPs. Between high- and lower-income-status participants, the provision of bulk-billing services was a significant predictor of clinic features deemed essential. Approximately 70% of participants wanted a GP who conveys information in an understandable manner and allows them time to ask questions and to discuss their problems. Participants perceived GP qualifications as more important than gender or nationality. The findings highlight the need for medical training institutions to ensure that medical graduates have well-developed communication skills. Older men on low incomes are particularly concerned about the provision of bulk-billing services. Any further reduction to the number of these services has the potential to further limit patient choice of GP and might have significant implications for general well-being.
Publisher: Elsevier BV
Date: 2013
Publisher: Informa UK Limited
Date: 30-06-2014
Publisher: SAGE Publications
Date: 06-2004
Abstract: Cognizant of the need to provide for situations ranging from high to low consumer involvement, this article proposes seven new models that recognize different purchase situations and varying attitude formation processes. Specifically, four high involvement models, two variants of a medium-to-lower involvement model, and two low involvement models are proposed. Each model provides for both first-time and repeat-purchase situations. All seven have been developed with the intention of providing advertisers with frameworks upon which to develop integrated marketing communication strategies. In addition to providing for a variety of purchase situations including differing levels of involvement, the models recognize situations where product trial is possible/not possible, as well as differences between first-time and sequential buying situations. They also distinguish between conceptual and experiential attitudes and accordingly, emphasize the importance of conation (direct experience) in the process of attitude formation.
Publisher: Elsevier BV
Date: 04-2006
Publisher: Elsevier BV
Date: 2016
Publisher: Elsevier BV
Date: 11-2002
Publisher: Wiley
Date: 23-12-2014
Abstract: The photographic preservation of fingermark impression evidence found on ammunition cases remains problematic due to the cylindrical shape of the deposition substrate preventing complete capture of the impression in a single image. A novel method was developed for the photographic recovery of fingermarks from curved surfaces using digital imaging. The process involves the digital construction of a complete impression image made from several different images captured from multiple camera perspectives. Fingermark impressions deposited onto 9-mm and 0.22-caliber brass cartridge cases and a plastic 12-gauge shotgun shell were tested using various image parameters, including digital stitching method, number of images per 360° rotation of shell, image cropping, and overlap. The results suggest that this method may be successfully used to recover fingermark impression evidence from the surfaces of ammunition cases or other similar cylindrical surfaces.
Publisher: Informa UK Limited
Date: 19-08-1998
Publisher: Informa UK Limited
Date: 18-08-2021
Publisher: Informa UK Limited
Date: 09-2003
Publisher: Informa UK Limited
Date: 30-07-2010
DOI: 10.1080/10810730.2010.492559
Abstract: Next of kin who are aware of the deceased's organ donation wishes usually will honor those wishes, while next of kin who are unaware of these wishes typically withhold consent for posthumous donation. Encouraging in iduals to communicate or register their organ donation wishes is therefore important. Using a s le of 409 participants, the current study sought to develop a profile of Australian adults who had communicated their organ donation wishes to family members. Christian participants and those who had a higher income were more likely to have communicated their donation wishes. Conversely, participants were less likely to have communicated their donation wishes if they were unregistered and undecided/opposed to organ donation, unregistered but willing to donate, or fearful of death. Finally, whether participants had communicated, registered, or communicated and registered their donation wishes was associated with their age, religion, attitude toward organ donation, and recall of media content about organ donation. Messages encouraging the communication of organ donation wishes to family members should therefore be targeted toward those in iduals who are most likely to be receptive toward enacting this behavior.
Publisher: Informa UK Limited
Date: 05-04-2016
Publisher: Elsevier BV
Date: 02-2002
Publisher: IGI Global
Date: 2001
Abstract: The growth of presence in the marketspace of the Web has been exponential, both in general and within specific industries. While the academic literature on the phenomena is still in its infancy, there exists a pressing need to establish methodologies to evaluate and map Web sites within and between industries. With the exception of a few notable papers little or no theoretical, descriptive, or normative research has been conducted into Web site positioning and evaluation. This article goes a little towards addressing this lacuna. Specifically, Web sites from the Telecom Industry are evaluated and mapped using correspondence analysis. The technique of correspondence analysis and the interpretation of the maps produced are described in detail. The implications for management are also discussed.
