ORCID Profile
0000-0001-9385-7772
Current Organisations
Massey University
,
The University of Auckland
,
James Cook University
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Publisher: SAGE Publications
Date: 30-09-2013
Abstract: Social marketing is increasingly being used by public and nonprofit organizations to deliver behavior change objectives. Drawing on the ex le of physical activity for the over 65s, we show how social marketing techniques can deliver a physical activity program for a priority group that has so far received little attention. In this study, conducted in the United Kingdom, we use a grounded theory approach to understand motivational factors and perceived barriers and to determine the types of messages and message channels that could be used for a potential social marketing–based intervention. We show how the findings of this pilot study can be used to develop such an intervention, and present a modeled intervention, based on the transtheoretical model of behavior change.
Publisher: SAGE Publications
Date: 04-2004
Abstract: The use of new information technology in marketing education has been widely, and often uncritically, accepted as both inevitable and beneficial with little in-depth analysis of this phenomenon, which is both a new mode of teaching (and learning) and a competency domain in its own right. This article examines both the potential advantages and dangers of information technology in the context of creating knowledge workers for the marketing industry. Research findings are presented to illustrate that students have distinctively different learning profiles and experiences, and these affect how students respond to traditional and new technological modes of teaching. The authors suggest that acceptance of new technologies in education by students will rely heavily on the ability of educational institutions to manage the change process.
Publisher: SAGE Publications
Date: 09-2002
Publisher: Emerald
Date: 03-10-2016
Abstract: Patient empowerment (PE) is a key public health policy tool globally which is seen as unproblematic, but contains a number of unwarranted assumptions and unrecognised challenges to achieving effective implementation. Further, the theoretical foundations for understanding the impact of persuasive health communications on PE are weak. The purpose of this paper is to review these factors and to highlight major areas of concern. First, the assumptions underpinning empowerment and the implicit theoretical foundations for active health information seeking behaviours are reviewed. This is then followed by a readability analysis of internet-based material relating to two general medical conditions, four chronic medical conditions and six patient information leaflets which was conducted to explore issues relation to the provision and readability of online health information. The assumptions underpinning expectations of policy makers and health organisations regarding active health information seeking are shown to be problematic, with several potential impediments to effective PE implementation, including the fact that almost all of the online material reviewed is written in language too complex for the majority of the general public to comprehend, let alone act on. Recommendations are made for guiding information seeking and a research agenda is outlined that would aid in strengthening theoretical underpinnings, expand knowledge and thereby help inform practice and policy debate regarding how PE can be improved. This paper contributes to understanding of the challenges of effective health communication in the digital age by highlighting the need for a greater understanding of online health information seeking and the impact of limited health literacy and numeracy.
Publisher: Informa UK Limited
Date: 09-2003
Publisher: Informa UK Limited
Date: 06-2008
Publisher: Emerald
Date: 2001
DOI: 10.1108/EB027658
Abstract: This paper is intended to inform debate regarding proposed restrictions on advertising to children, particularly in New Zealand. It reviews the literature and arguments for and against such restrictions and attempts to establish whether these restrictions are likely to work as intended. Alternatives for addressing the legislative, regulatory and ethical dimensions associated with advertising to children are discussed together with a future research agenda.
Publisher: Informa UK Limited
Date: 03-2004
Publisher: Informa UK Limited
Date: 08-12-2010
Publisher: Informa UK Limited
Date: 09-2010
Publisher: Elsevier BV
Date: 2005
DOI: 10.2139/SSRN.553682
Publisher: Emerald
Date: 06-2000
Publisher: Emerald
Date: 03-2002
DOI: 10.1108/13563280210416017
Abstract: This article originated as a contribution to informed debate on public policy issues surrounding a review of New Zealand broadcasting policy. The issue, however, has implications well beyond the New Zealand market. Public debate on broadcasting has frequently centered on calls to: improve the quality of programming overall improve children’s programming in particular and ban advertising in children’s television programmes. This narrow focus ignores the impact of the wider viewing environment. A major focus of this article is on the potential detrimental effects on children of exposure to violence and negative values in the electronic media environment. The literature relating to this is reviewed the presumed linkages between exposure to violence and the propensity for children to act aggressively are examined the findings of a study of parental perceptions regarding the impact of violence and of negative values on their children are then reported. Concludes with a discussion of the role of marketing communication in this environment.
