ORCID Profile
0000-0002-1362-212X
Current Organisation
Australian Red Cross Blood Service Queensland
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In Research Link Australia (RLA), "Research Topics" refer to ANZSRC FOR and SEO codes. These topics are either sourced from ANZSRC FOR and SEO codes listed in researchers' related grants or generated by a large language model (LLM) based on their publications.
Marketing Communications | Marketing | Social and Community Psychology
Health Education and Promotion | Communication Across Languages and Culture |
Publisher: Springer International Publishing
Date: 2015
Publisher: SAGE Publications
Date: 12-05-2023
DOI: 10.1177/08997640231165913
Abstract: Increasing online advocacy by donors has important implications for nonprofit organizations (NPOs). Through a lens of self-disclosure theory, this current research combines data across three quantitative cross-sectional surveys of millennial Australian donors who donate blood, time, and/or money to better understand how NPOs can encourage existing donors to engage in greater online advocacy. Findings demonstrate (a) the importance of social norms and psychological involvement in online advocacy decisions, (b) that “firm-generated” marketing effectiveness can vary by the content provided by NPOs, and (c) that not all donation types are equal when encouraging donors to be advocates. The work contributes by broadening the scope of existing models of online brand advocacy to a donation context by examining “firm-generated user-shared” content and millennials’ social media use for prosocial behaviors.
Publisher: Wiley
Date: 15-12-2018
DOI: 10.1111/VOX.12625
Abstract: Effective recruitment and retention of male donors are vital for the ongoing provision of blood products. Compared with females, male donors are less likely to be medically deferred or experience vasovagal reactions and are typically preferred for plasmapheresis donation in voluntary non-remunerated settings. However, females outnumber males among donors aged under 40 years. This systematic review aimed to synthesize evidence and identify key motivators for blood donation among males to inform targeted recruitment/retention c aigns. Databases (e.g. EBSCOhost, Web of Science) were searched using terms (dona* OR dono*) AND (blood OR aphaeresis OR apheresis OR plasma* OR platelet* OR platlet*) in title AND (male OR gender OR sex OR female) AND (motivat* OR intention OR attitude OR behavi* OR predictor OR barrier OR deter*) NOT (organ OR sperm OR tissue OR autologous OR oocyte) in text. Two researchers independently systematically scanned quantitative, full-text, English language, peer-reviewed publications from 1990 to 2015 that examined males/females separately with outcomes of blood donation or self-reported intention. Two additional researchers resolved discrepancies. Among 28 identified articles, the most frequently cited motivators for male blood product donation were as follows: altruism positive attitude towards incentives health check(s) subjective norms. Altruism was less pronounced among males compared with females and was combined with 'warm glow' in novice males (impure altruism). Perceived health benefits and incentives (e.g. coffee mugs) were stronger motivators of males than females. Marketing c aigns for recruitment/retention of male donors should focus on identified motivators rather than take a 'one-size-fits-all' approach.
Publisher: Wiley
Date: 04-08-2022
DOI: 10.1111/TRF.17053
Abstract: Blood collection agencies (BCAs) worldwide are continuously looking to improve recognition, reward, and incentive (RRI) policies to optimize the recruitment and retention of blood donors. However, given the inconsistent categorization and variety of strategies available, there is a need for a theoretically informed and empirically supported framework to guide RRI research and policy development. Survey data from 1028 voluntary nonremunerated whole blood and plasma donors in Australia was used to validate a theorized RRI typology based on distinctions between the level of congruency with the act of donating blood (congruent vs. incongruent), visibility of acknowledgment (public vs. private), benefits provided (self vs. other), and likely reinforcement schedule (fixed vs. variable). A six‐factor solution met all statistical criteria and was most consistent with a priori theoretical underpinnings. The factors were labeled (i) deal promotion, (ii) loyalty program, (iii) BCA token, (iv) health check, (v) charity donation, and (vi) travel compensation. This typology provides researchers with a standardized theoretical and conceptual framework to organize and synthesize findings from the existing literature and help BCAs develop RRI policies that are likely to be successful. We present a future research agenda across and within the RRI strategies.
