ORCID Profile
0000-0002-9889-5716
Current Organisation
University of Queensland
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Geophysics | Geology | Environmental Monitoring | Inorganic Geochemistry | Electromagnetism | Igneous And Metamorphic Petrology | Electrical and Electromagnetic Methods in Geophysics | Ore Deposit Petrology
Concentrating processes of other base metal ores | Management of Solid Waste from Mineral Resource Activities | Mining Land and Water Management |
Publisher: Springer Science and Business Media LLC
Date: 02-2020
Publisher: Elsevier BV
Date: 02-2014
Publisher: MDPI AG
Date: 07-2022
DOI: 10.3390/MIN12070846
Abstract: This study investigated the attenuation and release behaviour of copper ions using a standard kaolin-silt slurry as the synthetic tailings in a high solids/high salinity application before and after inline flocculation. A homogenous, synthetic tailings slurry was prepared in a 0.6 M NaCl solution and treated in a low-shear mixer by adding Magnafloc® 336 flocculant. Following the evaluation of morphological properties of both the untreated (UT) and polymer-treated tailings (PT), identical equilibrium tests were performed via the bottle-point method constant concentration technique. The maximum copper ions uptake capacity of polymer-treated tailings was 25% more than the untreated slurry at the equilibrium state in a chemisorption process in which the ions had the capability of binding onto one location on the sorbent, which could be influencing other binding sites on the same sorbent. Polymer treatment resulted in a highly porous structure that exhibited an increased capacity to adsorb and retain copper ions compared to the UT materials. This behaviour indicates the strong binding between the copper ions and active site of the treated tailings particles with greater capability of this material for preserving heavy metal ions within their structure across a wide pH range (2–10) compared to the UT materials. The results advance the fundamental understanding of how inline flocculation can considerably improve the sorption capacity of high solids/high salinity tailings favouring potential long-term rehabilitation purposes at mine closure and the role of sorption and desorption of heavy metal ions’ behaviour play to achieve this goal.
Publisher: Sustainable Minerals Institute, The University of Queensland
Date: 05-11-2021
DOI: 10.14264/6C92886
Publisher: Springer Berlin Heidelberg
Date: 2011
Publisher: Elsevier BV
Date: 10-2011
Publisher: Geological Society of London
Date: 26-09-2016
Publisher: Springer Science and Business Media LLC
Date: 06-10-2014
DOI: 10.1007/S10653-013-9573-4
Abstract: Coal mine spoils (CMSs), the solid wastes originated from the rock formations and soil cover overlying or interbedded with coal seams, are a worldwide environmental management challenge. Previous studies have shown that salinity is of most concern among the CMSs' environmental impacts, especially in Australia. With increasing concerns from both the governments and communities, there is a real need for the coal mining industry to understand the source, dynamics and management options of CMS salinity. We reviewed the general properties of CMSs from coal mine sites worldwide and the current understanding of the CMS salinity, which are in a limited number of available published reports. Properties (e.g., pH, electrical conductivity and hydraulic conductivity) of studied CMSs varied largely due to its complex lithological origination. A conceptual model was proposed to illustrate the origin, dispersion paths and transformations dynamics of salts in spoils, taking the scenario of a coal mine in Australia as an ex le. The major factors governing the salt dynamics in CMSs are summarized as mineral weatherability and salt leachability of the spoils. Management of CMS salinity is still a vague area awaiting more extensive studies. Three topics related to the management were explored in the review, which are pre-mining planning, spatial variability of spoil properties and remediation including electrokinetics and phytoremediation. Particularly, based on the geological classification of CMSs and the leachate chemistry of spoils of various sources, a clear relationship between salinity and geounits was established. This association has a potential application in pre-mining planning for the management of salinity from coal mine spoils.
