ORCID Profile
0000-0003-0451-0182
Current Organisation
Al-Ahliyaa Amman University Faculty of Finance and Administration
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Publisher: LLC CPC Business Perspectives
Date: 07-2020
DOI: 10.21511/IM.16(2).2020.11
Abstract: The study aimed to investigate the impact of motivation factors on an in idual’s decision to choose Jordan as their primary tourism destination in the Middle East. The decision to choose Jordan as a medical destination will be analyzed based on factors, including government support push engagement, and image perception. To this end, the study will gather data from 300 online in iduals who have traveled to the Middle East for medical purposes. A qualitative approach will be adopted to provide insight into an in idual’s preference for Jordan as the primary medical destination. A Partial Least Squares Structural Equation Modeling method was adopted, which allows for the creation of relations with different variables. The study’s findings indicate that people from rural areas in the Middle East preferred Jordan as a medical destination. Also, more women than men traveled to Jordan for medical purposes. Finally, more single people than married persons choose medical assistance in Jordan. Future studies are needed to ascertain how factors such as quality and cost influenced medical tourism into Jordan. AcknowledgmentsI would like to thank the Business School at Al Ahliyya Amman University, Jordan. Specifically, many thanks go to the departments of marketing.
Publisher: Entrepreneurship and Sustainability Center
Date: 30-12-2020
Publisher: Inderscience Publishers
Date: 2020
Publisher: Sciedu Press
Date: 02-10-2020
Abstract: Numerous specialists and associations have invested energy into building managerial positioning frameworks by concentrating on various rules and different strategies. These frameworks produce various positions for establishment because of methodological contrasts that emerge from the determination of markers, loads, information assortment, and examination. This paper reports on the calculated and methodological contrasts in college positioning frameworks and focuses on the circumstance in the Hashemite Kingdom of Jordan.The writing audit exhibits a bigger than anticipated requirement for a national positioning framework for Jordan to recognize the situation of a particular college contrasted with others. In a vital administration setting, policymakers need to create and send techniques related to the advanced education framework.The instance of the positioning of the executive’s isions was analyzed to develop an establishment for a national field-based positioning framework. Therefore, a structure for positioning of the executive’s isions in Jordanian colleges is proposed.
Publisher: Inderscience Publishers
Date: 2020
Publisher: Growing Science
Date: 2021
Publisher: LLC CPC Business Perspectives
Date: 26-09-2019
DOI: 10.21511/IM.15(3).2019.07
Abstract: This research will determine the factors that influence customer preference for local brands over foreign brands in the era of a developing country. This is a quantitative research design. Questionnaires have been used to collect the data on product standards, social media engagement, local positive testimonials, brand application and brand trust. The s le size was 80 – randomly selected. Organizations should improve quality, design, compatibility, consistency, attitude and online appearance on YouTube, Facebook, Instagram, and LinkedIn. Celebrity testimonials have more influence on consumers than a non-celebrity testimonial. The research is original in that it was conducted from scratch. Moreover, the researchers sought help from previous research in the field to define technical terms, of which have been cited accordingly.
Location: Jordan
No related grants have been discovered for Ahmad Aladwan.