ORCID Profile
0000-0002-8284-3567
Current Organisation
University of New England
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Publisher: Wiley
Date: 31-08-2012
DOI: 10.1002/SRES.2137
Publisher: Frontiers Media SA
Date: 06-09-2022
DOI: 10.3389/FAGRO.2022.967605
Abstract: The adoption of new technologies and practices is fundamental to having the capacity to adapt to climate change and ameliorate resource degradation. Consequently, having the ability to predict the scale and rate of adoption by farmers of agricultural innovations is central to gauging their adaptive capacity. It is also crucial to assessing the likely compliance of farmers with change-seeking incentives and regulations. In this paper we describe a novel approach to predicting rates of adoption with respect to agricultural technologies and practices drawing on a dual-process model of consumer decision-making and a method for describing the complexity of innovations in farm systems. We tested the approach using data collected through a survey of dairy farmers in the Waikato and Waipa regions of New Zealand. In the survey we asked 200 farmers, chosen at random, about their perceptions of the complexity and relative advantage of various agricultural and resource management practices, and collected information as to how long it took them to try, and then adopt, the practices. Our results confirm that the process of forming an intention to try or adopt a technology or practice may take several months for relatively simple technologies and practices, and several years for more complex ones. Importantly, we found that novelty in terms of the originality in the components and architecture of a technology or practice does not necessarily correlate with its complexity in terms of integrating it into farm systems. This means that apparently simple technologies and practices that are promoted to reduce resource degradation can be quite difficult to integrate into farm systems and, as a consequence, the costs of integration may act as a strong deterrent to adopting them. A logical implication of our findings is that a deep understanding of the nature of the integration task is essential to anticipating how long it might take for adoption (or compliance) to occur in agriculture and, therefore, to appreciate limits on the adaptive capacity of farmers. Such an understanding requires an intimate knowledge of the, sometimes erse, farm systems and sub-systems in which the technology or practice is to be integrated.
Publisher: Public Library of Science (PLoS)
Date: 09-02-2022
DOI: 10.1371/JOURNAL.PONE.0263376
Abstract: Governments around the world are seeking to slow the spread of Covid-19 by implementing measures that encourage, or mandate, changes in people’s behaviour. These changes include the wearing of face masks, social distancing, and testing and self-isolating when unwell. The success of these measures depends on the commitment of in iduals to change their behaviour accordingly. Understanding and predicting the motivation of in iduals to change their behaviour is therefore critical in assessing the likely effectiveness of these measures in slowing the spread of the virus. In this paper we draw on a novel framework, the I 3 Compliance Response Framework, to understand and predict the motivation of residents in Auckland, New Zealand, to comply with measures to prevent the spread of Covid-19. The Framework is based on two concepts. The first uses the involvement construct to predict the motivation of in iduals to comply. The second separates the influence of the policy measure from the influence of the policy outcome on the motivation of in iduals to comply. In short, the Framework differentiates between the strength of in iduals’ motivation and their beliefs about the advantages and disadvantages of policy outcomes and policy measures. We found this differentiation was useful in predicting an in idual’s possible behavioural responses to a measure and discuss how it could assist government agencies to develop strategies to enhance compliance.
Publisher: Public Library of Science (PLoS)
Date: 07-04-2022
DOI: 10.1371/JOURNAL.PONE.0266485
Abstract: Governments around the world are seeking to slow the spread of Covid-19 and reduce hospitalisations by encouraging mass vaccinations for Covid-19. The success of this policy depends on most of the population accepting the vaccine and then being vaccinated. Understanding and predicting the motivation of in iduals to be vaccinated is, therefore, critical in assessing the likely effectiveness of a mass vaccination programme in slowing the spread of the virus. In this paper we draw on the I 3 Response Framework to understand and predict the willingness of New Zealanders to be vaccinated for Covid-19. The Framework differs from most studies predicting willingness to be vaccinated because it is based on the idea that the willingness to adopt a behaviour depends on both involvement (a measure of motivational strength) with the behaviour and attitudes towards the behaviour. We show that predictions of in iduals’ willingness to be vaccinated are improved using involvement and attitudes together, compared to attitudes alone. This result has important implications for the implementation of mass vaccination programmes for Covid-19.
Publisher: MDPI AG
Date: 15-04-2023
DOI: 10.3390/COVID3040043
Abstract: Prior to the emergence of the Omicron variant, we found large regional differences (ƞ2 = 0.19) in the frequency of wearing face masks in New Zealand even though the strength of people’s motivation to wear face masks to prevent the spread of COVID-19 was similar across regions. These differences were associated with regional differences (as measured by case numbers) in the risk of COVID-19 infection. The emergence of Omicron and its spread throughout New Zealand in conjunction with the cessation of lockdowns offered the opportunity to test whether regional differences in the frequency of mask wearing disappeared once the risk of COVID-19 infection became uniform across the country. It also created an opportunity to investigate differences in people’s behaviour with respect to wearing masks in private and in public. The results confirmed that regional differences in the frequency of mask wearing disappeared once Omicron spread through the country. We also found that the frequency of wearing masks was significantly lower when with family or friends than when out in public.