Publisher: Elsevier BV
Date: 10-2017
Publisher: Elsevier BV
Date: 09-2022
Publisher: Springer Science and Business Media LLC
Date: 12-2021
Publisher: Springer Science and Business Media LLC
Date: 21-03-2020
Publisher: Elsevier BV
Date: 02-2018
Publisher: Springer Science and Business Media LLC
Date: 14-07-2022
DOI: 10.1007/S11104-022-05575-2
Abstract: Thallium (Tl) is one of the most toxic elements known and its contamination is an emerging environmental issue associated with base metal (zinc-lead) mining wastes. This study investigated the nature of Tl tolerance and accumulation in Silene latifolia , which has so far only been reported from field-collected s les. Silene latifolia was grown in hydroponics at different Tl concentrations (0, 2.5, 5, 30 and 60 μM Tl). Elemental analysis with Inductively coupled plasma atomic emission spectroscopy (ICP-AES) and laboratory-based micro-X-ray fluorescence spectroscopy (μ-XRF) were used to determine Tl accumulation and distribution in hydrated organs and tissues. This study revealed unusually high Tl concentrations in the shoots of S. latifolia , reaching up to 35,700 μg Tl g −1 in young leaves. The species proved to have exceptionally high levels of Tl tolerance and had a positive growth response when exposed to Tl dose rates of up to 5 μM. Laboratory-based μXRF analysis revealed that Tl is localized mainly at the base of the midrib and in the veins of leaves. This distribution differs greatly from that in other known Tl hyperaccumulators. Our findings show that S. latifolia is among the strongest known Tl hyperaccumulators in the world. The species has ostensibly evolved mechanisms to survive excessive concentrations of Tl accumulated in its leaves, whilst maintaining lower Tl concentrations in the roots. This trait is of fundamental importance for developing future phytoextraction technologies using this species to remediate Tl-contaminated mine wastes.
Publisher: Springer Science and Business Media LLC
Date: 03-08-2018
DOI: 10.1007/S10653-018-0152-6
Abstract: Understanding the baseline geochemistry of stream waters in a prospective mining area is the key to responsible life-of-mine planning and the protection of local rivers. This can be sometimes challenging due to the presence of abandoned mines, small scale mining, and geogenic sources of metals in the same area, particularly under a tropical humid climates with rivers carrying intermittently high solid loads. This study is focused on the Pula Bato, Danlag, Altayan, and Taplan Rivers in such a climatic setting in Philippines. The rivers are located in the vicinity of the T akan ore deposit. It was observed that elemental concentrations in water s les from Pula Bato were generally higher when compared to concentrations from Danlag, Taplan, and Altayan s les. In particular, SO
Publisher: Royal Society of Chemistry (RSC)
Date: 2013
DOI: 10.1039/C3EM30672K
Abstract: Coal mining wastes in the form of spoils, rejects and tailings deposited on a mine lease can cause various environmental issues including contamination by toxic metals, acid mine drainage and salinity. Dissolution of salt from saline mine spoil, in particular, during rainfall events may result in local or regional dispersion of salts through leaching or in the accumulation of dissolved salts in soil pore water and inhibition of plant growth. The salinity in coal mine environments is from the geogenic salt accumulations and weathering of spoils upon surface exposure. The salts are mainly sulfates and chlorides of calcium, magnesium and sodium. The objective of the research is to investigate and assess the source and mobility of salts and trace elements in various spoil types, thereby predicting the leaching behavior of the salts and trace elements from spoils which have similar geochemical properties. X-ray diffraction analysis, total digestion, sequential extraction and column experiments were conducted to achieve the objectives. Sodium and chloride concentrations best represented salinity of the spoils, which might originate from halite. Electrical conductivity, sodium and chloride concentrations in the leachate decreased sharply with increasing leaching cycles. Leaching of trace elements was not significant in the studied area. Geochemical classification of spoil/waste defined for rehabilitation purposes was useful to predict potential salinity, which corresponded with the classification from cluster analysis based on leaching data of major elements. Certain spoil groups showed high potential salinity by releasing high sodium and chloride concentrations. Therefore, the leaching characteristics of sites having saline susceptible spoils require monitoring, and suitable remediation technologies have to be applied.
Publisher: Elsevier BV
Date: 2017
Publisher: Springer Science and Business Media LLC
Date: 10-2017
Publisher: Geological Society of London
Date: 19-07-2021
Publisher: Springer Science and Business Media LLC
Date: 28-02-2020
DOI: 10.1007/S10230-020-00666-X
Abstract: This paper summarizes international state-of-the-art applications and opportunities for employing and deploying hydrological, geochemical, and isotopic tools in an integrated manner for investigations of mining operations. It is intended to aid formulation of more integrated approaches for evaluating the overall sustainability of mining projects. The focus is particularly on mine waters, including: environmental water sources, mine water dynamics, and as a source and vector for pollution in the wider environment. The guidance is generic to mining projects and not just reflective of a particular extraction (e.g. coal, metalliferous, uranium) industry. A mine life cycle perspective has been adopted to highlight the potential for more integrated investigations at each stage of a mining operation. Three types of mines have been considered: new (i.e. those in the planning stage), active (i.e. working mines), and historical mines (i.e. inactive and abandoned mines). The practical usage of geochemical analyses and isotopic studies described here emphasise characterisation, dynamics, and process understanding for water quality considerations in tandem with water resource and environmental impact implications. Both environmental (i.e. ambient) and applied (i.e. injected) tracers are considered. This guide is written for scientists (including isotope specialists) who have limited or no mine water experience, environmental managers, planners, consultants, and regulators with key interests in planned, active, and legacy mining projects.
