ORCID Profile
0000-0002-8300-102X
Current Organisation
Queensland University of Technology (QUT)
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Publisher: Informa UK Limited
Date: 04-2006
Publisher: Wiley
Date: 17-07-2023
DOI: 10.1002/JCPY.1375
Abstract: How can social media managers engage consumers to share posts with others? Extending regulatory mode theory, we demonstrate that high construal levels enable the integration of regulatory mode complementarity orientations, resulting in engagement and shares. Regulatory mode complementarity refers to the combination of high assessment (i.e., the motivation to “be right” by critically evaluating options) and high locomotion (i.e., the motivation to “act” by moving toward a goal). Specifically, this research proposes that an abstract (vs. concrete) construal allows these two orientations to work together, resulting in regulatory fit. Three text analysis field studies on marketer‐ and consumer‐generated Facebook and Twitter posts show that construal–regulatory mode fit increases social media sharing. Three follow‐up studies then show generalizability, establish causality, and demonstrate the role of engagement as the underlying mechanism driving the fit effect.
Publisher: Informa UK Limited
Date: 04-2008
Publisher: Informa UK Limited
Date: 12-11-2009
DOI: 10.1080/07359680903303981
Abstract: This study examined the extent to which exposure to direct-to-consumer (DTC) antidepressant ads is associated with young adults' understanding of depression as a medical condition. A vignette-based questionnaire was presented to 285 college students. Among those who had not experienced depressive symptoms, high exposure to a DTC antidepressant commercial was significantly associated with recognition of depression cases and listing antidepressants as a treatment option. As their exposure to the DTC ad increased, respondents also demonstrated a more positive evaluation of antidepressant treatment. Such effects were not found, however, for those who had experienced depressive symptoms.
Publisher: Elsevier BV
Date: 07-2020
Publisher: Human Kinetics
Date: 09-2005
Abstract: Previous literature on sponsorship-linked marketing have shown that articulation messages lead to more favorable attitudes toward the sponsor brand. However, results from some studies do not entirely support this finding, suggesting that important variables affecting the sponsorship articulation–fit relationship may have been overlooked. Addressing this gap in the literature, the authors show that consumer responses to sponsorship articulation are moderated by the fan’s level of identification with a sports team. That is, fans high in team identification respond differently to various types of articulation messages whereas fans with lower team identification levels do not. Furthermore, the authors demonstrate that messages highlighting how fans and sports team benefit from the sponsorship deal elicit thoughts of sincerity which in turn evokes reciprocity and more favorable attitudes from highly identified fans.
Publisher: Informa UK Limited
Date: 08-11-2022
Publisher: Informa UK Limited
Date: 05-02-2016
Publisher: Informa UK Limited
Date: 2014
Publisher: Informa UK Limited
Date: 10-2013
Publisher: Informa UK Limited
Date: 22-01-2015
Publisher: Elsevier BV
Date: 12-2019
Publisher: Elsevier BV
Date: 10-2017
Publisher: Wiley
Date: 29-07-2022
DOI: 10.1002/JCPY.1317
Abstract: Variety‐seeking research has examined antecedents in terms of contextual factors and in idual differences. However, it does not consider the interaction of in idual difference factors such as regulatory focus (promotion vs. prevention) and regulatory mode (locomotion vs. assessment) to predict variety‐seeking. Drawing on regulatory fit theory, this study introduces a new kind of regulatory fit based on the interaction between regulatory focus and mode (i.e., regulatory focus–mode fit ), thereby extending previous work examining fit based on either regulatory focus or regulatory mode in isolation. Results from five studies, including field data from 10,547 music app consumers (text analysis), two preregistered studies, and two online experiments, show that regulatory focus–mode fit (vs. non‐fit) decreases variety‐seeking. Engagement and attitude certainty serially mediate regulatory focus–mode fit effects. Findings provide implications for consumer segmentation and message framing.
Publisher: Wiley
Date: 24-11-2020
DOI: 10.1002/MAR.21433
Publisher: WARC Limited
Date: 06-2006
Publisher: Emerald
Date: 08-07-2019
Abstract: The creativity-based facilitation effect, well documented by previous research, shows that creative advertisements (ads) are more memorable than regular (or less creative) ads, that is, creativity facilitates memory. This current research aims to extend our understanding by investigating the impact of creativity on regular ads and competitive advertising. It examines whether creative ads impair the memorability of regular ads to determine whether a “creativity-based impairment effect” exists. Three experiments were conducted. Experiment 1 tested creativity-based impairment effects in brand recall. Experiment 2 replicated and validated the impairment effect in recall, using a different presentation order of ads. In Experiment 3, effects of creative ads on competing vs non-competing brands were examined. Results found that creative ads impaired the brand recall of regular ads, creative ads impaired the recall of competing brands more than non-competing brands and creative ads were recalled earlier in top-of-mind recall positions. Future research may look at whether different memory measures (e.g. recognition), different proportions of creative ads, and ads of familiar vs unfamiliar brands produce differential impairment effects. One suggestion from this research could be to not only copy-test your own brand’s advertising, but also test the advertising of other brands so that the target ad’s relative levels of creativity can be assessed before media buying. As a result of this testing, when the brand identifies any potential impairment effects, the identified creative ads could then be tracked in terms of media placement, providing a guide of where “not to schedule” advertising. This research makes an important theoretical contribution as the first to explore impairment effects in the context of creative advertising. In doing so, it offers important managerial insights for regular and competitive advertising.
Publisher: Wiley
Date: 05-2009
DOI: 10.1002/MAR.20287
Publisher: Informa UK Limited
Date: 20-09-2018
Publisher: Elsevier BV
Date: 2020
Publisher: Informa UK Limited
Date: 11-03-2016
Publisher: Wiley
Date: 03-02-2019
DOI: 10.1111/JOCA.12235
Publisher: Elsevier BV
Date: 04-2019
Publisher: Informa UK Limited
Date: 03-07-2018
Publisher: Informa UK Limited
Date: 02-04-2021
Publisher: Elsevier BV
Date: 03-2019
Publisher: Elsevier BV
Date: 06-2019
Publisher: Elsevier BV
Date: 2021
Publisher: Elsevier BV
Date: 09-2020
Location: United States of America
No related grants have been discovered for Hyun Seung Jin.