Publisher: Elsevier BV
Date: 08-2018
Publisher: Elsevier BV
Date: 2005
DOI: 10.2139/SSRN.555900
Publisher: Springer Science and Business Media LLC
Date: 24-11-2015
Publisher: Informa UK Limited
Date: 25-01-2008
DOI: 10.1080/10410230701805190
Abstract: Patients', doctors', and pharmacists' attitudes toward direct-to-consumer advertising (DTCA) for medication and their perceptions of its impact on patient self-reported behavior in terms of request for, and consumption of, advertised medication were investigated. Data were obtained in New Zealand, 1 of only 2 countries that allow mass-media DTCA for prescription medication, and in Belgium, which does not. Attitudes were relatively negative in both countries, but significantly more positive in New Zealand than in Belgium. The impact of DTCA (both in a positive and a negative sense) on self-reported patient behavior and patient interaction with doctors and pharmacists was limited in both countries. Although -- as already established in previous work -- the informativeness and reliability of DTCA can be much improved, and the attitude of medical professionals toward DTCA is negative in both countries, from the point of view of medical professionals and patients, DTCA does not harm the self-reported relationship between doctors, pharmacists, and patients.
Publisher: SAGE Publications
Date: 15-11-2010
Abstract: Medicalization is the process by which aspects of the human condition, formerly considered nonmedical, are brought within the medical realm. Medical sociologists have asserted that medicalization is a prevalent contemporary sociocultural phenomenon that is actively promoted by pharmaceutical company marketing strategies and that has widespread negative societal effects. Medicalization has not been investigated from a business, marketing management, or macromarketing perspective. One of the principal implications of the medicalization thesis is that pharmaceutical marketing frequently acts to reduce human welfare. The central purposes of this article are to explain what evidence and argumentation has been deployed in medical sociology to implicate marketing practices in medicalization and to argue for the relevance of medicalization to the field of macromarketing. Medicalization is an intellectually robust concept of potential use when conducting macromarketing investigations into ethical and quality-of-life (QOL) aspects of the health care industries and quality of death and dying issues.
Publisher: Elsevier BV
Date: 2005
DOI: 10.2139/SSRN.555905
Publisher: Informa UK Limited
Date: 11-04-2005
Publisher: Oxford University Press (OUP)
Date: 16-08-2011
Abstract: The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the ex le of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in terms of editorial on sun protection and in the way in which television programme content portrays the issues. Implications for public policy and future research conclude the paper.
Publisher: Emerald
Date: 06-2002
Publisher: Emerald
Date: 31-07-2007
DOI: 10.1108/03090560710752474
Abstract: This research paper aims to examine the theoretical and practical applicability of integrated marketing communications. Presents the findings from a two‐country qualitative study concerning the phenomenon. The research used survey methodology to assess the views of advertising agency members of the Institute of Advertising Practitioners (UK) and the Communications Agencies Association of New Zealand (CAANZ) The findings show that practitioners appear to be constructing and applying IMC concepts that are situation‐specific. Nonetheless, a search for a single empirically testable theory of IMC ignores evidence that practitioners are committed to IMC concepts while at the same time resisting the development of “rigid rules”. Additionally, external factors may be forcing reconsideration of marketing communications and accountability. The research is limited to a study of ad agency perceptions in two countries. While implications of the findings for other countries are discussed, a major direction for the future is the need for research to be conducted in organisations themselves, not necessarily the agencies which service their needs. Practical implications include variability in terms of the application of IMC principles. This leads to the idea of differential application with – as stated above – some rejection of “rigid rules” in this dynamic area. The value of the paper lies in its use of a comparative approach using members of clearly identifiable and relevant s les in two countries in relation to IMC. The notion of differentiation in relation to IMC application, the perceived rejection of rigid rules, and the need for further research to be focused in‐company (rather than in‐agency) assist in moving this emergent paradigm forward in an academic and practitioner sense.
Publisher: Emerald
Date: 13-07-2015
DOI: 10.1108/JSOCM-07-2012-0031
Abstract: – The purpose of this paper is to examine the view of integrated marketing communications (IMC) by social marketing practitioners. Specifically, the paper furthers the discussion how a symbiotic relationship between IMC and social marketing can lead to both practical improvements of health-related social marketing c aigns, as well as theoretical advancement of the IMC construct. – Based on semi-structured, in-depth interviews with practitioners, the authors provide exploratory evidence for support for IMC within the social marketing community and highlight potential differences and similarities when transferring IMC from a commercial to a social context. – Three main differences emerged when transferring IMC from a commercial to a social context. These include differences of customer-centric approaches between commercial and social marketing, the need to weigh out the application of IMC to the charity brand or the use of IMC at a behavioural level and, finally, different complexity levels of desired behaviour as a mediating factor. – As with all qualitative data, the findings may not be generalisable beyond the interview participants and organisations studied. – Many practitioners expressed that they liked IMC as a concept, but they lacked guidance as to the application with a social marketing context. This paper contributes to providing this guidance and establishing a body of knowledge how IMC can be applied in a non-commercial setting. – The paper contributes to the practical development of guidance how the largely commercially applied IMC construct can be modified to be used in a social marketing context, while correspondingly highlighting how IMC needs to evolve to grow beyond purely commercial application.