Publisher: MDPI AG
Date: 28-02-2021
DOI: 10.3390/MIN11030257
Abstract: Pyrite and calcite are mineral phases that play a major role in acid and neutral mine drainage processes. However, the prediction of acid mine drainage (AMD) or contaminated neutral drainage (CND) requires knowledge of the mineral composition of mining waste and the related potential for element release. This paper studies the combination of acid–base neutralizing capacity (ANC–BNC) with geochemical modeling for the characterization of mining waste and prediction of AMD and CND. The proposed approach is validated with three synthetic mineral assemblages: (1) siliceous sand with pyrite only, representing mining waste responsible for AMD, (2) siliceous sand with calcite and pyrite, representing calcareous waste responsible for CND, and (3) siliceous sand with calcite only, simulating calcareous matrices without any pyrite. The geochemical modeling approach using PHREEQC software was used to model pH evolution and main element release as a function of the added amount of acid or base over the entire pH range: 1 pH 13. For calcareous matrices (sand with calcite), the results are typical of a carbonated environment, the geochemistry of which is well known. For matrices containing pyrite, the results identify different pH values favoring the dissolution of pyrite: pH = 2 in a pyrite-only environment and pH = 6 where pyrite coexists with calcite. The neutral conditions can be explained by the buffering capacity of calcite, which allows iron oxyhydroxide precipitation. Major element release is then related to the dissolution and precipitation of the mineral assemblages. The geochemical modeling allows the prediction of element speciation in the solid and liquid phases. Our findings clearly prove the potential of combined ANC–BNC experiments along with geochemical modeling for the characterization of mining waste and the assessment of risk of AMD and CND.
Publisher: MDPI AG
Date: 05-06-2021
DOI: 10.3390/MIN11060606
Abstract: Mining produces significant amounts of solid mineral waste. Mine waste storage facilities are often challenging to manage and may cause environmental problems. Mining waste is often linked to contaminated mine drainage, including acidic waters with more or less elevated concentrations of trace metals such as lead. This work presents a study on the mobilization of lead from waste from two typical mining sites: Zeida and Mibladen, two now-closed former Pb–Zn mines in the Moulouya region of Morocco. Our research investigates the mobilization potential of Pb from the waste of these mines. The study involved acid–base neutralization capacity tests (ANC–BNC) combined with geochemical modeling. Experimental data allowed for the quantification of the buffering capacity of the s les and the mobilization rates of lead as a function of pH. The geochemical model was fitted to experimental results with thermodynamic considerations. The geochemical model allowed for the identification of the mineral phases involved in providing the buffering capacity of carbonated mining waste (Mibladen) and the meager buffering capacity of the silicate mining waste (Zeida). These cases are representative of contaminated neutral drainage (CND) and acid mine drainage (AMD), respectively. The results highlight the consistency between the ANC–BNC experimental data and the associated modeling in terms of geochemical behavior, validating the approach and identifying the main mechanisms involved. The modeling approach identifies the dissolution of the main solid phases, which impact the pH and the speciation of lead as a function of the pH. This innovative approach, combining ANC–BNC experiments and geochemical modeling, allowed for the accurate identification of mineral phases and surface complexation phenomena, which control the release of lead and its speciation in drainage solutions, as well as within solid phases, as a function of pH.
