ORCID Profile
0000-0003-2432-8871
Current Organisations
RWTH Aachen University
,
Zhejiang University
,
Macquarie University
,
Shanghai Jiao Tong University
,
The University of Hong Kong
,
ICN Business School
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Publications
Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth
Publisher: WARC Limited
Date: 12-2016
DOI: 10.2501/JAR-2016-043
Developing a Design Thinking Mindset: Encouraging designerly ways in postgraduate business education
Publisher: Springer Singapore
Date: 2020
Customer Lifetime Value
Publisher: Wiley
Date: 21-01-2015
DOI: 10.1002/9781118785317.WEOM090070
Abstract: A customer's lifetime value ( CLV ) is an estimate of the present value of the future cash flows associated with a particular customer or group of customers. CLV is a forward‐looking concept that takes a long term perspective on a supplier's relationship with a customer and is the same unit of measurement that creates customer equity. The aggregated CLV of a firm's entire customer base equals the firm's customer equity. To compute the CLV of a specific customer, a firm needs to estimate net profits generated by the customer, expected purchasing life, and acquisition costs.
Adapt fast or die slowly: Complex adaptive business models at Cisco Systems
Publisher: Elsevier BV
Date: 02-2019
The Emergence of Shared Leadership in Innovation Labs
Publisher: Frontiers Media SA
Date: 12-08-2021
DOI: 10.3389/FPSYG.2021.685167
Abstract: Implementing innovation laboratories to leverage intrapreneurship are an increasingly popular organizational practice. A typical feature in these creative environments are semi-autonomous teams in which multiple members collectively exert leadership influence, thereby challenging traditional command-and-control conceptions of leadership. An extensive body of research on the team-centric concept of shared leadership has recognized the potential for pluralized leadership structures in enhancing team effectiveness however, little empirical work has been conducted in organizational contexts in which creativity is key. This study set out to explore antecedents of shared leadership and its influence on team creativity in an innovation lab. Building on extant shared leadership and innovation research, we propose antecedents customary to creative teamwork, that is, experimental culture, task reflexivity, and voice. Multisource data were collected from 104 team members and 49 evaluations of 29 coaches nested in 21 teams working in a prototypical innovation lab. We identify factors specific to creative teamwork that facilitate the emergence of shared leadership by providing room for experimentation, encouraging team members to speak up in the creative process, and cultivating a reflective application of entrepreneurial thinking. We provide specific exemplary activities for innovation lab teams to increase levels of shared leadership.
Coproduction (Services)
Publisher: Wiley
Date: 21-01-2015
DOI: 10.1002/9781118785317.WEOM090043
Abstract: A key aspect of many services is that they require the customer to participate in coproducing the service product. While customers' involvement is often indispensable for the completion of service production and delivery processes, the degree of involvement varies between categories. In many instances, the customer's contribution to coproduction involves little other than self‐service, such as withdrawing money from an automated teller machine ( ATM ).
Word-of-mouth marketing: Towards an improved understanding of multi-generational campaign reach
Publisher: Emerald
Date: 08-07-2014
Abstract: – The paper aims to provide a theoretically informed critique of current measurement practices for word-of-mouth marketing (WOMM) c aigns. – An exploratory field study is conducted on a real-life WOMM c aign. Data are collected from two generations of c aign participants using a custom-built Facebook app and subjected to social network analysis (SNA). We compare our theoretically informed measure of c aign reach with industry standard practice. – Standard metrics for WOMM c aigns assume c aign reach equates to the number of c aign-related conversations. These metrics fail to allow for the possibility that some participants may be exposed multiple times to c aign-related messaging. In this exploratory field study, standard metrics overestimate c aign reach by 57.5 per cent. The c aign is also significantly less efficient in terms of cost-per-conversation. SNA shows that multiple exposures are associated with transitivity and tie strength. Multiple exposures mean that the total number of c aign-related conversations cannot be regarded as equivalent to the number of in iduals reached. – SNA provides a sound theoretical foundation for the critique of current WOMM measurement practices. Two social-structural network attributes – transitivity and tie strength – inform our critique. A single WOMM c aign provides the field study context. – The findings have significant implications for the development and deployment of WOMM effectiveness and efficiency metrics and are relevant to WOMM agencies, agency clients and the Word-of-Mouth Marketing Association. – This is the largest field study of its kind having collected data on ,000 WOMM c aign-related conversations. Participants specified precisely whom they spoke to about the c aign and the strength of that social tie. This is the first SNA-informed critique of standard WOMM c aign measurement practices and first quantification of offline multiple exposures to a WOMM c aign. We demonstrate how standard c aign metrics are based on the false assumption that word-of-mouth flows exclusively along intransitive ties.