Publisher: Emerald
Date: 1998
DOI: 10.1108/EB023463
Abstract: Contemporary organisations rely on a wide range of publics or stakeholder groups in order to achieve their corporate objectives. The specific publics involved vary from organisation to organisation and situation to situation but typically include customers/clients, end users, shareholders/investors, employees, suppliers, governments, pressure groups, local communities and the media. Unresolved conflicts between organisations and any one or a number of these publics can seriously compromise the achieve ment of marketing and other corporate objectives. This paper examines the evolution of two separate bodies of literature which are essentially concerned with the same issues, but are framed by different academic and professional disciplines. It seems to be the case that management and marketing researchers often fail to take into account parallel literature from the discipline of public relations — even when purporting to offer an interdisciplinary approach. Equally, the public relations literature frequently fails to speak the language of business and defines such key business activities as marketing too narrowly.
Publisher: Informa UK Limited
Date: 09-06-2023
Publisher: Informa UK Limited
Date: 02-09-2014
DOI: 10.1080/08870446.2014.950657
Abstract: The theory of reasoned action (TRA) specifies a set of expectancy-value, belief-based frameworks that underpin attitude (behavioural beliefs × outcome evaluations) and subjective norm (normative beliefs × motivation to comply). Unfortunately, the most common method for analysing these frameworks generates statistically uninterpretable findings, resulting in what has been termed the 'expectancy-value muddle'. Recently, however, a dimensional salience approach was found to resolve this muddle for the belief-based framework underpinning attitude. An online survey of 262 participants was therefore conducted to determine whether the dimensional salience approach could also be applied to the belief-based framework underpinning subjective norm. Results revealed that motivations to comply were greater for salient, as opposed to non-salient, social referents. The belief-based framework underpinning subjective norm was therefore represented by evaluating normative belief ratings for salient social referents. This modified framework was found to predict subjective norm, although predictions were greater when participants were forced to select five salient social referents rather than being free to select any number of social referents. These findings validate the use of the dimensional salience approach for examining the belief-based frameworks underpinning subjective norm. As such, this approach provides a complete solution to addressing the expectancy-value muddle in the TRA.
Publisher: Elsevier BV
Date: 02-2009
Publisher: Informa UK Limited
Date: 05-04-2004
Publisher: Emerald
Date: 07-2006
DOI: 10.1108/02651330610678958
Abstract: The links between quality and customer satisfaction, retention and loyalty in offline retail settings are well established. It therefore seems fair to posit that quality will also be a determinant of online retailer success. This assumption motivated Wolfinbarger and Gilly to develop a scale for the measurement of “eTail quality”. The paper's purpose is to validate that scale. The study investigates the equivalence of the eTailQ scale across different product categories in three countries. Tests for both conceptual and psychometric equivalence are conducted. Findings suggest that eTailQ exhibits conceptual equivalence. It also exhibits psychometric equivalence by providing acceptable levels of reliability, variance extracted and both discriminant and nomological validity. eTailQ can be used with confidence by online goods and service retailers in English speaking countries outside the USA.
Publisher: BMJ
Date: 03-05-2013
Publisher: Elsevier BV
Date: 05-2011
DOI: 10.1016/J.AAP.2010.10.003
Abstract: There is growing concern that certain content within motor vehicle advertising may have a negative influence on driving attitudes and behaviours of viewers, particularly young people, and hence a negative impact on road safety. In response, many developed countries have adopted a self-regulatory approach to motor vehicle advertising. However, it appears that many motor vehicle advertisements in Australia and elsewhere are not compliant with self-regulatory codes. Using standard commercial advertising methods, we exposed three motor vehicle ads that had been the subject of complaints to the Australian Advertising Standards Board (ASB) to, N = 463, 14-55 year olds to assess the extent to which their perceptions of the content of the ads communicated themes that were contrary to the Australian self-regulatory code. All three ads were found to communicate messages contrary to the code (such as the vehicle's speed and acceleration capabilities). However, the ASB had upheld complaints about only one of the ads. Where motor vehicle advertising regulatory frameworks exist to guide motor vehicle advertisers as to what is and what is not acceptable in their advertising, greater efforts are needed to ensure compliance with these codes. One way may be to make it mandatory for advertisers to report consumer pre-testing of their advertising to ensure that undesirable messages are not being communicated to viewers.