Publisher: MDPI AG
Date: 06-12-2019
DOI: 10.3390/MIN9120760
Abstract: Coal mine spoils have the potential to create environmental impacts, such as salt load to surrounding environments, particularly when exposed to weathering processes. This study was conducted to understand the effect of physical and chemical weathering on the magnitude, rate, and dynamics of salt release from different coal mine spoils. Five spoil s les from three mines in Queensland were sieved to three different particle size fractions ( mm, 2–6 mm, and mm). Two s les were dispersive spoils, and three s les were nondispersive spoils. The spoils were subjected to seven wet–dry cycles, where the s les were periodically leached with deionised water. The rate, magnitude, and dynamics of solutes released from spoils were spoil specific. One set of spoils did not show any evidence of weathering, but initially had higher accumulation of salts. In contrast, broad oxidative weathering occurred in another set of spoils this led to acid generation and resulted in physical weathering, promoting adsorption–desorption and dissolution and, thus, a greater release of salts. This study indicated that the rate and magnitude of salt release decreased with increasing particle size. Nevertheless, when the spoil is dispersive, the degree of weathering manages salt release irrespective of initial particle size. This study revealed that the long-term salt release from spoils is not only governed by geochemistry, weathering degree, and particle size but also controlled by the water/rock ratio and hydrological conditions of spoils.
Publisher: Informa UK Limited
Date: 23-08-2017
Publisher: Springer Science and Business Media LLC
Date: 11-2021
Publisher: Springer Science and Business Media LLC
Date: 02-08-2021
Publisher: MDPI AG
Date: 27-02-2019
DOI: 10.3390/SU11051250
Abstract: Carbon capture, utilisation and storage (CCUS) via mineral carbonation is an effective method for long-term storage of carbon dioxide and combating climate change. Implemented at a large-scale, it provides a viable solution to harvesting and storing the modern crisis of GHGs emissions. To date, technological and economic barriers have inhibited broad-scale utilisation of mineral carbonation at industrial scales. This paper outlines the mineral carbonation process discusses drivers and barriers of mineral carbonation deployment in Australian mining and, finally, proposes a unique approach to commercially viable CCUS within the Australian mining industry by integrating mine waste management with mine site rehabilitation, and leveraging relationships with local coal-fired power station. This paper discusses using alkaline mine and coal-fired power station waste (fly ash, red mud, and ultramafic mine tailings, i.e., nickel, diamond, PGE (platinum group elements), and legacy asbestos mine tailings) as the feedstock for CCUS to produce environmentally benign materials, which can be used in mine reclamation. Geographical proximity of mining operations, mining waste storage facilities and coal-fired power stations in Australia are identified and possible synergies between them are discussed. This paper demonstrates that large-scale alkaline waste production and mine site reclamation can become integrated to mechanise CCUS. Furthermore, financial liabilities associated with such waste management and site reclamation could overcome many of the current economic setbacks of retrofitting CCUS in the mining industry. An improved approach to commercially viable climate change mitigation strategies available to the mining industry is reviewed in this paper.
Publisher: Elsevier BV
Date: 02-2014
Publisher: Elsevier BV
Date: 11-2022
Publisher: Springer Science and Business Media LLC
Date: 11-04-2018
Publisher: Springer Science and Business Media LLC
Date: 25-04-2021
Publisher: AIP
Date: 2010
DOI: 10.1063/1.3463283
Publisher: Springer Science and Business Media LLC
Date: 15-11-2016
Publisher: Elsevier BV
Date: 03-2020
Publisher: Elsevier BV
Date: 05-2019
Publisher: Elsevier BV
Date: 12-2020
Publisher: Springer Science and Business Media LLC
Date: 25-01-2020
Publisher: Elsevier BV
Date: 04-2005
Publisher: Informa UK Limited
Date: 10-12-2021
DOI: 10.1080/15226514.2021.2011831
Abstract: Mining activities can result in a pollution legacy of metal and metalloid containing soils and wastes. In this study concentrations of the metals and metalloids Al, As, Ca, Co, Cr, Cu, Fe, Mg, Mn, Mo, Ni, Pb, Zn, and the non-metals (P, S) were measured in the shoots of 35 different plant species spontaneously growing at four contaminated sites around the Sungun Copper Mine in East Azerbaijan (Iran) in order to evaluate their potential in phytoremediation of this area. The results show that metal and metalloid accumulation differed between the different species. None of the plant species exceeded the relevant trace element hyperaccumulation thresholds. Plant accumulation of Al was found to be relatively high in
Publisher: Oxford University Press (OUP)
Date: 08-2023
Abstract: Pityrogramma calomelanos and Pteris vittata are cosmopolitan fern species that are the strongest known arsenic (As) hyperaccumulators, with potential to be used in the remediation of arsenic-contaminated mine tailings. However, it is currently unknown what chemical processes lead to uptake of As in the roots. This information is critical to identify As-contaminated soils that can be phytoremediated, or to improve the phytoremediation process. Therefore, this study identified the in situ distribution of As in the root interface leading to uptake in P. calomelanos and P. vittata, using a combination of synchrotron micro-X-ray fluorescence spectroscopy and X-ray absorption near-edge structure imaging to reveal chemical transformations of arsenic in the rhizosphere–root interface of these ferns. The dominant form of As in soils was As(V), even in As(III)-dosed soils, and the major form in P. calomelanos roots was As(III), while it was As(V) in P. vittata roots. Arsenic was cycled from roots growing in As-rich soil to roots growing in control soil. This study combined novel analytical approaches to elucidate the As cycling in the rhizosphere and roots enabling insights for further application in phytotechnologies to remediated As-polluted soils.