Publisher: Elsevier BV
Date: 06-2016
DOI: 10.1016/J.MARPOLBUL.2016.03.040
Abstract: Environmental plastic pollution constitutes a significant hazard to marine turtles, human health and well-being. We describe a transdisciplinary approach to draw together findings from erse disciplines in order to highlight key environmental pollution problems and their consequences, together with social marketing-based strategies to address the problems. The ex le of plastic pollution and impacts to marine turtles illustrates the severity of the problem. Wildlife tourism and sustainable tourism activity have not focussed on specific behaviours to change and have had minimal impact on subsequent human behaviour regarding environmental issues, indicating the need for new strategies. Social marketing principles offer promise, but there is a need to investigate the utility of various theoretical foundations to aid the design and implementation of interventions. We offer insight towards using sophisticated multi-method research to develop insights into behaviours and segmentation-based strategies, that can aid the identification of barriers to, and enablers of, sustained behaviour change.
Publisher: Emerald
Date: 11-10-2011
DOI: 10.1108/20426761111170722
Abstract: The purpose of this paper is to argue that integrated marketing communications (IMC) must be used in social marketing, like it is in commercial marketing, by illustrating that IMC principles are effective in social marketing contexts within an education setting. Specifically, the paper provides evidence of IMC being successfully used in the communication of school‐based health promotion activities within health promoting schools (HPS). Depth interviews with principals and teachers at three case schools were conducted to investigate the communication of health promotion programmes within HPS. In total, 19 people participated in this study. A key finding was that IMC principles are evident in the HPS philosophy of health promotion. That is, the extent to which health concepts are customer focused and integrated into school life and, communication which is synergistic and based on stakeholder needs, has a significant impact upon achieving desired health promotion outcomes. This research explored communication within the specific context of HPS. To further explore the application of IMC in social marketing, the authors recommend that other social marketing contexts or cases be investigated. The fact that IMC principles are relevant and effective when facilitating school‐based health promotion programmes implies that IMC would offer value to other social marketing contexts too. The paper is unique in that we provide evidence of IMC used in a school‐based social marketing context. The context of an education setting for this research broadens existing understanding of how IMC can and should be used in social marketing. The research offers insights for social marketing practitioners seeking to improve their communications efforts.
Publisher: Informa UK Limited
Date: 14-08-2017
Publisher: Emerald
Date: 27-11-2007
DOI: 10.1108/17473610710838635
Abstract: The purpose of this paper is to discuss the range of potential influences on children's food choices, while suggesting that recent restrictions on advertising of some foods may not be as effective as expected. It aims to use home‐delivered food promotional materials to illustrate the types of promotional activity that are not covered by recent regulatory actions. All food promotional leaflets and flyers delivered to households over a four‐month period were analysed in terms of their overall content and whether healthy options were included in the content or in special promotional offers. The study finds that 90 per cent of the material featured foods whose advertising would potentially be restricted if it were placed in media for which regulations were tightened in early 2007. Few included healthy options in menus – and none offered these as part of their special promotions. Material was collected from only one area of a large English city however it is reasonable to assume that the type of material received is broadly representative of the material likely to be distributed across the UK and possibly other countries as well. Increased restriction of advertising of some types of food products does not address myriad influences on children's food choices. If the restrictions fail to deliver the expected benefits, further restrictions are likely to follow, but concentrating on one potential factor in isolation while failing to consider the wide range of influences on food choices means that even tighter restrictions are unlikely to achieve the intended results. Policy makers should consider the wider environmental factors that may influence food choices, and the development of health promotion strategies that reflect a more holistic and integrated approach than is currently occurring. There are few studies of the potential impact of factors other than advertising. The findings of this study suggest that lobbyists, policy makers and advertisers alike should take a more holistic view of potential influences on dietary choice.