Publisher: Informa UK Limited
Date: 12-2012
Publisher: Emerald
Date: 03-1998
DOI: 10.1108/EB046559
Abstract: Organisational culture is largely the result of the interaction between the people of an organisation over time and communication plays a major role in such intra‐organisational interaction. The prevailing organisational culture will reciprocally determine the communication of the organisation, not only internally, but also externally with all of its stakeholder groups, and particularly with its customers. This external communication is particularly relevant to an organisation's ability to render service to its customers. This article investigates differences in the way in which managers and employees perceive the role of communication in an organisation in the automotive industry. The results indicate that managers consistently evaluate prevailing service‐related communication contexts more positively than employees. It is concluded that progress in service quality can be seriously inhibited by a false sense of security about prevailing service related communication procedures and practices among the managers of an organisation.
Publisher: SAGE Publications
Date: 20-06-2011
Abstract: There are compelling reasons for educators to consider incorporating virtual worlds (VWs) in their marketing curriculum. That said, the ways in which VWs can be implemented into the teaching curriculum are many and varied. This article reports on two studies in which notionally similar graduate classes are taught about marketing in Second Life (SL). The degree of student and instructor immersion is intentionally varied: One class is taught entirely in SL, by a technically expert instructor, while novice/intermediate instructors teach the second class in an interactive tutorial setting. Taken together, these studies offer marketing educators insights into developing “full” and “lite” approaches to teaching in SL, thereby lowering the barrier to uptake of the technology by catering to a broader spectrum of both instructor and student competencies, interests, and abilities.
Publisher: Informa UK Limited
Date: 12-10-2000
Publisher: Informa UK Limited
Date: 05-2013
DOI: 10.1080/08870446.2012.745936
Abstract: Moral norms and anticipated regret are widely used extensions to the theory of planned behaviour, yet there is some evidence to suggest that these constructs may conceptually overlap as predictors of intention. Two health-related behaviours with distinct moral implications (Study 1: organ donation registration, N = 352 and Study 2: condom usage, N = 1815) were therefore examined to ascertain whether moral norms and anticipated regret are indeed conceptually distinct. While evidence consistent with conceptual overlap was identified in Study 1, the evidence for such overlap in Study 2 was more ambiguous. In Study 3, a meta-analysis of existing literature revealed that the relationship between moral norms and anticipated regret was moderated by the extent of the moral implications arising from the behaviour under examination. Taken together, these findings suggest that conceptual overlap between moral norms and anticipated regret is more likely to occur among behaviours with obvious moral implications. Researchers wishing to examine the predictive utility of moral norms and anticipated regret among such behaviours would therefore be advised to aggregate these measures to form a composite variable (personal norms).
Publisher: ACM
Date: 12-08-2009
Publisher: Elsevier BV
Date: 02-2002
Publisher: Elsevier BV
Date: 03-2012
Publisher: Informa UK Limited
Date: 16-11-2000
Publisher: Emerald
Date: 02-1998
DOI: 10.1108/09513559810199898
Abstract: Amid rapid changes in the tertiary education sector witnessed in recent years, issues such as performance and accountability are becoming increasingly important. Among other things, market orientation has often been linked to performance. Investigates the degree of market orientation and its effect on performance at Australian and New Zealand universities. Results confirm a positive relationship between market orientation and overall performance: providing support for the relevance of market orientation to universities. Confirms the importance of the responsiveness dimension. Another interesting finding is that there is no significant difference in the level of market orientation between business and non‐business schools or departments in universities in Australia and New Zealand. Implications, limitations and directions for further research are also discussed.
