ORCID Profile
0000-0002-0774-9650
Current Organisation
University of Adelaide
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Publisher: Bucharest University of Economic Studies
Date: 06-2017
Publisher: Walter de Gruyter GmbH
Date: 04-2022
Publisher: SAGE Publications
Date: 14-04-2021
Abstract: Given the increasingly grave environmental crisis, governments and organizations frequently initiate sustainability interventions to encourage sustainable behavior in in idual consumers. However, prevalent behavioral approaches to sustainability interventions often have the unintended consequence of generating consumer resistance, undermining their effectiveness. With a practice–theoretical perspective, the authors investigate what generates consumer resistance and how it can be reduced, using consumer responses to a nationwide ban on plastic bags in Chile in 2019. The findings show that consumer resistance to sustainability interventions emerges not primarily because consumers are unwilling to change their in idual behavior—as the existing literature commonly assumes—but because the in idual behaviors being targeted are embedded in dynamic social practices. When sustainability interventions aim to change in idual behaviors rather than social practices, they place excessive responsibility on consumers, unsettle their practice-related emotionality, and destabilize the multiple practices that interconnect to shape consumers’ lives, ultimately leading to resistance. The authors propose a theory of consumer resistance in social practice change that explains consumer resistance to sustainability interventions and ways of reducing it. They also offer recommendations for policy makers and social marketers in designing and managing sustainability initiatives that trigger less consumer resistance and thereby foster sustainable consumer behavior.
Publisher: University of Queensland Library
Date: 2020
Publisher: Emerald
Date: 07-09-2018
DOI: 10.1108/JOSM-05-2018-0121
Abstract: The purpose of this paper is to challenge service researchers to design for service inclusion, with an overall goal of achieving inclusion by 2050. The authors present service inclusion as an egalitarian system that provides customers with fair access to a service, fair treatment during a service and fair opportunity to exit a service. Building on transformative service research, a transformative, human-centered approach to service design is proposed to foster service inclusion and to provide a platform for managerial action. This conceptual study explores the history of service exclusion and examines contemporary demographic trends that suggest the possibility of worsening service exclusion for consumers worldwide. Service inclusion represents a paradigm shift to higher levels of understanding of service systems and their fundamental role in human well-being. The authors argue that focused design for service inclusion is necessary to make service systems more egalitarian. The authors propose four pillars of service inclusion: enabling opportunity, offering choice, relieving suffering and fostering happiness. Service organizations are encouraged to design their offerings in a manner that promotes inclusion and permits customers to realize value. This comprehensive research agenda challenges service scholars to use design to create inclusive service systems worldwide by the year 2050. The authors establish the moral imperative of design for service inclusion.
Publisher: SAGE Publications
Date: 05-12-2022
DOI: 10.1177/10946705221140148
Abstract: The “digital ide” refers to societal-level inequalities of digital access, capabilities, and outcomes. To explore how the digital ide affects customers experiencing vulnerability, service interactions in essential service settings (health care, education, and social services) were empirically investigated and practices service system members might adopt to address vulnerability were identified. This research upframes the pillars of service inclusion framework to define human capabilities that result from service inclusion practices. Three research topics were addressed: how the digital ide affects vulnerability (RQ1), how the digital ide can be addressed through service inclusion practices (RQ2), and how service inclusion practices enable human capabilities for digital inclusion (RQ3). The findings illuminate: (1) how service employees can engage in service inclusion practices to address the digital ide (by letting go of rules and perspectives, sharing control, providing services beyond job scope, and facilitating social connections), and (2) how these service inclusion practices build human capabilities for digital inclusion (by building basic skills and capabilities for meaningful outcomes through role modeling, coaching, customer-to-customer mentoring, and expanding networks). Contributions include conceptual models of service inclusion practices and fostering digital inclusion that specify a new meso level service organization pathway for healing the digital ide.
Publisher: IGI Global
Date: 2020
DOI: 10.4018/978-1-7998-1048-3.CH011
Abstract: This chapter seeks to contribute to the current theorizations of fandom by focusing on the less visible forms that are excluded from the current conceptualizations. The current research contributions to fandom have without a doubt been invaluable in providing theoretical understandings of fan consumption. However, they have largely focused on the stereotypical fan who engages in cumulative, communitarian, and conspicuous expressions of their fandom, thereby largely ignoring the less visible forms of fandom. This chapter aims to begin the construction of an inclusive conceptual counterbalance of fandom theorizations by problematizing the current conceptualizations and providing three potential avenues through which future researchers can explore fandom in a broader way: practice theory, assemblage theory and liquid consumption. In setting this research agenda, the chapter concludes with phenomenological, structural, methodological, managerial, critical, and ethical considerations for future fandom research.
Publisher: SAGE Publications
Date: 30-12-2019
Abstract: Elizabeth thinks of herself as a true fan of the Kerrigan Brown book series. Usually pursuing this passion privately, she is challenged when a friend claims that authentic fans always display their devotion through public consumption. Fortunately, Elizabeth’s grandfather finds a fable of Four Fanatical Friends, who were also challenged to rethink the meaning of fandom after an encounter with a mysterious Genius Fanum. But will our protagonist realise the moral of the story in a journey of self-discovery? Through this fictional short story, the concept of private fandom is implicitly introduced to marketing theory. To date, collective and public expressions of fandom have been the focus of marketing and consumer research. These lines of inquiry have greatly advanced understandings of fans and their consumption. However, private pursuits have been largely overlooked. This short story serves as a fictive framing for future research in this area.
No related grants have been discovered for Alison M Joubert.