ORCID Profile
0000-0002-5137-3638
Current Organisations
Federation University
,
University of Melbourne
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Publisher: Informa UK Limited
Date: 06-2011
Publisher: Informa UK Limited
Date: 08-2013
Publisher: Springer Science and Business Media LLC
Date: 25-03-2019
Publisher: Informa UK Limited
Date: 06-02-2021
Publisher: Springer Science and Business Media LLC
Date: 11-06-2016
Publisher: Informa UK Limited
Date: 05-2006
Publisher: Springer Netherlands
Date: 2014
Publisher: Informa UK Limited
Date: 06-2011
Publisher: Elsevier BV
Date: 2006
DOI: 10.2139/SSRN.917942
Publisher: SAGE Publications
Date: 23-09-2009
Abstract: This case study outlines the use of client-sponsored research projects in a quantitative postgraduate marketing research subject conducted in a 12-week semester in a research-intensive Australian university. The case study attempts to address the dearth of recent literature on client-sponsored research projects in the discipline of marketing. Evaluation results provided from students in a 3-year period indicate support for the use of client-sponsored projects because they provide a number of benefits. In particular, students feel that such projects give invaluable opportunities to develop consulting and research skills that are highly sought after by industry. However, despite the advantages of the client-sponsored research projects, the quantitative nature of the marketing research subject is still an impediment to attaining high student quality teaching scores. Furthermore, there can be problems if students lack basic statistical knowledge, do not practice SPSS outside of class, and segment project tasks within the team. Finally, although client-sponsored marketing research projects can improve the profile of marketing research courses, they demand high levels of energy by the lecturer, a small class size (up to 35 students), and are dependent on a strong degree of client commitment.
Publisher: Informa UK Limited
Date: 03-09-2019
Publisher: Springer Science and Business Media LLC
Date: 20-03-2009
Publisher: Springer Science and Business Media LLC
Date: 02-04-2009
Publisher: Informa UK Limited
Date: 11-11-2015
Publisher: University of Windsor
Date: 22-03-2019
Publisher: JSTOR
Date: 2000
DOI: 10.2307/20637886
Publisher: Wiley
Date: 03-2007
Publisher: Informa UK Limited
Date: 28-05-2019
Publisher: Emerald Group Publishing Limited
Date: 08-11-2010
Publisher: Emerald Group Publishing Limited
Date: 08-11-2010
Publisher: Springer Science and Business Media LLC
Date: 12-12-2007
Publisher: Palgrave Macmillan US
Date: 2015
Publisher: Informa UK Limited
Date: 09-1999
Publisher: Springer Science and Business Media LLC
Date: 05-01-2017
Publisher: Informa UK Limited
Date: 2010
Publisher: Informa UK Limited
Date: 06-2008
No related grants have been discovered for Martin Davies.