ORCID Profile
0000-0001-5812-4485
Current Organisation
Bond University
Does something not look right? The information on this page has been harvested from data sources that may not be up to date. We continue to work with information providers to improve coverage and quality. To report an issue, use the Feedback Form.
Publisher: Intellect
Date: 12-2012
Abstract: Popular representations of the advertising industry are marked by both celebrations of its creativity and criticisms of its manipulative or ideological role in the consumer society. One long-standing aspect of this ambivalence is the creation and popularity of ‘confessional’ accounts published by the industry’s leading practitioners. The highly successful Australian television programme The Gruen Transfer is a contemporary articulation of advertising professionals offering an ‘insider’ view and critique of advertising to the public. This article critically examines the first three seasons (2008–2010) of The Gruen Transfer in order to analyse how advertising professionals on the programme offer the public the opportunity to understand how advertising ‘works on them’. We analyse the practices of ‘exposing’ advertising The Gruen Transfer panellists employ and consider how these practices of exposure are part of the work of managing advertising. We argue that the panellists’ narrative of exposure celebrates rather than critiques the role of advertising in society. By claiming the space where such a debate might be facilitated The Gruen Transfer stabilizes advertising as a mechanism for creating brand value.
Publisher: Queensland University of Technology
Date: 28-02-2022
DOI: 10.5204/SSJ.2146
Abstract: This research applies sociocultural learning theory to describe the learning cultures that academics at a small Australian university cultivated during synchronous emergency remote teaching (ERT) at the start of the COVID-19 pandemic. We sought to understand how academics fostered learning when thrust into a new technological environment that required them to revise face-to-face teaching approaches while managing students’ stress, anxiety, and expectations. The research combined a focus group with three small-group interviews. While the prospect of ERT initially concerned many participants, it generated growth in their teaching knowledge and ability. Our findings indicate that the assumptions of sociocultural learning theory provide helpful bases and practical ideas upon which academics can plan and deliver teaching to cultivate productive learning cultures during crises that require remote teaching.
Publisher: Palgrave Macmillan UK
Date: 2016
Publisher: Intellect
Date: 04-2014
Abstract: Todd S son, regular panellist on the popular ABC TV show The Gruen Transfer and CEO of the Australian branch of the advertising agency Leo Burnett, has become a media celebrity in Australia. Famous for his seemingly critical stance towards some of the advertising industry’s practices, as well as his trademark irreverent T-shirts, he appears to present the archetype of an ‘enlightened’ advertiser. The popularity of both S son and The Gruen Transfer also reflects a renewed interest of popular culture in the workings and culture of the advertising industry. This article takes S son’s performance on The Gruen Transfer and its various spin-offs as an illustrative case to analyse how a high-ranking advertising professional imagines and conceptualizes consumers on a popular TV show that claims to explain how advertising works on audiences. It argues that S son’s popularity can be understood by the way he reflects, alludes to and shapes three central discourses characterizing contemporary consumer culture: ironic enjoyment, branded activism and self-branding. Despite The Gruen Transfer’s apparent mission to immunize consumers against questionable advertising techniques, these discourses instead serve to immunize the advertising industry against any serious critique.
Publisher: Wiley
Date: 03-06-2013
DOI: 10.1002/PA.1466
Publisher: Wiley
Date: 09-01-2020
DOI: 10.1111/SOC4.12752
Publisher: Alcohol Research Documentation, Inc.
Date: 2021
Publisher: SAGE Publications
Date: 08-03-2019
Abstract: This article contributes to the growing research into the structural inequalities characterising the cultural industries by investigating the lived experience of older cultural workers. By drawing on 22 in-depth interviews with experienced advertising creatives it explores how ageism manifests itself in the creative departments of advertising agencies and how older creatives negotiate their professional identities in response to ageist representations, discourses and practices. By focusing on one of the so far mostly neglected inequality regimes prevalent in the cultural industries, this research adds to recent attempts to empirically explicate the formation of entrepreneurial subjectivities of cultural workers and the ‘psychic life of neoliberalism’. In all, the accounts provided by older advertising creatives paint a complex but also a consistent picture of entrenched ageist work cultures, which require considerable efforts on the part of older practitioners to successfully navigate. They do this by adopting an attitude we describe as resigned resilience. This notion encapsulates the ambivalence expressed by these older creatives towards their prospects in the industry and adds nuance to overly simple portrayals of the entrepreneurial subjectivities of cultural workers.
Publisher: IGI Global
Date: 2021
DOI: 10.4018/978-1-7998-4993-3.CH009
Abstract: This chapter provides a critical review of recently published empirical papers on highly intensive teaching in higher education. Highly intensive teaching refers to subjects taught face-to-face in four weeks or less. Building upon and extending an influential review of intensive mode delivery (IMD) in higher education by Davies in 2006, this literature review confirms the observation made by several scholars investigating IMD that despite the increasing popularity of this form of delivery, rigorous and methodologically robust research into the benefits and challenges of this form of pedagogy is still in its infancy. By applying cognitive learning theory, this chapter discusses the circumstances under which intensive mode teaching is likely to be most effective and outlines potential avenues for further research.
Publisher: Wiley
Date: 19-12-2019
DOI: 10.1002/PA.1898
Publisher: Informa UK Limited
Date: 22-04-2021
Publisher: SAGE Publications
Date: 14-05-2014
Abstract: Critical accounts of Facebook as a channel for marketing communication have predominantly focused on the social network's ability to provide marketers with free user-generated content and with detailed consumer data that allow them to target advertising to specific audiences. Although this article includes such activities, it extends the discussion to concentrate on the under-researched topic of how Facebook creates value for marketers by exploiting sociality in general. Taking the practices of Australian alcohol brands as an instructive case, this article critically examines how these brands strategically employ Facebook to manage their connections with consumers' identity making practices and engage with the mediation of everyday life. We argue that Facebook works not just as a platform to harvest data but also as a platform to manage the circulation of affect and creation of social connections around brands. This is particularly important in the case of alcohol brands since some social media engagement practices allow for circumventing regulatory regimes by prompting connections between mediations of drinking culture and the brand that would not be possible in other media channels.
No related grants have been discovered for Sven Brodmerkel.