Publisher: Elsevier BV
Date: 08-2019
Publisher: Elsevier BV
Date: 03-2022
Publisher: MDPI AG
Date: 20-07-2021
Abstract: Background: A set of four case-control (n = 109), randomized-controlled (n = 7), cross-sectional (n = 78), and intervention (n = 47) studies was conducted across three countries to investigate the effects of sun exposure on worker physiology and cognition. Methods: Physiological, subjective, and cognitive performance data were collected from people working in ambient conditions characterized by the same thermal stress but different solar radiation levels. Results: People working under the sun were more likely to experience dizziness, weakness, and other symptoms of heat strain. These clinical impacts of sun exposure were not accompanied by changes in core body temperature but, instead, were linked with changes in skin temperature. Other physiological responses (heart rate, skin blood flow, and sweat rate) were also increased during sun exposure, while attention and vigilance were reduced by 45% and 67%, respectively, compared to exposure to a similar thermal stress without sunlight. Light-colored clothes reduced workers’ skin temperature by 12–13% compared to darker-colored clothes. Conclusions: Working under the sun worsens the physiological heat strain experienced and compromises cognitive function, even when the level of heat stress is thought to be the same as being in the shade. Wearing light-colored clothes can limit the physiological heat strain experienced by the body.
Publisher: MDPI AG
Date: 04-11-2020
DOI: 10.3390/MIN10110982
Abstract: The characterization of acid rock drainage (ARD) is traditionally based on mineralogical and geochemical techniques (e.g., Acid Base Accounting tests). The complexity of ARD processes warrants contribution of methods from various disciplines. In the past decade, the increasing role of environmental isotopes in pollution monitoring has enabled the successful application of isotope methods in ARD investigations. While isotopic compositions of different pollutants can refer to their parent mineral, the degree of isotope fractionations are indicative of the mechanisms taking place during the release and transportation of ARD-related contaminants. In natural environments, however, the measured isotope fractionations are predominantly the result of several coexisting or sequential processes. Therefore, the identification and quantification of the distinct contributions of these processes to isotope variations is difficult and requires well-defined laboratory conditions, where the influence of ARD generation on different isotope systems can be assessed with greater certainty. This review provides readers with a single source of information regarding isotopic variations generated by laboratory pyrite leaching.
Publisher: Elsevier BV
Date: 10-2023
Publisher: The University of Queensland
Date: 2015
Publisher: Springer Science and Business Media LLC
Date: 20-11-2013
Publisher: Springer Science and Business Media LLC
Date: 05-06-2021
Publisher: Elsevier BV
Date: 04-2018
Publisher: MDPI AG
Date: 29-06-2021
DOI: 10.3390/MIN11070701
Abstract: Tungsten is recognized as a critical metal due to its unique properties, economic importance, and limited sources of supply. It has wide applications where hardness, high density, high wear, and high-temperature resistance are required, such as in mining, construction, energy generation, electronics, aerospace, and defense sectors. The two primary tungsten minerals, and the only minerals of economic importance, are wolframite and scheelite. Secondary tungsten minerals are rare and generated by hydrothermal or supergene alteration rather than by atmospheric weathering. There are no reported concerns for tungsten toxicity. However, tungsten tailings and other residues may represent severe risks to human health and the environment. Tungsten metal scrap is the only secondary source for this metal but reprocessing of tungsten tailings may also become important in the future. Enhanced gravity separation, wet high-intensity magnetic separation, and flotation have been reported to be successful in reprocessing tungsten tailings, while bioleaching can assist with removing some toxic elements. In 2020, the world’s tungsten mine production was estimated at 84 kt of tungsten (106 kt WO3), with known tungsten reserves of 3400 kt. In addition, old tungsten tailings deposits may have great potential for exploration. The incomplete statistics indicate about 96 kt of tungsten content in those deposits, with an average grade of 0.1% WO3 (versus typical grades of 0.3–1% in primary deposits). This paper aims to provide an overview of tungsten minerals, tungsten primary and secondary resources, and tungsten mine waste, including its environmental risks and potential for reprocessing.
