ORCID Profile
0000-0003-4788-5240
Current Organisation
University of St Andrews
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Publisher: SAGE Publications
Date: 31-05-2011
Abstract: The purpose of this article is to examine how students are incorporating online resources into their self-regulated learning strategies. The process of developing these learning strategies and the importance of these strategies has been widely researched, but there has been little empirical research into how the students are affected by online environments. This preliminary study focused on the relationship between the use of online resources and the students’ overall outcome in the subject. The data were collected from first year on-c us ( n = 105) and distance education ( n = 258) students after completing their introductory marketing subject. The data were analyzed using correlations, simple regression, and Tobit regression to assess online activity and student outcomes. The results indicate that the use of these online resources has a significant and positive effect on the students’ grade. This finding suggests students are incorporating online environments into their learning strategies, which results in higher grades. Moreover, in practical terms, the results imply that teachers can help facilitate student self-learning strategies by creating encouraging and resource-rich online environments.
Publisher: Informa UK Limited
Date: 30-09-2015
Publisher: Emerald
Date: 02-11-2012
DOI: 10.1108/18363261211281735
Abstract: Teachers have access to a growing range of online tools to support course delivery, but which ones are valued by students? Expectations and satisfaction are important constructs in the delivery of a service product, and how these constructs operate in a service environment, such as education where the student can also take on the role of the customer is unknown. This study focuses on the student perspective of online tools. The aim of this paper is to measure students' expectations and perceived importance of, and satisfaction with, a range of tools available in a virtual learning environment. A quantitative survey (n=396) was conducted and descriptive measures and statistical analysis were produced. Results show that the tools that enable instructors to communicate with students and vice versa are more important to students and more satisfying to them than tools that enable students to interact with each other. Also, business students appear to be different from non‐business students, with respect to desired communications tools. The findings help us to understand business students' communication preference, which in turn helps teachers to create an educationally meaningful learning environment. This work connects an established model for online interactions with students' expectations and level of satisfaction with tools that are currently being used in the online education environment.
Publisher: Emerald
Date: 20-05-2011
DOI: 10.1108/20442081111129860
Abstract: The purpose of this paper is to develop insight regarding art gallery members' identification with their galleries through the use of segmentation. The antecedents of a member's identification and subsequent involvement with the gallery are explored. Within the four regional art galleries analysed, the authors identify three different segments within the membership groups which illustrate the ways in which gallery members, who identify positively with their gallery, contribute to the organisation through behaviours such as the donation of time and money. A mixed methods approach was used, including 11 in‐depth interviews with gallery staff and members and a survey ( n =433) of gallery members. The in‐depth interviews were interpreted using content analysis and thematic analysis. The survey results were analysed using exploratory factor analysis and cluster analysis. The paper's findings suggest that gallery members can be differentiated in terms of the way that they contribute to their art gallery. Three types were identified: promoters, donors and committee members. A number of constructs were used to distinguish between each of the segments, including: member identification, satisfaction, prestige, visibility, contact quality and domain involvement from the current arts marketing literature. Four other constructs which emerged from the qualitative research were also used to profile the clusters: self‐enhancement, organisational culture, social responsibility and elitism which emerged from the qualitative research. Profiling different segments in the market (membership) using sociodemographics, attitudes and donating behaviours allows marketers and managers to more effectively target the segments who can positively contribute to the organisation. Moreover it provides a greater understanding of the membership base and how various members are engaging with their institution. Current methods of marketing are becoming less ideal to obtain marketing objectives, with diminishing returns to scale on marketing programmes an issue. An understanding of the differences between each of these member types will allow galleries to more efficiently use their finite resources. By tailoring offerings to each of the different segments galleries can maximise the value of their membership base. Further, the use of segmentation enables gallery managers to identify segments where members may be less or not engaged and its causes and potential solutions. Many non‐profit organisations with a membership base, such as the art galleries s led in this research, rely on the contribution of their membership to survive. Therefore understanding the relationship between the institution and the membership is important. The paper is unique in the application of segmentation analysis to examine gallery members. It also furthers the current understanding of identification and its role in the relationship between organisation members and their behaviour as members. That is the role of identification in relationship marketing.
Publisher: Informa UK Limited
Date: 10-2016
Publisher: Emerald
Date: 30-08-2013
Abstract: Trust is known to have three dimensions: ability/competence, integrity/contractual and benevolence/goodwill. Yet what develops these three dimensions of trust is relatively unknown, particularly at the different stages of the relationship lifecycle. The primary goal of this paper is improving understanding about the development of these three elements of trust. Hence, this research is undertaken within the critical growth phase of the relationship lifecycle. A qualitative approach was deemed most appropriate to achieve the deep understanding needed for this type of exploratory study. Using a relationship dyad, which contained a retail manager and wholesale salesperson as the unit of investigation, 18 in‐depth semi‐structured interviews were conducted. This constituted nine case studies, which were analysed using content and thematic analysis. A purposive case selection method was used to ensure variance of cases and provide rich data. The most interesting findings relate to how trust is developed and how this varies for the different forms of trust. For ability trust, the crucial factors in its development were performance, expertise and communication. With respect to integrity trust, honesty, integral actions and candid response were found to influence the development of trust. For benevolence, trust actions and attitudes emerged as key factors for the development of trust. Trust has been found to be a key component of relationship marketing success. This research extends this through providing understanding of the elements of trust and what drives the development of these elements, thus providing insights at a level more usable for the practitioner. It is generally agreed that trust is a multidimensional construct however there has been limited research on how to develop each of the three elements of trust. This research provides insight into how to develop trust, at a crucial time in the relationship growth stage. It is at this stage that partnerships can flourish or fade, hence trust is vital. Therefore, the development of ability, integrity and benevolence trust is important. This is not an issue that has been researched frequently in the literature this paper helps to provide understanding of the key factors which develop these three elements of trust.
Publisher: Springer Science and Business Media LLC
Date: 27-09-2018
Publisher: Elsevier BV
Date: 2015
Location: United Kingdom of Great Britain and Northern Ireland
No related grants have been discovered for David Dowell.