Publication
The politics of sameness in the Australian construction industry
Publisher:
Emerald
Date:
05-07-2011
DOI:
10.1108/09699981111145817
Abstract: Australian construction sites are culturally erse workplaces. This paper aims to compare operative and manager attitudes towards cultural ersity on Australian construction sites, and to examine the strategies that are used to manage it. A face‐to‐face questionnaire survey was undertaken of 1,155 construction operatives and 180 supervisors on Australian construction sites. The vast majority of operatives and managers are comfortable with cultural ersity. However, there is some anxiety about cultural ersity, especially around safety risks, and there is evidence of racism. Those concerns are more keenly perceived by operatives than by managers. Both operatives and managers see some of the negative issues (discrimination, racist joke telling) as inevitable daily outcomes of cultural ersity on sites. The normalisation of these negative forms of cross‐cultural interaction reveals a pessimistic disposition towards cultural ersity. Cultural ersity policy, and programs, are not seen as a priority by managers, and some see such strategies (e.g. affirmative action plans) as discriminatory, and unfair, since they may favour some groups over others. No research has compared operative and management attitudes towards cultural ersity in the Australian construction sector. This paper provides a first glimpse into the value attributed to cultural ersity programs by managers within construction sites. These insights will be of value to managers and supervisors who have to manage multicultural workforces in the construction industry. Conceptually, the paper reveals how the “politics of sameness” are hegemonic within the construction industry, presenting as an a priori anxiety towards difference, the normalising of poor cross‐cultural relations, the non‐prioritising of policies to better manage cultural ersity or their ad hoc adoption.