Publisher: Elsevier BV
Date: 07-2023
Publisher: CSIRO Publishing
Date: 2015
DOI: 10.1071/BT15066
Abstract: Five macrophytes, namely Crinum asiaticum L. (Amaryllidaceae), Lepironia articulata (Retz.) Domin (Cyperaceae), Machaerina rubiginosa (Spreng.) T. Koyama (Cyperaceae), Pandanus sp. (Pandanaceae) and Nepenthes mirabilis (Lour.) Druce (Nepenthaceae), were identified in the Kawasi wetland, a natural wetland on Obi Island, Indonesia, that overlies ultramafic rocks. The dominant species in this wetland was C. asiaticum, a native of the region. The surface runoff in the catchment of the Kawasi wetland was derived from serpentine soils, areas of which were being mined for nickel and, as a result, the water that flowed to the wetland typically contained dissolved chromium and nickel. In this study we investigated the accumulation of chromium and nickel in the macrophytes of the wetland. The five species of macrophytes under investigation accumulated greater quantities of chromium and nickel in their roots than in their shoots, with Pandanus sp. having the highest translocation factor (as evidenced by the highest shoot : root ratio) for both chromium and nickel. The species with the highest concentrations of the metals in both roots and shoots was C. asiaticum.
Publisher: MDPI AG
Date: 10-05-2019
DOI: 10.3390/MIN9050286
Abstract: Mining wastes, particularly in the form of waste rocks and tailings, can have major social and environmental impacts. There is a need for comprehensive long-term strategies for transforming the mining industry to move toward zero environmental footprint. “How can the mining industry create new economic value, minimise its social and environmental impacts and diminish liability from mining waste?” This would require cross-disciplinary skills, across the social, environmental, technical, legal, regulatory, and economic domains, to produce innovative solutions. The aim of this paper is to review the current knowledge across these domains and integrate them in a new approach for exploiting or “re-thinking” mining wastes. This approach includes five key areas of social dimensions, geoenvironmental aspects, geometallurgy specifications, economic drivers and legal implications for improved environmental outcomes, and circular economy aspirations, which are aligned with the 10 principles of the International Council on Mining and Metals (ICMM). Applying circular economy thinking to mining waste presents a major opportunity to reduce the liability and increase the value of waste materials arising from mining and processing operations.
Publisher: Springer Science and Business Media LLC
Date: 11-01-2013
Publisher: Elsevier BV
Date: 10-2018
DOI: 10.1016/J.SCITOTENV.2018.05.102
Abstract: Dispersion of hexavalent chromium (Cr(VI)) in streams around nickel laterite mines, which are mostly located in the tropics, may pose serious risks for the environment and human health. In an earlier study, a local natural wetland effectively removed Cr from a nickel mine environment in Indonesia. In order to understand the processes and conditions that would facilitate the establishment of operational constructed wetlands that would remove Cr from mine water discharge, we used two native macrophyte species from the same wetland, Lepironia articulata and Machaerina rubiginosa, in a series of mesocosm experiments to follow the distribution of Cr species in water, substrate and plants. A 1 m
Publisher: Elsevier BV
Date: 12-2014
Publisher: Australian Centre for Geomechanics, Perth
Date: 2019
Publisher: Wiley
Date: 25-11-2023
DOI: 10.1002/CB.2114
Abstract: The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans . The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6‐months, 3‐months, 1‐month, and 1‐week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.
Publisher: Elsevier BV
Date: 12-2014
Publisher: Springer Science and Business Media LLC
Date: 26-11-2013
Publisher: Elsevier BV
Date: 07-2021
Publisher: Elsevier BV
Date: 03-2023
Start Date: 01-2023
End Date: 01-2026
Amount: $325,903.00
Funder: Australian Research Council
View Funded ActivityStart Date: 07-2005
End Date: 06-2014
Amount: $24,450,000.00
Funder: Australian Research Council
View Funded Activity