Publisher: Informa UK Limited
Date: 04-12-2000
Publisher: Informa UK Limited
Date: 05-05-2010
Publisher: Routledge
Date: 29-11-2021
Publisher: Informa UK Limited
Date: 07-2009
Publisher: Informa UK Limited
Date: 09-05-2023
Publisher: Emerald
Date: 03-04-2007
DOI: 10.1108/17506180710729637
Abstract: To discuss the importance of the relationship between service providers' positive affective displays, the value of a “real” smile within the consumers' perception of authentic service delivery and how these relate to satisfaction and future intentions. The literature review discusses underpinning theory concerning the role of expressive display in service provision. In particular the importance of authenticity is explored through qualitative and quantitative research in an extended duration service setting. The quantitative data are analysed using SPSS and path modelling (AMOS). The findings indicate a strong positive relationship between affective displays (including the “real” smile), overall service satisfaction and life satisfaction. The study advances existing research and raises suggestions for future research including how personality differences may affect the service provider's ability to interact with their customers appropriately. The wider implications for marketing practitioners are concerned with the services marketing mix. The authors suggest ways that managers may improve interactive service standards. The literature reveals no other study that has quantified the value of a “real” smile within expressive display.
Publisher: Emerald
Date: 04-2000
DOI: 10.1108/10610420010322161
Abstract: Brand loyalty is investigated by examining actual past behavior and its impact on future behavioral intentions: in terms of expectation to purchase the same/another brand from the same/another retailer, as well as willingness to recommend the purchased brand and retailer from which it was purchased. Findings indicate that while not without its flaws, purchase expectations/intentions data remain a valid research metric. Furthermore, it would appear as if the brand/consumer interface offers greater predictive ability than the retail/consumer interface. Lastly, willingness to recommend does not seem to be influenced by past behavior, but the higher the respondent’s expectation to purchase a brand, the higher will be their willingness to recommend that brand. The same applies to retailer recommendation. Limitations are discussed, and directions for future research suggested.
Publisher: SAGE Publications
Date: 09-2008
Publisher: IGI Global
Date: 04-2007
Abstract: While the managerial rationale for adopting customer relationship management (CRM) has been fairly well articulated in the literature, research on strategy development is scant. Moreover, reports of “CRM failures” in the popular business press have done little to inspire confidence. To date, what little research has been conducted in the area of CRM strategy development has been confined to a single country (often the U.S.). Global CRM strategy development issues have yet to be specifically addressed, particularly which elements of CRM strategy should be centralised/decentralised. The present study examines the complexities of global CRM strategy using the case of a leading financial services company. Interviews are conducted in 20 countries. Global Head Office and external IT consultant perspectives are also considered. Our findings confirm that a hybrid approach has wide practical appeal and that subsidiary orientation towards centralisation/decentralisation is moderated by firm/market size and sophistication.
Publisher: Elsevier BV
Date: 09-2015
Publisher: Elsevier BV
Date: 03-2009
Publisher: Elsevier BV
Date: 03-2009
Publisher: Informa UK Limited
Date: 04-12-2000
Publisher: Routledge
Date: 06-12-2017
Publisher: Informa UK Limited
Date: 06-2010
Publisher: Informa UK Limited
Date: 05-2012
DOI: 10.1080/08870446.2011.611244
Abstract: The theory of planned behaviour is one of the most widely used models of decision-making in the health literature. Unfortunately, the primary method for assessing the theory's belief-based expectancy-value models results in statistically uninterpretable findings, giving rise to what has become known as the 'expectancy-value muddle'. Moreover, existing methods for resolving this muddle are associated with various conceptual or practical limitations. This study addresses these issues by identifying and evaluating a parsimonious method for resolving the expectancy-value muddle. Three hundred and nine Australian residents aged 18-24 years rated the expectancy and value of 18 beliefs about posthumous organ donation. Participants also nominated their five most salient beliefs using a dimensional salience approach. Salient beliefs were perceived as being more likely to eventuate than non-salient beliefs, indicating that salient beliefs could be used to signify the expectancy component. The expectancy-value term was therefore represented by summing the value ratings of salient beliefs, an approach that predicted attitude (adjusted R2 = 0.21) and intention (adjusted R2 = 0.21). These findings suggest that the dimensional salience approach is a useful method for overcoming the expectancy-value muddle in applied research settings.
