ORCID Profile
0000-0001-8988-5762
Current Organisation
ESPM - ESCOLA SUPERIOR DE PROPAGANDA E MARKETING
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Publisher: SAGE Publications
Date: 28-01-2013
Abstract: This study investigates the influences of the strategy tripod, an established concept in the international business (IB) literature, on a corporate social responsibility (CSR)-based differentiation strategy for export firms. This strategy is conceived as consisting of product-level and firm-level CSR. Using a s le of 195 Brazilian export firms, the authors find that innovation capabilities, international market exposure, and institutional pressures significantly influence product-level CSR however, the latter two factors influence firm-level CSR only through their mediating effects on product-level CSR. This study contributes to the existing CSR and IB literature in three ways. First, it integrates and systematizes the factors influencing CSR-based strategies into the three categories represented by the legs of the strategy tripod to help elucidate the previous research on the factors that drive CSR. Second, it suggests that exporters’ CSR strategies can be affected by social and environmental institutions based outside their home countries. Third, this study contributes to filling an important empirical gap in the research on CSR by focusing on export ventures from emerging countries.
Publisher: Elsevier BV
Date: 05-2018
Publisher: Emerald
Date: 14-11-2016
Abstract: Based on integrating learning, resource-based and social network theories, the purpose of this paper is to shed fresh light on the association between export experience and export performance by seeking to better understand the links between them, and assessing the boundary conditions, moderators, mediators, and non-linear relationships in greater depth. This paper mobilizes a quantitative research design using a survey of Brazil-based exporters. The authors test the hypotheses proposed in this study by employing moderated mediation regression models. The authors find support for a J -shape relationship between export experience and export market performance. In particular, the authors find that innovation and international marketing resources mediate the effect of export experience on export market performance, and the authors unveil that this mediation effect is contingent on the strength of international business network ties. This study advances the export marketing literature by explaining how export experience drives export success in two ways: first, by clarifying the ambiguity in extant theoretical explanations and previous empirical findings regarding the shape of the relationship between export experience and export performance. Second, this study reconciles the disagreement as to whether superior export performance results from exporters’ existing resources or from their learning by exporting. Thus, the paper is valuable for scholars and export managers or policymakers alike by providing recommendations on how less experienced firms can overcome the initial period of weak export performance.
No related grants have been discovered for Mario Ogasavara.