Vulnerability of the worldwide air transportation network to global catastrophes such as COVID-19
Publisher: Elsevier BV
Date: 10-2021
Customer Equity
Publisher: Wiley
Date: 21-01-2015
DOI: 10.1002/9781118785317.WEOM090068
Abstract: Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. The customer equity concept recognizes customers as the primary source of both current and future cash‐flows and thus as one of the firm's most valuable assets. As such, customer equity is a forward‐looking concept that measures the future value of a firm's customer base. Customer equity provides a customer‐centered measure of a firm's performance that is considered more significant than past and current sales or market share.
Design Thinking Mindset
Publisher: Academy for Design Innovation Management
Date: 04-11-2019
DOI: 10.33114/ADIM.2019.09.288
Abstract: While knowledge of design thinking (DT) processes and familiarity with its tools can be achieved relatively quickly, few educational programs foster a DT mindset. This study examines the effect of an experiential DT learning environment on the development of a DT mindset. We analyse the extent to which key attributes of a DT mindset are understood, evaluated and assessed. We show that the general value and related challenges of learning a DT mindset are well understood. However, students perceive the importance and value of particular mindset attributes differently in particular, postgraduate student reflections provide a nuanced and interlinked view of different mindset attributes. We provide a framework for learning objectives and exemplary activities to teach and encourage designerly ways of thinking and doing in business education. We argue that a mindset that embodies DT can address deficits in business school education, better preparing students for future work.
Risk management and management accounting control systems in public sector organizations: a systematic literature review
Publisher: Informa UK Limited
Date: 23-08-2021
A multi-stage multi-criteria data analytics approach to rank commercial service airports
Publisher: Elsevier BV
Date: 08-2023
Virale Informationsverarbeitung — Mit System den Faktor Zufall minimieren
Publisher: Springer Science and Business Media LLC
Date: 2009
Word-of-mouth marketing influence on offline and online communications: Evidence from case study research
Publisher: Informa UK Limited
Date: 10-06-2014
Capturing value from non-paying consumers' engagement behaviours
Publisher: Informa UK Limited
Date: 14-01-2016
Customer orientation
Publisher: SAGE Publications
Date: 11-2020
DOI: 10.1016/J.AUSMJ.2020.03.007
Abstract: This paper demonstrates that the concept of customer orientation has its genesis not in marketing, but rather in management thought specifically, within the Scientific Management movement. We trace the concept through its popularisation in the marketing discipline with the work of Theodore Levitt, the subsequent difficulties in translating the concept into practice through the late twentieth century, and its eventual integration and application of into more recent streams of popular marketing thought and practice, such as service-dominant logic and co-creation. We conclude with an exposition of the contribution of customer orientation to the disciplines of marketing and strategy in the guise of design thinking, the business model canvas, disruptive innovation, and lean startup. In this way, we are “righting” two “wrongs” by correcting the received wisdom in both management and marketing. We are also helping researchers, educators and practitioners in these two disciplines avoid falling into the related traps of repeating their mistakes if do not have an adequate grasp of their past or ‘re-inventing-the-wheel’.
The Future of Design Thinking in Australia: Barriers and Opportunities
Publisher: Wiley
Date: 06-2013
DOI: 10.1111/DREV.10237
The Design Thinking Mindset: An Assessment of What We Know and What We See in Practice
Publisher: Intellect
Date: 03-2016
DOI: 10.1386/DBS.2.1.71_1
Abstract: We review the design and management literature to identify and define key components of a design thinking mindset and report initial findings from fifteen in-depth interviews with innovation managers, who reflect on their practices while implementing design thinking in their organizations. Our study confirms a set of commonly understood and applied mindsets, but also reveals organizational constraints on translating cognition into behaviour. We argue that further mapping of design thinking mindsets and linking them to leadership theory provides a suitable point of departure for the study of design thinking and its role for innovation.
Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing
Publisher: Informa UK Limited
Date: 19-05-2017
Design Thinking Mindset: Exploring the role of mindsets in building design consulting capability
Publisher: Academy for Design Innovation Management
Date: 04-11-2019
DOI: 10.33114/ADIM.2019.C19.154
Abstract: This case study reflects on the role of design thinking mindsets in building design thinking capability within professional services consultancies. The nine design thinking mindset attributes developed by Schweitzer et. al (2016) formed the basis of five engagements with consultancies including workshops and semi-structured interviews. Data collection and observation by the authors identified key themes relating to the role of design thinking mindsets at an in idual, team and organisational level, as well as the challenges and opportunities of embedding design thinking mindsets to build capability. The authors believe that capability development through the use of design thinking mindsets has the potential to support professional service consultancies to make more significant progress in embedding design thinking beyond the current focus on methods. Potential experiential learning frameworks and measurement tools are also identified.
Related Organisations
Related Funding Activities
No related grants have been discovered for Lars Groeger.