Publisher: Informa UK Limited
Date: 04-03-2022
Publisher: Elsevier BV
Date: 09-2019
Publisher: Elsevier BV
Date: 07-2010
Publisher: Emerald
Date: 02-2000
Publisher: SAGE Publications
Date: 17-06-2013
Abstract: To investigate gender differences in beliefs about condom use among young, sexually active, heterosexual Australian adults. Cross-sectional survey of 1,113 adults aged 18–26 years. Higher education institutions across New South Wales and Victoria, Australia. Participants were recruited during higher-education orientation activities and asked to complete an anonymous survey. The survey captured beliefs about condom use and demographic data. Although males were more likely than females to agree that their partners endorsed the consistent use of condoms, they were less likely to agree that their friends would support consistent condom usage. Males were also more likely to believe that condoms reduce sexual pleasure and give the impression that they are sexually promiscuous. Normalizing the purchase of condoms, repositioning condoms as erotic stimuli, and creating a supportive peer environment using peer-to-peer communication tools may bring about more positive perceptions regarding consistent condom use. Gender-specific safe sex c aigns should also be developed to address the different pattern of condom beliefs held by males and females.
Publisher: BMJ
Date: 11-10-2013
Publisher: SAGE Publications
Date: 08-2008
DOI: 10.1002/DIR.20120
Abstract: We investigate the nature and extent of enjoyment experienced by users of the Web by developing an instrument for the measurement of this new construct. We establish the reliability and validity of the instrument through a range of psychometric tests. We show that the instrument may have both managerial and theory-building applications in predicting and explaining Web users'attitudes, experiences, and behaviors.
Publisher: Informa UK Limited
Date: 06-03-2017
Publisher: Cognizant, LLC
Date: 11-2011
DOI: 10.3727/108354211X13149079788819
Abstract: A holistic approach to satisfaction and its effects seems to be particularly important in high-affect, high-involvement, and extended duration services such as those offered by many travel and tourism providers. This means understanding the complexities of service provision and its processes. Consumers value service interaction that appears sincere. For this reason, organizations expect service providers to manage their service "performance" to reflect a genuine display of positive emotions towards the customer, which has a direct impact on customer satisfaction and possibly overall life satisfaction. This study explores consumers' perception of sincerity and tests its effects on positive emotions and satisfaction in an extended duration service. The findings indicate that perceived service sincerity positively influences consumers' emotions during a service and has important direct and indirect effects on life satisfaction, service satisfaction, and intention to repurchase. Implications for managers and opportunities for further research are discussed.
Publisher: Wiley
Date: 03-12-2013
DOI: 10.1002/9780470061589.FSA363.PUB2
Abstract: Photographic and optical enhancement of physical evidence is an important function in criminalistics and provides nondestructive methods of improving the visualization of forensic evidence. The key concepts and techniques involving optical, photographic, and digital imaging techniques are examined in this section. Essential foundation principle required in quality forensic photography such as maintaining the dimensional integrity of evidence and the representation of scale are discussed. Attributes for optical enhancement including the relationship between the spectral distribution of the light source, the spectral properties of the specimen, and spectral sensitivity of the recording media are explained and provide a theoretical basis. Optical enhancement techniques such as absorption, reflection, transmission, and photoluminescence modes are discussed with s les illustrating those optical effects. Digital imaging enhancement techniques to increase the contrast and the modification of color using Adobe Photoshop™ are explained.
Publisher: Informa UK Limited
Date: 12-2000
Publisher: Elsevier BV
Date: 07-2000
Publisher: Emerald
Date: 02-1999
DOI: 10.1108/09513559910262652
Abstract: Internal marketing (IM) focuses on acquiring and retaining customer‐oriented employees. Critics of internal marketing claim that the term is simply a synonym for good human resources management. The concepts of internal marketing and human resource effectiveness (HRE), at both a strategic and technical level, are considered and suitable measures identified. Data are collected from the Australian public sector and a moderated regression analysis is used to investigate the hypothesized relationships. The study provides empirical support that there is a valid and distinct demarcation between IM and HRE, and that IM is an important antecedent to HRE.
