ORCID Profile
0000-0002-9889-4633
Current Organisation
Macquarie University
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Publisher: SAGE Publications
Date: 05-2014
DOI: 10.1509/JM.12.0303
Abstract: Food marketing is facing increasing challenges in using portion size (e.g., “supersizing”) as a marketing tool. Marketers have used portion size to attract customers and encourage purchase, but social agencies are expressing concern that larger portion sizes encourage greater consumption, which can cause excessive consumption and obesity. This article addresses two questions that are central to this debate: (1) How much effect does portion size have on consumption? and (2) Are there limits to this effect? A meta-analytic review reveals that, for a doubling of portion size, consumption increases by 35% on average. However, the effect has limits. An extended analysis shows that the effect of portion size is curvilinear: as portions become increasingly larger, the effect diminishes. In addition, although the portion-size effect is widespread and robust across a range of in idual and environmental factors, the analysis shows that it is weaker among children, women, and overweight in iduals, as well as for nonsnack food items and in contexts in which more attention is given to the food being eaten.
Publisher: Wiley
Date: 08-1999
DOI: 10.1002/(SICI)1520-6793(199908)16:5<373::AID-MAR1>3.0.CO;2-S
Publisher: Elsevier BV
Date: 06-2015
Publisher: Wiley
Date: 02-1999
DOI: 10.1002/NVSM.57
Publisher: Emerald
Date: 12-1999
DOI: 10.1108/07363769910297498
Abstract: Examines the personal values of college‐age smokers and beer drinkers, as well as their susceptibility to interpersonal influence. Findings suggest that, compared to non‐smokers, smokers are less likely to place importance on the values of security, being well respected, and having a sense of belonging. When compared to non‐beer drinkers, college students who are beer drinkers are more likely to place importance on the value of excitement, and are less likely to place importance on the value of security. Smokers are less susceptible to interpersonal influence than non‐smokers, but there are no differences in susceptibility to interpersonal influence between beer drinkers and non‐beer drinkers. Values and susceptibility to interpersonal influence can play a useful role as descriptors, and possibly as predictors, of drinking and smoking behavior.
Publisher: Springer Science and Business Media LLC
Date: 06-1997
DOI: 10.1057/BM.1997.20
Publisher: Wiley
Date: 09-1999
DOI: 10.1002/(SICI)1520-6793(199909)16:6<479::AID-MAR3>3.0.CO;2-Y
No related grants have been discovered for Stephen Holden.