ORCID Profile
0000-0002-8096-332X
Current Organisation
Durban University of Technology
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Publisher: Informa UK Limited
Date: 04-2011
Publisher: Emerald
Date: 21-06-2013
Abstract: The purpose of the study was to investigate the involvement and actions (co‐creation) of residents of South Africa prior to the commencement of the 2010 Soccer World Cup, which was held in South Africa during June and July 2010. Quantitative research was conducted in the three major metropolitan centres in South Africa, using a self‐completion questionnaire among residents in South Africa, using purposive s ling. The questionnaire consisted of two sections. Data collection was supervised by trained fieldworkers. The responses of 1,352 respondents who took part indicate significant differences between the involvement of the genders, language groups and nationalities, while in the case of actions, significant differences were found between genders and income groups. The study also found an association between the involvement and actions in the case of this mega‐event. The research was conducted one month prior to the event, and those who had exhibited actions may have been predisposed to taking part in the event. Research was limited to three major centres in South Africa. This has implications for the marketing of mega‐events in other countries as well as events other than sports events, specifically in the development of the marketing strategy associated with the event and more specifically the marketing communication strategy, focussed on attracting residents. The importance of the study can be found in the scarcity of the literature that primarily investigates the role of residents in the co‐creation associated with a mega‐event.
Publisher: University of Johannesburg
Date: 17-10-2022
Abstract: This study explored the status of corporate communication in selected South African companies.The main purpose of the study was to determine the levels of corporate communication knowledgeand practical abilities of top corporate communication professionals. The research design adoptedwas a mixed method approach utilising a sequential transformatory model. The s le, selectedthrough purposive and convenience s ling, consisted of twenty-six professionals drawn froma wide range of businesses and sectors in South Africa.The study indicates that corporate communication professionals deal with stakeholder-relationshipmanagement and perceive their roles as being strategic, then managerial, and lastly technicalin nature, which is however often not practically applied. Furthermore, the study alludes to thefact that the corporate communication professionals concerned had a basic understanding ofthe strategic issues where the strategic implications of issues of publicity, company image andreputation were seemingly grasped by professionals. This highlights the need for continuoustraining in corporate communication - particularly at the strategic level- although it is apparentthat corporate communication professionals need to be schooled continuously in a fundamentalunderstanding and analysis of power relations, ranging from the most basic interpersonal levelsto the socio-political contexts. Such training may allude to how these contexts, these relations,affect the way in which practitioners put it into practice. The study forms part of an internationalbenchmarking survey that aims to contribute to a better understanding of corporate communicationbest practices worldwide.
Publisher: Elsevier BV
Date: 09-2008
No related grants have been discovered for Corne Meintjes.