Publisher: Informa UK Limited
Date: 13-07-1999
Publisher: Wiley
Date: 11-2011
DOI: 10.1002/CB.383
Publisher: Emerald
Date: 07-1997
DOI: 10.1108/09513559710180556
Abstract: Reports that the increased calls for transparency and accountability in government organizations underscores the need for a market orientation even among government departments. Considers the degree of market orientation and its effect on the organizational commitment in government departments in the Australian public sector. Results provide empirical support for a relationship between market orientation in the public sector and organizational commitment. Draws implications from and discusses directions for future research.
Publisher: Informa UK Limited
Date: 12-2000
Publisher: Springer Science and Business Media LLC
Date: 18-04-2015
Publisher: Wiley
Date: 17-04-2009
DOI: 10.1002/9780470061589.FSA363
Abstract: Photographic and optical enhancement of physical evidence is an important criminalistics function. It provides nondestructive methods of improving the visualization of evidence to allow further forensic examination. The key concepts and techniques involving optical, photographic, and digital imaging techniques are examined in this section. Critical foundation aspects found in quality forensic photography such as maintaining the dimensional integrity of evidence and the representation of scale are described to ensure forensic photography principles. Attributes required for optical enhancement including the relationship between the spectral distribution of the light source, the spectral properties of the specimen, and spectral sensitivity of the recording media are unpacked and provide a theoretical basis. Optic enhancement techniques such as absorption, reflection, transmission, and photoluminescence modes are discussed with s les illustrating those optical effects. Digital imaging enhancement techniques to increase the contrast and the modification of color using Adobe Photoshop™ are explained.
Publisher: Emerald
Date: 09-1999
DOI: 10.1108/13563289910288320
Abstract: The importance of corporate reputation is widely acknowledged in both contemporary and academic business writings. While reputation is a difficult concept to measure, managers frequently assume a positive relationship between business performance and corporate reputation. The literature avers that from a client’s perspective, a healthy reputation may act as a risk suppresser. In this empirical study, the nature of corporate reputation and risk aversion in professional engineering consultancies is examined. Findings support a three‐dimensional reputation construct, but there is no evidence to suggest that a good corporate reputation reduces clients’ perceived risk. Implications are drawn, limitations noted and directions offered for ongoing research.
Publisher: Emerald
Date: 20-09-2013
Abstract: – The ethicality of using audience segmentation in social marketing contexts has typically been framed within either a consequentialist or non-consequentialist perspective, leading to a hitherto intractable debate. This paper seeks to shed new light on this debate using two alternative ethical frameworks: the theory of just health care (TJHC) and integrative social contracts theory (ISCT). – The paper uses cross-sectional survey data from a Kenyan social marketing c aign that aimed to increase awareness and support for the use of anti-retroviral therapy (ART), a class of drugs that inhibit the development of HIV. – Application of the TJHC and ISCT to the Kenyan social marketing c aign revealed the use of audience segmentation to be ethically justified. Moreover, the TJHC provided a useful framework for guiding decisions about the selection of target audience(s) in health-related contexts. – In situations where there are known asymmetries in exposure to mass media channels, adopting a non-segmented mass-media approach may unintentionally entrench pre-existing disparities in health knowledge. – The application of the TJHC and ISCT to health-related social marketing contexts offers a means of resolving the longstanding debate about the ethicality of audience segmentation. The ethical principles underpinning the TJHC also provide a decision-making framework to guide discussions about whether audience segmentation should be based on cost-effectiveness (consequentialism) or need (non-consequentialism). This is particularly relevant in social marketing settings, where the resources available for conducting c aigns are often limited and segmentation decisions about the groups that are targeted or excluded can have important health-related implications.
Publisher: Informa UK Limited
Date: 10-01-0010
Publisher: Elsevier BV
Date: 05-2001
Start Date: 2005
End Date: 2005
Funder: Australian Research Council
View Funded ActivityStart Date: 2004
End Date: 2004
Funder: Monash University
View Funded ActivityStart Date: 2008
End Date: 2008
Funder: Healthway
View Funded ActivityStart Date: 2004
End Date: 2006
Funder: Australian Research Council
View Funded Activity