Publisher: Wiley
Date: 07-04-2014
DOI: 10.1002/NVSM.1489
Publisher: Wiley
Date: 28-03-2016
DOI: 10.1111/TRF.13520
Abstract: Research demonstrates that anxiety elevates the risk of blood donors experiencing adverse events, which in turn deters the performance of repeat blood donations. Identifying donors suffering from heightened state anxiety is important to assess the impact of evidence-based interventions. This study analyzed the appropriateness of a shortened version of the state subscale of the State-Trait Anxiety Inventory (STAI) in a blood donation context. STAI-State questionnaire data were collected from two separate s les of Australian blood donors (n = 919 and n = 824 after cleaning). Responses to demographic, donation history, and adverse reaction questions were also obtained. Identification of items and analysis was performed systematically to assess and compare internal reliability and content, construct, convergent, and criterion validity of three potential short-form state anxiety scales. Of the three short-form scales tested, STAI-State six-item scale demonstrated the best metric properties with the least number of items across both s le groups. Cronbach's alpha was acceptable (α = 0.844 and α = 0.820), correlated positively with the original measure (r = 0.927 and r = 0.931) and criterion-related variables, and maintained the two-dimension factorial structure of the original measure. The six-item short version of the STAI-State subscale presented the most reliable and valid scale for use with blood donors. A validated donor anxiety tool provides a standardized assessment and record of donor anxiety to gauge the effectiveness of ongoing efforts to enhance the donation experience.
Publisher: Wiley
Date: 27-04-2020
DOI: 10.1111/TRF.15806
Publisher: SAGE Publications
Date: 23-06-2023
DOI: 10.1177/18393349211027670
Abstract: Nonprofit organization (NPO) marketers are now increasingly turning online to recognize donors, with little understanding as to how online donor appreciation influences behavior. A scenario-based research design using an online survey was administered to a random s le of voluntary blood donors ( n = 356). The findings contribute to identity theory by demonstrating that online recognition (digital badge shared to Facebook) can strengthen subjective impressions of identity-related behavior above a private thank-you email alone. Furthermore, outcomes of a positive identity appraisal (accountability and emotional value) were found to differentially drive NPO-benefiting activities (positive electronic word-of-mouth and donation intentions) depending on donation experience. The results strategically inform online donor appreciation activities to improve donor retention.
Publisher: Wiley
Date: 03-2021
DOI: 10.1111/VOXS.12625
Abstract: Encouraging existing plasma donors to donate more frequently is a key objective for blood collection organizations committed to improving plasma self‐sufficiency through voluntary non‐remunerated donations. The aim of this paper is to present results from a pilot trial testing whether an in‐centre discount voucher reward could increase retention and donation frequency among new and repeat plasma donors. A s le of n = 1242 new and repeat plasma donors who presented to donate at the Civic Plasma Donor Centre in Canberra, Australia, over a 14‐week period participated in the trial. Of this group, n = 253 were offered a discount voucher for a local cafe (intervention group) and n = 989 received the business as usual approach in the donor centre (control group). The subsequent donation behaviour of participants was monitored over three months. Overall, 69·6% accepted the discount voucher, with 18·2% of those redeeming it. Those who accepted the voucher were younger and less experienced plasma donors. The intervention did not significantly increase the likelihood of return to donate compared to the control group however, it did reduce the time to return to donate plasma. The overall rate of donation within 3 months was also significantly higher for donors who were offered the incentive than for the control group. Declining the offer did not negatively impact donors’ return behaviour. This paper provides new insights around strategies to increase plasma donation frequency, as well as donor response to introducing a discount voucher reward within a voluntary non‐remunerated donation system.
Publisher: Wiley
Date: 06-11-2018
DOI: 10.1111/TRF.14387
Abstract: Incentives are often used to enhance the effectiveness of recruitment and retention c aigns targeting blood donors. However, the degree to which incentives succeed in attracting and facilitating repeat donation is unclear. A systematic literature review, following PRISMA guidelines, investigated the existing empirical evidence regarding the use of monetary and nonmonetary incentives within blood donation. A comprehensive search of relevant databases identified a total of 71 papers for inclusion in the review for defining and operationalizing incentives (Objective 1), of which nine papers empirically investigated attitudes toward incentives (Objective 2), 31 papers investigated the impact on blood donation behavior (Objective 3), and eight papers investigated the impact on blood safety (Objective 4). Overall, research into the use of incentives in blood donation is limited, characterized by comparatively few studies, predominantly focused on whole blood donors, that are confounded by current operating context (paid or voluntary). No incentive has been identified that all segments of the nondonor and donor panel report positive attitudes toward, that has a positive impact on behavior, and that has no negative impact on blood safety. Certain incentives (i.e., discounts, tickets, gifts, and paid time off work) have the strongest evidence base for potential inclusion within voluntary nonremunerated (VNR) donation systems. Due to the limited nature of the existing literature (particularly for apheresis donors) and inconsistencies observed within the results, additional research investigating the likely impact of introducing (or removing) monetary or nonmonetary incentives in VNR donor recruitment or retention is essential.
Publisher: Wiley
Date: 06-11-2020
DOI: 10.1002/NVSM.1666
Start Date: 02-2022
End Date: 02-2025
Amount: $389,874.00
Funder: Australian Research Council
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