Publisher: Wiley
Date: 04-07-2016
Publisher: Wiley
Date: 12-2001
Publisher: Wiley
Date: 12-1992
Publisher: American Medical Association (AMA)
Date: 22-07-2009
Publisher: International Journal on Food System Dynamics
Date: 2020
Publisher: Akademiai Kiado Zrt.
Date: 12-2017
Publisher: Cold Spring Harbor Laboratory
Date: 26-10-2021
DOI: 10.1101/2021.10.24.21265447
Abstract: Governments around the world are seeking to slow the spread of Covid-19 and reduce hospitalisations by encouraging mass vaccinations for Covid-19. The success of this policy depends on most of the population accepting the vaccine and then being vaccinated. Understanding and predicting the motivation of in iduals to be vaccinated is, therefore, critical in assessing the likely effectiveness of a mass vaccination programme in slowing the spread of the virus. In this paper we draw on the I 3 Response Framework to understand and predict the willingness of New Zealanders to be vaccinated for Covid-19. The Framework differs from most studies predicting willingness to be vaccinated because it is based on the idea that the willingness to adopt a behaviour depends on both involvement (a measure of motivational strength) with the behaviour and attitudes towards the behaviour. We show that predictions of in iduals’ willingness to be vaccinated are improved using involvement and attitudes together, compared to attitudes alone. This result has important implications for the implementation of mass vaccination programmes for Covid-19.
Publisher: Informa UK Limited
Date: 10-2011
Publisher: Wiley
Date: 08-1995
DOI: 10.2307/1243219
Publisher: Elsevier BV
Date: 06-2013
DOI: 10.1016/J.MEATSCI.2013.02.005
Abstract: Australian beef consumers have different preferences given their characteristics and the effect on expected quality of cues related to health, production process and eating experience. Beef brands using Meat Standards Australia (MSA) grades can help to signal quality and reduce consumers' uncertainty when shopping. The objective of this study is to identify the characteristics of beef buyers and their perceptions about product attributes that affect the propensity to buy branded beef. Binary logistic models were applied identifying differences between all respondents and the potential target market, including buyers in medium to high income segments, and between buyers in the target market who would buy branded beef for taste and health reasons. Variables increasing the propensity to buy branded beef include previous experience, appreciation for branded cuts and concern about quality more than size. Finally, variations in preferences for marbling and cut were found between buyers who would buy branded beef for taste and health reasons.
Publisher: Cambridge University Press
Date: 14-06-2005
Abstract: The Farming Game is the agricultural management text for the twenty-first century. The central theme underpinning this text is that the farm management context is most usefully and reliably managed by the application of economic ways of thinking. In this text, the practice of farm management is approached in an integrated way, leaving no significant issues about management uncovered. Finance, investment, decision analysis, management, economic thinking, growth, risk and marketing are critical and exciting domains of interest that are brought together to give the reader a thorough and comprehensive understanding of how the farming situation is best analysed and managed. The text is essential reading for those who seek to manage agricultural businesses well and for those with interest throughout agricultural supply chains who need to understand the character of farms as the core of agribusiness systems.
Publisher: Cold Spring Harbor Laboratory
Date: 26-05-2022
DOI: 10.1101/2022.05.25.22275599
Abstract: Governments around the world are seeking to slow the spread of COVID-19 by implementing measures that encourage, or mandate, changes in people’s behaviour. These changes include the wearing of face masks, social distancing, and testing and self-isolating when unwell. The success of these measures depends on (1) the willingness of in iduals to change their behaviour and (2) their commitment and capacity to translate that intention into actions. Consequently, understanding and predicting the willingness of in iduals to change their behaviour, and their enthusiasm to act on that willingness, is critical in assessing the likely effectiveness of these measures in slowing the spread of the virus. In this paper we analyse responses to two separate regional surveys about people’s intentions and behaviour with respect to preventing the spread of COVID-19 in New Zealand. While motivations and intentions were largely similar across the regions, there was marked difference in action across the regions, specifically with respect to the frequency of wearing face masks. Our analysis suggests that the translation of intention (preventing the spread of COVID-19) into action (as measured by self-reported frequency of face mask use) was strongly associated with perceptions of the risk of infection (as measured by regional case numbers). The results highlight the importance to policy design of distinguishing the factors that might influence the formation of behavioural intentions from those that might influence the implementation of those intentions.