Publisher: Springer Science and Business Media LLC
Date: 12-2005
Publisher: Informa UK Limited
Date: 06-2007
Publisher: IEEE Comput. Soc
Date: 2002
Publisher: Informa UK Limited
Date: 09-07-2010
Publisher: Emerald
Date: 06-02-2007
DOI: 10.1108/09684880710723025
Abstract: This paper seeks to evaluate the arguments for and against the proposition that students in higher education are “customers” and should be treated as such. A critical review of the relevant literature from the domains of total quality management and marketing. The debate is polarised, with advocates regarding it as self‐evident that students are customers and should be treated as such, while critics regard it as self‐evident that the incursion of the “customer” concept into higher education degrades educational standards and damages educator/student relationships. Researchers should investigate whether the adoption of the terminology, systems and processes of the “student‐as‐customer” leads to a degradation or improvement of the quality of education and level of service delivered to higher education students. Ways are recommended in which the careful adoption of the term “customers” to refer to students could retain positive aspects – promoting the legitimate interests of students in the higher education system – while avoiding such potentially negative aspects as the problematic idea that “the customer is always right”. The paper points towards a “middle way” by which educational policy‐makers and managers can obtain the benefits associated with a “customer orientation” while avoiding the difficulties associated with a simplistic interpretation of the customer concept.
Publisher: SAGE Publications
Date: 07-2004
Publisher: Informa UK Limited
Date: 02-01-2017
Publisher: Emerald
Date: 08-2005
DOI: 10.1108/10610420510616340
Abstract: The mandatory withdrawal of almost 2,000 complementary and alternative medicines, manufactured under contract on behalf of multiple brand names, primarily in the Australian and New Zealand markets, provides an opportunity to examine the impact on sales levels and both brand and category loyalty of a major product confidence crisis. Sets out to deal with this issue Focuses on the impact of the events surrounding the recall within both the Australian and New Zealand markets and links the events surrounding the recall with the scant international literature relating to brand management during crisis situations. Then reports on findings from an investigation of New Zealand consumer perceptions of the sector after the recall event. The substantial impact on both category and brand loyalty in the face of prolonged non‐availability of some products is revealed, as is the lack of contingency planning across product supply and marketing communications dimensions. Concludes with recommendations for the future management of brands during such events. Lessons that may be learned in relation to brand management during crisis situations are stressed, along with implications for cross‐border brand management. The dynamics of the complementary and alternative medicines market have not been comprehensively researched. In addition, the extant literature regarding brand management during crisis situations is not extensive. This paper therefore makes a contribution towards the understanding of an under‐researched market sector and also the impact on brand management of major disruption to consumer confidence and product availability.
Publisher: Emerald
Date: 11-2003
DOI: 10.1108/03090560310487130
Abstract: Brand equity has received significant academic attention since the mid‐1990s. This has been driven partly by changes in international accounting standards as they relate to the reporting of the financial value of intangible assets. A more prominent driver concerns the impact of marketing, and of marketing communication activity in particular, on brand performance. Much of the academic debate, however, has centered on conflicting definitions of brand equity and on seeking ways of measuring or quantifying the value of equity. Attention is now turning to examining the nature of equity and of factors that may threaten it. This paper examines the potential impact of parallel importing on brand equity and provides a substantive theoretical background. The paper then reports the findings from an exploratory study involving depth interviews with New Zealand brand managers whose brands have been affected by this activity.
Publisher: Emerald
Date: 07-09-2015
DOI: 10.1108/IJSHE-04-2014-0054
Abstract: – This paper aims to report on findings from the first phase of a longitudinal study of undergraduate business students’ attitudes, beliefs and perceptions concerning sustainability issues. – To improve understanding of the potential effects of changes in the curriculum, business students enrolled during the academic year prior to a redesigned, sustainability-informed, curriculum were surveyed. Familiarity with key sustainability terms was tested using a semi-structured questionnaire applied across two c uses of James Cook University, Australia. Quantitative data were complemented by use of open-ended questions that yielded qualitative insight into a range of student knowledge, attitudes, behaviours and normative influences relating to sustainability and climate change. – Findings reflect naïve awareness of the potential impact of in idual contributions to sustainability and environmental challenges. They reveal a tendency to regard major issues as beyond personal control and to view solutions as being the responsibility of others. This is coupled with reluctance to consider major lifestyle changes. – Universities are increasing their focus on sustainability-related issues and the ways in which these can be effectively communicated via curricula. This paper carries implications for this societal agenda, particularly in relation to the need to address disconnections between awareness of issues, personal relevance and effective strategies for addressing sustainability issues. – The findings shed fresh light on the attitudes and behavioural dispositions of undergraduate business students and could help guide the development and delivery of curriculum content.
Location: United Kingdom of Great Britain and Northern Ireland
No related grants have been discovered for Lynne Eagle.