Publisher: Springer Science and Business Media LLC
Date: 19-09-2023
Publisher: Wiley
Date: 06-2002
Publisher: Emerald
Date: 27-09-2011
DOI: 10.1108/00070701111177656
Abstract: The purpose of the study was to investigate the feasibility of producer‐driven marketing of differentiated meat, in the context of Australian family farms. Producer‐driven marketing (PDM) is defined as marketing by farm families of their own produce by developing and managing their own supply chains beyond the farm‐gate. Family farms are defined as family operated farms. The framework used compared revenue, costs and uncertainty in various distribution channels. Six in idual case studies were conducted using semi‐structured interviews. The interview protocol included enterprise characteristics that contribute to the ongoing viability of the businesses. PDM was a feasible entry point for new brands and a profitable alternative to supplying generic product to the mainstream when costs were controlled. It is proposed that PDM was feasible in the context of Australian family farms where the distribution channel chosen reduces variability in the farm‐gate price, captures the marketing margin and minimises negotiation costs, particularly the labour costs to find a buyer. The feasibility assessment excluded the cost of acquiring new skills which may be significant. The entrepreneurs interviewed already possessed significant marketing and business skills and experience to produce and market a brand through alternative distribution channels. Producers can potentially increase farm profitability where household labour and skills are available to market produce beyond the farm‐gate. These implications are likely to be relevant in most developed countries, not just Australia. The phenomenon of producer‐driven marketing is relatively novel in Australian agribusiness with no previous analysis of the profitability and long‐term viability of such an approach in the Australian context.
Publisher: Wiley
Date: 12-1983
Publisher: MDPI AG
Date: 24-10-2022
DOI: 10.3390/COVID2110109
Abstract: Governments are seeking to slow the spread of COVID-19 by implementing measures that encourage, or mandate, changes in people’s behaviour such as the wearing of face masks. The success of these measures depends on the willingness of in iduals to change their behaviour and their commitment and capacity to translate that intention into actions. Understanding and predicting both the willingness of in iduals to change their behaviour and their enthusiasm to act on that willingness are needed to assess the likely effectiveness of these measures in slowing the spread of the virus. We analysed responses to two different regional surveys about people’s intentions and behaviour with respect to preventing the spread of COVID-19 in New Zealand. While motivations and intentions were largely similar across the regions, there were surprisingly large differences across the regions regarding the frequency of wearing face masks. These regional differences were not associated with regional differences in demographics (or in Alert levels) but were associated with regional differences in the number of confirmed cases of COVID-19. The results highlight the importance to policy design of distinguishing the factors that might influence the formation of behavioural intentions from those that might influence the implementation of those intentions.
Publisher: MDPI AG
Date: 09-10-2022
DOI: 10.3390/CONSERVATION2040038
Abstract: Public support is crucial to the widespread application of pest control methods both in the form of political support and, where people have direct agency in control methods, compliance with the demands of the methods. It is commonplace for personal behaviours reflecting political support for public policies to be presumed to depend on relevant attitudes, beliefs and values of the person. The finite amount of attention and cognitive effort each person possesses implies that attention and effort are rationed, indicating that changing behaviour requires that the targeted in idual is attentive and willing to invest the required cognitive effort that is, they are motivated to consider new information and, subsequently, to reviewing their attitudes and behaviour. We examine whether attitudes and involvement (a measure of motivation) together provide better predictions of public support for pest control methods than attitudes alone, using the distribution of baits containing sodium fluoroacetate (1080) in New Zealand to control invasive, non-native rats and possums as a case study. We found the novel combination of involvement and attitudes did provide significantly better predictions of an in idual’s support for using 1080 for the purpose of environmental conservation, and their pest control behaviour, than did attitudes alone.
Publisher: Wiley
Date: 04-1987
Publisher: Informa UK Limited
Date: 25-09-2014
Publisher: Cold Spring Harbor Laboratory
Date: 13-04-2021
DOI: 10.1101/2021.04.08.21255157
Abstract: Governments around the world are seeking to slow the spread of Covid-19 by implementing measures that encourage, or mandate, changes in people’s behaviour. These changes include the wearing of face masks, social distancing, and testing and self-isolating when unwell. The success of these measures depends on the commitment of in iduals to change their behaviour accordingly. Understanding and predicting the motivation of in iduals to change their behaviour is therefore critical in assessing the likely effectiveness of these measures in slowing the spread of the virus. In this paper we draw on a novel framework, the I 3 Compliance Response Framework, to understand and predict the motivation of residents in Auckland, New Zealand, to comply with measures to prevent the spread of Covid-19. The Framework is based on two concepts. The first uses the involvement construct to predict the motivation of in iduals to comply. The second separates the influence of the policy measure from the influence of the policy outcome on the motivation of in iduals to comply. In short, the Framework differentiates between the strength of in iduals’ motivation and their beliefs about the advantages and disadvantages of policy outcomes and policy measures. We found this differentiation was useful in predicting an in idual’s possible behavioural responses to a measure and discuss how it could assist government agencies to develop strategies to enhance compliance.
Publisher: MDPI AG
Date: 08-01-2016
No related grants have been discovered for Vic Wright.